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By News Reporter
LG’s Radio Optimism Campaign Inspires People to Share Their Love With Family
and Loved Ones Through One-of-a-Kind AI Songs
SEOUL, Sep. 25, 2025 — LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.
Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.
Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most often connect.
Messages of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.
The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara,
link hidden, please login to view, and Brazilian creator Jessie Shen, . The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.
“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” said Kim Hyo-eun, head of LG’s Brand Management Division. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.”
The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.
To learn more about the campaign or join in spreading Life’s Good message, please visit .
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By News Reporter
Collaborative R&D Driving Development of LG’s Latest Innovations in
High-performance, Sustainable HVAC Solutions
SEOUL, Sep. 18, 2025 — LG Electronics (LG), in partnership with some of the world’s foremost universities, is delivering new innovations in heating, ventilation and air conditioning (HVAC). Through a robust program of R&D, LG and its collaborators are developing advanced technologies that help deliver better efficiency and sustainability, supporting the company’s vision for a Better Life for All.
One highlight of LG’s dedication to driving heat pump R&D is the Global Heat Pump Consortium, which comprises several regional clusters, including the European Consortium for Advanced Heat Pump Research (ECAHR). Established in June 2024, ECAHR recently released research on LG’s Air-to-Air Heat Pump (AAHP). The study, conducted in Norway, focused on real-world tests that demonstrated the high efficiency of LG’s AAHP. Findings suggest that LG’s R32-based AAHP system can consume up to 90 percent less energy and reduce carbon emissions by about 99 percent compared to conventional oil-fired boilers.
The study was published in last month’s edition of REHVA Journal, one of Europe’s leading HVAC publications. This joint research between LG and its Nordic university partner, Oslo Metropolitan University, indicates the performance and potential economic benefits of LG’s AAHP, which is designed for the cold climates of Northern Europe. Based on the findings, LG plans to launch a new AAHP product targeting markets in Northern Europe later this year.
Along with developing next-generation technologies for advanced HVAC products, LG is working together with top universities to resolve various customer pain points. For example, the company has been conducting research with South Korea’s Yonsei University into methods for eliminating common indoor allergens. Their work has shown that the application of photocatalyzed titanium dioxide reduces the presence of various airborne inhalants associated with allergic reactions. LG is set to carry out more detailed studies with the goal of developing an air care system that can effectively capture and remove different types of indoor allergens.
In addition, LG and China’s Tianjin University jointly investigated the long-term performance of air purifiers in typical Chinese households, especially kitchens where oil-based cooking is common. Over nearly a year, the research team utilized ThinQ data analysis to evaluate customers’ living spaces and usage patterns.
The findings revealed that the filter’s ability to remove particulate matter (PM) dropped sharply in environments with high concentrations of oil fumes, prompting LG to develop filter technologies that maintain performance in challenging conditions. The study also monitored changes in harmful gas removal performance and found that LG’s integrated dust and deodorization filter worked nearly twice as fast and had double the capacity compared to conventional deodorization filters. These upgrades have already been applied to LG’s latest air purifiers.
LG has also conducted a variety of research with the University of Florida on how to reduce harmful airborne substances resulting from forest fires. One of the key discoveries of these studies relates to the formation of secondary organic aerosols (SOA)*. By combining physical experiments with modeling data, the research shows the impact that different environmental variables have on SOA formation. The results have been published in renowned academic journals, including Atmospheric Chemistry and Physics and Science of the Total Environment.
“Through close collaboration with leading universities, we are advancing technologies that enhance HVAC energy efficiency and performance to create healthier, more sustainable living environments,” said Oh Sai-kee, head of the LG ES R&D Lab.
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* Fine particulates found in the Earth’s atmosphere that can impact human health and air quality.
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By News Reporter
Collaboration to Integrate LG’s High-Efficiency Heat Pumps
With Octopus Energy Group’s AI-Based Kraken Platform
SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe.
The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy.
Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.
Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.
LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.
This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector.
Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”
“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”
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By News Reporter
Company’s Latest AI-powered LG CreateBoard Displays Deliver Smarter,
More Immersive Learning Through Specialized Educational Solutions
SEOUL, June 17, 2025 — LG Electronics (LG) is strengthening its leadership in educational technology (EdTech) with a comprehensive lineup of its large-format smart display, the LG CreateBoard. Featuring advanced artificial intelligence (AI) capabilities and specialized educational solutions, the new displays are designed to bring more immersive learning to modern classrooms.
The newly introduced LG CreateBoard Core (Model: TR3BQ) offers essential interactive features – such as handwriting on a touch display – at a more accessible price point. Its affordability and versatility are expected to drive LG’s EdTech growth in key markets including North America, Europe and India.
The full LG CreateBoard lineup comprises four models, each tailored to various user needs and purposes:
LG CreateBoard Pro (TR3PN): Features a high-performance processor optimized for AI-intensive tasks and seamless multitasking. LG CreateBoard Standard (TR3DQ): Equipped with key functions, including wireless screen sharing, writing solutions and Google Android compatibility. LG CreateBoard Core (TR3BQ): A new, cost-effective model delivering essential teaching tools for broader accessibility. LG CreateBoard 105-inch (TR5WP): Boasts a 105-inch display with a 21:9 aspect ratio, optimized for video classes and collaborative learning environments. The LG CreateBoard Standard and Pro models come equipped with user-friendly, AI-powered features that enhance classroom engagement and streamline learning environments:
Live Subtitles/Translation: Provides real-time AI-generated subtitles that support multilingual learning. Video Summary: Leverages AI to automatically analyze and summarize key takeaways from video lessons. Ask LG: Powered by a large language model (LLM), it provides AI-driven answers to questions about LG CreateBoard usage and enables AI-powered general information searches during class. Circle to Search: Allows users to circle on-screen content for instant contextual search results. Calculator Pro: Converts handwritten mathematical formulas into solutions using AI. LG CreateBoard models* also support LG’s dedicated educational solutions:
LG CreateBoard Share: A wireless screen sharing solution that easily connects with external devices across various operating systems like Windows, Android and iOS. Capable of sharing up to nine screens at once, this solution is ideal for large lectures. LG CreateBoard Lab: An advanced writing solution with an intuitive, streamlined interface that maximizes convenience and ease of use. Utilizing these solutions, teachers can connect their tablet PCs to LG CreateBoard, allowing them to freely move around the classroom while conducting lessons. During class, if additional materials are needed, they can seamlessly add web-based content and multimedia into lesson notes with a simple touch in real time. After class, materials can be easily shared with students at the touch of a button.
Certified under Google’s Enterprise Device Licensing Agreement (EDLA), the LG CreateBoard provides direct access to a wide array of educational apps via the Google Play Store. The platform is also supported by LG ConnectedCare, LG’s proprietary remote device management solution, allowing real-time monitoring of multiple displays and proactive responses to security or operational issues.
“Our comprehensive LG CreateBoard lineup is tailored for diverse educational settings. By delivering smart, AI-driven solutions, we aim to help educators create more effective learning environments while reinforcing our leadership in the global EdTech market,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company.
LG will showcase its complete LG CreateBoard portfolio at ISTE 2025, the world’s largest EdTech exhibition, taking place from June 29 to July 2 in San Antonio, Texas. Through this participation, LG aims to accelerate its expansion in the education market.
To find the ideal LG CreateBoard model for your business, link hidden, please login to view today.
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By News Reporter
Celebrating Innovation and Leadership in Europe’s Premium TV Market,
Company Launches Exclusive Consumer Benefits Across the Region
SEOUL, May 22, 2025 — LG Electronics (LG) proudly announces a major industry milestone: becoming the first brand to surpass 10 million OLED TV sales in Europe.1 Achieved in the second quarter of 2025, this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market.
Dominance in Europe’s Premium OLED Segment
According to Omdia, a global market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024.
