CASACOR Project Showcases Unmatched Blend of Technology and Modernist Design
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content.
The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment.
Market research firm Omdia projects that by 2030, one out of every two information display units used in premium vehicles will be an OLED panel. Several global automakers are now equipping their high-end models with large, high-resolution displays to meet customers’ evolving expectations and preferences. With their stunning colors, clarity and contrast, OLED panels are raising the bar for automotive displays and are expected to drive the market’s continued expansion.
OLED technology makes it possible to create large, curved and flexible screens for use in digital cockpits. In response to the auto industry’s increasing interest in premium displays, the R&D laboratory at LG’s Vehicle component Solutions (VS) Company has recently developed an algorithm for its in-vehicle OLED displays that compensates for any visual distortion related to viewing angle. This advanced technology, first showcased at Display Week 2024, ensures that LG’s automotive OLED screens deliver consistent brightness and distortion-free colors from practically any angle. As a result, drivers can now see images and text more clearly across all parts of the display, enhancing safety by reducing the time needed to check on-screen information.
LG’s new technology overcomes the viewing-angle limitations typically associated with large, curved OLED displays. Currently, LG is the only automotive display supplier to have developed an algorithm that corrects these particular issues and is now in the process of commercializing this innovation.
Research into flexible OLED automotive displays has been a major focus for LG VS Company’s R&D laboratory over the past year. Kim Kyung-lack, vice president of Display Development at LG VS Company, noted that due to extensive and ongoing efforts, LG is able to offer a wide range of automotive displays leveraging next-generation technology to deliver outstanding performance. Since 2022, LG has been developing advanced in-vehicle displays and now boasts an impressive portfolio of solutions, including screens with rollable, flexible and foldable form factors. The company’s diverse offerings provide automakers with more choices when designing vehicle interiors and offer vehicle users a richer, more varied in-car experience.
Beyond automotive displays and components such as EV motors and smart lamps, LG VS Company offers cutting-edge in-vehicle software platforms and solutions. This software integrates seamlessly with the company’s display products to form a complete in-car experience solution, adding significant value for automakers seeking to enhance the functionality of their existing infotainment systems.
Through its innovative solutions for vehicles, LG is accelerating the arrival of the SDV era and playing a leading role in redefining the future of mobility.
To learn more about LG’s advanced automotive display products, visit
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By News Reporter
Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.
Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.
One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.
Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.
A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.
Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.
A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.
Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.
The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.
From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.
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By News Reporter
The harmonious marriage of minimalist aesthetics and functionality is a hallmark of some of the most successful examples of industrial design. Launched earlier this year, the link hidden, please login to view (model HU710PB) portable projector exemplifies the ‘less is more’ approach, shedding all superfluous design touches to achieve a timeless look and maximum usability. Since its global debut at CES 2024, the LG CineBeam Q has won a steady stream of praise for its practical, user-friendly features and distinctive yet understated style.
The LG CineBeam Q produces immersive large-scale pictures in ultra-sharp 4K resolution. In order to achieve this, the technologically sophisticated projector utilizes more components than a conventional model – an impressive feat considering its small size. To efficiently house all of the parts required – most of which are square in shape – the design team found that a simple square shape was the most ideal for the device itself. The result is an ultra-portable projector that pairs high-performance with a super-clean, minimalist design.
The ‘boxy’ form factor of the LG CineBeam Q is augmented by a sleek metallic look; something rarely seen in today’s projector market and a point of difference that further sets LG’s product apart from the competition. Typically associated with premium IT devices, the metallic finish enables the device to double as a stylish interior accessory while also providing a pleasing tactile quality.
Thoroughly minimalist in appearance, the LG CineBeam Q’s exterior does away with any and all non-essential design elements, leaving only that which is truly needed: the lens, handle, connection ports and power button. Even the information label on the bottom of the device has been streamlined, providing a selection of essential product data for the customer’s reference, and nothing else.
The handle of the CineBeam Q not only maximizes usability, but also helps to make the product instantly recognizable. The elegant simplicity of the CineBeam Q’s 360-degree rotatable handle belies the ingenious practicality of its design, serving both as a carry-handle and as an adjustable stand.
The remarkable LG CineBeam Q delivers moving cinematic experiences in almost any setting, indoors or out. Due to its exceptionally light weight – only 1.49 kg – the CineBeam Q is easy to pick up, and can be conveniently carried to wherever it is needed. Along with prioritizing portability and performance, Lee Eun-bong, the lead product designer on the CineBeam Q, sought to create an intuitive design that users could instantly understand and feel comfortable with – even those who had never owned a projector before.
A great choice for anyone seeking a stylish, take-anywhere* projection solution, LG CineBeam Q offers a unique combination of modern minimalist design, stellar portability and stunning 4K image quality.
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* The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery.
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By News Reporter
As an avid supporter of the arts and culture, LG Electronics is committed to enhancing life by integrating its groundbreaking technologies with some of the world’s most exquisite art pieces. By providing artists and gallery curators with the finest LG OLED TVs, considered by many as the ultimate digital canvas, LG enables a captivating and inspiring multi-sensory experience.
In the Philippines, LG partnered with the National Museum of Fine Arts in Manila to celebrate the 140th anniversary of Spoliarium, an iconic masterpiece by renowned Filipino painter Juan Luna. Coinciding with National Heritage Month, LG Philippines donated various products, including LG OLED TVs, to the museum to foster a deeper appreciation for the arts and enhance public access to the nation’s rich cultural heritage.
On May 27, a total of 118 local journalists gathered in the esteemed museum’s Old Senate Hall of the Philippines to witness the latest advancements in home entertainment, including the newest LG OLED evo TVs (G4 and C4 series). Powered by LG’s α (Alpha) 11 AI processor, which offers four times the performance of its predecessor, LG OLED evo TVs provides personalized experiences tailored to user preferences and viewing habits.
Throughout the elegant rooms of the National Museum of Fine Arts, various LG home entertainment products were on display, allowing visitors to see firsthand how LG brings out the best image quality with its deep blacks and vibrant colors.
The event also featured the LG Objet Collection Posé, a Lifestyle Screen designed to provide new interior design freedom for décor enthusiasts. With its angular, minimalist design and flexible installation options, Posé blends seamlessly into practically any space with exceptional ease. It even boasts LG’s immersive Gallery mode, which displays works of art or photos on its self-lit digital canvas, transforming any space into a sophisticated gallery.
In addition to the OLED-infused devices, LG showcased its QNED TVs, which offer enhanced contrast, brightness levels and detailed picture quality for exceptional viewing from every angle. For those looking to create the home theater of their dreams, LG soundbars were strategically placed around the museum to elevate the viewing experience with incredibly immersive surround sound.
This event highlighted LG’s full commitment to fusing technology with timeless art to unlock more engaging and impactful cultural experiences. Aligned with its Life’s Good promise, LG will continue to support initiatives that spark creativity, promote cultural exchanges and enhance the appreciation of arts and culture through smart life solutions built for all.
Contributed by LG Philippines
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