Taking Center Stage as Official Headline Partner of Frieze Seoul 2023
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By News Reporter
Collaboration to Deliver Integrated Solutions Combining
Cooling, Power and IT Infrastructure for AI Data Centers
SEOUL, Nov. 4, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Flex, a global manufacturing leader and innovator in data center infrastructure solutions. Under the agreement, LG and Flex will collaborate on the joint development integrated, modular cooling solutions that address the escalating thermal management challenges of AI-era data centers.
Advanced cooling technologies are required for more efficient heat dissipation in high-density data centers. The partnership brings together LG’s high-performance air and liquid cooling modules, including CRAC, CRAH, chillers, coolant distribution units (CDUs) and full suite of thermal management and monitoring solutions with Flex’s liquid cooling portfolio, proprietary power products and IT infrastructure solutions. This gives data center operators the agility to customize solutions and scale with demand.
LG is actively exploring diverse opportunities to expand its data center business worldwide. In Jakarta, Indonesia, the company recently secured an AI data center project that is set to become one of the largest of its kind in the country. LG is also collaborating with DATAVOLT, a global data center infrastructure provider, on projects in the Middle East and Africa, and has been awarded a contract to supply cooling solutions for a hyperscale data center under construction in North America.
In addition, LG has partnered with LG Uplus, a telecommunications provider under LG Corp., to successfully complete a proof-of-concept demonstrating advanced liquid cooling technology for data center thermal management solutions. The company is also developing next-generation CDUs and cold plate solutions scheduled for completion later this year, with commercialization to follow.
Building on its debut at Data Center World (DCW) held in Washington D.C. earlier this year, LG recently showcased its latest cooling technologies at DCW Asia 2025 in Singapore, further accelerating its efforts to expand its presence in the global market.
“Through our collaboration with LG, Flex now offers customers a complete range of cooling solutions to tackle escalating heat challenges in the data center,” said Michael Hartung, president and Chief Commercial Officer, Flex. “Together, we’ll deliver prefabricated, scalable data center infrastructure solutions that incorporate advanced liquid and air cooling technologies to increase efficiency, simplify deployment and speed time to revenue for our customers.”
Co-developed solutions will be available as part of the Flex AI infrastructure platform, the first globally manufactured data center platform integrating power, cooling, compute and services into modular designs. Flex provides advanced manufacturing capabilities, innovative power and cooling products and end-to-end lifecycle services that solve for data center power, heat and scale challenges in the AI era.
“We are advancing our competitiveness in the AI data center market by strategically partnering with leading global companies,” said James Lee, president of the LG ES Company. “Our collaboration with Flex adds new momentum to our global expansion and enhances our ability to deliver unique value to clients worldwide.”
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By News Reporter
In London’s Thriving Art Season, Se Ok’s Ink Abstraction Comes Alive on
LG OLED TVs, While LG Engages Artists via Partnership With National Gallery
SEOUL, Oct. 16, 2025 — Amid the energy of Frieze London 2025, LG Electronics (LG) celebrates the abstract artistry of Se Ok Suh (1929–2020), a pioneer of modern Korean ink abstraction. At Frieze London 2025, this visionary artist’s abstract ink paintings are reinterpreted by his sons, Do Ho Suh and Eul Ho Suh, as an inspiring digital art experience on LG OLED TVs.
To translate Se Ok Suh’s artistic vision from ink painting to digital art experience, renowned contemporary artist Do Ho Suh, and visionary architect Eul Ho Suh, closely collaborated to create an immersive spatial arrangement. LG OLED TVs provide the ideal digital canvas to present their vision. Through this partnership, Do Ho gives new life to the beauty and radical inventiveness of Se Ok Suh’s “People” series, animating marks that explore the philosophical relationship between humanity and infinite space.
Presented across multiple LG SIGNATURE OLED T transparent TV and OLED evo TVs, the black ink abstract works are rendered through overlapping video animations, drawing viewers into a compelling narrative that captures the meditative flow of Se Ok Suh’s ink paintings. The innovative capabilities of LG’s transparent OLED screens create a visually striking and immersive experience that will captivate viewers, highlighting the layered interplay and refined lines of Se Ok Suh’s brushwork. The perfect black facilitated by LG’s self-lit OLED technology brings out the depth and subtlety of every stroke in astonishing detail.
Extending the creative energy sparked by Frieze London across the city’s vibrant art scene, the story behind the project, showcased at Frieze London, will be elaborated for the wider art community at the National Gallery in London. A special event will enable wider reflection on this intergenerational collaboration and the inspiration Do Ho Suh drew from his father’s work in this reinterpretation.
