By News Reporter
In this installment of On the Job, we go inside LG’s System Integrated Circuit (SIC) Center to learn how LG is leveraging the latest AI to help deliver new customer experiences.
Imagine if there was a refrigerator that could play music and change color to match your current mood or spice up your kitchen décor. Well, as it happens, such a fridge actually exists – the newly introduced refrigerator with MoodUP from LG. The unique capabilities and customer experiences offered by LG’s latest kitchen innovation owe much to the LG8111, an on-device AI system-on-chip (SoC) developed by LG’s SIC Center.
Even before it was known as LG Electronics, the company began producing chips for consumer electronics as far back as 1992, at the ASIC Center under Goldstar’s Central Research Institute. Now, LG’s SIC Center is responsible for developing all of the AI chips used in LG products. These technologies have evolved over time to become the AI-based integrated circuits now used in cutting-edge appliances and home entertainment solutions such as LG OLED TV, and now, the fridge with MoodUP.
(From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional
Greatly expanding the customer experience, the company’s latest AI chips can process innumerable data points and enable LG appliances to communicate with one another – and with other smart devices as well. LG8111, the new AI chip used in the MoodUP, features an acceleration engine that processes information gathered from the refrigerator’s built-in cameras, microphones and sensors in real time. This allows the MoodUP to quickly recognize changes in its immediate environment and adjust performance accordingly, facilitate more convenient interactions with users and accurately assess if all of its features are functioning optimally.
Recognizing the importance that AI will play in consumer electronics and wanting to find a solution to differentiate LG products, engineers at the LG SIC Center began to develop the LG8111 in 2017 and created the first prototype in 2018. The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor, is perfectly designed for LG products. While the chip performs and functions better online, its AI functions can also be utilized offline as well.
Impressively, the LG8111 can provide three types of AI: vision intelligence (the ability to recognize and distinguish between different spaces, locations, objects and users), voice intelligence (the ability to recognize users’ voices or specific noises associated with a certain type of space) and control intelligence (the ability to adjust and optimize performance according to physical or chemical changes in the environment). Also, when connected to Wi-Fi, any product equipped with the LG8111 can transmit information to nearby devices or to cloud servers.
“We spent a considerable amount of time deciding which device would be the first to apply our new on-device AI chip,” said Chang Woon-suk, lead of Smart Solution TP, LG SIC Center.
Various appliances were in contention, but ultimately, the SIC team decided to go with a refrigerator, a choice made because the household fridge has the distinction of being the only home appliance to operate 24/7. The first recipient of the state-of-the-art chip, the color-changing LG refrigerator with MoodUP boasts a seamless voice recognition feature that allows for convenient, remote control and monitoring via the LG ThinQ app.
“All of our top-notch researchers at the LG SIC Center are dedicated to developing chip solutions based on the core goal of maximizing customer value,” said Chang. “While we’re pleased with the success of the LG8111, we will continue to push the envelope as a team to take the customer experience to the next level.”
The successful implementation of the LG8111 in the new LG refrigerator with MoodUP opens the way for the chip’s use in a wide range of LG solutions, from other smart home appliances to electric vehicle components.
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LG C2 Oled Connected to Samsung HW-Q800B Soundbar: Sound delays to respond during movie pause/unpause on TV streaming Apps like Netflix and Prime Video when sound output is set to PassthroughBy GiotisCy
I have recently purchased an LG C2 Oled TV which I connected with my Samsung HW-Q800B 5.1 soundbar via eArc HDMI. When I select "Passthrough" as a Digital Sound Output on LG TV sound advanced settings, there is an obvious sound response delay around 3 seconds when I pause and unpause the movie on Netflix or Prime video streaming apps on LG TV. For example, when I start the movie, the video starts and sound starts 2-3 secs later. When I pause the movie, the sound continues for 2-3 secs after the video has been stopped. There is no any lip sync issue, just this response delay of the sound from the soundbar. This happens only on LG TV Apps. If I connect to an external HDMI device such as AMAZON Fire Stick 4K, there is no such sound delay issue neither on Netflix neither on Prime Video.
