LG Hosts Exclusive Performance Series Showcasing the Best of Contemporary Arts
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By News Reporter
Embracing the Spirit of “Har Ghar Appliances, Har Ghar Happiness,”
the New Lineup Combines Design, Performance and Value for Every Indian Home
Mumbai, Oct. 14, 2025 — LG Electronics India Ltd. (LGEIL) today unveiled the LG Essential Series, a new line of home appliances created from the ground level with Indian insights. As the company’s first major consumer initiative following the public listing of LGEIL, the Essential Series reflects LG Electronics’ (LG) renewed commitment to India – making innovation more accessible to millions of households while meeting their growing aspirations. Under the campaign slogan “Har Ghar Appliances, Har Ghar Happiness,” LG aims to enrich the lifestyles of Indian consumers by ensuring that more households experience the brand promise of Life’s Good first-hand.
Developed after engaging with more than 1,200 families across India representing diverse demographics and lifestyles, the series is built on two core philosophies: “Made in India” and “Made for India.” Each product is designed to meet the dreams and everyday challenges of Indian consumers offering superior performance, durability and thoughtful design, all at an accessible price.
The LG Essential Series comprises four key appliances designed for Indian households:
Double Door Refrigerator with frost-free technology and larger vegetable storage Fully Automatic Top Load Washing Machine built to withstand local conditions like dust, humidity and low water pressure Room Air Conditioner reducing energy consumption with Energy Manager+ & Diet Mode+ Convertible Oven with Indian Auto Cook menus, air fry and convection modes for healthier, versatile cooking. “The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL,” said Hong-ju Jeon, managing director of LG Electronics India Ltd. “Designed from the ground-up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions – enhancing convenience and enriching daily life. With this launch, LG is making Life’s Good more accessible, turning aspirations into reality across India.”
Designed for India: Durable, Practical and Thoughtful
Double Door Refrigerator
Combining simplicity with premium functionality, the refrigerator offers Frost Free Technology at a reasonable price, eliminating the need for manual defrosting. Its Smart Mode automatically adjusts cooling based on seasonal changes, while a 20 percent larger (compared to previous models) vegetable storage compartment accommodates bulk grocery shopping – ideal for vegetarian households. Fully Automatic Top Loader Washing Machine:
Built for durability in diverse Indian conditions, the washer features Low Pressure Fill technology for effective washing even at low water pressures. The ProShield Motor with BMC (Bulk Moulding Compound) Cover provides enhanced protection against dust, insects and moisture, while the IPX4-certified water-resistant control panel offers reliable operation in humid conditions. Room Air Conditioner:
Designed for comfortable living, the product comes equipped with features like Energy Manager+ with the “You decide your bill” function, which helps consumers manage energy consumption – a key concern as many hesitate to purchase air conditioners due to high electricity costs rather than product price. The Diet Mode+ feature allows users to manage both cooling temperature and personal comfort, optimizing energy efficiency while delivering enhanced airflow. It is ideal for effectively cooling small to medium-sized spaces such as bedrooms or study rooms. Product features and specifications may vary by model. Convertible Oven:
Inspired by India’s rich culinary traditions, the oven includes Auto Cook menus customized for local dishes like ghee, paneer and dal. Equipped with Air Fry and Convection modes, it enables healthier cooking with the convenience of modern versatility. The LG Essential series will begin its nationwide rollout in November 2025, with prices starting at approximately Rs.18,000 for entry-level models.1 The products will be available at all authorized LG brand stores, multi-brand retail outlets and major e-commerce platforms across India.2
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1 The pricing is indicative and subject to change, and may not include installation, taxes or other service charges.
2 Subject to regulatory approvals and supply chain conditions.
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By News Reporter
Featuring 88 LG OLED Screens, Inaugural Exhibition by Artist TZUSOO
Transforms MMCA’s Central Seoul Box Into a Gateway for Digital Art
SEOUL, July 31, 2025 — LG Electronics (LG) announces “MMCA×LG OLED Series 2025 – TZUSOO,” the inaugural exhibition of a multi-year partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA). This forward-looking project explores the creative possibilities at the intersection of art and technology – beginning with a large-scale digital installation by Korean media artist TZUSOO, on view at MMCA Seoul’s iconic Seoul Box from August 1, 2025, through February 1, 2026.
