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Imagine yourself fully immersed in the final scene of a movie. What do you see? The careful arrangement of objects, delicate shades of color and every visual element artfully come together to portray a distinct message. This is known as ‘mise-en-scène’ in the film industry.

Mise-en-scène, which was previously only considered by iconic directors, is firmly on the minds of designers at the LG HE Design Lab, who pursue product designs that help people discover the unique beauty in everyday life. Taking a customer experience-focused approach, the team strives to produce versatile designs offering value for diverse needs and preferences – a myriad of lifestyles, packed into one TV.

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Minimizing a TV’s visual elements help it effortlessly blend into its surroundings, thereby giving users greater freedom to inject their unique personality and style into their living space. With exactly this in mind, the “Gallery Design” of the LG OLED evo G Series, a flush-to-wall form factor that resembles art gallery picture frames, was born.

One of the innovations which makes the Gallery Design possible is a special recessed area at the back of the product which allows the TV to seamlessly rest against the wall when combined with LG’s dedicated wall bracket – differentiating the G series from most premium flat-screen TVs, which have protruding back covers to make room for connections and back-firing speakers.

Making the LG OLED evo G Series even more of a minimalist’s dream, a razor-thin bezel frame made of sleek, elegantly finished aluminum adds a touch of refinement to the home décor, as well as unlocking immersion of the highest degree so that movie and game nights are always unforgettable.

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What’s more, the LG OLED evo G Series’ Zero-gap design allows its wall bracket and cables to be stored out of sight for a sleek and clean look. With all the drab TV accessories neatly tucked away, users can finally enjoy their living environment’s aesthetics to the full. This incredible design fully demonstrates the LG HE Design Lab’s efforts to make installation easier while expanding use cases.

According to LG’s product designers, all these innovative form factors were born from a unique design approach which aims to conceal, rather than expose. “We tend to believe that designs exist to be detected with the user’s eyes – but more often, obscurity is the superior approach,” explained Jang Yong-hun, senior product designer at the LG HE Design Lab’s Display Design Team. “In the case of LG OLED TVs, visual elements which easily stand out are carefully hidden from view in order to deliver the utmost level of content immersion.”

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LG’s customer experience-driven approach showcases the boundless evolution of TV design, seamlessly emerging with increasingly diverse lifestyles. Unveiled at CES 2023, the 97-inch LG SIGNATURE OLED M TV features a wireless real-time video and audio transmission technology to eliminate cable clutter, creating endless new ways for homeowners to redefine their space. Leading the way for a reimagined form of home entertainment with new levels of convenience, the LG OLED M and its wireless solution stand out by far among TVs released to date.

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LG’s designers are conceiving new innovations to ensure the company’s TVs complement every part of your prized home décor. So next time you rearrange your abode, take the full creative rein and become the director of your own scene.

For more on how the LG HE Design Lab is setting new standards for the perfect home entertainment experience through groundbreaking designs, keep coming back to the

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* Images simulated to enhance features. May differ from actual use.

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      Designed in Collaboration With Piero Lissoni, the Showroom Showcases
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      Since its 2016 launch, SKS has embodied LG’s vision for the luxury market. The brand’s 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identity and recognition, while continued participation in events such as KBIS has reinforced its leadership in design and innovation. The opening of the Chicago showroom marks another key milestone in this journey.
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    • By News Reporter
      In the world of high-performance displays, two tribes have long stood apart. On one side, the elite gamers, for whom victory is measured in milliseconds and every frame counts. On the other, the creative professionals, for whom color is not a preference but a science. For a long time, the idea that a single brand could truly master both disciplines seemed unlikely.

