Global IT Challenge: LG’s Journey Towards a Better World
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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By News Reporter
With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest
CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere
SEOUL, Mar. 15, 2023 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.1 The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries.
Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.2
The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.2 Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting.
Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut.
The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.3 Further enhanced by the latest version of the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access4 to popular streaming services like Netflix, Disney+, Prime Video and YouTube.5 Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.6
“The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.”
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1 Benefits for pre-order purchase may vary by country.
2 The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces.
3 If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly.
4 Available when the device is connected to Internet or Wi-Fi network.
5 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services.
6 Available when the device is connected to Internet or Wi-Fi network.
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By News Reporter
Features Seamless Integration With LG StanbyME Screens’ UX/UI and Sound System
to Enhance Home Entertainment or Works Effectively as a Highly Portable Speaker
SEOUL, Mar. 8, 2024 — LG Electronics (LG) announces the global launch of the LG StanbyME Speaker (model XT7S), the company’s latest portable speaker which works in harmony with an LG StanbyME lifestyle screen or as a standalone speaker that can be taken anywhere.
Designed to enrich both indoor and outdoor entertainment, LG StanbyME Speaker’s compelling audio quality and remarkable versatility caters to the diverse lifestyles and preferences of today’s users. Ideal for design-conscious individuals who relish streaming content and music at home or on the go, this speaker hit the market in Korea and the U.S. and will be made available in more regions later.
Engineered to offer the complete entertainment experience when combined with a StanbyME screen, this speaker features seamless, intuitive pairing and control through the remote control that comes with the StanbyME screen. This allows users to effortlessly toggle their speaker and screen on and off with a single press, while also seamlessly connecting them via Bluetooth. LG StanbyME also boasts a dedicated widget with convenient one-stop control center and an overview of the speaker’s status.
To further elevate audio-visual pleasure through audio quality, LG StanbyME Speaker’s WOW Orchestra feature combines it with the StanbyME screen’s built-in audio system, creating a unified audio setup and delivering an outstanding sound experience. What’s more, LG StanbyME’s α (Alpha) 7 Gen 6 AI processor optimizes sound by content type, while the 20-millimeter dual tweeters on the StanbyME speaker deliver clear, highly detailed high frequency stereo sound. The dual passive radiator on this speaker also creates deeper, more compelling bass.
Offering multifaceted versatility, the all-new StanbyME speaker can seamlessly complement the StanbyME screen or be used as a standalone speaker anywhere, providing users with the remarkable level of flexibility that serves all their sound entertainment needs. Thanks to a dedicated cradle, the speaker attaches to LG StanbyME effortlessly, allowing users to place it in the perfect position for enhanced sound.
Moreover, with an IPX5 rating and up to 16 hours of playback, this portable speaker ensures consistent audio performance everywhere they go. With its compact and lightweight body (78-millimeter height, 326-millimeter width, 87-millimeter depth and 0.9 kilograms), LG StanbyME Speaker can be carried from one place to another with ease, while its ‘edge lighting’ feature offers eye-pleasing lighting effects that add a subtle yet visually captivating element to lift the mood and atmosphere of any setting or occasion.
LG StanbyME Speaker is currently available from LG.com website in Korea and the U.S. and is scheduled to roll out in other major markets worldwide.
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By News Reporter
In the ever-evolving world of home entertainment, LG stands as an undeniable leader for its groundbreaking contributions to the global TV market. Dominating the global OLED TV market for 11 consecutive years, the company’s commitment to innovation and excellence shines brighter than ever, with differentiated consumer experiences that distinguish LG TVs from the rest.
According to market research firm Omdia, LG topped the global OLED market last year with shipments totaling 3 million OLED TV units. Boasting an impressive 53 percent share of the global OLED TV market based on shipment, LG has firmly held its premier spot as the undisputed leader of the OLED TV market with an array of form factors and size options.
In an era of “the bigger, the better,” the desire for extra-large, premium TVs continues to rise and last year was no different. Amidst increasing demand, the share of TVs sized 75 inches and above exceeded 20 percent based on revenue in premium TV markets, including North America and Europe.
The shipments of OLED TVs sized 75 inches and above have seen explosive growth, surpassing 25 percent based on revenue in the entire OLED TV market. With an ultra-large model accounting for one out of every four OLED TVs sold, the trend has approached an annual average increase of nearly 70 percent over the last five years, including last year.
LG reaffirms its market dominance with a monumental share approaching 60 percent in total shipments of OLED TVs over 75 inches. LG is actively broadening its lineup of wireless OLED TVs, introducing 97-inch, 83-inch and 77-inch models with its groundbreaking 4K/120Hz wireless transmission solution, extending the availability of wireless OLED TVs while meeting the growing demand for ultra-large premium options in the North American and European markets.
