LG Presents Commitment to Relentless Innovation, Delivering Better Life for All
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By News Reporter
Today’s cars are already smart – but making them feel effortlessly intelligent is a different challenge altogether. As vehicles take on more roles than ever before – navigation guide, safety assistant, entertainment hub – they demand a central system capable of orchestrating it all with precision and fluidity. What drivers genuinely want is simple: a smoother, more connected experience behind the wheel.
Our next-generation High-Performance Computing (HPC) Lite platform was built for exactly that purpose. Debuting at CES® 2026, this new platform brings a vehicle’s most essential functions together into one unified, intelligent brain. By merging the In-Vehicle Infotainment (IVI) system and Advanced Driver Assistance System (ADAS) into a single, cohesive architecture, HPC processes information more efficiently – creating a driving experience that feels smoother, more responsive and inherently safer.
Building the HPC Platform Together
To build a platform as ambitious as HPC Lite, finding the right partner was essential. That’s why we teamed up with aiMotive – a leading developer of advanced automotive AI and a wholly owned subsidiary of Stellantis. Their strength in perception and driving intelligence, paired with our long-standing expertise in vehicle components, formed a collaboration that elevated every stage of development.
The result is a powerful, next-gen HPC platform that serves as the vehicle’s central processing unit. It consolidates multiple functions into the HPC Electronic Control Unit (ECU), built on an advanced System-on-Chip (SoC) and enhanced with aiMotive’s aiDrive software. By integrating these capabilities within a single SoC, the platform handles the heavy data demands of software-defined vehicles (SDVs) with remarkable efficiency. For OEMs, this means lower component costs, reduced hardware complexity and a vehicle architecture built for both performance and safety.
Intelligent Assistance for Everyday Driving
With intelligent software at its core, HPC Lite transforms the daily drive in numerous ways. The integrated aiDrive solution supports Level 2+ automated navigation-assisted driving on highways and eligible secondary roads, utilizing a comprehensive multi-camera and multi-radar setup that doesn’t rely on HD maps.
Designed to assist rather than replace the driver, the system acts as a smart companion. It can recognize traffic lights, bring the vehicle to a halt at stop lines and assist in adjusting speed according to highway limits. It also helps with overtaking maneuvers and assists in yielding to vehicles approaching from behind when changing lanes or merging. These features – powered by aiMotive’s efficient, end-to-end AI stack – work together to facilitate a more seamless and comfortable driving experience.
Intuitive Interfaces for the Connected Cabin
Advanced technology is most effective when it’s intuitive to use. That’s why we optimized our Human-Machine Interface (HMI) for next-generation automotive displays, ensuring drivers stay informed without distraction.
A unified digital cockpit brings together the instrument cluster and Center Information Display (CID), while our ADAS Confident View provides intuitive 3D and 2D visualizations of the vehicle’s surroundings. Drivers gain quick, clear access to essential alerts – from following distance to real-time, traffic-based route suggestions – and can even view curated lifestyle information such as promotions from frequently visited stores.
Charting the Future of SDV Innovation
Engineered to efficiently manage the complex functions of next-gen vehicles, the HPC platform is poised to become a core technology for the SDV era. Our continued collaboration with aiMotive will focus on delivering tailored solutions for global automakers – combining high performance with cost-competitiveness to meet diverse market needs.
To mark the start of this shared innovation journey, we will jointly introduce the HPC platform at CES this January.
This partnership represents a powerful synergy of expertise. Gabor Pongracz, senior vice president and head of ADAS/AD Software at aiMotive, notes that combining aiMotive’s AI-powered software with our technological strengths enables scalable, reliable and intelligent solutions for the future of driving.
For us at LG, the launch of HPC signals an important milestone – one that further solidifies our role as a leading provider of transformative IVI and ADAS solutions. Eun Seok-hyun, president of LG Vehicle Solution Company, views the platform as a major step forward in the advancement of SDVs. Building on the success of the original HPC platform unveiled at CES 2025, our next-generation solution is set to “redefine the drive” – taking driving comfort and convenience on the road to a whole new level.
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By News Reporter
This year marks a special milestone for LG Electronics: the 50th anniversary of our Gasan R&D Campus, the birthplace of many innovations that have reshaped how people live.