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      Highlighting the brand’s long-standing philosophy, Digital Trends wrote, “Take the LG 27GN950, a monitor from several years ago. It’s a 4K gaming monitor… but more than that, its color accuracy is so on-point that it will serve professionals well in day-to-day work.” This core strength – engineering a gaming monitor with technology so excellent that it also meets professional standards – is the foundation for LG’s latest innovations.
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      The Story Behind the Screen: The Two Pillars of UltraGear Innovation
      When we designed the UltraGear lineup, we focused on breaking down barriers between the user and their digital world. That meant two things: delivering immersive, expansive screens that fuel productivity, and ensuring visuals so accurate that they meet the highest creative standards. These principles are perfectly showcased in two key models from the lineup.

      The LG UltraGear OLED Gaming Monitor GX9 (45GX950A) is built for immersion on a whole new scale. With world-first 45-inch 5K2K (5120×2160) screen* and dramatic 800R curvature, it surrounds gamers with an incredible field of view. Its Dual-Mode feature offers the versatility to switch between the breathtaking detail of 5K2K at 165Hz for graphic-rich worlds and the blistering speed of WFHD at 330Hz for competitive action. For creators, that same 21:9 screen provides 50 percent more space than a standard 32:9 monitor, while its 125 PPI ensures razor-sharp text clarity. With 98.5 percent DCI-P3 color coverage and DisplayHDR True Black 400 certification, it delivers the cinematic color and deep blacks needed for high-fidelity creative work – making it a massive digital canvas perfect for laying out long video timelines or managing multiple applications.
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      It’s this powerful combination – the versatile, expansive productivity of the 45GX950A and the uncompromising color fidelity of the 27GX700A – that defines the UltraGear lineup. It’s why a brand celebrated by the world’s most competitive gamers is the same one trusted by creative professionals.

      A Commitment to User-Centric Innovation
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      At LG, we’re committed to giving them just that. With UltraGear, our goal is simple: to build a screen for every vision, so that whatever you’re creating – or competing for – you have the right tools to bring it to life.
      To explore the ongoing evolution of LG’s display technology and the award-winning UltraGear lineup, visit
      link hidden, please login to view for the latest updates and insights. # # #
      * Based on published specifications of every OLED monitor as of March 2025, LG 45GX950A is the only OLED display with 5K2K (5120×2160) resolution.