As the demand for premium ultra-large TVs continues to soar, LG is bolstering its OLED TV lineup with an expanded range of wireless OLED TV models as well as elevated picture and audio quality with advanced AI processors, including the α (Alpha) 11 AI processor. LG’s latest OLED TVs will also offer an even more personalized home entertainment experience with the webOS smart TV platform.
The combined shipments of LG’s OLED and LCD TVs last year totaled over 22.53 million units, marking a 16.3 percent share in the global TV market in 2023 based on revenue. With further options that demonstrate the company’s prowess in the global TV market, LG QNED TVs boast LG’s Quantum Dot and NanoCell color technologies for precise and vibrant colors. Driven by these remarkable QNED models, LG ranked second in the quantum dot LCD TV market last year with a 14.7 percent revenue share, excluding LG NanoCell TVs from this figure.
The latest LG QNED TVs feature Mini LED technology and an Alpha 8 AI Processor which boasts a 1.3-fold increase in AI performance compared to its predecessor, the Alpha 7 Gen 6 processor, for more precise gradations of color. With a diverse lineup, customers can select their preferred model with sizes ranging from 43 inches to the massive 98-inch model.
The global TV market’s shipments exceeded 201 million last year overall, a slight decrease compared to the previous year. LCD TV shipments remained below 200 million units for the second consecutive year, while OLED TV shipments, including LG’s, reached 5.6 million units.
Discover the most recent updates in the home entertainment industry and explore LG’s cutting-edge innovations by visiting the
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By News Reporter
LG SIGNATURE OLED T 4K Marks the Beginning of an
Exciting New Chapter in LG’s Ongoing Legacy of TV Innovation
LAS VEGAS, Jan. 8, 2024 — LG Electronics (LG) is unveiling the world’s first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a true technological marvel, combining a transparent 4K OLED screen and LG’s wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before. The OLED T unlocks a world of near-limitless potential, giving users the unprecedented freedom to meticulously curate their living spaces. This is complemented by the class-leading picture quality and performance of LG OLED, powered by the new α (Alpha) 11 AI processor. A genuine game changer, LG’s transparent OLED is the winner of five CES 2024 Innovation Awards, including a Best of Innovation honor.
LG SIGNATURE OLED T liberates users from a dominant black screen that competes with the décor in their home. Maintaining its 77-inch screen size, OLED T and its innovative transparent display seamlessly harmonizes with its environment. Practically invisible when turned off, it blends into the environment and frees users from the long-standing problem of what to do with the ‘big black screen.’ The TV’s beautiful see-through screen also helps to make one’s space feel larger, providing a sense of openness.
The unique LG OLED T brings with it many new possibilities, from where it can be placed in the room, to the kinds of user experiences that LG can now deliver.
Its transparent OLED screen removes the usual constraints that come with conventional TVs. No longer does the TV have to be placed against the wall. Instead, users can place the OLED T in the middle of the room to become a divider or prop it against the window without blocking the view outside. The included Zero Connect Box, which leverages LG’s cutting-edge wireless transmission technology to send 4K images and sound to the OLED T, also enables users to place their TV anywhere, regardless of where the electrical outlets are located in the room. With no cables between the Zero Connect Box and the OLED T, users can enjoy a clean, cable-free viewing environment.
What’s more, the modular design of the LG OLED T facilitates diverse installation methods. The OLED T comes in stand-alone, against-the-wall or wall-mount options. Customers can further customize by adding standing or floating shelves on either or both sides of the screen to best suit their unique tastes and preferences.
LG’s transparent OLED lets owners discover new forms of entertainment and use via its dual viewing experiences: transparent and opaque. The OLED T becomes a transparent digital canvas for showcasing artwork, videos or photos with the Always-On-Display (AOD) feature. Content displayed on the transparent screen appears to float in air, yet simultaneously fuses with the surrounding space to create a compelling and atmospheric visual effect. Another option is the T-Bar feature that offers a helpful info-ticker running along the lower part of the screen. The T-Bar displays news alerts, weather updates or the title of songs being played while the rest of the screen presents a clear, unobstructed view of the space behind it.
For viewing in picture perfect OLED, simply click a button to raise the contrast screen. In this way, users can instantly switch to take full advantage of LG OLED’s enhanced picture quality through the new α (Alpha) 11 AI processor with 4-times greater AI performance. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. OLED T offers the best of both transparent and vibrant-color screen experiences with just a click of a button.
“An incredible feat of consumer-driven innovation, LG SIGNATURE OLED T offers brand-new screen experiences plus the picture quality and performance of our award-winning OLED technology,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “LG’s transparent OLED gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”
The stunning LG SIGNATURE OLED T will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). For more information on LG products unveiled at CES 2024, please visit
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