The MMCA×LG OLED Series transforms Seoul Box – a soaring, publicly accessible space at the heart of MMCA – into a dedicated platform for contemporary media art. Each year, the series will present a new work by a leading contemporary artist, with LG as the title sponsor providing technical support to help bring ambitious artistic visions to life.
For the inaugural edition, TZUSOO presents “Agarmon Encyclopedia: Leaked Edition,” a multimedia installation comprising the sculpture “Agarmon” alongside the two-channel video work “The Eight Spirits of Flesh.” Known for her distinct voice rooted in digital-native culture and her explorations of gender and identity, TZUSOO engages themes of life, desire and generative cycles through a hybrid of organic forms and digital avatars.
The installation is powered by 88 55-inch LG OLED screens, arranged into two towering media walls specifically designed to fill the Seoul Box space. With perfect blacks and vivid colors, LG OLED displays enhance the visual intensity of “The Eight Spirits of Flesh,” immersing viewers in a world where digital creatures shift and interact across screens. The scale and technical sophistication of the installation mark a significant moment for media art at MMCA – and underscore LG OLED’s digital canvas as a powerful and creative medium.
“It’s an honor to support the first of many exhibitions of the MMCA×LG OLED Series by helping bring the artist’s bold visual experiment to life through the immersive power of our LG OLED technology,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “We hope this series offers audiences a deeper, more sensory experience of contemporary art and expands the possibilities for how it can be expressed and appreciated by art enthusiasts on a digital canvas.”
“As the first artist selected for the MMCA×LG OLED Series, TZUSOO’s multifaceted spirit of experimentation vividly reflects the creativity and innovation this project aims to foster,” said Kim Sunghee, Director of MMCA. “We look forward to this exhibition introducing new possibilities for contemporary art at the intersection of technology and artistic vision.”
LG OLED has a longstanding history of supporting artists at the intersection of art and technology. To learn more about LG’s global art collaborations, visit
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* All image credits: Photographed by Hong Cheolki, provided by MMCA.
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By Alex
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link hidden, please login to view LG 55-Inch Class UT75 Series LED Smart TV 4K Processor Flat Screen AI-Powered with Alexa Built-in (55UT7570PUB, 2024)
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4K UHD TV: Everything you need to bring your favorite content to life with the power of 4K and the extras you crave. WEBOS 24: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more.* a5 AI PROCESSOR GEN7: Enhanced brightness, improved sound, refined picture detail. It all comes together for a thrilling watching experience powered by the a5 AI Processor Gen 7. FILMMAKER MODE: Enjoy movies and TV shows upscaled to 4K for a sharper image and more lifelike details.* See it as the director intended with FILMMAKER MODE. HDR10 Pro allows you to enjoy the latest HDR content with extended contrast for visuals that pop off the screen. POWERFUL GAMEPLAY: Quickly customize your gaming experience in one location with the LG Game Optimizer. And, with GeForce NOW included, you can automatically stream and get in the game. webOS RE:NEW PROGRAM: Enjoy new software updates and feature refreshes for 5 years with webOS Re:New Program.
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By News Reporter
Company Showcases Latest Innovations, Industry Insights
and Strengthens Global Market Leadership
SEOUL, May 20, 2025 — LG Electronics (LG) is hosting the LG HVAC Leaders’ Summit 2025, a series of conferences aimed at reinforcing its leadership in the heating, ventilation and air conditioning (HVAC) market. Building on the success of its inaugural event in Seoul last year, LG is expanding the summit’s reach this year, starting with Africa (May 14-16) and the Asia and India Summit (May 19-22), followed by sessions in major markets around the world, including the Middle East and Latin America.
The LG HVAC Leaders’ Summit is a key initiative in LG’s strategy to establish itself as a global HVAC thought leader. The summit also serves as a platform to deepen collaboration with LG’s global network of technical consultants, foster customer loyalty and strengthen regional partnerships through impactful engagement.
Taking place in Seoul and Busan, the Asia and India Summit is being attended by leading HVAC consultants from Vietnam, the Philippines, Australia, Thailand, Singapore, Indonesia and India. The agenda features technical seminars delivered by LG experts, along with deep dives into key topics such as carbon-neutral building policies, advanced variable refrigerant flow system technologies for sustainable building application, and specialized solutions for data centers. Participants have the opportunity to explore the latest industry trends and gain insight into LG’s next-generation HVAC innovations.