    • By News Reporter
      Immersive Sound, Long Battery Life and Ergonomic Comfort Across All Models—
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      SEOUL, Sep. 15, 2025 — LG Electronics (LG) is expanding the xboom Buds lineup with the introduction of Buds Plus and Buds Lite, building on the success of the original xboom Buds launched in January. Designed to deliver high-quality audio experiences for casual listeners and discerning audiophiles alike, the new models offer immersive sound, extended battery life and ergonomic comfort, ensuring uninterrupted listening wherever life takes you.
      Expertly tuned by world-renowned musician will.i.am, the xboom Buds series delivers high-resolution sound quality and rich bass. With this expansion, LG continues to differentiate its audio offerings by providing a diverse range of features and pricing options tailored to different lifestyles – from premium performance to essential everyday use.
      Shared Performance Across the Lineup
      The Buds Plus and Buds Lite are built on LG’s expertise in audio innovation, delivering a solid foundation of high-end sound and reliable performance:
      Immersive Sound: Lightweight graphene drivers deliver clear, detailed audio with rich bass and minimal distortion. Active Noise Cancellation (ANC)1: LG’s intelligent ANC technology detects and reduces background noise for a more focused listening experience. Long Battery Life: Up to 10 hours of playback and 30 hours with the charging case across all models, with Buds Lite offering even longer endurance. Seamless Connectivity: Bluetooth 5.4 ensures smooth, low-latency streaming across devices, while support for Multi-Point & Multi-Pairing, Google Fast Pair and Swift Pairing makes switching between smartphones, laptops and tablets effortless. Ergonomic Comfort: All models feature a secure in-ear fit with multiple ear tip sizes and a unique ear hook design for added stability. These shared features guarantee LG xboom’s signature audio quality in every xboom Buds model.
      xboom Buds Plus: Premium Features for Elevated Listening Pleasure
      Designed for people seeking truly elevated listening experiences, Buds Plus combine advanced technology with thoughtful design. Adaptive EQ continuously monitors earbud fit and automatically adjusts the sound profile in real time. This ensures optimal audio quality regardless of how the earbuds are worn – compensating for changes that could otherwise result in sound imbalance or bass loss. The result is consistently rich, immersive sound with minimal variation. Buds Plus also feature a triple microphone system that enhances both ANC performance and call clarity, making them ideal for noisy environments or professional use.
      To ensure the best possible fit and sound isolation, the Noise Cancelling Optimization tool on the xboom Buds app recommends the ear gel that offers the most secure seal, maximizing both comfort and ANC effectiveness.
      With hygiene a growing concern, LG reintroduces its UVnano2 technology through the Buds Plus charging case – eliminating 99.9 percent of bacteria from the surface of the ear gel and speaker mesh while charging, and helping users stay fresh and worry-free throughout the day.
      Also making a welcome return is the Plug & Wireless feature, which instantly turns the charging case into a Bluetooth transmitter for non-Bluetooth devices such as in-flight entertainment systems and gym equipment. With Auracast support, users can also synchronize audio across multiple devices, perfect for watch parties, multiplayer gaming and collaborative projects.
      And for those who value convenience, the Buds Plus charging case supports wireless charging, making it easier than ever to power up without fumbling for cables. Whether placed on a charging pad at home or on the go, this feature adds a layer of effortless practicality to the premium experience.
      xboom Buds Lite: Essential Audio for Everyday Adventures
      Designed for those who value simplicity with a touch of personalization, Buds Lite deliver high-quality wireless audio in a streamlined, comfortable form. Powered by the same lightweight graphene drivers as Buds Plus, they offer clear, balanced audio for music, calls and more.
      With up to 11.5 hours of playback on a single charge – and up to 35 hours with the charging case – Buds Lite are built to keep up with long commutes, travel days and non-stop listening. Their lightweight, ergonomic design and multiple ear tip sizes ensure a secure, comfortable fit that lasts all day.
      To enhance the listening experience, Buds Lite feature Mild ANC paired with four customizable EQ modes, allowing users to fine-tune their sound profile to match their preferences – whether they’re relaxing at home or working in a café. This added layer of personalization brings a premium touch to everyday audio.
      The Full xboom Buds Family
      xboom Buds Plus: Advanced earbuds with superior sound and easy usability. Recommended for active users who travel frequently or have dynamic lifestyles. xboom Buds: Standard earbuds suitable for various everyday activities. Recommended for users with active daily routines, such as students and professionals. xboom Buds Lite: Essential earbuds with long-lasting battery life, ideal for indoor use. Recommended for users in environments such as cafes and libraries. “Sound has always been part of LG’s identity, beginning with the first radio made in Korea and evolving into today’s wireless audio innovations,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “With xboom Buds Plus and Buds Lite expanding the xboom Buds lineup, we are honoring that legacy by making immersive, high-quality audio experiences available to more people, regardless of their lifestyle or listening preferences.”
      Availability
      With the newest members of the xboom Buds family, LG reaffirms its commitment to giving consumers audio solutions that fit seamlessly into their lifestyle and reflect their unique preferences.
      The new Buds Plus and Buds Lite models will roll out in major markets worldwide from September. To learn more about LG xboom Buds, please visit:
      link hidden, please login to view. # # #
      1 Active Noise Cancellation (ANC) Disclaimer: ANC functionality is available across all xboom Buds models, but performance may vary. xboom Buds and Buds Plus use a 3-microphone system for enhanced noise detection and reduction. Buds Lite uses a single microphone to monitor ambient noise, resulting in different ANC experiences depending on the model and environment.
      2 UVnano is a compound word derived from “UV” and its unit “nanometer.” Independent testing shows that the UVnano charging case eliminates 99.9% of Escherichia coli, Staphylococcus aureus, and Klebsiella pneumoniae bacteria from the earbuds’ speaker mesh within ten minutes of charging. The UV LED function operates when the charging case is connected to a power cable. However users can also customize the settings so that the UVnano is activated automatically whenever the earbuds are placed inside the case and the lid is closed, for added convenience.

