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CASACOR Project Showcases Unmatched Blend of Technology and Modernist Design


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CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.

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The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.

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Called

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and designed by architect , the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower™, PuriCare 360° Air Purifier and ARTCOOL™ Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.

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The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.

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Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.

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(From left to right) LG Magenta ambassadors at CASACOR 2022: , and

During CASACOR 2022, LG also announced the next phase of “” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.

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Stay tuned to to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.

Contributed by LG Brazil 

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      LG gram Style (16Z90RS)
      LG gram Style (14Z90RS)
      LG gram 2-in-1 (16T90R)
      LG gram 2-in-1 (14T90R)
      Display Size
      15.6-inch 16-inch 14-inch 16-inch 14-inch LCD FHD (1,920 x 1,080) OLED
      WQXGA+ (3,200 x 2,000) OLED WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) Touch IPS Display,
      Corning®Gorilla Glass®Victus® WUXGA (1,920 x 1,200) Touch IPS Display, Corning®
      Gorilla Glass®
      Victus®
      Brightness (Typ.) 400nit 400nit 400nit 350nit 350nit Refresh Rate 60Hz 120Hz 90Hz 60Hz 60Hz Weight 998g 1,230g 999g 1,480g 1,250g Size 356.0 x 227.45 x 10.99 -12.55mm
      355.1 x 241.3 x 15.9mm
      311.6 x 213.9 x
      15.9 mm
      356.6 x 248.3 x
      16.95mm
      314 x 219.5 x
      16.75mm
      Battery 60Wh 80Wh 72Wh 80Wh 72Wh CPU Intel 13th Gen Raptor Lake P(28W) Core GPU Intel Iris Xe Graphics Memory 8GB / 16GB / 32GB LPDDR5 Storage 256GB / 512GB / 1TB (Gen4 NVMe) Speakers 2.0W x 2 3.0W x 2 2.0W x 2 2.0W x 2 2.0W x 2 Durability MIL-810H Military Standard I/O Port 2x Type C (TBT4, PD), 1x Type C (PD), H/P 2x Thunderbolt 4, 1x USB 3.1, Micro SD, H/P 2x Thunderbolt 4, 1x USB 3.2, Micro SD, H/P
      Software LG Smart Assistant LG Glance by Mirametrix®
      PCmover Professional,
      OLED Care
      LG Smart Assistant, LG Glance by Mirametrix®,
      PCmover Professional
      LG Smart Assistant LG Glance by Mirametrix®,
      PCmover Professional,
      Wacom notes,
      Bamboo Paper
      LG Pen Settings
      Webcam FHD IR Camera Accessory – – – LG Stylus Pen (Wacom AES 2.0 & WGP) USB-C to HDMI adapter
        
        LG gram 17 (17Z90R)
      LG gram 16 (16Z90R)
      LG gram 15 (15Z90R)
      LG gram 14 (14Z90R)
      Display Size
      17-inch 16-inch 15.6-inch 14-inch LCD WQXGA (2,560 x 1,600) IPS
      WQXGA (2,560 x 1,600) IPS
      FHD (1,920 x 1,080) IPS
      WUXGA (1,920 x 1,200) IPS
      Brightness (Typ.) 350nit / 400nit (VRR) Refresh Rate 31-144Hz (VRR), 60Hz (normal) 60Hz 60Hz Weight 1,350g (iGPU) 1,450g (dGPU)
      1,199g (iGPU) 1,299g (dGPU)
      1,140g 999g Size 378.8 x 258.8 x 17.8mm
      355.1 x 242.3 x 16.8mm
      356.1 x 222.9 x 17.4mm 312 x 213.9 x 16.8 mm
      Battery 80Wh (iGPU) 90Wh (dGPU)
      80Wh (iGPU) 90Wh (dGPU)
      80Wh 72Wh CPU Intel 13th Gen Raptor Lake P(28W) Core GPU NVIDIA GeForce RTX 3050 4GB Laptop GPU Memory 8GB / 16GB / 32GB LPDDR5 Storage 256GB / 512GB / 1TB (Gen4 NVMe) Speakers 2.0W x 2 (iGPU), 3.0W x 2 (dGPU) 2.0W x 2 (iGPU), 3.0W x 2 (dGPU) 1.5W x 2 1.5W x 2 Durability MIL-STD-810G I/O Port* 2x Thunderbolt 4, 1x HDMI, 2x USB 3.1, Micro SD, H/P Software LG Smart Assistant, LG Glance by Mirametrix®, PCmover Professional Webcam Full HD Webcam with IR Sensor # # #
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      5 Launch dates may differ by model and market.

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