Global IT Challenge: LG’s Journey Towards a Better World
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By News Reporter
At the heart of LG appliances lies its powerful Core-Tech, now enhanced with AI capabilities. This technology enables intelligent control of key components, enhancing energy efficiency, ensuring delicate performance and delivering tailored solutions that embody LG’s vision of a Better Life for All.
For instance, LG washing machines feature AI DD, which combines deep learning technology with the company’s 6 Motion Direct Drive technology. This system analyzes fabric types and optimizes washing cycles, utilizing six unique drum motions to provide tailored care for all kinds of fabrics. This not only enhances washing efficiency but also minimizes damage to clothing. However, LG’s commitment to enriching lives extends beyond products. LG offices worldwide actively utilize the company’s laundry solutions to benefit local communities.
In September, Typhoon Yagi ravaged large parts of Southeast Asia including Vietnam. In response, LG Vietnam took action to help the residents of Nam Định and Yên Bái by operating mobile and stationary laundry stations free of charge. This initiative allowed nearly 425 locals to clean approximately 3.5 tons of clothing and blankets.
To handle this significant volume of laundry, LG deployed over 60 employees to operate the washing stations, which were fully equipped with advanced washers and dryers. This ensured that every item was thoroughly cleaned and deodorized after exposure to contaminated floodwater.
This initiative builds on LG’s previous efforts to assist communities in central Vietnam affected by natural disasters in 2020, where free laundry stations across the Quang Binh and Quang Tri provinces cleaned nearly 1,000 kilograms of laundry.
Once this vital campaign concludes, LG Vietnam plans to donate the washing appliances used to educational and medical institutions in Yen Bai and Nam Định, ensuring they continue to serve the community. In addition, the company provided residents in 24 northern provinces with a special warranty from September 12 to October 10, covering repairs for LG appliances and electronics damaged by the typhoon.
In India, LG has embarked on a new business venture with the launch of LG Laundry Crew, a self-laundry service designed for college and university hostels, starting at Galgotias University in Greater Noida this February.
This service delivers the convenience of LG’s washers via the user-friendly “Laundry Crew” application, which facilitates reservations, operations and payments. This first-of-its-kind IoT-enabled laundromat system alleviates one of the biggest challenges of campus life, allowing students to save time for their studies.
To enhance students’ lives, LG India had opened around 100 self-laundry service centers in various college campuses across India and plans to further expand this service to reach 200 self-laundry service centers.
LG is equally committed to enhancing convenience for its commercial business partners. In Thailand, the company has expanded into commercial washing machines with the launch of its first LG Laundry Crew laundromat in February, coinciding with its launch in India. This expansion highlights three key strengths: strong consumer trust in the brand, specialized commercial washing machines and dryers tailored for laundromats and comprehensive after-sales services for store owners.
With Thailand’s flourishing laundromat industry showing significant growth potential, combined with LG’s 35-year market leadership in the washing machine segment, LG Thailand was inspired to introduce the LG Laundry Crew—a pioneering laundromat franchise prototype. As the first official LG-branded laundromat franchise in Thailand, LG stands as the sole provider of commercial washing and drying machines specifically designed for laundromats, enabling entrepreneurs to optimize their investments and reduce operational costs by avoiding oversized equipment.
LG’s established consumer trust and efficient after-sales support system underscore the company’s confidence in the success of this laundromat franchise venture. LG Thailand offers franchise owners an extensive range of benefits, including comprehensive after-sales support featuring complimentary monthly maintenance services for the first two years and bi-annual drum cleaning services to ensure consistent cleanliness and odor-free operation.
More importantly, in response to the recent devastating floods in northern Thailand that particularly affected Chiang Rai and Phayao provinces, LG Thailand launched the “#LGFreeLaundryService” initiative between September 19-30, providing the free laundry service to assist over 1,300 flood victims across three strategic locations in both provinces, helping communities cope with the aftermath of flood-damaged belongings and mud-soaked materials. This initiative exemplifies LG’s core brand promise of “Life’s Good,” demonstrating our commitment to delivering innovation for a better life that extends beyond mere service provision to meaningful community support.
Stay tuned to
link hidden, please login to view to see what other aspects of life the company is revolutionizing around the globe. Contributed by LG Vietnam, LG India and LG Thailand
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By News Reporter
Curated Collection of Captivating Animated Movies
Arrive to LG 1 Channel in Five European Countries
SEOUL, Nov. 19, 2024 — LG Electronics (LG) is set to deliver a remarkable lineup of heartwarming content from DreamWorks Animation and Illumination to France, Germany, Italy, Spain and the UK. This will be available through its free ad-supported channel, LG 1, as well as the easily accessible Kids & Family tab on LG Channels, which is dedicated to offering a wide selection of family-friendly content. This new partnership with NBCUniversal (NBCU) Global TV Distribution will let families discover a rich variety of must-watch movies from the comfort of their home this holiday season.