    • By News Reporter
      Portable audio has evolved beyond simply being compact and easy to carry; it now aims to enrich people’s everyday experiences. From rooftop gatherings and beach days to home workouts, meditation sessions and music by the campsite, portable speakers have become part of more personal and diverse moments than ever before.
      On-the-go audio is as much about setting the mood, bringing people together and fitting effortlessly into a daily routine as it is about the music itself. With this understanding, the design team studied how people truly bring music into their lives. These insights became the foundation for the latest LG xboom by will.i.am speakers, engineered to connect deeply with users.
      Design Inspired by Everyday Life
      The LG xboom by will.i.am speaker designs address the question: How do people actually use portable speakers and how do they bring real value to everyday life? Through the extensive study and observation of user interactions and behaviors, the team analyzed how speakers are carried and positioned, and how they integrate into various settings and environments. Their answers formed the xboom design philosophy.
      Three core values guided every design decision, ensuring that every xboom speaker is practical, emotionally engaging and effortlessly blends into various environments: Purposeful Innovation, Emotional Warmth and Contextual Harmony.
      “Purposeful Innovation” embraces human-centered design with ergonomic handles, adjustable straps and customizable lighting designed for real-life convenience. Whether carrying the speaker to a party or relaxing at home, these details make it easy and comfortable to use everywhere. This commitment is reflected by the handles, straps and form factors across the xboom lineup, offering secure, comfortable handling and flexible, intuitive use for a seamless and versatile listening experience on the go.
      To go beyond functionality, the design team injected “Emotional Warmth” into the designs, including charming lighting effects with adaptable intensity and mood-setting colors that deepen the listener’s emotional engagement. The speakers’ clean, symmetrical lines and balanced form factor provide a sense of visual stability and comfort, helping users feel secure and relaxed in a variety of settings.
      “Contextual Harmony” introduces elements intentionally crafted to enable the speakers’ seamless integration into diverse surroundings while engaging listeners with an experience that feels connected and attuned to every moment. Whether it’s an energetic gathering or quiet personal moment, xboom speakers enhance the mood and empower people to enjoy music their way.
      The Story Behind Each Design
      Built for live performances and gatherings, the Stage 301 delivers powerful sound and a sturdy design, ideal for musicians and music lovers who require style and substance. Combining engineering with expressive design, it captivates audiences with a compelling mix of power and style.
      For the Stage 301, the team explored various form factors, proportions, placements and internal layouts to project sound clearly and confidently during busking gigs, karaoke sessions and live performances. Every detail of its shape has been crafted to bring sound into spaces where audio presence and performance truly matter. They also drew insights from commercial performance speakers, considering their appearance and practical aspects to optimize sound and usability in real-world situations.

      A key element of the design is the handle, which allows the speaker to tilt naturally when laid down for more effective sound projection. It can also be mounted on a tripod to suit different spaces and performance setups. The handle fits comfortably in the user’s palm and fingers, distributing weight evenly to minimize strain and ensure a secure hold. This ergonomic grip ensures stability while moving across a stage or when mounted on a tripod.

