LG Becomes World’s First Auto Component Supplier to Meet Global Standard for Functional Safety and Cybersecurity
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By News Reporter
Music Performers From 9 Countries Creatively Reinterprets Legendary Party
Anthem, “Boom Boom Pow” to Captivate Audiences Worldwide
SEOUL, Oct. 2, 2024 — LG Electronics (LG) is launching a new marketing campaign showcasing the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign is ignited with Boom Boom Pow Festa, a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 music chart for 12 consecutive weeks. During this exciting and vibrant event, the all-time favorite party song will be reinterpreted by talented street performers from around the world and performed through LG’s powerful XBOOM party speakers.
Considered something of a modern classic, “Boom Boom Pow” has become a go-to party track globally, its infectious energy and booming bass inspiring revelers of all ages to get to their feet and dance. Street performers in nine different countries* will take to the stage to offer their own unique takes on the song, supported by the exceptional sound of LG XBOOM. In addition to talented street performers, Boom Boom Pow Festa will feature rising stars of the global music scene, such as Brazil’s Delacruz, who is set to perform at the iconic Escadaria Selarón in Rio de Janeiro.
Powered by LG XBOOM party speakers, these exciting performances will be streamed live on the LG Global YouTube channel on October 6 at 01:00 KST as part of a forty-five-minute virtual concert. Videos of the individual performances and behind-the-scenes films showcasing the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality will also be available on the same channel.
LG’s XBOOM engaging campaign is set to expand to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.
Different LG XBOOM speakers will be featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features. The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.
Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG8T and XG2T combine a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.
“We aim to inspire hope for a better life and future with our optimistic Life’s Good philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”
Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Learn more at
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* Brazil, Mexico, Peru, UK, Spain, South Africa, Türkiye, India and Philippines.
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By News Reporter
Companies Set to Introduce Cutting-Edge Bluetooth Ultra-Low Latency Technology
that Revolutionizes Cloud Gaming Experiences for webOS Smart TV Users
SEOUL, Sep. 27, 2024 — LG Electronics (LG) has collaborated with Razer and MediaTek to introduce the world’s first Bluetooth Ultra-Low Latency (BT ULL) Controller at LG webOS Summit 2024 on September 27. This groundbreaking technology was showcased through an LG webOS smart TV and Razer’s Bluetooth gaming controller, demonstrating the game-changing 1ms input lag.
The webOS summit, which welcomed 300 representatives from 140 partner companies – including content developers, producers and providers – from 24 countries, shared LG’s strategic vision and future initiatives for expanding its AI webOS ecosystem and platform business.
Razer, a leading global lifestyle brand for gamers, has developed the first game controller featuring BT ULL technology. To showcase its upgraded performance, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a standard controller during the event. The demonstration highlighted the superior responsiveness, reduced input lag and control precision of the BT ULL technology across various cloud-based games, including FPS, fighting and racing titles.
The latest BT ULL technology offers the perfect cloud gaming performance, catering to competitive players who require lightning-fast response times to excel in their games.
In an industry first, LG plans to introduce a certification program for third-party game controllers in the near future to ensure BT ULL-supported controllers work seamlessly with LG webOS smart TVs. Razer will be the first company to obtain LG’s certification.
Meanwhile, LG and MediaTek, a global fabless semiconductor company, are jointly developing the BT ULL technology to be integrated into MediaTek’s Wi-Fi “MT7921” chipset. This chipset will also feature the efficient and reliable Wi-Fi 6 technology from MediaTek’s Filogic series.
These collaborative efforts aim to enable LG webOS smart TVs owners to immediately dive into online multiplayer cloud games with the enhanced response times, delivering unprecedented levels of realism during gameplay.
The latest premium LG OLED TVs and LG QNED TVs, supporting refresh rates of 120Hz or higher, are scheduled to launch in 2025 with BT ULL technology.
“LG is committed to consistently introducing more advanced features designed to immerse gamers in their favorite titles and to differentiate its gaming experiences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “As the LG webOS platform evolves, so will the features that make it the ultimate gaming platform for every type of gamer.”
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By News Reporter
Portable projectors are quickly becoming essential home entertainment devices, offering a compelling blend of performance and practicality to content lovers who want to take their screen on the go. While great projectors are compact and portable, the best ones also feature iconic designs that enrich the viewing experience without sacrificing immersion or image quality.
