LG Leverages Revolutionary Innovations to Accelerate Its Advanced Materials Business
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By News Reporter
Last year, the company successfully welcomed back
link hidden, please login to view, the renowned event in the Middle East and Africa (MEA) region after a four-year break. This year, LG Middle East and Africa hosted the event once again to introduce the company’s latest offering in the MEA market.
Held in Abu Dhabi from April 24-25 under the theme of “Reinventing Together,” LG Showcase 2024 spotlighted the latest innovations, serving as the ultimate venue for engaging with stakeholders. The event featured four distinct zones – Cinema, Camping, Café and ThinQ Home – each showing how LG’s innovative products and solutions enhance convenience and entertainment in everyday life. This year’s event largely focused on LG’s lineup of home entertainment products, ranging from TVs to audio and gaming products, offering hands-on experience to over 500 visitors.
Upon entrance, visitors were welcomed by the flagship 97-inch LG SIGNATURE OLED M, the world’s first consumer TV featuring Zero Connect technology, which enables the transfer of 4K video and audio wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
Also on display was the innovative LG StanbyME, the 27-inch movable smart screen with a unique flexible design, allowing users to easily take it from room to room to watch content as they please. Designed with mobility in mind, it features a base with 5 hidden wheels and a built-in battery offering up to three hours of screen time. Beyond its display capabilities, the LG StanbyME functions as a smart screen, offering various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. In addition, it supports a range of streaming services and applications, all pre-installed for convenience. To top it off, it also comes with touch screen capabilities, as well as a remote for easy use.
LG also showcased its improved LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners. Over the past decade, the number of active users in the MEA region has surged by twentyfold.
During the event, the company also highlighted its new α (Alpha) 11 processor that will be used in its flagship TVs, which will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, found in the LG SIGNATURE OLED M4 and LG OLED G4 TVs, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
LG also put on display its range XBOOM speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T and its smaller variant LG XBOOM XL5S is the optimal speaker for any party, produces immense sound with booming base and high notes with pixel art and multi color ring lights to bring life to any space. Also on display was XBOOM Go XG8T, an on-the-go speaker that not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.
LG also showcased the LG TONE Fit TF7, an earbud that focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.
And, in the ‘Gaming’ zone, the company unveiled its latest innovations designed for productivity and entertainment. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. Also showcased is the LG MyView Smart Monitor, a must-have for productivity and entertainment, even without having to connect to a PC. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display.
What’s more, in the ‘Cinema’ zone, the company showcased various products, including the (model LSAL006) and LG Soundbar (model MR11 and S94P2), which can create immersive viewing experiences in the home. With a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display, LG MAGNIT delivers unparalleled picture quality through the brilliance of Micro LED technology.
Moving over to the ‘ThinQ Home’ zone, LG also showcased its diverse range of home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. This includes the ever-popular refrigerator with MoodUP, which can transform the vibes of any kitchen with LED panel doors that can have their colors customized through the LG ThinQ app; the LG Styler, a premium steam cleaning solution that can refresh garments in minutes; and the ARTCOOL air conditioner lineup which features the LG DUAL Inverter Compressor, a critical element that brings powerful cooling without compromising on efficiency.
LG Showcase 2024 was a great opportunity to introduce how the company is continuously pushing innovation with its diverse range of products and services that enhance the overall customer experience.
Contributed by LG Middle East and Africa
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By News Reporter
With the Addition of a 5MP Diagnostic Monitor, Company’s Comprehensive Range of
Medical Monitors Now Boasts 13 Different Types of Display
SEOUL, Apr. 12, 2024 — LG Electronics (LG) is accelerating its B2B medical device business, leveraging a full lineup of diagnostic monitors including the new 21HQ613D which was recently cleared by FDA for sale in the United States. Designed specifically for digital mammography and breast tomosynthesis, the 21HQ613D is a 21.3-inch 5-megapixel (MP) IPS diagnostic monitor that delivers high-definition radiological images and maintains consistent image quality through its internal front calibration sensor and calibration software.