LG Smart TV owners are gaining access to a vast library of beloved films from DreamWorks Animation, including Puss in Boots,1 a hilariously funny film about the one-and-only swashbuckling feline who is on the adventure of his nine lives as he teams up with Kitty Softpaws and Humpty Dumpty for the ultimate showdown with the notorious Jack and Jill; and Trolls,2 a musical adventure filled with heart, hilarity and happiness that follows two mismatched friends who must work together in perfect harmony to save the day after their village is invaded by the grumpy Bergens.
Other fan-favorites coming to LG Smart TV screens include How to Train Your Dragon3 and Kung Fu Panda.4 How to Train Your Dragon is a captivating, fun and original story packed with fire-breathing action, epic adventure and big laughs where we follow Hiccup, a young Viking who defies tradition, as he befriends one of his deadliest foes – a ferocious dragon he calls Toothless. Together, these unlikely heroes fight against the odds to save both their worlds in this wonderful, feel-good hit. In Kung Fu Panda, noodle-slurping dreamer, Po, must embrace his true self – fuzzy flaws and all – in order to become the real Dragon Warrior.
Next up is Madagascar,5 a delightful story of four pampered animals from New York’s Central Park Zoo who find themselves shipwrecked on the exotic island of Madagascar and discover it really is a jungle out there! Viewers will also love Megamind,6 a hilarious twist on the superhero genre. Super villain Megamind’s dreams have come true when he conquers the city’s protector, Metro Man, gaining control of Metro City. But when a new villain is created and chaos runs rampant, the world’s biggest “mind” and his comic sidekick might actually save the day.
LG Smart TV owners can also discover an exciting curated collection of movies from Illumination, including Dr. Seuss’ The Lorax,7 a fantastical and wildly imaginative 3D animated adaptation of the classic Dr. Seuss environmental conservation fable that recounts the story of Once-ler, an ambitious and enterprising creature who – despite the warning of the Lorax – destroyed all the town’s trees for his once thriving factory, leaving nothing but one seed; and Hop,8 which mixes live-action and animation to tell the story of Fred, an out-of-work slacker who accidentally injures the Easter Bunny and must take him into his home as he recovers. As Fred struggles with the world’s worst houseguest, both will learn what it takes to finally grow up.
LG will continue to partner with renowned entertainment companies around the world to offer enriched content and services designed to captivate LG Smart TV users worldwide. Stay tuned to
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1 Available in France.
2 Available in the UK.
3 Available in Italy.
4 Available in the UK.
5 Available in Germany.
6 Available in France, Italy and the UK.
7 Available in Germany and Spain.
8Available in Italy.
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By News Reporter
104 Young Participants From 16 Countries Showcase IT Skills,
Embracing New AI and Coding Challenges
SEOUL, Nov. 8, 2024 — LG Electronics (LG) recently concluded the 2024 Global IT Challenge (GITC) for Youth with Disabilities in Manila, Philippines, reinforcing its commitment to empowering young people with disabilities. Held from November 3-8, this year’s GITC brought together 104 participants from 16 countries to compete in six innovative IT challenges.
After advancing through national preliminary rounds, the finalists tested their abilities across diverse digital tasks. The challenges included eTool, which assessed participants’ ability to create presentation slides and manage spreadsheets; eLifeMap, which focused on online search and image retrieval skills; eContent, an evaluation of video editing and production capabilities; and eCreative, where participants coded a self-driving car program and proposed technological concepts aimed at enhancing the quality of life for people with disabilities.
This year, GITC introduced a new assessment for generative AI proficiency, allowing participants to demonstrate adaptability and creativity – skills increasingly sought after in the IT field.
The 2024 GITC winner, Zulzahirah Binti Mohd Anwar from Malaysia, excelled across multiple categories, expressing pride in competing alongside peers with shared aspirations and in building global friendships.
Since its inception in 2011, GITC has opened pathways into the IT profession for young people with disabilities, equipping them with ICT skills and boosting their confidence. Over 13 years, the competition has seen approximately 5,000 young participants from 40 countries, with many alumni pursuing successful careers in IT and related fields. Notably, Aikeo Koomanivong, a visually impaired 2014 participant, now directs a disability service center in Laos, where he has pioneered accessible technologies, including free braille software.
Aligned with LG’s Better Life for All vision, GITC embodies the company’s broader commitment to diversity and inclusion. LG is also actively working to enhance the accessibility of its services and products through initiatives such as the LG Comfort Kit, braille stickers and sign language customer service centers.
“GITC has been a stepping stone for nearly 5,000 young adults with disabilities, empowering them to overcome barriers and become competitive IT talent,” said Yoon Dae-sik, senior vice president of External Relations at LG Electronics. “We remain dedicated to supporting individuals with disabilities as they refine their skills and build self-confidence, helping them realize their dreams in IT field.”