Amidst this growing trend, one product stands out by combining form and function. LG CineBeam Q projector (HU710PB) recently received a Red Dot Design Award and Silver Award from the International Design Excellence Award (IDEA) for its outstanding design. Two of the three most prestigious global accolades, these victories prove the projector’s exceptional design and practical functionality, especially its standout aesthetic appeal in the modern living environment as noted by the Red Dot Design Award jury.
The unique, extremely portable LG CineBeam Q projector’s design is both compact and refined. The CineBeam Q features a sophisticated and sleek metallic look that seamlessly blends into any space as a chic interior design accessory. This advanced projector has a 360-degree rotatable handle that lets users carry it indoors or outdoors, like on a camping trip or in the backyard, with ease, allowing them to enjoy high-resolution 4K content everywhere they go.* This handle also functions as a stand, making it easy to place in various settings.
No stranger to global design awards, LG’s projectors have won various international accolades over the years, many for its flagship LG CineBeam and LG ProBeam models. The LG CineBeam HU80K received the Best of the Best accolade at the Red Dot Design Awards in 2018, the same year it won an iF Design Award and ranked on Good Design Awards’ Best 100, a reputable list that honors artistic brilliance alongside exceptional usability. In the following year, the LG CineBeam HU85L was nominated for a Red Dot Design Award and iF Design Award for its minimalist form factor which harmonizes with all kinds of stylish interiors. Additionally, HF80J and HF85J received the Red Dot Design Award and the iF Design Award in 2017.
This design history extends far beyond the CineBeam models. For example, the LG ProBeam BU50NST business projector claimed a Red Dot Design Award and Good Design Award in 2020 for its practical design that blends naturally into office spaces. The LG ProBeam shows that business projectors used in meeting rooms and commercial venues can be aesthetically pleasing too.
While stylish, compact projectors are gaining popularity, some users are concerned that these designs may compromise functionality. Fortunately for them, LG’s latest projectors offer the best of both worlds, with advanced functions that elevate the user experience complemented by the most sleek and stylish designs. That’s why LG CineBeam Q was named the “Top Choice 2024” by
link hidden, please login to view, a world-renowned tech review and discussion community specializing in home theater and AV devices. Their review highlights its crisp images, vibrant color reproduction, high-quality design and robust functionality. LG CineBeam and ProBeam projector models continue to challenge conventional design through a strategy that champions innovation above all else. Stay tuned to for the latest updates on the company’s most advanced projectors to date.
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* The projector requires an external power source through a power cord or external battery, as it does not feature a built-in battery.
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By News Reporter
A Joint Effort Between LG and Top Research Universities, Consortium to Accelerate
the Development of Next-Generation Heat Pump and Establish Industry Standards
SEOUL, Sep. 24, 2024 — LG Electronics (LG) is hosting the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, from September 23-26. A cooperative venture between LG and a growing number of international universities, the consortium is focused on developing new, more efficient heat pump technologies, including solutions designed to handle harsh climatic conditions. The event brings together LG personnel and academics from participating universities to introduce heat pump technologies and discuss industry-academia projects being conducted by each of the consortium’s regional clusters.
The Global Heat Pump Consortium comprises LG-led heat pump R&D consortiums established in Alaska, USA (November 2023) and in Oslo, Norway and Harbin, China (June and August of 2024, respectively). The consortium also includes a South Korean cluster, with LG working collaboratively with respected universities in Seoul and Busan to drive heating, ventilation and air conditioning (HVAC) innovation.
On the first day of the event, LG introduced key heat pump technologies and products from its industry-leading lineup of high-efficiency HVAC solutions. Each regional consortium then provided an update on its specific research tasks and shared its current progress in evaluating high-performance heat pump tech for challenging climates. The inaugural meeting of the global consortium is also offering attendees valuable learning opportunities, with seminars and discussions on topics, including the latest HVAC industry and market trends, and future technologies for region-specific heat pump solutions.
Through cooperating with universities known for their top-tier HVAC research programs, LG is strengthening its own R&D capabilities and accelerating the development of the next generation of heat pumps. The company anticipates that the groundbreaking work being carried out by the consortium will also help strengthen its competitiveness in the global heating and cooling solutions market.