Thus, the problem seems to be on LG TV apps.
If I change the Digital Sound Output to "Auto" instead of "Passthrough" the issue is gone but sound quality is not as good as with Passthrough selected. So I do not want this to be my option.
I would appreciate if someone could come with a solution on this.
Good evening all,
Via WebOS, i have tried to download an .avi file but i got a message similar to "Downloading file is not supported" from the browser.
I would like to find a way (via another app, via an external device or whatever) to download a media file into my TV or USB drive plugged-in. Then, I would like the TV to play that downloaded file.
Any idea how to do this ?
In other words, today, what I do:
- download a media file from the web with my computer (700mo)
- copy the media into an USB drive
- unplug the usb drive from my computer
- plug the usb drive into my TV
- play the media to watch it with my TV
I would like to avoid using my computer to watch my downloaded media on my TV.
My TV : OLED65C2
By News Reporter
During Press Conference in Las Vegas, Company Shares Plans to Broaden Business
Portfolio with Platforms, Content and Diverse, New Solutions
LAS VEGAS, Jan. 7, 2022 — LG Electronics’ (LG) CEO William Cho and key executives reiterated the company’s vision for the future as well as its strategy to strengthen business competitiveness during a press conference held especially for Korean media in Las Vegas, Nevada, U.S.A., on January 6.
The CEO began by mentioning that, despite the uncertainty created by the prolonged global economic recession and continuing supply chain instability, opportunities still exist within the current environment. “We will keep pushing forward with our belief that opportunities can always be found by concentrating on how to provide our customers with new experiences and value,” said CEO Cho.
The CEO continued by sharing the company’s main focus in regard to business structure. “We will create a competitive business structure, making targeted improvements rather than focusing on short-term cost reduction,” he stated. “To this end, LG’s existing businesses will overcome current limitations by changing their model and methods, while our new businesses will grow through in-house innovation and the establishment of strategic partnerships.”
Securing Future Growth Engines by Expanding Hardware and Software Solutions Portfolio
During the press conference, company executives talked about plans to expand LG’s hardware-focused business to non-hardware areas, such as software platforms, content, services and solutions. This will enable the company to diversify its overall business portfolio by providing customized services and solutions that can be paired with or offered separately to its innovative consumer electronics products.
LG will further advance its content and services business through the intuitive LG webOS platform, which currently powers more than 180 million LG smart TVs worldwide. From 2018 to 2022, LG’s webOS licensing business grew ten-fold, with more and more TV manufacturers adopting the platform for its ease-of-use, customizability and range of premium services, including LG Channels – the company’s free TV and IP channels service. As of 2022, more than 300 TV brands have chosen webOS, with LG continuously increasing the capabilities and compatibility of its acclaimed smart TV platform. LG is also developing its own interactive content such as LG Fitness, an app that provides access to a wide selection of workout videos, and LG Art Lab, a platform for collecting, trading and displaying non-fungible token (NFT) artworks. Both services were recognized for their innovative design and user experience at the CES 2023 Innovation Award.
Another of LG’s non-hardware offerings, the LG ThinQ smart home platform has gone far beyond the mere linking of household devices, evolving to encompass the entire customer journey, with services that leverage the collection of usage data to create a more personalized experience.
In the high-growth arena of electric vehicle (EV) components, the LG Vehicle component Solutions (VS) Company is now delivering meaningful results after 10 years of sustained investment in software development and future-technology preparation. Last year’s order backlog of KRW 80 trillion demonstrates the global competitiveness of the VS Company, which has become a trusted innovation partner to some of the auto industry’s biggest names.
The VS Company is also preparing the launch of its next-generation In-Vehicle Infotainment (IVI) system – a solution that is expected to further boost the performance and reputation of its EV components business.
Moreover, LG is expanding into EV charging solutions, following up its 2022 acquisition of a company specialized in EV chargers with the establishment of a production line at LG Digital Park in Pyeongtaek, South Korea. Furthermore, LG VS is introducing an integrated EV charging solution, as well as developing and producing EV chargers and charging control systems.
