By News Reporter
Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines
SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
# # #
link hidden, please login to view
By News Reporter
In the past 16 months, the face mask has become a necessity – as well as an accessory – worn by billions of people across the globe. While effective, it’s no secret that face masks worn for extended periods of time can get uncomfortable. They fog up eyeglasses, make your jaw sweat more and can restrict airflow when breathing hard, such as during exercise. LG engineers experienced in air purification technologies looked into the challenge of staying safe while minimizing the inconveniences of face masks and have come up with a new personal air solution that is not only more effective than traditional masks, but looks stylish to boot.
The latest iteration of LG PuriCare Wearable Air Purifier introduces a number of improvements to the earlier beta model. Employing LG’s unique air solution technology, the new PuriCare Wearable delivers enhanced all-around performance with a smaller, lighter, more efficient motor. What hasn’t changed are the reliable LG DUAL fans which control air flow automatically1 by sensing the user’s breathing patterns to make breathing easier and more natural.
Photo Credit: Instagram (@ratchanokmay ) of Ratchanok Intanon, Thai badminton player
The new PuriCare Wearable’s lightweight design makes it easier to wear throughout the day. Weighing in at only 94 grams, the device can be worn comfortably up to 8 hours with its 1,000mA which recharges in two hours with the included Easy Charge USB cable.2 The PuriCare Wearable’s sleek, ergonomic design minimizes air leakage around the nose and chin to create a tight but comfortable seal for hours.
What wearers will appreciate most is the built-in microphone and speaker employing VoiceON technology, no longer requiring users to pull down their mask or raise their voice to carry on a conversation. VoiceON automatically recognizes when users are talking and amplifies their voice through the built-in speaker so listeners don’t have to strain or lean in to hear every word.3
The newest LG PuriCare Wearable Air Purifier was worn by 120 Thai athletes, coaches and staff as they departed Suvannabhumi Airport Bangkok for the summer games in Tokyo. The device will officially launch in Thailand in August, with other markets to follow once approved by local regulators.
Improved for better breathing with the most advanced wearable technology in the industry, the lighter, slimmer, more advanced PuriCare Wearable Air Purifier will satisfy the needs of everyone seeking maximum convenience and comfort without compromising style and clean air.
Take it from the best athletes in Thailand.
# # #
1 Certified by Air Cleaning Association and observed by TÜV Rheinland for ability to adjust air flow automatically according to the breathing flow by testing automatic breathing interlock test through a breathing simulator under 10-40 LPM breathing test conditions at LG Electronics Gasan R&D Campus using test model AP551AWFA.
2 Weight not including accessories. Battery life varies by actual usage, and other external factors.
3 Certified by Korea Electronics Technology Institute, Next-Generation Sound Industry Support Center (NSSC) for obtaining over 0.75 (Excellent) on the STI (Sound Transmission Index) evaluation under the anechoic chamber and speaker test standards at Next Generation Sound Industry Support Center Test Lab using test model AP551AWFA.
link hidden, please login to view