Innovators Worldwide Take on Better Life for All Mission
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By News Reporter
Company Offers Extensive Range of High-efficiency Heating Solutions for
Diverse Residential and Commercial Needs
SEOUL, March 17, 2025 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions tailored for the European market at the International Trade Fair for Sanitation, Heating and Air (ISH) 2025, taking place in Frankfurt, Germany, from March 17-21. LG’s showcase features high-efficiency solutions optimized for both commercial and residential spaces, including the large-capacity Monobloc G Air-to-Water Heat Pump (AWHP). The comprehensive exhibit underscores the company’s commitment to electrification and decarbonization, as well as its focus on providing first-class performance, flexibility and ease-of-installation.
Enhanced Energy Efficiency and Advanced Heating with the New Therma V R290
Located at the entrance of LG’s exhibition booth, the Hero zone introduces visitors to the new Therma V R290 Monobloc. This impressive residential solution boasts excellent energy efficiency and a premium European design. Winner of a 2024 International Design Excellence Award and rated “Good” by the German consumer organization Stiftung Warentest, the new Therma V utilizes R290 refrigerant, which has a low Global Warming Potential of 3. Designed to reduce energy usage and environmental impact, LG’s solution harnesses heat from the air to reduce carbon emissions and achieve an A+++ energy rating.1
Made to withstand Europe’s tough winter conditions, the new Therma V AWHP leverages LG’s proprietary scroll compressor to deliver exceptional energy efficiency and a strong, reliable performance. The positioning of the compressor at a lower-than-usual height within the unit itself contributes to the Therma V’s ability to function at 100 percent capacity, even at temperatures as low as minus 15 degrees Celsius. It also leads to improved energy savings and operational stability. With a noise level of just 50 A-weighted decibels in Low Noise Mode, the Therma V produces minimal vibrations, helping to create a relaxing and peaceful environment both inside and outside the home.2
In the multi-residential and large-scale housing zone, LG is presenting the Monobloc G large capacity AWHP and the Cascade Control Unit. The energy-efficient Cascade system offers flexible scalability, allowing the addition of up to eight units to cope with increased heating demand. The Cascade provides multiple benefits for multi-family dwellings, including low-noise operation, a space-saving design and continuous operation via backup systems.
Efficient Heating and Cooling Solutions for Modern Homes and Multi-Residential Buildings
LG’s ISH exhibition includes a variety of residential heating solutions that have been purpose-built for European kitchens, laundry rooms and living areas. The company’s latest Heat Pump Water Heaters (HPWH) with R290 refrigerant, which use electricity as well as energy from the air to heat water, offer higher efficiency than conventional electric or gas water heaters. Smart Grid ready, HPWHs can enhance energy efficiency by adjusting operation in response to electricity demand signals. Furthermore, to maximize suitability for a wider range of installation environments, LG’s water heaters are available in both floor-standing and wall-mounted types.
The new DUALCOOL AI Air with AI DUAL Inverter provides optimized air conditioning by detecting the ambient temperature of a space and intelligently adjusting the set temperature and airflow direction and speed. The company offers three different DUALCOOL AI AIR indoor units with R290 refrigerant to suit any home, with each variant offering easy installation and maximum space efficiency.
Advanced Commercial HVAC Solutions for Effective Energy Management
Additionally, LG is introducing a range of cutting-edge commercial heating solutions at ISH. A standout among these is the LG Inverter Scroll Chiller – an energy-efficient system for heating (and cooling) commercial facilities. Equipped with twin inverter scroll compressors and plate-type heat exchangers, the LG Inverter Scroll Chiller offers a wide operating frequency range and excellent heat transfer efficiency. When integrated with LG’s Building Energy Control (BECON) CPM system, the chiller provides seamless control of all connected fan coil units and air conditioning systems. BECON CPM monitors and adjusts various control elements to maintain peak efficiency and allows users to track system status in real time. It even sends users helpful alerts if an issue arises, so that appropriate action can be taken to quickly remedy the situation. Set to launch in Europe, BECON CPM also employs LG’s advanced AI-based technology to prevent energy waste and to simplify control for system managers.
One of the many highlights of LG’s booth is the R32 Variable Refrigerant Flow (VRF)-based integrated solution package. The LG Multi V i, an all-electric VRF solution, intelligently manages performance according to environmental changes and helps prevent unnecessary energy consumption. When connected to the Hydro Kit, the Multi V i supports floor heating and hot water supply while its compatibility with Air Handling Unit applications from various companies enables it to serve large warehouses and other specialized business-to-business environments. Along with exceptional scalability, the company’s all-electric system offers efficient management with convenient Smart Control features. Powered by LG’s advanced AI Engine, these features analyze the operational data of the Multi V i to improve indoor comfort and create significant energy savings.