LG is also accelerating the development of future core technologies outside of the EV components sector. In particular, LG NOVA (LG North American Innovation Center) is strategically investing in and working with promising technology startups in North America to secure future growth engines in areas such as digital healthcare and the metaverse. In digital healthcare, LG recently launched a remote medical treatment solution developed in partnership with Amwell, a U.S. telemedicine company, while in the metaverse, the company is aiming to expand cooperation with partners to secure core technologies over the mid- to long-term.
Additionally, LG seeks to establish a ‘future technology pipeline’ and strengthen company-wide software competitiveness. Along with accelerating the CTO’s future-ready R&D program, the company is securing top young talent in the field of software development as well as nurturing the software design and coding capabilities of current personnel.
LG is also expanding the customer experience through its company-in-company (CIC) operations, and via collaborations with startups and the sponsoring of innovation contests. A total of five CICs are operating under LG, including the Sprout Company, responsible for the groundbreaking LG tiiun indoor gardening appliance.
Overcoming Limitations and Achieving Consumer-Oriented Performance
LG will be focusing on the user experience even more on 2023, delivering new products and services that provide outstanding convenience and unique value to consumers. Last year, the company introduced a new paradigm in the home appliance industry with the launch of its LG ThinQ UP personalized appliances, lifestyle solutions that can evolve to offer more and more value over time. Appliances with ThinQ UP, previously available only in South Korea, will be sold globally from this year, starting in North America.
The company will continue to introduce category-leading, premium home appliances this year, with its 2023 lineup including advanced solutions such as the WashTower and LG refrigerators with MoodUP. At the same time, the company will enhance its more competitively-priced product lines to solidify its market leadership.
This year, the LG Home Entertainment Company is ramping up changes to its business structure and embracing a new vision: Sync to you, Open to All. The new vision emphasizes the creation of experiences that can be tailored to each customer’s needs, tastes and lifestyle while, at the same time, enjoyed by all users. Presenting differentiated value that can’t be found elsewhere, the company is set to redefine the viewing and user experience by enhancing content and services on the webOS platform. Key features added to webOS for 2023 include a new home screen with a revamped user interface for better, more convenient user experiences; next-level personalization with customized recommendations based on users’ viewing and usage history; and CDX (Cross Device eXperience), a user experience that flows seamlessly from device to device.
Staying on the subject of home entertainment innovation, LG has been the leader of the OLED TV market for an entire decade now, with cumulative shipments of LG OLED TVs exceeding 15 million units. This year, the company will maintain its competitive edge by introducing new OLED evo TVs – adding on to the exciting 2023 lineup that also includes an OLED TV with Zero Connect Box.
Uncovering Customer Value Based on ‘F.U.N.’ Experiences
The company plans to prioritize customer experience (CX) and digital transformation (DX) initiatives to bring more innovation to the customer experience and to create a more customer-centric business model. The company is committed to using data-driven insights to produce new customer value based on the delivery of first, unique and new (or F.U.N.) experiences.
LG is leveraging a variety of data to enhance its offerings and the experiences they provide. These include ‘Trigger’ – data used to develop and design the customer experience; ‘Accelerator’ – data used to map out and implement customer experience innovations; and ‘Tracker’ – data used to monitor the customer experience. The company has already launched products designed based on the above customer data, including the MoodUP refrigerator and the 42-inch OLED TV.
LG is also using data to make production more efficient. Utilizing intelligent manufacturing systems based on digital twin technology, AI and big data, the LG Smart Park in Changwon has improved productivity by 20 percent1 while simultaneously reducing product defect costs.2 Additionally, the company’s adoption of DX is being extended to the procurement of raw materials, supply chain management (SCM) and services.
Becoming a Brand that Moves Customers’ Hearts through Endless Innovation
With its brand mission of Innovation for a Better Life, the company remains committed to building a better future for people and the planet. LG is also continuing its efforts to become a brand that resonates with all generations, with products and services that have unique value that speaks to everyone, regardless of demographic. In Korea, the company recently introduced experiential spaces – such as the Gold Star Arcade and ThinQ Room Escape – designed with younger customers in mind and is fostering digital communities for diverse products including LG gram, tiiun and StanbyME.