Complementing the seminars, the summit also includes best practice sessions highlighting successful implementations of LG’s HVAC solutions across Asia and India. Notable case studies include the implementation of Singapore’s Green Mark strategy and the installation of the energy saving Multi VTM i system in Southeast Asia. Additionally, attendees are visiting key reference sites, experiencing LG’s high-efficiency solutions in action across both commercial and residential settings.
To enhance the overall experience, LG has curated a customer care program, designed to foster long-term loyalty and trust. The summit offers personalized networking opportunities, immersive cultural activities and branded engagement programs, enabling consultants to forge deeper connections with LG representatives and peers from across the region.
Following the Africa, Asia and India event, the LG HVAC Leaders’ Summit will turn its attentions to other high-growth markets, hosting technicians from the Middle East in June, and Latin America in July. The summits will not only deepen engagement with local consultants but also serve as strategic platforms to introduce tailored HVAC solutions, strengthen regional partnerships and reinforce LG’s position as a global top-tier HVAC brand.
“The expanded LG HVAC Leaders’ Summit reflects our commitment to working closely together with key partners to drive growth in the global HVAC market and lay the foundations for sustainable success,” said James Lee, president of the LG ES Company. “Through continuous technological innovation and customer-focused approach, LG will keep delivering optimized HVAC solutions that ensure stable and efficient operations.”
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By News Reporter
World’s First Android Based Concurrent Multi-User Framework Redefines
In-Vehicle Experience With Single OS Solution
SEOUL, April 29, 2025 — LG Electronics (LG), a mobility sector technology leader, and MediaTek, a global semiconductor company, are showcasing their Android-based Concurrent Multi-User (CMU) framework applied to In-Vehicle Infotainment (IVI) systems at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025), one of Asia’s largest and most influential automotive exhibitions, from April 23 to May 2.
The CMU framework is the first of its kind to be implemented on Google’s Android* Automotive OS (AAOS). This groundbreaking solution enables passengers to simultaneously use multiple displays on a single Android OS, addressing the growing need for enhanced in-vehicle content consumption as displays become larger and more diverse in the Software-Defined Vehicle (SDV) era.
The innovative framework provides vehicle occupants with a seamless multi-device Android experience within a unified system. Drivers can use the navigation system while the front-seat passenger streams videos and the rear-seat passengers play games – all simultaneously and independently, in accordance with safety regulations.
Previously, typical vehicle setups with a Center Information Display (CID) and two Rear Seat Entertainment (RSE) displays required multiple Android Virtual Machines (VMs). The CMU technology streamlines this setup by running everything on a single Android OS, reducing CPU, memory and storage requirements while minimizing system load.
The CMU framework transforms in-vehicle experiences by creating personalized digital spaces for passengers. Each user can log into their own display, connect Bluetooth headphones or gaming controllers, manage privacy settings and can even share movies, gaming and audio across multiple displays. Parents can set parental controls to ensure a safe and age-appropriate experience for children.
Automotive OEMs benefit as well, as the CMU framework’s efficient architecture supports sophisticated user experiences even on lower-spec CPUs, reducing costs and resource demands.
The CMU framework was introduced as a key feature of AAOS15. Beyond AAOS’s core functions, LG offers exclusive features such as independent Bluetooth headset support, Text-To-Speech, parental controls and easy mirroring using gestures. LG leverages its decades of expertise in optimizing the performance of Android mobile devices, which it gained while operating a mobile business.
In August 2024, LG and MediaTek announced the integration of MediaTek’s latest automotive system-on-chip into the CMU framework, adding more processing power to streamline development and boost efficiency. To highlight its potential ahead of commercialization, the companies are jointly presenting an IVI solution consisting of one CID and two RSE displays.
“By demonstrating the live CMU framework capability on the MediaTek Dimensity Auto Cockpit MT2718, we are highlighting the future of in-vehicle experiences,” said Mike Chang, Corporate Vice President at MediaTek. “These solutions meet automotive-grade reliability standards, enabling automotive OEMs to create new designs in confidence.”
“Our commitment to revolutionizing in-vehicle experiences through innovative technologies like the CMU framework is another major step toward realizing our mobility vision,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Looking ahead, we will continue to expand our work with industry leaders like MediaTek to develop more integrated, intelligent solutions, transforming vehicles into true living spaces on wheels with unprecedented connectivity, entertainment and personalization.”
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* Google and Android are trademarks of Google LLC.
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