      The Stage 301’s uniqueness comes from the design inspiration from the sports car exhausts – a symbol of power and performance. Seeking to capture that same purposeful energy, the design team focused on the point where the body’s edges converge. By accentuating this space, they achieved both structural strength and visual tension to enhance the overall design. This approach gives the speaker an athletic, muscular stance that conveys strength, power and dynamism. Through careful refinement, the team preserves the speaker’s bold character while ensuring a seamless and elegant visual flow.
      The LG xboom by will.i.am Bounce’s beautifully symmetrical design looks refined from every angle, adding sophistication to a wide range of spaces. The design team explored how the speaker would look and feel in various indoor and outdoor settings, ensuring it could blend effortlessly into diverse environments. They refined its shape and size, balancing smooth, rounded lines with perfect symmetry to create something that feels stable and comfortable to use, appreciate and enjoy.

      Purposefully, the Bounce’s two feet have a larger surface area to provide stable, secure contact with most surfaces – a detail that boosts stability during different usage. The design team wanted these feet to do more than support; they wanted to create a subtle visual link to the speaker’s acoustic elements. For this reason, the circular feet were made identical in size to the passive radiators, and aligned vertically, creating a column-like connection that highlights the Bounce’s balanced, symmetrical form.
      With the Bounce’s passive radiators, the design team wanted listeners to not only hear but also see and feel sound. After experimenting with countless placements alongside engineers, they identified its top position as the most effective for delivering powerful bass, creating an impact users can both feel and see from above as the speaker’s deep vibrations come to life.

      While exploring different strap adjustments and carry options, the design team uncovered opportunities for users to engage with Bounce in more creative and personal ways. They designed a versatile strap that can be worn over the shoulder, held in the hand or used to slip a hand between the speaker and strap for a more secure grip. To achieve this, they carefully refined the strap’s length and material for a design that supports a comfortable grip, reduces hand fatigue, stays secure when moving around and adapts to the length of the journey.
      Another highlight of the latest xboom speakers is lighting, which uses colors and movement that match the mood, setting and pulse of the music. Believing that lighting should do more than look good, the design team explored how it could visually capture the energy and vibe of the music. Through countless trials with color transitions, speed variations and movement patterns, they designed horizontal lights that flow with the volume, rhythm, beat and tone, making it easier to feel and connect with it.
      The fact that LG xboom by will.i.am Grab can be taken practically anywhere with ease, is no accident. The design team noticed that single-strap speakers can be unstable and difficult to carry. That insight sparked a simple idea: What if they added a second strap? This wouldn’t be just a functional fix, it would also let users carry and interact with the speaker in more creative and practical ways. Whether looped around a backpack or slung over a shoulder, the Grab becomes an extension of one’s lifestyle. What’s more, its adjustable straps and compact form let users slip their hand through comfortably, providing a secure grip that reduces fatigue. This design also allows fingers to easily reach and operate the buttons on top, making control simple without changing how it’s held.

      The Grab’s design process involved extensive simulations and hands-on testing of various shapes and sizes, including rectangular and angular forms, to find the ideal balance between comfort and practicality. The team assessed how it felt in hand, how smoothly it rolled and how well it fit into the cup holders of cars, scooters and bicycles. With every detail refined to enhance usability and versatility, the cylindrical form was determined to feel the most natural, balanced and suited for everyday use.

      The design team wanted the speaker to look as dynamic as it sounds. The Grab features passive radiators on both ends accented by a vibrating “X,” inspired by the xboom branding, visually representing the speaker’s vibrant, energetic audio performance.
      Award-Winning Design Excellence
      LG’s focus on the user experience and thoughtful approach to the xboom speakers’ design have earned global recognition, including the prestigious iF Design Award and Red Dot Design Award. The iF Design Award praised Grab’s functional design that allows it to be carried by hand or wrist, mounted on a bicycle or car or securely hung, making outdoor use more convenient and listening experiences more active. The Red Dot Design Award honored the Grab, Bounce and Stage 301 for stunning designs that are both user-centric and powerful performance-wise.
      Sound That Goes Deeper Into Life
      LG xboom by will.i.am redefines the speaker category as lifestyle companions that bring more joy, energy and entertainment into everyday life. The xboom design DNA continues to evolve with people’s desires and needs, seamlessly blending human-centered innovation, emotional warmth and contextual harmony.
      Whether crafting a memorable performance, relaxing at home or adventuring out with friends, the xboom speakers elevate each moment, transforming them into design statements that resonate on a deeper level.
      To join the ongoing journey and evolution of LG xboom by will.i.am, visit
      link hidden, please login to view for the latest updates and insights. # # #