LG’s commitment to elevating the customer experience is equaled by its dedication to environmental sustainability and accessibility. In terms of sustainability, the company plans to achieve carbon neutrality by 2030 and transition all power sources to renewable energy by 2050. And by 2030, LG aims to have used a total of 60 million tons of recycled plastics in the production of new products. E-waste collection will be expanded as well as the company strives to create a circular economy that minimizes waste and resource consumption.
To provide appliances that are convenient for everyone to use, the company is increasing its focus on accessibility. Various efforts conducted in South Korea include the production of product manuals incorporating sign language and voice instructions, the creation of braille stickers for diverse appliance lineups and a sign language option for customer services.
Within the company itself, CEO Cho will continue his drive to improve communications with employees and build a healthy, inclusive workplace and culture. Mr. Cho held six of his ‘CEO F.U.N. Talks’ in 2022, the sixth of which was used to deliver his year-end address. Throughout the talks, which allowed the CEO to respond to comments and questions from LG personnel in real time, Mr. Cho spoke about the importance of operating with transparency and sincerity, and always putting the customer’s needs first.
LG is currently displaying its latest innovations at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from January 5-8.
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1 Units produced per hour has increased by 20 percent, comparing the figures from the year 2020 to 2021 according to the lighthouse site visit report by World Economic Forum.
2 The cost of defective product returns dropped by 70 percent from 2020 to 2021.
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By News Reporter
LG Electronics North American Innovation Center Explores New Ideas to
Accelerate for Innovation Program With Cohort Led by Digital Health
LAS VEGAS, Jan. 5, 2023 — The LG Electronics North American Innovation Center – LG NOVA – has announced its new selection of companies in the
link hidden, please login to view for innovative concepts and transformative solutions that create a positive impact on people and the planet. Selected from 2,170 submissions, these companies are joining the LG NOVA program to explore joint business creation with LG NOVA. A subset of these companies will be presented at the LG NOVA lounge in Eureka Park during CES® 2023 to visually showcase a vision of the future built with solutions centered on improving the quality of life for all. This year, LG received 752 applications focusing on digital health – lending confidence to a promising future in health and wellness technologies.
“With 800 more submissions than our first search, we at LG NOVA are honored and inspired by the dedication of so many – through their innovative ideas and business concepts – to making a positive impact on the world, true to the goal of our Mission for the Future program,” said Dr. Sokwoo Rhee, LG Electronics Senior Vice President of Innovation and head of LG NOVA. “This new selection of companies and our growing LG NOVA universe demonstrate that there are solutions on the horizon with the goal of making the world a better place. We’re looking forward to working with these companies to accelerate their ideas to the broader market.”
Attendees of Eureka Park at CES 2023 will get an inside look into LG NOVA’s unique model of innovation through outside-in collaboration, and learn about companies spanning LG NOVA’s focus tracks, including Digital Health, Display Solutions, Environmental-Social-Governance (ESG) & Electric Mobility, Metaverse & Gaming, Smart Lifestyle and Open Innovation.
