By News Reporter
American Street Artist and Social Activist, Shepard Fairey Chooses LG OLED as His
Digital Canvas at Frieze LA
SEOUL, Mar. 1, 2024 — At Frieze Los Angeles 2024, LG OLED is joining forces with Shepard Fairey, the acclaimed contemporary street artist, social activist and founder of OBEY street wear, to bring street art into the realm of transformative digital expression. LG OLED, the ultimate digital canvas, is interwoven with Shephard’s physical works and the exhibition space itself to deliver a compelling sensory experience at LA’s annual art extravaganza.
Themed Peace and Justice, the exhibition features a selection of Shepard Fairey’s instantly-recognizable work; hand-picked by the artist himself and drawing attention to some of the most pressing issues facing society today. Fairey blurs the boundary between traditional and commercial art, employing type and image to create vibrant pieces that offer bold, memorable visuals and thoughtful social critique.
Although street art is, by its nature, an outdoor art form, Shepard is unafraid to embrace the digital medium, deftly uniting physical and virtual elements to add a new dimension to his artistic practice. Through the collection Peace and Justice, with support from LG OLED, the exhibition space at Frieze LA becomes an extension of Shepard’s distinctive art, delivering his unique creative vision in an innovative and highly original way.
Reimagined for Frieze LA, the artist’s captivating Damaged Wrong Path Mural combines several iconic pieces from the artist’s well-received solo show, Damaged (2017). The clever deployment of LG OLED TVs brings fresh energy and a new dynamic to the large, complex piece.
Leveraging the image accuracy made possible by LG OLED’s pixel-level control, Shepard amplifies the impact of this visually striking mural while imbuing it with a ‘newness’ that may surprise those familiar with the work. Shepard and LG OLED’s exclusive exploration of digital art also serves as a masterclass in the harmonious fusion of art and technology.
“Art is about so much more than aesthetics; it should spur challenging conversations, broach meaningful topics and push us to feel uncomfortable emotions,” said Shepard Fairey. “The works included in my collaboration with LG OLED were chosen with these things in mind, and to demonstrate to audiences that the combining of art and technology can drive artistic practice and expression into new and rewarding territory.”
“LG OLED is delighted to join with Shepard Fairey to push artistic boundaries and engage and inspire visitors at Frieze LA,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “We remain steadfast in our commitment to the arts and will continue to support artists who share our passion for innovation and for making a positive difference.”
LG OLED is dedicated to introducing more people to the exciting, always-evolving world of digital art. Through its LG OLED ART initiatives, the LG OLED brand continues to celebrate the fusion of art and technology, and connect with art enthusiasts from all around the globe.
Join the LG OLED ART journey – visit the
link hidden, please login to view to experience the brand’s latest captivating collaborations. # # #
By News Reporter
LG Singapore recently hit another important milestone with the opening of the LG Life’s Good Experience Zone. Officially launched in January in collaboration with leading Australian retailer Harvey Norman, this first-of-its-kind space showcases how LG’s latest smart products seamlessly integrate into, transform and revolutionize practically any space. Visitors to the zone can expect to be treated to a first-hand experience of the interconnected world LG’s innovations create.
The celebrations began with a ribbon cutting ceremony where Gerald Chun, managing director at LG Singapore, and Bernice Kwok, chief operating officer at Harvey Norman Singapore, used golden scissors to officially open the space to the people of Singapore and the world.
As part of the celebrations, a team of red lion dancers performed a captivating routine to bring good fortune and wealth to the new space. Afterwards, Gerald Chun and Bernice Kwok were presented with a pair of traditional blessings as a gesture of long-lasting prosperity.
The special guests were then ushered through the showroom on a private tour conducted by LG Singapore’s insightful product team, giving them the very first look at the Life’s Good Experiential Zone and their first experience of how their lifestyle could evolve to the next level as LG’s appliances work in unison with the LG ThinQ app.
“We are delighted to collaborate with Harvey Norman to introduce Singapore’s first-ever LG shop-in-shop experience zone, a significant milestone that demonstrates our commitment to innovating shopping experiences,” said Gerald Chun, managing director at LG Singapore. “As visitors witness the debut of various LG products in Singapore, our commitment to innovation is on full display. We invite everyone to join us on our journey to shape the future of home living.”
Offering a sneak peek into the future of living, the LG Life’s Good Experience Zone invites you to witness the seamless integration of LG’s cutting-edge technologies. By exploring such harmonious synergy, visitors can discover a connected ecosystem where all products converge and are intelligently managed on the intuitive LG ThinQ app, inspiring them to envision their dream home that elevates daily convenience and quality of life.
Contributed by LG Singapore
link hidden, please login to view
By News Reporter
New employees are one of the most valuable customers of a company and they’re also a key driving force behind its future growth. Recognizing their significance, it’s just common sense for businesses to listen to their voices as much as they listen to what consumers have to say.