The 21HQ613D offers exceptional definition and brightness, its LG IPS display providing a resolution of 2,048 x 2,560, a luminance of 1100cd/m² and a contrast ratio of 1800:1. Suitable for reviewing various types of medical images, including breast MRIs, CT scans and ultrasound, the diagnostic monitor features an internal front sensor that removes the need for an external calibration device. With LG Calibration Studio Medical software, users can conveniently conduct DICOM calibration and quality assurance tests that comply with international quality control standards for medical monitors.
The 21HQ613D also incorporates helpful features to assist users in the close examination of medical images, such as Focus View Mode and Pathology Mode. Controllable with either a mouse or keyboard, Focus View Mode lets users focus in on a specific part of an image, dimming the rest of the screen in order to highlight the selected area. Pathology Mode provides image clarity and accuracy as if looking into a microscope. Additionally, Multi-Resolution Mode (5, 3 and 2MP) makes it possible to quickly adjust screen resolution to suit the type of image being viewed.
For a more productive and organized workspace, this diagnostic monitor supports daisy-chaining via DisplayPort connection. An easy and efficient way of linking monitors, daisy-chaining helps reduce desk clutter and simplify cable management. LG’s new diagnostic monitor also offers a comfortable user experience thanks to an ergonomic stand with adjustable tilt, height, swivel and bi-directional pivoting functionality.
The diagnostic monitor’s five hotkeys improve user convenience by providing a quick and simple way to adjust settings or switch between modes. Meanwhile, the Presence Sensor helps to conserve energy, automatically shutting off the display if no motion has been detected for five minutes. The Down Light and Wall Light features enable users to read documents when the room is dim or completely dark, the former illuminating the desk or table surface below the monitor and the latter casting light on the area behind it. For a better viewing experience, the Auto Luminance Sensor automatically adjusts screen brightness according to ambient conditions.
With the 21HQ613D, LG is targeting rapidly growing global demand for mammography monitors. According to an industry analysis report by Persistence Market Research, the global mammography market is projected to reach a valuation of USD 6.9 billion by 2023, with a CACR of 11.6% from 2023 to 2033.*
LG’s expanded lineup of diagnostic monitors covers the major display needs of large hospitals. Along with the new 5MP model, the company provides 3MP monitor – primarily used for reading radiological images – and 8MP and 12MP products equipped with PBP (Picture-by-picture) mode, which allows simultaneous review of multiple diagnostic images. In total, LG now offers 13 types of medical monitors, including 5 diagnostic monitors, 5 surgical monitors and 3 monitors for clinical use.
LG is committed to delivering advanced monitor solutions for the modern healthcare environment. In 2023, LG secured a significant contract with Centrale d’Achat de l’Informatique Hospitalière (CAIH), France’s hospital IT purchasing center, to provide a total of eight types of medical monitors. The contract, valued at EUR 10 million (approximately KRW 15 billion) over four years, represents the company’s largest agreement since entering the medical imaging device business in 2016.
“Designed for reviewing mammograms and breast tomosynthesis, LG’s new diagnostic monitor is a high-quality medical imaging display offering easy management and useful functionality,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to provide the medical sector with cutting-edge solutions leveraging our innovative display technologies.”
