LG Showcases Latest Display Solutions Under Theme of “Life, Be Bloomed” at ISE 2023
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By News Reporter
Between September 6-10, LG showcased its diverse range of AI-powered home solutions, opening a new chapter of intelligent home living at its IFA 2024 booth. Under the theme of Experience, Affectionate Intelligence (AI) Home, the company presented its unique, AI-inspired vision of future living to visitors from around the world.
Designed in collaboration with Korean science fiction author Kim Cho-yeop, the expansive booth featured diverse experience zones curated to demonstrate how the company’s AI can be embedded into home life to elevate lifestyles in intelligent and distinctive ways.
Upon entering Hall 18 of Messe Berlin, visitors were greeted by the AI Home Gate, a massive LED media wall displaying the journey of LG AI, from the birth of LG’s AI Agent, FURON, to how it communicates with the world and enriches daily life.
After gaining a solid understanding of what Affectionate Intelligence is all about, visitors could explore how it makes everyday life more simple and convenient. Divided into several distinct lifestyle spaces, LG’s booth showcased how natural conversations with
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The first lifestyle space, “Second Youth Home,” showcased a new and more active lifestyle for retirees. The digital signage on the wall visualized how ThinQ ON customizes and takes care of home appliances depending on the user. For example, after recognizing certain phrases like “tennis lesson” on the user’s calendar, ThinQ ON automatically sets the washer and dryer to its “Activewear course” via Smart Pairing.
, employs AI DD technology to intelligently minimize water and energy usage based on each load. It also features Easy Control technology, which automatically selects cycles according to usage patterns and user preferences for maximum convenience.
The second lifestyle space, named “Smart Green Home,” showcased the ideal abode for families passionate about the environment and energy conservation. Among the many power-saving solutions on display, LG’s AI-enhanced Energy Storage System (ESS) analyzes energy usage patterns and weather forecasts to adjust its mode according to various conditions. Another highlight was the . With these devices – both inside and outside the home, connected to ThinQ ON – LG AI optimizes household energy usage in real-time and reduces energy bills by intelligently managing the power consumption of every connected device.
The next lifestyle space was the “Affectionate Home,” designed with children and pets in mind. It featured the company’s Self-Driving AI Home Hub, which can move freely around the home and interact with children through conversation. Its multi-modal sensing combines voice, sound and image recognition to change its expression according to various emotions, allowing it to respond to different situations with appropriate etiquette. The hub can move from room to room and control connected appliances and IoT devices, constantly making sure the environment is optimized for the little ones.
Not just a hub for home appliances, LG AI is an Affectionate Intelligence storyteller that boasts a deep level of emotional depth and understanding, enabling it to communicate and interact with users effectively. Through generative AI, the Self-Driving AI Home Hub can develop stories based on images drawn by the user, ensuring a unique bedtime story every night.
The next room demonstrated how LG appliances optimize the environment for pets and their owners. Once temperature and humidity sensors detect indoor air conditions, the LG DUALCOOL air conditioner can achieve the perfect temperature with airflow customized to suit the environment and personal preferences.
This zone also featured the AeroCat, a purifier designed specifically for cats. As every cat owner knows, cats love to sleep on devices and appliances. With this in mind, LG AeroCat can detect when a pet sits on top of it, stopping operation to provide a quiet place for a nap. And since weight can be an important indicator of heath, the AeroCat’s built-in weight sensor tracks the pet’s weight and alerts owners of any unusual changes via the ThinQ app.
“Delightful Home,” the final lifestyle space on display, presented a perfect setting for inviting and entertaining family and friends through a shared love of food. This zone highlighted LG AI’s ability to make cooking easier and quicker, with ThinQ ON providing menu recommendations and step-by-step instructions for numerous delicious dishes. Visitors could even learn some new skills by watching the “AI Talking Cooking Show,” a live cooking demonstration by chef Kristof Mulack, a culinary master who knows the best ways to customize LG’s AI appliances.
To let visitors focus on the technology that makes all these lifestyle spaces possible, the company also set up the “LG Affectionate Intelligence” zone. This area effectively illustrated the connectivity and expandability of the Matter-certified LG ThinQ ON, engineered to help users manage their entire smart home with a single device.
LG also shined a light on its AI legacy with a special “AI to the Core” space. Using a transparent OLED display, the company explained how its Core Tech has evolved into LG AI core tech. This lineup includes revolutionary AI DD and AI DUAL Inverter, both of which employ AI to enhance performance and deliver more precise control, resulting in new and improved levels of customer care and user experiences.
The final zone by LG was none other than the “Sustainability Lounge,” which provided visitors with an overview of the company’s latest efforts to promote sustainable living. Here, visitors could relax while learning more about LG’s ESG activities, including its use of recycled plastics in select products.
LG’s booth at IFA 2024 successfully delivered an insightful window into the LG AI Home. Stay tuned to to explore how LG AI can enrich daily life in the new era of AI.
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By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
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By helgelino
Since the new Firmware my HDMI external Device (my Amp) in the universal Setting is lost after every Day. So i cant regulate the Volume, till i select it once again the day....
Please fix, there was no Problems many Month before.
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By News Reporter
Kinetic LED signage has transformed how viewers interact with content, emerging as a new method of visual storytelling. Recent technological advancements have forged the way for the brilliance of traditional LEDs to come together with kinetic art technology, creating three-dimensional (3D) displays that exude vibrant colors and dynamic sounds for an enhanced visual experience.
Kinetic LED signage has become a standout choice for artistic exhibits in public spaces, adding dynamic movement to museums, hotel lobbies and galleries. By displaying animated patterns that seem to emerge from the screen, this innovative signage solution adds a sense of realism to the space that conventional displays cannot replicate. When combined with vivid colors and sound effects, it seamlessly integrates into a wide array of spaces, effectively showcasing diverse content from compelling advertisements to stunning works of art.
The Sangsang Platform, a cultural complex in South Korea remodeled from an old granary to host various cultural activities, features the gigantic LG Kinetic LED façade as a breathtaking centerpiece. In addition to mesmerizing visitors, the signage solution heightens the ambiance and effectively modernizes the space with dazzling media art displays. Renowned for its size and cutting-edge technology, the LG Kinetic LED signage immerses audiences with its dynamic presence.
Measuring a massive 3 meters wide by 5 meters long and powered by 240 engine motors, images in the LG Kinetic LED signage come alive in vivid detail with the support of High Dynamic Range (HDR). By synchronizing with 240 LED modules that move delicately back and forth up to 300mm, HDR defies the challenges of traditional flat signage to create 3D content, enhancing the sense of immersion and transforming kinetic motion into a work of art. In addition, with customized digital media and sound, the signage delivers realistic audio and motion for an unforgettable sensory experience.
From lobbies to shopping malls to public squares, the LG kinetic LED signage creates an impactful visual effect in indoor spaces. This Kinetic LED as a media platform can maximize the impact of advertising by effectively capturing people’s attention. What’s more, LG Kinetic LED signage offers a bundled software package for buyers, enabling easy application of kinetic motion utilities and eliminating concerns about implementing additional art technology services.
The dynamic media façade of the LG Kinetic LED signage is set to mesmerize viewers and satisfy stakeholders alike, demonstrating LG’s commitment to delivering total service that includes space design, installation and post-management of the LED signage, all of which elevate the customer experience and optimize operational efficiency.
To learn more about LG’s Kinetic LED signage, visit
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By News Reporter
For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.
To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything.
The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail.
The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.
Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.
Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.
Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.
In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.
Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.
Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.
Contributed by LG Brazil
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