LG recently began the journey of its partnership with the National Gallery, one of the world’s favorite art destinations, reflecting its commitment to nurturing contemporary artists and their work. As the National Gallery’s Modern and Contemporary Art Partner, LG supports current and upcoming artist projects and relationships with other cultural institutions at the intersection of art and technology.
“My father often spoke of the infinite universe and space in his work, while he was painting,” said Do Ho Suh. “When I witnessed the moment the LG OLED screen became transparent, it felt as if a two-dimensional picture was transformed into three-dimensional space, revealing the space behind the painting that has been invisible until now.”
“This exhibition is a meaningful opportunity to share the legacy of Se Ok Suh’s work, digitally reimagined by Do Ho Suh and Eul Ho Suh for Frieze London,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “During London Art week, we are excited to take part in projects and events with the cultural partners including National Gallery in London and Korean Cultural Centre UK (KCCUK) to support artists and inspire art lovers and the wider art community across London.”
During Frieze London 2025, LG and the KCCUK are also hosting K-Art Lab, an interactive exhibition exploring the dialogue between Korean heritage and contemporary creativity. At the event, Se Ok Suh’s reimagined works are showcased on LG’s 83-inch OLED TV, providing visitors a deeply engaging visual experience.
Visitors to Frieze London 2025 can explore LG’s latest OLED TVs and Se Ok Suh’s artwork, reinterpreted by his sons, in The Regent’s Park from October 15 to 19.
LG OLED TVs continue to inspire new forms of artistic expression through the integration of art and technology, creating innovative ways to experience creativity in the digital age. To learn more about LG’s latest collaborations and initiatives, visit
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By News Reporter
“One LG” Strategy Delivers End-to-End Data Center Solutions Across
Cooling, Energy and Operations
SEOUL, Oct. 9, 2025 — LG Electronics (LG), together with LG CNS and LG Energy Solution, is presenting its comprehensive portfolio of advanced data center technologies at Data Center World Asia (DCWA) 2025 in Singapore (October 8-9). Unified under the “One LG Solution” strategy, the three LG Group affiliates are collaborating to offer a complete lineup of products and services for next-generation AI data centers – covering thermal management, data center design and energy solutions.
One LG: Integrated Solutions for the Future of AI Data Centers
Created to meet growing global demand for AI infrastructure, One LG Solution positions LG as the first-choice strategic partner for data center operators seeking efficiency, scalability and sustainability. The approach combines LG’s cutting-edge cooling technologies, LG CNS’s expertise in data center design, construction and operations and LG Energy Solution’s battery systems into a single cohesive offering for high-performance data processing facilities.
LG’s thermal management portfolio for large-scale, AI-focused data centers includes large-capacity chillers, direct-to-chip (DTC) cooling systems and computer room air handlers (CRAHs). Solutions such as the Coolant Distribution Unit (CDU) and Cold Plate are designed to provide precise temperature regulation for next-generation CPUs and GPUs, supporting stable and energy-efficient performance.
Enhanced by LG’s Data Center Cooling Management System and Digital Twin technologies, these solutions aim to support optimized operation and predictive maintenance. At DCWA, visitors can explore LG’s cooling innovations and experience augmented reality (AR) demonstrations showcasing the test-bed capabilities of LG’s facility in Pyeongtaek.
LG CNS, a leading AX (AI transformation) company in Korea, is spearheading the design, construction and management of next-generation AI data centers. Through its joint venture with Indonesia’s Sinar Mas Group, LG Sinarmas Technology Solutions, the company recently secured a major AI data center construction contract, which includes the deployment of LG’s inverter turbo chillers and other dedicated cooling systems. To accelerate its AI data center business, LG CNS is conducting proof-of-concept testing on immersion cooling, an advanced cooling technology, and has secured the “AI Box” (tentative name), a solution that consolidates all data center operational components into a container-sized unit.
Leveraging its patented battery technologies, LG Energy Solution provides uninterruptible power supply (UPS) systems designed to maintain continuous and reliable energy availability. These systems offer robust support for data centers in managing operational stability amid increasing AI workloads and fluctuating energy demand.
Bringing together the strengths and expertise of all three companies, One LG Solution’s integrated platform empowers global data centers to achieve operational resilience, energy efficiency and scalability.