    • By News Reporter
      As a Truly Movable Screen, LG’s Latest StanbyME 2 Offers a More
      Versatile Lifestyle Solution Than Its Predecessor

      SEOUL, July 14, 2025 — LG Electronics (LG) announced the global rollout of its latest companion, LG StanbyME 2 inherits the versatile design of the existing StanbyME and offers added flexibility by being completely detachable from its wheeled docking stand. Impressively, StanbyME 2 offers enhanced portability and higher resolution to cater to varied ways of living and individual tastes, delivering an engaging entertainment experience, whether from the comfort of home or on the go.
      LG’s New StanbyME presents a new detachable screen that can be removed from its stand with one click, delivering enhanced portability and flexibility placement options. It also transforms into a wall piece, allowing it to be used as a framed wall clock or a decorative display paired with its strap accessories.1 Supporting both landscape and portrait orientations, the StanbyME 2 adapts seamlessly to any environment and lifestyle. In recognition of these distinctive capabilities, the StanbyME 2 was honored with the
      link hidden, please login to view and the . Adding to its portability, the StanbyME 2’s screen features a built-in battery that allows for up to 4 hours of continuous video playback,2 enabling convenient use both indoors and outdoors without being plugged into a power source. The battery can be easily recharged via the docking stand or by connecting a USB-C cable to an external charger or power bank,3 providing reliable power options.
      The StanbyME 2 also ensures user interaction is easy and intuitive, enabling users to enjoy smooth and comfortable operation in everyday use. With hands-free voice recognition, users can effortlessly control this TV and navigate content without needing a remote in hand.
      Equipped with the award-winning webOS TV platform, the StanbyME 2 offers access to a wide variety of content streaming options, including LG Channels – LG’s exclusive free streaming service. For greater flexibility, it also supports Apple AirPlay and Google Cast for wireless content sharing, and integrates with LG ThinQ and Google Home for seamless smart home control. Unique features such as Mood Maker and the sketch app Let’s Draw provide an emotionally engaging and pleasing experience, further elevating the value of portable entertainment solutions available on the LG StanbyME 2.
      Coupled with its enhanced portability and versatility, the LG StanbyME 2 offers a compelling entertainment experience that enriches both visual and audio enjoyment. It features a 27-inch QHD (2,560 x 1,440) resolution display, providing enhanced clarity and rich details that make visuals more engaging with a sense of sharpness and vibrancy. With built-in speakers on each side, the sound can be optimized through EQ settings that automatically adjust based on the screen’s orientation – whether in landscape, portrait or table mode – delivering clear dialogue and well-balanced audio in any screen position.
      LG’s proprietary α (Alpha) 8 AI Processor, integrated into the StanbyME 2, intelligently optimizes picture quality based on ambient lighting and enables immersive virtual 9.1.2 surround sound through the built-in speakers. With support for Dolby Vision and Dolby Atmos, the StanbyME 2 delivers cinematic visuals and audio, enriching the viewing experience with greater depth and clarity.
      The LG StanbyME 2 will be launched sequentially in major countries around the world, starting with Hong Kong and Türkiye this week, followed by the U.S., Canada, Vietnam and Singapore in July, and the UK, Germany, France and Spain in August. Discover how the StanbyME 2 enhances on-the-go entertainment experiences by visiting the official LG Electronics website.
      # # #
      1 In-box accessories may differ by country; refer to regional line-up details.
      2 Actual usage time may vary depending on usage conditions.
      3 For charging purposes, a USB-C charger or power bank supporting 65W or higher is required.


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