LG’s First Digital Signage Projector Delivers Immersive Viewing Experiences
By News Reporter
LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light
SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView fridge with MoodUP.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz,
link hidden, please login to view, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.2
For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.
“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”
From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.
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1 Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
2 Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: .
By News Reporter
HiEV Charger, an LG Affiliated Company, Has Unveiled Its
New Portfolio of Convenient and Reliable Electric Vehicle Chargers
SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022.
HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities.
The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates.
By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world.
The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification.
“The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.”
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By News Reporter
Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems
SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.1 LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.2
LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.
The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.
Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.
Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.
With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.
LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.
The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.
“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”
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1 The product may not be available for usage in certain markets because of different regulations.
2 LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’
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By News Reporter
Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover
the Hidden Story and Shine Light on the Action of Prime Video’s Latest Hit Series
SEOUL, April 26, 2023 — Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.* LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience.
Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love.
Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide.
To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New York’s Times Square and London’s Piccadilly Circus.
This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Video’s great content with the LG OLED evo superior technology.
From launching link hidden, please login to view on LG OLED TVs in 2015, to movies and series in 2021 and to bringing opted-in for customers to discover the best Prime Video content in 2022, LG’s long relationship with Prime Video continues to lead innovations in the home watching experience.
“At Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,” said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. “Our relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.”
This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LG’s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future.
“LG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,” said Chris Jo, senior vice-president of platform business at LG Electronics Home Entertainment Company. “We are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.”
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* Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs.
By News Reporter
Premier of “Among the Sky” Infused With LG OLED and Lifestyle TVs
During Frieze New York From May 17 to 21
SEOUL, May 18, 2023 — LG Electronics (LG) announced today another breakthrough collaboration with
link hidden, please login to view (Ezequiel Pini b. 1985), an award-winning Argentinian designer and digital artist based in Barcelona. Over the last decade, Pini has increasingly explored how 3D tools and software can be used in his artistic practice to create imaginary, dreamlike worlds whose aesthetic is at once modernist, contemporary and, above all, elegant. The collaborative exhibition Among the Sky, which includes six specially commissioned artworks presented on large-scale format LG OLED and Lifestyle Screens, is being launched and exhibited during Frieze New York during a private preview held at The Shed May 15-16, and during the fair from May 17-21. LG OLED Arts’ collaboration with Six N. Five highlights a continuing and concerted effort in bringing together the world of digital art and advanced technology by presenting contemporary art experiences through LG OLED screens to inspire new and changing forms of the platform and broadening the ways viewers can and will experience visual culture. With premium self-lit picture quality and powerful image processing technologies, LG OLED TVs elevate the viewing and user experience in digital art display.
“We believe that LG OLED will break through the limitations of conventional media and open up the possibilities for digital art and artists,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In accordance with our motto, We inspire art, LG OLED will inspire many artists as they advance into new forms of art, transcending the borders of different fields. We could not be more excited in working with the most talented digital native artists – such as Six N. Five who understand this space.”
The series of six newly commissioned works, Among the Sky are inspired by landscape paintings, expressionism and fantasy realms of the surrealist masters but whose practice draws on digital tools of digital artwork to produce animate vignettes that blur the distinction between natural and outer worldly expressions – one physical and the other, digital. Through this unique collaboration with LG OLED and LG Art Lab, each work can be seen and experienced viscerally in the physical world while also being made available across purely large-scale, digital platforms. LG’s state-of-the-art OLED evo TVs accurately reproduce the textures and colors of the work and deliver exceptionally immersive images, offering higher brightness, clarity and detail. It is also an important aspect through such collaborations to pave the way and bridge the gap between Web 2.0 to Web 3.0 user experiences.
“The sky has no boundaries. Its immensity has always represented a sacred journey beyond perceived limits to me. The world as we know and experience has a finite horizon. It is broken when our vision is raised to connect with the sky,” shares Six N. Five. “For some, it proposes the connection to the beyond, to our divine and spiritual essence. We look up there when we ask for things, when we seek an explanation or simply when we decide to “end” the verticality of our bodies to allow us a physical and mental rest, surrounded by nature.”
The six series of works by Six N. Five will be available as NFTs (Non-Fungible Token) via LG Art Lab on May 25 at 12:00 AM EDT and also be exhibited during Frieze New York from May 17-21, 2023 at The Shed 8th Floor, Tisch Skylights located at 545 W 30th Street, New York, NY. The exhibition is co-curated by Ezequiel Pini and Derrick Li, and supported by Triple X.
Instagram: #LGOLED #LGOLEDArt
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