In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 percent market share and leading key markets including the UK, Germany and France. Today, more than one in every two OLED TVs sold in Europe bears the LG logo – a testament to the brand’s unparalleled popularity.
LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region, offering enhanced immersive viewing that makes it a top choice among consumers.
12 Consecutive Years of Global OLED TV Leadership
LG’s global dominance continues, with a 52.4 percent share of OLED TV shipments in 2024 – marking its 12th consecutive year as the world’s leading OLED TV brand. This success stems from LG’s relentless focus on elevating the TV experience through cutting-edge audiovisual innovations and AI-driven personalization.
At the core of LG’s OLED excellence is its exclusive α (Alpha) AI processor, engineered for optimal picture and sound performance. Continuous technological innovations – such as rollable, transparent, true wireless, and three times brighter OLEDs, along with hyper-personalized content through the webOS platform – have also contributed to solidifying the brand’s reputation as the benchmark in premium TV technology.
Debuting Groundbreaking Innovations in 2025 OLED TV Lineup
This year marks the European debut of LG’s world-first transparent and true wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. This game-changing product represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to deliver new and better models.
The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate color reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment.
Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customization – ideal for creators and enthusiasts alike. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalized and seamless user experience from the moment the TV is turned on.
Top Ratings from Europe’s Most Trusted Experts
LG OLED TVs continue to receive top ratings from leading consumer organizations across Europe, securing the highest scores in 12 countries,2 including the UK, Germany, France, Italy and Spain. In the UK, LG has been recognized as the Home Entertainment Brand of the Year by the Which? Awards for five consecutive years, with the OLED G4 and C4 models earning top scores of 80.
Design excellence remains a hallmark of LG OLED TVs. Models such as the OLED T have won prestigious honors like the iF Design Award and Red Dot Design Award, while LG’s commitment to sustainability is recognized through certifications such as Reducing CO2 and Measured CO2 from the Carbon Trust – for the fifth consecutive year.
LG webOS: Steady Growth with Premium Content & Partnerships
LG’s leadership extends beyond hardware. Its TVs have also gained popularity by offering an always growing selection of content and services powered by its proprietary webOS platform.
LG Channels, now one of the top five most-used apps on LG TVs in key European markets, is available in 16 countries, with over 1,700 channels delivering movies, live sports, and premium entertainment. Viewing hours in Europe have increased by over 45% year-over-year.3 Strategic content partnerships with ITV Studios, Lionsgate, A+E, NBCU, FIFA+ and BBC Studios Distribution Limited fuel this rapid growth. LG’s owned-and-operated LG 1 channel brings curated premium content from partners like NBCUniversal, Fremantle, Lionsgate and Filmrise. LG has partnered with Rakuten to launch its LG Movies & TV video-on-demand service in key European markets. LG offers over 500 family-friendly games for free, with major partnerships such as Xbox Cloud Gaming (Beta) available on a subscription-based gameplay, all easily accessible from LG’s gaming portal. 2025 LG QNED evo: OLED Innovation Expands to Premium LCD TVs
LG is redefining the premium LCD TV segment with its 2025 QNED evo lineup. These new models inherit key technologies from LG’s OLED TVs, deliver a variety of advanced color solutions and incorporate cutting-edge Mini LED technology. They are also powered by the latest Alpha AI processor, offer top-tier gaming performance and feature the versatile webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color solution, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
Celebrating 10 Million OLED Sales with Exclusive Promotions
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.
“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”
To learn more about premium OLED models and consumer benefits available in your region, visit
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1 Omdia OLED TV Accumulated Sales in the European Market (2013~2025.4)
2 UK “Which?,” France “Que Choisir,” Germany “Stiftung Warentest,” Spain “OCU Compra Maestra,” Italy “Altroconsumo,” Netherlands “Consumentengids,” Sweden “Råd & Rön,” Belgium “Testaankoop,” Portugal “Deco Proteste,” Czech Republic “dTest,” Denmark “Forbrugerrådet Tænk,” and Finland “Kuluttaja.”
3 As of January 2025 LG internal data
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