LG NOVA Mission for the Future 2022 companies are:
– a digital health benefits management platform that seeks to make healthcare simpler. – a mobile app that delivers clinically tested personalized sound therapies designed to maintain and restore hearing and provide relief from tinnitus. – a global digital therapeutic health company leveraging AI and its virtual care platform to prevent, treat and reverse chronic conditions, starting with pre- and Type 2 diabetes and digestive health, while optimizing the physical and mental well-being of its patients. – an innovative digital program that delivers unlimited, live human coaching to your entire organization, reducing the cost of chronic conditions, increasing employee engagement and happiness and is 100 percent covered by insurance. – an integrated Virtual Care Management Platform using remote patient monitoring, chronic care management, AI-guided care coordination and more, that helps to manage chronic conditions remotely. – a virtual-first cardiology provider, delivering a range of clinical services, including same-day diagnostic reads, televisits and heart care programs for patients with atrial fibrillation, vascular diseases and heart failure. – scaling access to medical obesity care with full-service chronic disease management services using tech-enabled tools, including virtual care platforms that incorporate telehealth, clinical decision support, remote patient monitoring, online education tools and medical treatment approaches. – a leading online psychiatry practice specializing in women’s mental health. – a metabolic health company building the future of eating for wellness, longevity and weight loss for the middle aged. – using vital signs automation and patient engagement in HD to transform the patient intake experience. – provides healthcare practitioners and patients real-time solutions on how to screen, triage, track and manage skin cancers, skin diseases and skin wounds through artificial intelligence, data and automation. – develops digital therapeutics that combine AI, clinically-proven techniques and a mental health ally called Woebot to deliver mental health solutions that engage at scale and fit right into people’s lives. Display Solutions
– an innovative company in thin film electronics developing the next generation of high-performance integrated circuits for consumer and commercial electronics. – creates professional holographic display technology for natural 3D visual experiences. – a company specializing in the development of interactive technology solutions, including a mixed reality display which allows interaction with surroundings and provides no-code solutions to make interactive contents for display screens. – a smart photo booth utilizing data capture and AR for engagement and distribution. – transforms glass facades into transparent video screens on which the content doubles as glare and climate control, combining immersive entertainment with sustainability and profitability. ESG & Electric Mobility
– a sustainable thermal engineering company focused on re-engineering sustainable cooling. – a software, IoT and services platform designed to make it easy and cost-effective to deploy decarbonization improvements to mass-market commercial and industrial customers. – a reliability management platform for EV charging stations. – a business-to-business software-as-a-service that tackles energy resources and waste at a household level. – a technology platform making meaningful climate action a part of every business by providing carbon credit buyers with access to carefully vetted climate action projects. – a company focused on developing wind energy 2.0 through its energy drone that unlocks untapped wind resources at higher altitudes on-shore and in deeper waters off-shore. Metaverse & Gaming
– a solution that enables Web3 ready, bi-directional broadcasting bridging physical and virtual environments, from websites to digital out-of-home experiences (DooH) to the metaverse. – a no-code XR authoring platform for the metaverse. – leverages the power of augmented reality and AI to create a personal expert for everyone. – a cloud streaming platform which enables enterprise use cases on XR devices like the Meta Quest for industries like telecoms, manufacturing, automotive and architecture. – accelerating the adoption of the premium metaverse by creating high-fidelity 3D worlds and immersive experiences that excite, engage and preserve culture. – makes using virtual and augmented reality as easy to use as a smartphone. – a spatial computing platform to power talent development and skills mobility for the future of work. Smart Lifestyles
– patented, connected entertainment technology that allows virtually every app and device to connect to media at the push of a button. – a smart kitchen appliance that automatically introduces ingredients separately during cooking, while also stirring and controlling the temperature, just like a chef. – a software company that has developed emotional intelligence technology for digital assistants that enables more human-like interactions and improved personalization. (Li Creative Technologies, Inc.) – creates vivid, exciting and directional 3D audio solutions enabled by AI and VR. – develops a fully autonomous and accessible delivery robot, providing scalable solutions for first mile, curbside and last mile deliveries for airport, retail and restaurant industries. – an immersive and interactive edutainment platform utilizing AI, robotics and the metaverse. Open Innovation
– embedded, digital-by-design, minimalist and wearable biosensors with the goal of sensing targeted molecules anywhere with a simple smartphone. – a venture-based company that uses AI and advanced robotics for automated experimentation to facilitate and accelerate materials discovery. – a software-as-a-service venture that provides “AI Guards” to security companies for crime prevention. The selected companies may have the opportunity to explore the development of joint solutions with LG NOVA, that deliver a better life for people and a better future for our planet. Following the exploratory phase, companies may be chosen for a pilot program or to develop the product or concept with LG NOVA and participating businesses within LG. Some may qualify for potential investments from LG Electronics, LG Display and other LG NOVA affiliates; and co-collaboration opportunities that may develop into multi-million-dollar engagements as new businesses within LG’s global innovation portfolio.
For more information on the Mission for the Future and LG NOVA, please visit .
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