In recent surveys conducted in South Korea,* it was found that Gen Zers, in particular, chose ‘Opportunities for Personal Growth’ and ‘Personal Growth and Self-realization’ as key factors for a satisfactory work life. It was clear that demand for self-development at the workplace was growing amongst younger generations. In line with such findings, LG has been running various training programs aimed at promoting the career growth of its new software developers while at the same time seeking to create a productive and strong relationship-bonding corporate culture.
One such program is the recently renamed LG Bootcamp – initially created in 2011 as the No.1 New Software Developer Training Course. The program has evolved to provide training for not only the employees of LG but also other LG Group affiliates. It effectively supports the growth of participants by providing interesting and enjoyable, yet highly demanding missions on a daily basis. The program focuses on emphasizing collaboration over competition and embracing the notion that failure is part of the learning process.
LG Bootcamp is divided into two courses: the Proficiency Course and the Project Course. The Proficiency Course specializes in enhancing basic programming skills to help new developers pass the company’s software programming proficiency test. Successful candidates then progress to the Project Course, where they form teams to work on actual software development projects.
A total of 240 new software developers participated in four Bootcamp sessions this year. In the Project Course of the third session, participants formed 19 teams and were divided into two projects: the Embedded Software Path and Data Science Path. Over a four-week period, these teams diligently worked on their respective projects, and the top two teams from each Path emerged as candidates for the Software Fighter contest – a platform showcasing the most outstanding projects of the entire course.
In the initial presentation round, teams from the Embedded Software Path showcased their projects, focusing on the intricate task of designing and implementing a multi-process operating system kernel based on a simplified operating system design. The first team unveiled ‘My One and Only OS,’ a multi-processing operating system supporting a memory monitoring app, while the second team shared their developmental journey, highlighting the challenges and triumphs of their operating system project.
Subsequently, the Data Science Path teams took the stage for the second round. Their projects revolved around constructing AI models and seamlessly integrating them into embedded boards. The first team introduced ‘Alpi,’ an AI speaker capable of understanding users’ emotions and delivering personalized services, while the second team introduced a unique cloud game facilitating enjoyable turtle-neck correction exercises through facial movements.
The caliber displayed by the new developers during the presentations garnered admiration from the judging panel. Among them, Kwak Jung-ho, head of HE Service Platform Development Division, emphasized that, “in the age of generative AI, the importance of being able to strategize, oversee and identify suitable program applications will rise significantly, surpassing the significance of coding proficiency.”
The event wrapped up with the Ignite session, a program that always marks the end of LG’s Software Developer Conference. During the event, the trainees had the opportunity to showcase their talents on stage. Many of the new employees showed interest in various forms of art, such as singing, playing musical instruments, dancing and sports. The theme of the Ignite session, “Art,” was chosen to highlight the connections and inspiration between technology and art. Two individuals stood out with their impressive breakdance and K-POP composition performances, leaving the audience captivated and inspired in just five minutes.
“The Bootcamp provides an opportunity to explore a spectrum of LG products, including cloud computing, artificial intelligence, metaverse and web 3.0,” said Eom Wi-sang, head of Software Engineering R&D Lab. “I hope you all become developers embraced everywhere by acquiring the ability to trust colleagues and navigate complex concepts.”
While coding is a fundamental aspect of software development, LG Bootcamp recognizes that software developers require a diverse skill set encompassing software knowledge, technical expertise, requirements analysis, communication skills, teamwork and creativity. Acknowledging the long and challenging journey to becoming a software expert, LG Bootcamp seeks to transform aspiring software developers into seasoned professionals, continuously enhancing their capabilities.
The commitment to the growth of new developers entering the LG Group remains steadfast. LG Bootcamp pledges ongoing development efforts to provide continuous improvement and unwavering support. Observers are encouraged to keep a watchful eye on the transformative journey of LG’s new developers as they evolve into seasoned software experts, propelled by a supportive environment.
# # #
* Survey results from Research Laboratory for the Twenties ( link hidden, please login to view) and Comento ().
By News Reporter
Unveiled globally as a pivotal step in LG’s brand reinvention, the ‘Life’s Good with Optimism’ campaign is a vibrant celebration of a rejuvenated brand persona. Presenting a more dynamic and youthful brand identity, it encourages customers to approach life with optimism amid global uncertainty. LG has passionately aspired to share the revitalised brand philosophy and personify the essence of Life’s Good, while empowering people to find positivity in their everyday lives.
link hidden, please login to view, LG Australia celebrated the campaign with a series of media activities and a celebration with employees at its new Australian offices in Parramatta, Sydney. The company showcased how the recognisable Life’s Good slogan, first coined in Australia in 1999 as a reflection of the Aussie zest for life, inspires the next generation to embrace life with bravery.
