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By News Reporter
Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together.
Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs.
Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences.
Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology.
The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide.
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By News Reporter
In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.
Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.
Ken Jeong, managing director at LG Saudi Arabia
With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.
The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.
With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.
LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.
Contributed by LG Saudi Arabia
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By News Reporter
LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light
SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView fridge with MoodUP.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz,
link hidden, please login to view, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.2
For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.
“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”
From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.
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1 Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
2 Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: .
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By News Reporter
Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems
SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.1 LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.2
LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.
The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.
Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.
Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.
With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.
LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.
The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.
“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”
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1 The product may not be available for usage in certain markets because of different regulations.
2 LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’
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By Rosie
Fire TV upgraded and since then I'm unable to use my remote. I have to use the button below TV and have no freeview. Unable to get to settings to tune TV. Grateful for any advice
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