To celebrate the occasion, we held a commemorative event at the Campus located in Gasan-dong, southwestern Seoul, under the banner “50 Years of Technology and Passion, a Promise for Tomorrow.” The event brought together key figures from the Campus’s past and present – including research center heads and former division leaders – to reflect on a shared journey and reaffirm our commitment to advancing the global home appliance industry.
Founded in December 1975 as the Goldstar Central Research Lab, and at that time located within the company’s headquarters, the Gasan R&D Campus was the first privately established research facility in Korea. At a time when most companies maintain small R&D teams inside their factories, LG made a bold and forward-thinking decision to establish a centralized campus in the Seoul metropolitan area. Decades later, this decision appears prescient, with the Gasan R&D Campus having time and again proven itself invaluable to our company’s mission – to make life better for customers around the globe.
Beginning with just 10 researchers in a small, crowded workspace, the team quickly made history by developing one of Korea’s first domestically produced electronic POS cash registers in 1977. Energized by this early success, the lab continued to set new milestones for the nation’s electronics industry. It pioneered Korea’s first electronic Korean-English bilingual typewriter and independently developed Custom ICs, establishing in-house capabilities for semiconductor design and manufacturing. Building on these achievements, the lab rapidly expanded its scope from office and banking equipment to everyday home appliances – transforming fans, refrigerators and washing machines into electronically controlled, microprocessor-equipped devices. As projects multiplied and talent grew, the lab relocated to the Guro Industrial Complex, laying the foundation for what would ultimately become a powerhouse of home appliance innovation.
Today, the Campus spans 20 floors above ground and five basement levels, home to specialized laboratories like the Clothing Science Lab and Air‑Science Lab. It has powered the development of category‑leading and life‑improving innovations to market.
Among these are the LG Styler clothing care system; the world’s first Direct Drive (DD) motors for washing machines; linear compressors for refrigerators; and ThinQ UP appliances, which constantly evolve to meet users’ changing needs.
The Campus also drives breakthroughs in advanced materials. Observing that enamel glass powder is commonly used on interior metal surfaces of electric ranges in major global markets, our researchers set out to create an easier to clean alternative. This led to the development of the LG EasyClean oven in 2013, enabling cleaning with only water.
More recently since 2023, we have expanded our advanced materials business under the LG PuroTecTM brand – another milestone supported by the world-class capabilities at Gasan.
As we reflect on 50 years of progress, the Gasan R&D Campus remains our strategic core – a place where technology meets empathy, where innovation is fueled by purpose and where our commitment endures:
To deliver a Better Life for All.
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By News Reporter
Company to Unveil AI-Powered Spaces
Where Affectionate Intelligence Evolves into Affectionate Action
SEOUL, Dec. 3, 2025 — LG Electronics (LG) invites global audiences to join the LG World Premiere press conference on January 5 at 08:00 (PST) at the Mandalay Bay Convention Center in Las Vegas, Nevada. Under the banner of its CES 2026 theme, “Innovation in tune with you,” LG will share its vision for elevating daily life through Affectionate Intelligence – delivering harmonized and seamlessly connected customer experiences.
With global media in attendance, LG will unveil a portfolio of AI-powered solutions that combine world-class devices and solutions with advanced AI core technologies. LG is evolving its products into intelligent solutions designed to expand meaningful connectivity between devices, people and spaces. This evolution extends from the home to mobility and urban environments, enabling a more seamless and elevated life journey.
The groundbreaking products revealed and demonstrated during LG World Premiere will be on show throughout CES 2026 at LG’s booth. Along with the latest products and solutions from LG, visitors will be able to explore and enjoy a variety of unique, AI-fueled innovation experiences and immersive, interactive installations aligned with the company’s customer-centered vision and exhibition theme.
LG World Premiere will be livestreamed on the
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
Every year, Design Week Mexico brings together top architects and interior designers to reimagine one of the country’s historic homes into the “Design House” – turning staid spaces into stunning showcases of sophistication and style. For 2025, both we (LG) and our ultra-premium built-in kitchen appliance brand, SKS, were named the exclusive home appliance brand partners for this landmark exhibition.