LG collaborated with campaign ambassador and renowned musician turned athlete , whose journey embodies the characteristics of brave optimism, overcoming challenges and defying expectations. Ahead of the celebrations, Cody Simpson spoke with Channel 7 Sunrise and News Corporation about the campaign and his story of being an ambassador and approaching life with positivity, in a bid to carve his own path. Sunrise ran a week-long LG product giveaway with the LG StanbyME, LG TONE earbuds and LG gram – innovations that align with the wants and needs of young Australians.
Prior to his interview, Cody participated in an inspiring panel discussion at the Life’s Good with Optimism celebratory, hosted at LG’s new Australian office. Livestreamed from his training pool on the Gold Coast in Queensland, Australia, Cody was joined by author and artist Emma Carey and LG Australia Marketing Director, Gemma Lemieux, for a discussion about optimism and positivity, facilitated by Australian media personality and Sunrise consumer correspondent Shaun White.
Discussing what is behind the campaign in Australia with Gemma Lemieux, Cody and Emma shared pivotal moments where embracing optimism set them on a path to lead better lives. Media, influencers and LG Australia employees around the country listened to the panel both in person and virtually, where Cody shared more about his late-in-life career change, while Emma talked about her journey of learning to walk again after falling 14,000 feet (about half the height of Mount Everest) in a skydiving accident.
Meanwhile, a Life’s Good reporter circled the local Parramatta area and the LG office interviewing consumers and employees on camera to better understand and uncover what locally are the sources of happiness and optimism for the future.
The Life’s Good with Optimism campaign was not complete without celebrating LG Australia’s employees. Upon arrival to the office, each staff member was greeted with a heart-shaped cookie and at their desk, a red candy apple awaited featuring an optimism affirmation and a red heart-shaped balloon.
In a bid to reiterate the brand-love employees have for LG, they were invited to complete the ‘Optimism Tour’, taking part in a series of activities for their chance to win prizes. From playing giant jenga and shooting a hole-in-one at mini putt-putt to capturing a photo for the ‘Life’s Good Mosaic Mural’ and taking on a colleague in a game of ping-pong, employees had the chance to let their hair down and truly experience Life’s Good.
LG’s Life’s Good with Optimism campaign activation reflected the company’s commitment to positivity, inspiring individuals in Australia and around the world, and creating meaningful influence in challenging times.
To read more about LG’s Life’s Good campaign, visit .
Contributed by LG Australia
# # #
By News Reporter
From horses and carriages to cars, airplanes, and now drones and hyperloops, innovations in transportation have consistently reshaped human life, making it easier for people to live life on the go. Meanwhile, the rise of OTT platforms has given people the freedom to watch their favorite content at their convenience, anytime and anywhere. However, limitations persisted in terms of screen devices that wouldn’t allow content to be consumed wherever one may desire, until the debut of the LG StanbyME and LG StanbyME Go.
The StanbyME lineup began with an experimental question posed by a designer at LG’s HE Design Lab: “What if my TV could move to wherever I am, whenever I want to watch it?” This was the moment of curiosity that sparked innovation, transforming and reimagining the TV experience.
From the outset, the designs of the two Lifestyle Screens had to be different, as the LG HE Design Lab team was given the challenge to conceptualize a screen that could be ‘on the go.’ Deviating from the traditional TV design, the team created a product with no complex components visible on the back, featuring a simple frame and minimalist edge stand to maximize space utilization and deliver flexibility that blends into any composition.
With the appearance and functionality of a carry bag, the StanbyME Go is purposefully designed to withstand shock, vibration and chemical reactions, providing unparalleled portability and durability. For a heightened experience with better interaction, the display movement intends to closely match the user’s posture.
Traditionally, portability has not been closely associated with TV products, but LG sought to pioneer versatile lifestyle screens that expand the role of TVs far beyond image broadcasting. The StanbyME and StanbyME Go are companions for everyday life; they can transform into recipe books when cooking in the kitchen, sheet music when playing the piano, and small outdoor movie theaters when camping, reimagining the way users engage with TVs.
When selecting which TV to purchase, the foremost consideration should be how well it fits into your space. With the ability to easily change their location, the StanbyME and StanbyME Go stand out as exceptional choices to set the ideal mood in any space.
Unlocking new possibilities for creating unique mood and experiences, the StanbyME and StanbyME Go offer portability that allows users to carry or position them wherever they desire. Enjoy a movie night in your cozy bedroom, soft music on the terrace of your home café, a workout in your home gym or a celebration message in a party room. With unbounded imagination, the possibilities are endless.
However, why limit your TV experience to the indoors? The StanbyME Go has created new on-the-go entertainment opportunities for outdoor use with its great portability and versatility. The StanbyME Go can serve as a digital campfire for relaxed downtime or transform into a lively board game hub during family road trips. Featuring a turntable skin that enables users to immerse themselves in music and create a relaxing mood on the beach, this all-round lifestyle screen ensures hours of enjoyable entertainment for all.
For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the
link hidden, please login to view. # # #
* LG StanbyME and LG StanbyME GO are WiFi-enabled models that can be used by connecting to a wireless network.