Internationally, the demand for high-efficiency, low-carbon-emission heat pumps is rapidly increasing, in large part due to the worldwide electrification and decarbonization trends. Solidifying its status as a technology leader and responsible corporate citizen, LG is leveraging its cutting-edge heat pump technology to deliver region-specific heating and cooling solutions for the North American, European and Asian HVAC markets.
At an investor forum in August, LG highlighted “B2B acceleration” as one of its four key strategies for business portfolio innovation. The HVAC business, a major component of the company’s diverse B2B portfolio, has become a market leader based on the strength of its advanced, highly-efficient core technologies, such as inverter compressors, heat exchangers and AI engines.
Around the globe, LG is enhancing the capabilities of its HVAC business through creating locally complete systems encompassing R&D, sales, manufacturing and maintenance. In addition, the company currently operates five Air Solution Research Labs – with facilities located in Korea, North America, Europe and India – and has a network of HVAC academies spanning 43 countries and training over 30,000 engineers annually.
“We are committed to accelerating our HVAC business, with heat pump innovation as the cornerstone of our vision,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through the Global Heat Pump Consortium, we aim to lead the HVAC industry with decarbonization solutions aligned with the global electrification trend.”
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By News Reporter
Partnership to Enhance Company’s High-performance Heat Pump Solutions for Cold Climates,
Lay Groundwork for the Development of Next-generation Technologies
SEOUL, Sep. 3, 2024 — LG Electronics (LG) is completing its global R&D triangle with the establishment of the Chinese Consortium for Advanced Heat Pump Research (CCAHR) in Harbin. The consortium, which joins existing LG-led initiatives in North America and Europe, will develop next-generation core technologies for heating, ventilation and air conditioning (HVAC) solutions capable of providing strong, dependable performance in extreme cold conditions.
To mark the official launch of CCAHR, LG held a signing ceremony on August 31 (local time) at Harbin Institute of Technology in Harbin, China. Prominent members of the consortium include the Harbin Institute of Technology (HIT), Shanghai Jiao Tong University (SJTU) and Xi’an Jiao Tong University (XJTU), all of which are actively researching HVAC technologies and systems designed for cold climates. The consortium will operate new research facilities in Harbin and Mohe City to develop strong and reliable HVAC solutions, helping LG to deliver products customized to local needs, and strengthen its presence in the Chinese market.
Harbin, known for its harsh winter conditions, and Mohe, where temperatures can drop to below minus 50 degrees Celsius, provide ideal settings for advancing LG’s research into heat pump technologies that can maintain high efficiency in severely cold climates. CCHAR will conduct tests on the company’s HVAC solutions, including residential air conditioners, at two facilities: a university-owned building at the Harbin Institute of Technology campus, and a residential site in Mohe. The consortium will gather comprehensive operational data to improve the heating performance, energy efficiency and overall reliability of LG’s HVAC products.
CCAHR is a significant addition to LG’s growing international program of heat pump R&D collaboration, complementing LG-led consortiums established in Korea and the U.S. last November, and in Europe this June. With its trio of consortiums, LG has built a robust R&D infrastructure spanning North America, Europe and Asia, and will be able to develop technologies suited to the unique demands of each region’s climatic and housing conditions. The R&D triangle will play a major role in further solidifying the company’s global leadership in HVAC technology.
Moreover, during a recent CEO-led
link hidden, please login to view, LG outlined four key strategies for business portfolio innovation, including the acceleration of its B2B capabilities – particularly in the area of HVAC. By leveraging its advanced inverter, heat pump and chiller technologies, LG aims to lead the market in high-efficiency HVAC solutions, while actively targeting the growing demand for cooling systems, especially in AI data centers. Additionally, in key markets, LG’s HVAC business is establishing a locally self-sufficient operation system encompassing the in-house production of core components and the creation of production bases optimized for regional supply. This system, which covers everything from R&D to sales and maintenance, greatly enhances LG’s B2B capabilities and is expected to support meaningful long-term growth.
“We are committed to developing next-generation heat pump technologies tailored to diverse climates,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through our R&D initiatives, we will strengthen our ability to provide differentiated solutions for each region, and reinforce our product and technology leadership in the global HVAC market.”
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