LG Becomes World’s First Auto Component Supplier to Meet Global Standard for Functional Safety and Cybersecurity
By News Reporter
LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light
SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView fridge with MoodUP.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz,
link hidden, please login to view, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.2
For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.
“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”
From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.
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1 Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
2 Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: .
By News Reporter
HiEV Charger, an LG Affiliated Company, Has Unveiled Its
New Portfolio of Convenient and Reliable Electric Vehicle Chargers
SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022.
HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities.
The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates.
By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world.
The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification.
“The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.”
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By News Reporter
Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems
SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.1 LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.2
LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.
The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.
Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.
Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.
With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.
LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.
The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.
“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”
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1 The product may not be available for usage in certain markets because of different regulations.
2 LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’
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By News Reporter
Recognizing its duty to society, LG has been committed to ensuring a better life for all on a global scale. For more than 30 years, LG’s Indonesian branch has carried out countless social activities to promote health, education and the environment, as an extension of the company’s sincere efforts to assist the government in enhancing the quality of life for all Indonesians.
To realize social initiatives locally, LG Indonesia has run ‘LG LOVES Indonesia,’ a program made up of three main pillars: ‘LG Loves Green’ for protecting the environment; ‘LG Loves School’ for bettering education; and ‘LG Loves and Cares’ for supporting various social causes.
‘LG Loves School’ is a regular social program that has been running for several years, including providing electronic devices to vocational schools in Jakara and Warungasem last year. This year, Indonesia is continuing its ‘LG LOVES Indonesia’ program, with a focus on solving both environmental and social issues.
LG Loves Green
The beauty of nature must be safeguarded, and there are countless measures to keep environmental sustainability in check. As far as creating a more sustainable future is concerned, tree planting is among the most effective methods as it not only benefits the natural world, but also mitigates several environmental issues such as global warming and deforestation.
To conclude the ‘LG Loves Green’ initiative, which started with the handing over 4,000 seedlings to the Conservation of Natural Resources Jakarta to celebrate 32 years in Indonesia, LG Indonesia recently donated 13,000 plant seeds to the South Kalimantan Provincial Forestry Service in commemoration of World Earth Day – April 22 – further demonstrating its commitment to environmental conservation, this time in South Kalimantan.
To reach its goal of planting a total of 32,000 trees across the country, the company previously partnered with the South Sumatra Natural Resources Conservation Agency (BKSDA) to deliver 15,000 plant seeds to South Sumatra.
Through this initiative, LG Indonesia hopes to bring life to a more sustainable environment. In addition to helping the regional government establish a legacy that can be passed down for generations, supplying so many seeds suggests that the company’s corporate social responsibility commitment to the environment has already produced positive results.
LG Loves and Cares
Besides the environment, the company also prioritizes the importance of health as a key aspect of quality of life. It not only impacts our capacity to live a full and productive life, but also has a tremendous impact on our entire physical and emotional well-being.
Having long understood the significance of health awareness, LG Indonesia arranged yet another social activity to support health initiatives during Eid al-Fitr, a major Indonesian festival. The annual LG Lebaran Sehat (LG Healthy Eid) event seeks to improve the health of residents by making the benefits of good health clear for anyone to see.
For three days in April, three waste treatment facilities benefited from LG Lebaran Sehat’s two main programs: one which distributed food packages to locals and another that offered vital health checkups. Since the program focused on enhancing the quality of public health, every food package was reviewed by a leading nutritionist beforehand to ensure the ideal nutritional balance for improved well-being.
By partnering with Posyandu (Pos Pelayanan Terpadu, Integrated Health Service Posts), the company was able to provide general health checks for children living in the area, vitamins and nutritional supplements and health education sessions highlighting the endless benefits of good health.
With the ‘LG LOVES Indonesia’ campaign continuing throughout the year, stay tuned for more social activities designed to rejuvenate the local environment and enhance the health and education of all Indonesians.
Contributed by LG Indonesia
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By News Reporter
With digital transformation (DX) powered by the cloud, Internet of Things (IoT), artificial intelligence (AI) and big data now on the minds of many, more and more businesses have been going through ‘digitalization’ to stay ahead of the game – or not be left behind. For automotive companies, this could not be more vital to their evolution.
The cars of tomorrow will be controlled by high-performance computing, system on chips and software platforms, which means carmakers will have to start spending more time and money on analysis, design, development, verification and maintenance. To carry out these processes in the most efficient way, firms require a powerful strategy that goes beyond the capabilities of analog methods. This is where DX comes in to change the way we handle data.
Let’s examine a few of the countless ways DX is ready to shape future mobility.
DX of Automotive Parts Development Process
As a major provider of vehicle components, LG is integrating DX into its development process in an effort to improve product quality and accelerate growth. From last year, LG’s researchers even started planning an AI validation platform developed with Altair, a U.S. company that has specialized in information technology based on software and cloud solutions for simulation, computing and AI technologies since 1985. This platform standardizes data measured at certain times and uses AI technology to clearly visualizes results.
Through this platform, LG can develop enhanced reliable automotive parts by predicting the performance of every stage of development. In addition, the platform can automate performance validation and systematically manage the vast amount of simulation data generated during the development process to speed up development. For example, if a customer requests a new requirement, engineers can access the AI platform to virtually predict performance and give several options for them to choose from.
Data accumulated during verification are continuously learned to hone prediction accuracy. This data can then be applied to various processes from planning and mass production to the improvement of each product’s quality and performance.
DX of Global Premium Automakers
So, how are global automakers applying DX in development? A leading North American electric vehicle (EV) company has been applying over-the-air (OTA) to all its vehicles since 2014, which has allowed it to gradually accumulate data from the road and on the performance of components and batteries.
All of this is possible thanks to a vast amount of collected data that gives carmakers the ability to quickly and accurately learn how to change battery combinations, integrate parts and remove unnecessary specifications. As vehicles can be developed more efficiently and necessary resources can be continuously reduced, the use of vehicle data has become essential across the sector.
DX More Important for Contactless Car Management Services
DX isn’t limited to the early stages of development. With the expansion of contact-free services in sales, management and after-sales service, another aspect of DX is emerging. A prime example of this is the ability to compare care quotes, reserve maintenance and make payments all at once via a smartphone app. Comparing price, quality and options as well as searching for reviews are also being done online, so consumers only need to look online when deciding which car to buy. With the rise in contact-free services since the pandemic changed the world in 2020, digitalization is expected to accelerate across industries.
Automakers and suppliers are leveraging DX to achieve greater efficiency and reduce costs. As more people use cars and more data becomes available, digitalization has the potential to increase the size of the pie for various stakeholders, including car manufacturers and service providers.
With DX paving the way forward in the automotive space, make sure to watch this space and be the first to discover the immense features and power of the cars on the horizon.
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