LG Home Appliance Factory in United States Latest to Receive Prestigious ‘Lighthouse’ Status
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By News Reporter
Imagine walking into your dream home where every appliance is top-of-the-line LG, but without the hefty upfront costs. That’s exactly what LG is making possible in Taiwan as it becomes the first major brand to launch a home appliance rental and care service in the market.
Last October, LG Taiwan unveiled its groundbreaking home appliance rental and care service at Taipei’s Chalet V, showcasing a fresh approach to modern living. The thoughtfully designed venue brought the concept to life through curated living spaces that demonstrated how premium appliances can enhance daily routines without demanding significant upfront investment.
Visitors experienced firsthand the practical benefits of LG’s rental program through an immersive showcase featuring fully-equipped living rooms, kitchens and laundry spaces. The demonstration areas highlighted how renting a complete suite of LG appliances can both upgrade living standards and provide smart financial flexibility for homeowners and renters alike.
Live product demonstrations revealed the real-world advantages of the service, while LG’s professional technicians explained the comprehensive benefits package – including full warranty coverage and scheduled maintenance visits. This hands-on approach gave visitors a clear picture of how the rental service combines premium appliance access with peace of mind through professional support.
The venue featured a home-like showcase area with themed spaces, including living rooms, kitchens and laundry rooms, demonstrating how renting a full suite of LG appliances can significantly reduce expenses while upgrading daily living experiences.
Enhancing the service’s accessibility, LG Taiwan also announced strategic partnerships with key industry leaders, such as Sinyi Realty’s Ecosystem Lead and Taishin Bank. Industry experts and retail leaders gathered to discuss the program’s market impact, including representatives from 486 Shop and SENAO International, alongside financial news anchor Liu Hanchu. The discussion highlighted how this innovative rental model represents a significant shift in consumer access to premium home appliances, offering both financial flexibility and lifestyle enhancement opportunities.
The launch has already generated substantial interest across Taiwan’s home appliance sector, with market analysts noting its potential to reshape industry standards. This pioneering service model could set new benchmarks for consumer accessibility in the home appliance market, reflecting LG’s commitment to innovative solutions that meet evolving consumer needs.
Contributed by LG Taiwan
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By News Reporter
Company’s AI Provides Personalized Experiences that
Transform and Enrich Everyday Life, Making You Feel Understood
LAS VEGAS, Jan. 7, 2025 — LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life.
At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content.
LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection.
A Morning with LG AI
The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield.
The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience.
Noon – the Perfect Time for Work and Play
The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls.
The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear OLED Bendable Gaming Monitor.
A Rejuvenating Afternoon with Innovations that Inspire
The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area.
Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world.
Curate Your Evening, Elevate Your Experience
The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation.
The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before.
Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience.
The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music.
Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology.
Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future.
Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the
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By News Reporter
Company Leverages Its Latest AI-driven Innovations to
Expand the Definition of Space Experience
SEOUL, Jan. 2, 2025 — LG Electronics (LG) is showcasing an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for potential customers.
The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergize to support superior user comfort and convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle spaces complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly-customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a compelling preview of the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).
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By Beushaw
Another unwanted update, bringing unwanted changes and now my Cambridge Audio soundbar is screwed.
My LG TV just performed an auto update to WebOS 13.30.56. When the TV restarted, all I now get out of the ARC connection is a constant loud buzzing, no programme audio. Well done LG software team. A triumph!
I have tried resetting the soundbar (it plays fine if I plug in an external device) but all I get from the LG TV is BUZZZZZZZ. I tried restarting both the TV and the Soundbar: BUZZZZZZZZZ. I tried a new HDMI cable BUZZZZZZZZ. So what do I do now?? I did not want this OS update, it brings nothing to me and everything was working perfectly before the update and sound on the (awful) inbuilt LG TV speakers is working, but the ARC audio output to my rather lovely Cambridge Audio soundbar is now, since the Web OS update, just a constant BUZZZZZZZ. I decided to try the Optical output of the LG connected to the soundbar instead. The soundbar is flashing "AUDIO ERROR" at me (I have tried all of the different audio output format options, all with the same result).
It really pi$$es me off when software teams release badly executed updates that break their customers devices. We are not your R&D test department LG, we are paying customers with whom you lose trust, brand loyalty and future sales when poor engineering teams release software updates that are not fully tested. God only knows what LG have done here but after 2 hours of trying to resolve an issue THEY caused on my setup, I have given up.
Has anyone else had this issue and have suggestions please? I have tried to contact LG using their Email Support function, wading through the multiple layers to get to the right page and spending time typing up all the details of my support request, etc, but no response yet (other than the automated bot stuff).
Thanks.
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By News Reporter
Featuring Sophisticated Lighting and Enhanced Usability, Company’s Home
Gardening Lifestyle Solution Brings the Beauty and Bounty of Nature Indoors
SEOUL, Dec. 24, 2024 — LG Electronics (LG) is set to unveil its innovative new indoor gardening appliance at CES 2025. This latest personal horticultural solution combines an advanced system that encourages fast, healthy plant growth with a modern floor-standing lamp design, effortlessly stylish in any setting. Ideal for gardening novices as well as urbanites who enjoy bringing nature into their homes, this appliance makes plant cultivation a simple and satisfying experience.
Slender and upright with a circular “lampshade” and base, LG’s distinctive appliance is both an elegant interior object and a highly practical means of producing fresh home-grown greens. Despite its apartment-friendly footprint, the new model offers more growing space compared to the company’s previous indoor gardening appliances, enabling users to nurture a wider variety of plants, including taller species. Its adaptable growing space and height-adjustable LED growing lights provide considerable flexibility and the ideal conditions for raising a range of different leafy greens, herbs, flowers and fruits. Great for busy lifestyles, LG’s new solution supports continuous growing cycles and features a large, 1.5-gallon-capacity water tank that delivers more hydration between refills.*
The appliance boasts two types of functional and aesthetically-pleasing lighting: downward-facing lights with five intensity levels to support optimal plant growth during the day, and upward-facing mood lighting to create a cozy, calming ambiance in the evening. This dual lighting design elevates the value and utility of LG’s latest gardening appliance while also highlighting the company’s unique ability to develop versatile “hybrid” solutions that deliver the benefits of multiple products.
With a twenty-plant, four-seed-kit capacity, the new indoor gardening appliance automatically dispenses the right amount of water and nutrients for the number and variety of plants being grown. This advanced system ensures consistent care, even when users are away for extended periods, as long as a week. In addition, compatibility with the LG ThinQ app allows users to manage cultivation schedules, adjust lighting settings and monitor plant growth from any location.
Along with the “floor-standing lamp” model, LG will reveal a new indoor gardening appliance featuring a nature-inspired side table design at CES 2025. This compact, multifunctional model provides an easy, enjoyable home gardening experience and demonstrates LG’s continuing commitment to providing compelling choices for various tastes and lifestyles.
“Our new indoor gardening appliances present a fresh way for customers to create their own personal green spaces, have fun growing their own plants, and infuse their homes with an inspired touch of modern style,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to deliver innovative indoor solutions that allow anyone to experience the joy of gardening, regardless of where they live.”
Visitors to CES 2025 from January 7-10 can explore all of LG’s latest innovations, including the new indoor gardening appliances, at the company’s booth (#15004, Las Vegas Convention Center).
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* The water tank of LG’s previous indoor gardening appliance model provided a 0.8-gallon (approx.) / 3-liter capacity, while the smaller, mini-model provided a 0.3-gallon (approx.) / 1-liter capacity.
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