Also at ISH 2025, LG is introducing the LG All Stars program: a rewards program for HVAC installers that offers exclusive benefits, educational opportunities, continuous support and the chance to be a part of a growing professional network. Accessible via the LG All Stars app, the All Stars program lets users take advantage of the BECON Cloud maintenance service, which ensures fast and accurate issue diagnosis and allows the remote monitoring of connected heating systems from any location.
“The groundbreaking LG residential and commercial HVAC solutions on show at ISH 2025 demonstrate our commitment to delivering energy-efficient, high-performance heating systems for the European market,” said James Lee, president of the LG ES Company. “As a key player in the global shift towards electrification, and a trusted provider of advanced HVAC solutions, LG will continue to pursue innovation that maximizes customer value while minimizing environmental impact.”
Visitors to ISH 2025 can experience the latest LG HVAC solutions at the company’s exhibition booth (E69, 12.1 Hall, Messe Frankfurt).
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1 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU).
2 The sound power level of 50 decibels A at 9 kilowatts in Low Noise Mode was measured in accordance with EN 12102-1 and ISO 9614 under an outdoor air temperature of 2 degrees Celsius. This mode reduces noise by limiting the compressor frequency and fan speed, which may affect performance.
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By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
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The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
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By News Reporter
LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All.
Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference.
Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all.
As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life.
To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives.
Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing.
Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives.
Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future.
By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact.
Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit:
link hidden, please login to view. Contributed by LG Australia and New Zealand
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By News Reporter
Company Showcases Future of AI-Powered Customer Experiences
Through CEO Keynote and Immersive Storytelling
LAS VEGAS, Jan. 6, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.
LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.
“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.
Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.
Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.
In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”
The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
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By News Reporter
LG NOVA Pushes Forward the Future of Collaboration and Innovation
Across Healthtech, AI and Cleantech
LAS VEGAS, Jan. 4, 2025 — LG NOVA, the North America Innovation Center for LG Electronics(LG), returns to CES this year to showcase its commitment to a brighter future through building collaborations with entrepreneurs and startups working in healthtech, AI and cleantech. LG NOVA’s exhibit will feature startup companies building transformative solutions that address today’s real-world challenges impacting people and the planet.
At CES 2025, in LG NOVA’s Eureka Park exhibit, visiting attendees will have the opportunity to explore emerging technologies in healthtech, cleantech and AI; connect with LG executives and leading startups in their respective market areas, attend in-booth sessions and tech talks, learn about LG NOVA’s vision for the innovation ecosystem and discuss the latest trends and views on the markets with the team.
LG NOVA’s showcase will include
link hidden, please login to view, the first new venture unveiled by LG, launched in collaboration with LG NOVA. At CES, Primefocus Health will demonstrate its new healthcare solution built for providers to support patients’ recovery at home with a remote-monitoring and healthcare delivery platform. The company is working on personalized, home-based healthcare solutions tackling rural access, obesity, healthy aging and substance abuse. Additionally, with its continual efforts on creating innovative solutions for better health, LG NOVA is exhibiting a new mental health solution concept, Relief AI. This new concept is a platform for monitoring and tracking patients’ mental wellbeing through advanced AI assessment technologies, engaging with the patient directly.
The LG NOVA startup showcase is located at Eureka Park (Venetian Expo, Hall G. Booth #60511) Featured startups in the LG NOVA program include:
Healthtech:
: A patient-controlled hub for all home health data for streamlining personal health decisions. A leader in dermatology AI and skin cancer diagnostics, driven by its innovative DermEngine platform. Cleantech:
AI-assisted digital energy assessments for homes and neighborhoods to accelerate the decarbonization and optimizing energy efficiencies through home improvements. : Next-gen filtration technology to eliminate microplastics from textile wash—redefining laundering for a cleaner future. Artificial Intelligence:
An AI-powered platform for marketing teams to create production-grade videos for testimonials, webinars and events, featuring effects like multicam and AI-simulated camera moves – all with just an iPhone. : Creates Versa, a hands-free multi-modal AI system for cooking and nutrition. Versa is available as white-labeled SDK for appliance manufacturers and through the VersaWare mobile app and VersaBoard. Open Innovation:
Helps providers track patients’ recovery from neurological injuries and screen for frailty in minutes using digital biomarkers powered by patented movement analysis technology. An AI-powered voice biomarker health tech company that uses real-time patented vocal analysis to screen for mental health and neurological disorders. These startups exemplify LG NOVA’s pursuit to collaborate with innovative companies, pushing the boundaries of technology to create transformative solutions and a positive impact on the future.
For more information on LG NOVA’s at CES visit .
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