[Executive Corner] Masterpieces of Home Entertainment and Modern Living: The Evolution of LG OLED Continues
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By News Reporter
As an avid supporter of the arts and culture, LG Electronics is committed to enhancing life by integrating its groundbreaking technologies with some of the world’s most exquisite art pieces. By providing artists and gallery curators with the finest LG OLED TVs, considered by many as the ultimate digital canvas, LG enables a captivating and inspiring multi-sensory experience.
In the Philippines, LG partnered with the National Museum of Fine Arts in Manila to celebrate the 140th anniversary of Spoliarium, an iconic masterpiece by renowned Filipino painter Juan Luna. Coinciding with National Heritage Month, LG Philippines donated various products, including LG OLED TVs, to the museum to foster a deeper appreciation for the arts and enhance public access to the nation’s rich cultural heritage.
On May 27, a total of 118 local journalists gathered in the esteemed museum’s Old Senate Hall of the Philippines to witness the latest advancements in home entertainment, including the newest LG OLED evo TVs (G4 and C4 series). Powered by LG’s α (Alpha) 11 AI processor, which offers four times the performance of its predecessor, LG OLED evo TVs provides personalized experiences tailored to user preferences and viewing habits.
Throughout the elegant rooms of the National Museum of Fine Arts, various LG home entertainment products were on display, allowing visitors to see firsthand how LG brings out the best image quality with its deep blacks and vibrant colors.
The event also featured the LG Objet Collection Posé, a Lifestyle Screen designed to provide new interior design freedom for décor enthusiasts. With its angular, minimalist design and flexible installation options, Posé blends seamlessly into practically any space with exceptional ease. It even boasts LG’s immersive Gallery mode, which displays works of art or photos on its self-lit digital canvas, transforming any space into a sophisticated gallery.
In addition to the OLED-infused devices, LG showcased its QNED TVs, which offer enhanced contrast, brightness levels and detailed picture quality for exceptional viewing from every angle. For those looking to create the home theater of their dreams, LG soundbars were strategically placed around the museum to elevate the viewing experience with incredibly immersive surround sound.
This event highlighted LG’s full commitment to fusing technology with timeless art to unlock more engaging and impactful cultural experiences. Aligned with its Life’s Good promise, LG will continue to support initiatives that spark creativity, promote cultural exchanges and enhance the appreciation of arts and culture through smart life solutions built for all.
Contributed by LG Philippines
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By News Reporter
With a commitment to creating a better life for all entailing a greener future for everyone, LG is taking all the necessary steps to realizing a healthier planet for future generations. These include designing and executing green initiatives, such as rethinking operational processes and product lifecycles to reduce carbon emissions and waste, as well as developing technologies that promote sustainability and inclusivity.
In line with this overarching mission, LG Indonesia recently launched its ‘Better life for all’ campaigns to inspire the country’s younger generation to adopt sustainable lifestyles. This exciting event focused on promoting a sustainable food culture and raising awareness of food issues in a time when food waste and food insecurity is high in Indonesia.
The country faces an alarming food waste issue, ranking second globally with an annual generation of 20.93 million tons, according to the United Nations Environment Program Food Waste Index Report 2021. This waste results in economic losses ranging from IDR 213 to 551 trillion per year1 and exacerbates food insecurity, with Indonesia ranking 77th out of 125 countries on the 2023 Global Hunger Index.2 LG aspires to fight food waste and insecurity issues by engaging the younger generation, who make up over 50 percent of Indonesia’s population.
The campaign began this March with ‘Better Life Recipe,’ an event in collaboration with renowned chef
link hidden, please login to view. As part of this event, Devina created a recipe designed to minimize food waste. On Instagram and TikTok, she offered her followers a choice between two traditional Korean dishes: a scrumptious bibimbap with taichan sauce and a delicious bulgogi (Korean marinated beef dish). Through a poll, bulgogi emerged as the winning dish, later making another appearance in the campaign. To further raise public awareness and spark conversation, LG ran the ‘Better Life Social Challenge’ – #MaskaPintarLG – encouraging young Indonesians to recreate the zero-food-waste recipe themselves.
Continuing the campaign in April, LG hosted the “Better Life Festival,” an offline program aimed at promoting sustainability by raising public awareness about the adverse effects of food waste.
The two-day festival, held at Chillax Sudirman Jakarta, featured an array of activities, such as green workshops and expert panel discussions, designed to engage and educate attendees. The festival was a resounding success, attracting over 2,000 participants and igniting a passion among Indonesia’s youth for a new era of eco-conscious living. The event was organized into several interactive zones, including ‘Jane’s Boutique,’ ‘Jack’s Open Kitchen’ and ‘CRAFT SHOP,’ each with a unique focus.
‘Jane’s Boutique’ featured the LG Styler, a product that introduced visitors to the benefits of steam-refreshing garments, as well as the LG WashTower. Participants could engage in a quiz on clothing care and sustainable practices, and even create durable bags from recycled banner materials, underscoring LG’s commitment to environmental responsibility. Visitors could also learned about LG’s air purifiers, including the LG PuriCare AeroTower and AeroFurniture – products with components created from recycled plastics.
Next, ‘Jack’s Open Kitchen’ featured cooking demonstrations by Chef Devina Hermawan, who creatively used leftover ingredients to prepare delicious dishes and beverages, such as tea made from imperfect apples, aiming to reduce food waste in Indonesian households.
This zone also featured LG’s diverse array of innovative products that help reduce food waste, such as LG InstaView Door-in-Door refrigerator. This refrigerator allows users to check the contents by knocking twice on the panel without opening the door, preventing the escape of cold air. Featuring cutting-edge innovations such as LinearCooling and DoorCooling technologies, the fridge can extend freshness of stored food and contribute to effective food waste reduction.
Moreover, in partnership with the Badan Pangan Nasional (BAPANAS/National Food Agency), FoodCycle Indonesia and Universitas Prasetiya Mulya – a local university that developed a composting solution for food waste – LG facilitated a broad range of activities to promote sustainable living. A booth was set up for visitors to make food donations, supporting BAPANAS’s Save Food movement to decrease national food waste.
And, as the next leg of the campaign, LG Indonesia organized a food donation drive from May 10-12 in the Jakarta and Tangerang areas. The ‘Better Life Food Distribution’ event was operated by 140 LG Indonesia employees and volunteers the company’s partners, including BAPANAS, Universitas Prasetiya Mulya and FoodCycle Indonesia. To further support community welfare and sustainability efforts, LG and its partners donated a total of 1,500 waste-free meal kits and 1,500 bulgogi lunch boxes – made with the zero waste recipe created by Chef Devina Hermawan earlier in the campaign – to local welfare foundations.
Through this on-going campaign, LG Indonesia reaffirmed its commitment to aiding the younger generation adopt a more sustainable lifestyle. The partnership will continue throughout the year with additional interactive activities geared toward Indonesian youth to amplify LG’s mission of providing a ‘Better life for all’ and promoting sustainable living.
Stay tuned to to discover the myriad of ways LG’s forward-thinking subsidiaries are promoting sustainable practices around the world.
Contributed by LG Indonesia in collaboration with H&A Global Brand Team
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