LG’s Thermal and Energy Solutions for Next-Generation Data Centers
The One LG Solution showcase at DCWA 2025 underscores LG’s leadership in thermal management solutions engineered for data center environments. The LG CDU, equipped with a high-efficiency inverter pump, provides scalability and considerable installation flexibility through its compact, modular design. The Cold Plate liquid cooling system, featuring advanced DTC technology, is designed to directly manage the high thermal loads of advanced chips in data center servers.
Complementing these solutions, LG’s water-cooled chiller incorporates a magnetic bearing controller and oil-free centrifugal compressors, contributing to improved reliability and reduced energy consumption. The CRAH solution further enhances operational stability by reducing electricity usage and managing airflow effectively.
LG’s innovative direct current (DC) grid solution minimizes energy loss in data center operations. While traditional alternating current (AC) conversion can result in around 25 percent heat loss, LG’s DC grid reduces this to approximately 10 percent by enabling chillers to operate directly on DC power. Combined with high-efficiency inverter pumps and heat exchangers, the DC grid significantly improves power efficiency and contributes to lowering total operating costs.
“One LG Solution is ready to reshape the global data center landscape with future-ready solutions from LG Electronics, LG CNS and LG Energy Solution,” said James Lee, president of the LG ES Company. “With our leading thermal management systems, intelligent operation capabilities and resilient power solutions, we can supply data center operators with everything they need to scale efficiently in the AI era.”
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By News Reporter
Company Accelerates Growth Strategy, Expanding Footprint in the Global South
SEOUL, Sep. 8, 2025 — LG Electronics (LG) CEO William Cho is advancing the company’s Global South growth strategy through a strategic partnership to provide cooling solutions for an AI data center under development in Oxagon, the industrial hub of Saudi Arabia’s NEOM City project.
On September 2 in Riyadh, Cho met with Abdulelah Abunayyan, Chairman of SHAKER Group, the manufacturer and sole distributor of LG Air Conditioners, following the 30th anniversary of the strategic partnership; and Rajit Nanda, CEO of DATAVOLT, a global data infrastructure provider. The parties signed a memorandum of understanding (MOU) under which LG will supply advanced thermal management solutions for next-generation data centers being developed by DATAVOLT.
DATAVOLT, headquartered in Saudi Arabia with offices in the USA, Uzbekistan, India and the UAE and with a presence in South Korea and South Africa, develops hyperscale data centers that incorporate renewable energy and alternative fuels. Its flagship project in Oxagon is planned as one of the largest AI data centers in the region. DATAVOLT is also investing in hyperscale data centers in Uzbekistan, Bangladesh, and other parts of Asia.
“We are building a new generation of net-zero, AI-ready data centers designed for performance, scale and sustainability,” said Rajit Nanda, CEO of DATAVOLT. “Partnering with LG allows us to integrate world-class cooling technologies that are critical to enabling the digital transformation of governments and enterprises across the Kingdom of Saudi and beyond.”
“Our 30-year partnership with LG has been instrumental in shaping the HVAC market in Saudi Arabia, and today’s collaboration marks another step forward in that journey,” said Mohammed Ibrahim Abunayyan, CEO of SHAKER Group. “By joining forces with LG and DATAVOLT, we are driving innovation in advanced, energy efficient cooling solutions and supporting the Kingdom’s ambition to become a global technology hub.”
By integrating large-scale chillers with coolant distribution units, LG is positioning AI data center thermal management as a new growth engine within its heating, ventilation and air conditioning (HVAC) business. In addition to cooling, LG is developing capabilities to propose integrated solutions such as heat recovery and DC power systems, which can further contribute to energy efficiency in data centers.
The collaboration is also meaningful from the perspective of LG’s “One LG Solution” strategy, which seeks to leverage capabilities across LG Group affiliates. Beyond thermal management, opportunities may extend to battery solutions from LG Energy Solution and data center design, build and operation solutions from LG CNS, drawing on LG Group’s global network.
During his visit, Cho also assessed the market environment and business performance of LG operations in Saudi Arabia, Nigeria, the Levant and Maghreb, highlighting the importance of tailoring strategies to local market dynamics.
“The Middle East and Africa hold tremendous potential,” said CEO Cho. “The Middle East offers abundant B2G and B2B opportunities driven by government-led industrial restructuring and large-scale development projects. By leveraging our strong brand and differentiated offerings in areas such as AI home and smart solutions, we need to focus on capturing new growth across the region.”
Recently, Pilwon Jung, LG’s regional representative for the Middle East and Africa, signed an MOU with Mohammad Al Habib Real Estate Co., a major Saudi developer actively involved in government-backed projects, including premium housing developments.