For more information about LG’s diagnostic monitors, visit
link hidden, please login to view. Key Specifications:
LG Diagnostic Monitor (21HQ613D)
Display Panel Type IPS Size 21.3-inch Aspect Ratio 4:5 Resolution 5MP (2,048 x 2,560) Color Gamut (Typ.) NTSC (CIE1 931) 72% Brightness (Typ.) 1100cd/m² Contrast Ratio (Typ.) 1800:1 Response Time (Gray-To-Gray)
5ms (GtG) Feature DICOM Compliant Yes Hardware Calibration Yes Display Mode Multi-Resolution Mode (5/3/2MP), Focus View Mode, Pathology Mode Video Signals Input Terminals DisplayPort x2, DVI-D (Dual Link) x1 User
Convenience Dual Controller Yes Lighting Yes (Down / Wall) Hot Key Yes (5 keys) Presence Sensor Yes Physical Specifications
Adjustable Stand Pivot (Bi-Directional) / Swivel: ±15° / Tilt.: -5°~20° / Height Range: 110mm
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By News Reporter
Joining Forces to Pave the Way in Next-Generation Extended Reality Experiences
SEOUL, Feb. 28, 2024 — LG Electronics (LG) is ramping up its strategic collaboration with the global tech powerhouse, Meta Platforms, Inc. (Meta), aiming to expedite its extended reality (XR) ventures. The aim is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space.
Forging an XR Collaboration With Meta
On February 28, LG’s top management, including CEO William Cho and Park Hyoung-sei, president of the Home Entertainment Company, met with Meta Founder and CEO Mark Zuckerberg at LG Twin Towers in Yeouido, Seoul. This meeting coincided with Zuckerberg’s tour of Asia. The two-hour session saw discussions on business strategies and considerations for next-gen XR device development. CEO Cho, while experiencing the Meta Quest 3 headset and Ray-Ban Meta smart glasses, expressed a keen interest in Meta’s advanced technology demonstrations, notably focusing on Meta’s large language models and its potential for on-device AI integration.
Paving the Way in Next-Gen Extended Reality Experiences
LG envisions that by bringing together Meta’s platform with its own content/service capabilities from its TV business, a distinctive ecosystem can be forged in the XR domain, which is one of the company’s new business areas. Moreover, the fusion of Meta’s diverse core technological elements with LG’s cutting-edge product and quality capabilities promises significant synergies in next-gen XR device development.
XR devices are heralded as next-generation personal devices capable of surpassing mobile screens’ limitations in immersion and intuitiveness. Wearable devices offer the potential to substantially broaden customer interactions. CEO Cho previously remarked, “We see opportunities for next-gen personal devices in the XR business arena.”
Continued Portfolio Enhancement Through Selection and Concentration
Over recent years, LG has strategically concentrated resources on promising future areas with anticipated high growth, opting to minimize marginal businesses based on market dynamics and strategic assessments. The collaboration with Meta aligns with this strategy, aimed at spearheading innovations in customer experiences within the future virtual space, anticipating the full-fledged development of the XR market.
Last year, LG unveiled its Future Vision 2030, outlining its long-term goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. As part of an organizational reshuffle at year-end, a dedicated XR business unit was established within the Home Entertainment Company to accelerate the pursuit of new ventures in the virtual space arena.
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By News Reporter
Company’s Latest Appliances Embrace Built-in Design,
Energy Efficiency and Smart Home Solution
SEOUL, Feb. 27, 2024 — LG Electronics (LG) is unveiling an evolved, fully-integrated home experience at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas. LG’s exhibit highlights a range of advanced residential solutions for a better life at home, including an expanded lineup of premium built-ins, energy-efficient appliances and eco-friendly heat pumps that enable home electrification. Also making an appearance is the LG Smart Home AI Agent, a futuristic and friendly innovation designed for a ‘Zero Labor Home.’
Expanded Signature Kitchen Suite Lineup With New Transitional Series Built-in Kitchen Package
Upon entering LG’s booth, visitors will encounter the Signature Kitchen Suite zone, which boasts a stylish selection of the premium built-in brand’s latest kitchen appliances. Among them is the new Signature Kitchen Suite Transitional Series built-in kitchen package, developed in response to the growing popularity of both transitional and contemporary kitchen design.
With subtle aesthetics that help complete a luxurious kitchen look, the Transitional Series offers a sophisticated and velvety matte-stainless-steel panel option and introduces thin yet easy-to-grip handles. The showcased appliances from the Transitional Series include the wine column fridge, under-counter wine cellar, under-counter drawer fridge, 30-inch fridge, dishwasher, 36-inch insert hood, induction oven and wall oven. Visitors can also see sleek solutions from other Signature Kitchen Suite lineups, including the panel-ready Pro Series collection and the brand’s space-efficient compact-size packages.