Through GITC and similar initiatives, LG continues to champion inclusivity and accessibility, providing young people with disabilities the tools and support needed to thrive in a technology-driven world.
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By News Reporter
LG SIGNATURE OLED T and CineBeam Q Honored
for Their Groundbreaking Innovation and Unprecedented Design
ENGLEWOOD CLIFFS, N.J., Nov. 1, 2024 — This week, TIME revealed its annual list of the Best Inventions, naming the
link hidden, please login to view to the list which features 200 groundbreaking innovations changing the world. Debuted at CES 2024, the LG SIGNATURE OLED T is the world’s first consumer transparent TV with transparent 4K OLED screen and LG’s wireless video and audio transmission technology, transforming users’ viewing experience with unprecedented freedom. Additionally, the received a special mention for its sleek design, light form factor and performance. TIME’s Best Inventions of 2024 list is compiled by nominations from TIME’s editors and correspondents around the world, and through an online application process, evaluating a variety of industries and sectors such as consumer electronics, education, sustainability and robotics. Each submission is evaluated on several key factors, including impact, reach, creativity and effectiveness. See the full list here:
Of this year’s list, TIME’s editors write: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world’s largest computer chip, a humanoid robot joining the workforce, and a bioluminescent houseplant—that are changing how we live, work, play, and think about what’s possible.”
Revolutionizing the world of home entertainment, the LG SIGNATURE OLED T transforms how we experience screens in our homes. This groundbreaking innovation not only delivers stunning visuals but also features a breathtaking transparent display that seamlessly blends into your environment when not in use. With its ultra-slim design, the LG SIGNATURE OLED T transforms into an elegant piece of art, enhancing any room’s aesthetic. Advanced wireless technology enables the transmission of 4K video and audio without the clutter of cables, offering a truly immersive viewing experience. The TV boasts exceptional picture quality, showcasing vibrant colors and deep contrasts, setting a new standard in home entertainment. With the LG SIGNATURE OLED T, LG is pioneering a future where technology and design coexist beautifully.
With its compact design and powerful performance, the CineBeam Q delivers stunning 4K resolution and vibrant colors, transforming any space into a captivating theater. This state-of-the-art projector features advanced laser technology, ensuring exceptional brightness and clarity, even in well-lit environments. The LG CineBeam Q also offers versatile connectivity options, allowing seamless streaming from various devices, making it perfect for movie nights or gaming sessions. With its user-friendly interface and compact form, the LG CineBeam Q is designed to enhance your entertainment experience, setting a new standard for home projection.
Furthermore, Signature Kitchen Suite’s 30-inch Combi Wall Oven, a product in the latest Transitional Series delivering a chic, minimalist appearance, has also been recognized as one of the Best Inventions of 2024 in the Household category.
To learn more about the LG SIGNATURE OLED T and CineBeam Q, visit .
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By News Reporter
Despite the fact that farmers across the world produce enough food to feed every global citizen, hundreds of millions – many of them children – still go to bed hungry every night. In fact, the Food and Agriculture Organization (FAO) of the United Nations estimates that as much as 733 million people suffer from hunger due to various factors such as weather shocks, conflicts, economic downturns, inequality and pandemics.
To bring more attention to global hunger, malnutrition and food insecurity, the FAO assigned October 16 as World Food Day. Under this year’s theme, “Right to Foods for a better life and a better future,” the FAO created a video illustrating the production and sharing of food across different cultures while highlighting that access to a diverse range of safe, nutrient-rich foods should be a human right.
In its commitment to spreading awareness, LG showcased this video on its expansive New York Times Square and London Piccadilly Circus billboards as a part of the LG Hope Screen program. Earlier this year, the LG Hope Screens
link hidden, please login to view and, last year, As a global corporate citizen that recognizes the importance of acting now, LG is dedicated to improving the lives of people from all backgrounds through its social contribution activities organized under the company’s Better Life for All vision. LG offices around the world have aligned under this company-wide vision to address various global issues, with a particular focus on alleviating poverty and hunger in less fortunate areas.
For instance, LG India has been taking a strong stance against malnutrition by bolstering local children’s food and nutrition security with its flagship CSR project, “The Life’s Good Nutrition Program.” In 2023, LG India leveled this project up by joining forces with Akshaya Patra, a leading NGO, and the Annapoorna Trust, a charitable trust, to serve nourishing breakfasts and lunches to no less than 59,000 children attending government schools across the country.
Coinciding with its Better Life for All initiatives, LG Indonesia’s “LG Loves and Cares” program supports various social causes. This program involved the distribution of food packages to locals of all ages, with each delivery reviewed by a leading nutritionist to ensure a nutritional balance that promotes better well-being.
With similar programs showcasing its Better Life for All vision running in other parts of the world, including Nigeria, Mexico and Iran, stay tuned to the for more.
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