This marks CEO Cho’s third visit to the Global South this year, following trips to India in January and to Vietnam and Indonesia in May. The Global South is a cornerstone of LG’s growth strategy, with the company positioning the region as a key engine for long-term expansion amid shifting global economic dynamics.
The Middle East and Africa together account for about a quarter of the world’s population and are recognized as regions of strong growth potential. In particular, the Middle East has accelerated diversification beyond oil under government-led initiatives. According to Korea Trade-Investment Promotion Agency’s 2025 Export Outlook and Regional Market Conditions report, non-oil GDP growth in the Gulf Cooperation Council, including the UAE and Saudi Arabia, is projected to reach 4 percent this year – the highest in three years.
LG has a long history in the Middle East and Africa, first entering the region through branches in Kuwait (1979) and Côte d’Ivoire (1990). Over the past five years, LG’s sales in the region have grown by more than 30 percent.
In HVAC, LG continues to introduce solutions designed for the region’s climate in collaboration with SHAKER Group. These include outdoor units with heat exchangers engineered to withstand sandstorms and high temperatures, produced at the local LG-SHAKER manufacturing facility. LG is also strengthening its service infrastructure with dedicated maintenance subsidiaries across the region.
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By News Reporter
LG OLED TV’s Perfect Blacks & Perfect Colors Capture the Master’s Vibrant Palette
LG Brings the Frieze Art-viewing Experience to the Home With LG Gallery+
SEOUL, Sep. 3, 2025 — LG Electronics (LG) presents “Park Seo‑Bo x LG OLED TV: Colors Drawn from Nature” at Frieze Seoul 2025 (September 3–6), marking the company’s fourth year as Headline Partner. In collaboration with the PARKSEOBO FOUNDATION, LG OLED TV celebrates one of Korea’s most revered contemporary artists by faithfully expressing his distinctive color philosophy through the unmatched precision of LG’s self-lit OLED technology. Starting this year, LG also expands the Frieze art fair experience to LG TV owners through LG Gallery+, a personal curation service that allows users to display artwork on their TV screens like an at-home gallery.
A Master of Nature’s Colors Reimagined by LG OLED TV
The “Park Seo‑Bo X LG OLED TV: Colors Drawn from Nature” exhibition showcases Park Seo-Bo’s nature-inspired colors on a digital canvas. It flows from his meditative black and white colors – black drawn from the soot of an old kitchen hearth, white evoked from the stillness and quiet of Korean hanji – to vibrant colors borrowed from nature – the yellow of Jeju’s canola, the pink of azalea, the green of spring leaves and the deep orange of ripe persimmon. With self-lit pixels and perfect blacks, LG OLED TVs capture the quiet depth and nuance of Park Seo-Bo’s work to bring his meditative colors to life in their truest form.
“Park Seo-Bo believed that nature speaks in colors beyond words,” said Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and son of the artist. “This exhibition offers a new perspective on his works, inviting viewers not merely to observe, but to engage more deeply as participants in the experience.”
At the center of the exhibition, a T-shaped installation featuring LG’s latest OLED evo G5 and M5 TVs presents a digitally reimagined artwork by Je Baak, art professor at Seoul National University. This digitalized artwork celebrates the pivotal moment for Park Seo-Bo when a walk under the overwhelmingly red autumn leaves struck him as both awe-inspiring and healing. In efforts to share the master’s enlightenment through nature’s breathtaking colors, Baak collaborated with AI to collect the different hues of autumn-leaf red found in captured moments by people all around the world. The result is a monument of shared visual experience that encapsulates autumn leaves seen through the eyes of everyone and the artist himself.
Bringing Frieze and Park Seo-Bo’s Artwork to the Home
LG is bringing the Frieze art fair experience into the homes of art enthusiasts through its new LG Gallery+ app on the LG webOS platform. More than 100 select artworks from Frieze Seoul including works by Park Seo-Bo will be available for free viewing on LG Gallery+ for a certain time after the fair. LG TV owners who could not experience Frieze Seoul first-hand can now enjoy a seamless and extended viewing experience in the form of a home gallery with LG Gallery+.
“We hope LG OLED, with its ability to render deep blacks and vibrant colors with exceptional accuracy, honors the legacy of Park Seo-Bo’s colors borrowed from nature,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “By collaborating with world-renowned art partners such as Frieze, the Guggenheim and MMCA, LG OLED continues to create new value in art marketing, expanding the intersection of art and technology in major cities around the world including Seoul, London, New York and LA.”
LG OLED TVs continue to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age. Discover more about LG’s global art collaborations at
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