To underscore the brand’s ‘True to Food’ philosophy, LG is hosting cooking demonstrations in the booth’s cooking experience area. Expert chefs Nick, Austin and Jordan will be showing how easy it is to prepare delicious fare using some of the Signature Kitchen Suite’s latest built-in appliances.
Colorful InstaView Refrigerators for a Differentiated Kitchen Experience
What’s more, the company is introducing a new feature with InstaView refrigerators. Making its debut at KBIS, the new LG InstaView refrigerator allows users to change the color of the InstaView LED light (using the ThinQ app) to suit their preference. In addition, LG is displaying two new refrigerators with MoodUP that employ stainless steel feel material on surface, and a bottom-freezer fridge – with color-changeable door panels that can be easily managed with the LG ThinQ app.
New Simple Design for Contemporary Living
In the LG STUDIO zone, attendees can explore the expanded LG STUDIO Essence White Series, which prioritizes simple, understated design and offers a selection of colors for customizing the appliances’ knobs and handles. The Essence White Series removes unnecessary design elements to reveal the true essence of each appliance, delivering a timeless and simple look that’s always in style. Complementing any kitchen décor or design theme with its soft matte-white finish, the lineup comprises a wall oven, dishwasher, induction oven, Styler, WashTower, hood, gas cooktop and over-the-range microwave.
Customized, Energy-Efficient Smart Home Solutions for All
Besides its premium built-in lineups and comprehensive packages, LG is presenting customized home solutions that are tailored to the needs of both multi- and single-family households and are suitable for a wide variety of spaces. Across several display areas, LG shows how its state-of-the-art appliances are able to fit in effortlessly in an array of different housing situations. Moreover, visitors can check out LG’s impressive, new bath solution leveraging the latest technologies and premium design for a more comfortable and convenient bathroom experience.
Meanwhile, in the Sustainable Home Solution Zone, the company is showcasing its comprehensive home energy solution, which includes the LG Energy Storage System (ESS). Ready to help U.S. customers take advantage of upcoming energy efficiency rebate programs,1 LG’s solution offers user-friendly energy management encompassing production, storage, usage and conservation.
The ESS is easily integrated not only with LG’s air-to-water heat pump and inverter water heater, but also with the company’s home appliances featuring the acclaimed Inverter Heat Pump. Powered by LG’s exclusive core components and motors, the laundry solutions from LG WashCombo with Inverter HeatPump and a dryer with DUAL Inverter Heat Pump save time while using less energy than a vented model,2 helping to achieve home electrification.
Smart Home Solution for a Zero Labor Home
Highlighting the company’s ‘Zero Labor Home’ vision, the Zero Labor Home zone centers on LG’s ThinQ UP 2.0-compatible appliances incorporating the LG AI Appliance Chipset and designated operating system and the groundbreaking LG Smart Home AI Agent. Visitors can experience the differentiated value and unique capabilities of the Smart Home AI Agent and ThinQ through a range of real-life usage scenarios with LG’s home appliances. In a short video focusing on dinner preparation, the Smart Home AI Agent connects with the InstaView fridge and wall oven with built-in high definition camera to check available ingredients, recommend menus and provide cooking steps.
Revealed at this year’s CES, LG’s Smart Home AI Agent uses cutting-edge robotic and multi-modal technologies that enable it to move, learn and comprehend in order to help free people from the burden of household chores. Thanks to LG’s collaboration with Microsoft Azure Open AI, the Smart Home AI Agent is capable of engaging in more complex conversations with users.
“As people’s lifestyles become more diverse and complex, the demand for ultra-personalized solutions will continue to rise,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The advanced home appliances and cutting-edge technologies we’re presenting at KBIS 2024 are designed to meet the needs of any and all users. We will continue to deliver customized, energy-efficient housing solutions that offer a differentiated home experience.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 from February 27 to 29 can discover the company’s diverse portfolio of sophisticated home solutions for a better life.