Under the theme of “Korean Precision with Mexican Soul,” we presented an elegant, real-world demonstration of how the warmth of Mexican craftsmanship can harmonize with our stylish, technology-driven solutions. Each space reflected our belief that thoughtful innovation can elevate modern design and meaningfully enhance how people live.
A Journey Where Design Meets Technology
Design House lies at the heart of Design Week Mexico, uniting creative talent to reinterpret everyday spaces. This year, we collaborated with four celebrated Mexican designers – Sebastián Ángeles, Guillermo Hernández, Juan José Nemer and Victoria Plascencia – to reimagine a traditional home through fresh artistic expression and future-ready livability.
Each finished room told its own compelling story with the common thread of “design meeting technology” woven throughout the entire house, and the sublime blend of Mexico’s rich cultural heritage and LG’s cutting-edge innovation visible in every space.
Reinterpreting the Bathroom: Ancient Rituals Meet Modern Wellness
Designer
link hidden, please login to view transformed the bathroom into a contemporary Temazcal – a modern tribute to the traditional Mesoamerican sweat lodge used for purification and healing. His immersive installation blended light, sound and scent to evoke a sense of renewal. At the center stood LG Styler, symbolizing purification while adding contemporary sophistication to the space. “LG Styler is an innovative object that lets people refresh their clothes and feelings without any worries about odors or allergens,” said Ángeles.
The result was a seamless balance of pre-Hispanic aesthetics and futuristic minimalism, reshaping the bathroom into a personal sanctuary where wellness and premium design coexist.
Redefining Everyday Chores: The Laundry Room as a Space of Joy
With his signature mosaic craftsmanship, reimagined the laundry room as an uplifting, design-driven environment. His reinterpretation encouraged visitors to reconsider laundry as not just a task, but a space that can spark delight.
At the center of the concept was the LG WashTower, whose unified washer-dryer configuration saves space while delivering intuitive convenience. “The LG WashTower served as the centerpiece, helping to turn what is so often a neglected corner of the home into an uplifting place that people genuinely enjoy spending time in,” Hernández noted.
Through refined geometric inspiration and a calming color palette, the once-ordinary laundry area became a modern, functional and aesthetically enriched space. At the same time, the WashTower features an all-in-one configuration combining a washer and dryer stacked together, efficiently saving space for practical use.
Connecting Tradition and Modernity: The Kitchen as the Heart of the Home
Under the direction of Juan José Nemer, the kitchen served as an inspired bridge between Mexico’s heritage and the vibrancy of its contemporary lifestyle. Drawing on the concept of Casa Piedra, the space merged future-focused technology with a rich sense of nostalgia, creating an ideal environment for warm family moments and entertaining guests.
SKS built-in appliances, including the latest refrigerator and oven, feature minimalist exterior panels and refined finishes that contribute to a seamless and elevated kitchen interior. Its captivating design inspired the aesthetics of the whole kitchen space, inviting visitors to see, touch and interact with the SKS products in person.
“Frequently, there’s a moment of surprise when you open the door of an SKS product, as people often don’t realize they’ve been looking straight at an appliance the whole time,” said Nemer, noting the subtlety of SKS’s design, and the seamlessness with which each appliance blends in with the rest of the kitchen.
A Place to Connect: SKS “Aura Space” on the Terrace
On the Design House terrace, Victoria Plascencia’s Aura Space offered a serene setting for gatherings, reflecting the growing importance of outdoor areas as natural extensions of the home. Equipped with the SKS wine cellar and SKS dishwasher, the terrace demonstrated how performance and aesthetics can coexist beautifully.
The SKS wine cellar, capable of storing up to 113 bottles across three temperature zones, allowed Aura Space guests to enjoy premium wine and a memorable lifestyle experience, while the SKS dishwasher delivered optimal cleaning performance adapted to local water conditions – all within a sleek, minimalist design that added to the space’s ambiance and appeal.
Through this collaboration with Mexico’s design community, we reaffirmed our role as a lifestyle trend leader and our commitment to delivering solutions for a Better Life for All. LG and SKS home appliances stand not only as high-performance tools, but as design-forward companions that enrich everyday living and seamlessly complement modern spaces.
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