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1 The Inflation Reduction Act (IRA), which will come into effect in the United States, provides nearly USD 400 billion to support clean energy and address climate change and USD 8.9 billion for Home Energy Rebates. ( link hidden, please login to view)
2 More energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on (November 2023).
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By News Reporter
Suitable for Both Small Businesses and Large Enterprises, New Cloud-Based Platform
Streamlines Management of LG Digital Signage Solutions
SEOUL, Jan. 26, 2024 — LG Electronics (LG) is set to unveil its innovative cloud solution platform, LG Business Cloud, at Integrated Systems Europe (ISE) 2024. The convenient, new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely. LG Business Cloud is compatible with multiple LG digital signage lineups including Micro LED displays, commercial TVs, Transparent OLED Signage and LED displays.*
LG Business Cloud enables customers to establish a commercial cloud solution for their LG digital signage with a straightforward, one-time sign-up process. Along with eliminating the need to browse several different pages, submit inquiries and engage with sales representatives, the new platform offers educational videos (from beginner to expert level) catering to diverse business needs and explaining how to get the most out of LG’s specialized cloud offerings. Additionally, the structure of LG Business Cloud enhances user convenience, allowing for customer inquiries to be addressed directly on the website.
The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. These solutions give users the flexibility to customize content (e.g., welcome messages, facility information and promotions) displayed on their LG digital signage and to set up display schedules. Also on LG Business Cloud is the LG ConnectedCare remote management solution, which actively monitors the performance/condition of LG signage and promptly sends email notifications if unexpected events are detected. Additionally, LG ConnectedCare lets users remotely adjust various signage settings, such as screen brightness and volume.
The versatile Business Cloud platform enables users to explore all of LG’s cloud solutions and experience them firsthand by taking advantage of the trial licenses on offer. Once customers have selected the LG cloud solution they wish to subscribe to, they can configure the duration of the relevant license agreement and easily activate the license post-purchase. What’s more, LG Business Cloud places no restrictions on the number of devices that customers can use to access it; empowering businesses of all sizes, from small enterprises to corporate giants, to manage their signage displays more efficiently.
Furthermore, LG Business Cloud boasts a user-friendly interface that makes it accessible for users of all levels. Users can monitor the status of connected LG digital signage in real-time, and enjoy the efficiency of effortless remote control. Customers can take advantage of remote control functions such as on/off and reboot, as well as a dashboard feature that enables them to easily check signage operating status.
In addition, the partner solutions offered through LG Business Cloud also include media art applications that grant users access to a variety of dynamic artwork, and service applications that deliver real-time weather, flight and local tourism information.
A valuable tool for retail, corporate and public sector clients, LG Business Cloud is a one-stop solution for comparing, subscribing to and managing LG digital signage cloud solutions. It consolidates an array of related services and functionalities to elevate the overall customer experience, and will eventually encompass additional product categories to deliver even greater value and convenience.
At CES 2024, LG CEO William Cho highlighted the B2B business as LG’s new growth engine, noting that the company will expand its product portfolio to include even more innovative, customer-driven solutions. Following last year’s successful launch of the home solutions business, which combines subscription services with smart home appliances, LG plans to use the same model (seamlessly integrated services and hardware) to grow its B2B solutions business.
“LG Business Cloud is a dedicated platform that simplifies the management of LG digital signage cloud solutions for businesses of all sizes,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG is a total solutions provider, offering innovative commercial signage displays and convenient, time-saving management software that enhance the customer experience.”
LG Business Cloud will be on show at ISE 2024 in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2 and is scheduled to launch in the first quarter of this year. The ability to purchase solutions from within LG Business Cloud will be available initially in North America before expanding to other markets around the globe, including South Korea and Europe.
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* Applicable to digital signage products equipped with LG webOS version 6.0 or above.
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