[Mobility Inside] Indispensable Technology for F.U.N Driving Experiences: Display
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By News Reporter
World’s First Android Based Concurrent Multi-User Framework Redefines
In-Vehicle Experience With Single OS Solution
SEOUL, April 29, 2025 — LG Electronics (LG), a mobility sector technology leader, and MediaTek, a global semiconductor company, are showcasing their Android-based Concurrent Multi-User (CMU) framework applied to In-Vehicle Infotainment (IVI) systems at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025), one of Asia’s largest and most influential automotive exhibitions, from April 23 to May 2.
The CMU framework is the first of its kind to be implemented on Google’s Android* Automotive OS (AAOS). This groundbreaking solution enables passengers to simultaneously use multiple displays on a single Android OS, addressing the growing need for enhanced in-vehicle content consumption as displays become larger and more diverse in the Software-Defined Vehicle (SDV) era.
The innovative framework provides vehicle occupants with a seamless multi-device Android experience within a unified system. Drivers can use the navigation system while the front-seat passenger streams videos and the rear-seat passengers play games – all simultaneously and independently, in accordance with safety regulations.
Previously, typical vehicle setups with a Center Information Display (CID) and two Rear Seat Entertainment (RSE) displays required multiple Android Virtual Machines (VMs). The CMU technology streamlines this setup by running everything on a single Android OS, reducing CPU, memory and storage requirements while minimizing system load.
The CMU framework transforms in-vehicle experiences by creating personalized digital spaces for passengers. Each user can log into their own display, connect Bluetooth headphones or gaming controllers, manage privacy settings and can even share movies, gaming and audio across multiple displays. Parents can set parental controls to ensure a safe and age-appropriate experience for children.
Automotive OEMs benefit as well, as the CMU framework’s efficient architecture supports sophisticated user experiences even on lower-spec CPUs, reducing costs and resource demands.
The CMU framework was introduced as a key feature of AAOS15. Beyond AAOS’s core functions, LG offers exclusive features such as independent Bluetooth headset support, Text-To-Speech, parental controls and easy mirroring using gestures. LG leverages its decades of expertise in optimizing the performance of Android mobile devices, which it gained while operating a mobile business.
In August 2024, LG and MediaTek announced the integration of MediaTek’s latest automotive system-on-chip into the CMU framework, adding more processing power to streamline development and boost efficiency. To highlight its potential ahead of commercialization, the companies are jointly presenting an IVI solution consisting of one CID and two RSE displays.
“By demonstrating the live CMU framework capability on the MediaTek Dimensity Auto Cockpit MT2718, we are highlighting the future of in-vehicle experiences,” said Mike Chang, Corporate Vice President at MediaTek. “These solutions meet automotive-grade reliability standards, enabling automotive OEMs to create new designs in confidence.”
“Our commitment to revolutionizing in-vehicle experiences through innovative technologies like the CMU framework is another major step toward realizing our mobility vision,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Looking ahead, we will continue to expand our work with industry leaders like MediaTek to develop more integrated, intelligent solutions, transforming vehicles into true living spaces on wheels with unprecedented connectivity, entertainment and personalization.”
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* Google and Android are trademarks of Google LLC.
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By News Reporter
Ballpark Transformed With 11 Digital Signage Displays Including
Main Videoboard and Ribbon Boards Spanning 842 Square Meters
SEOUL, April 8, 2025 — LG Electronics (LG) is strengthening its leadership in the global commercial display market by providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB).
In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. Additionally, LG delivered a comprehensive display solution comprising 11 digital signage installations. These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high.
Featuring sophisticated High Dynamic Range technology, LG’s commercial displays strike a meticulous balance between dark and bright elements to deliver exceptionally clear and lifelike imagery. They offer high luminance exceeding 7,000 nits, IP65-rated water and dust resistance, as well as flexible configurations – all tailored to the outdoor conditions of stadium environments.
Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG’s LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals.
LG’s innovative display solutions are set to lead the transformation of the beloved Massachusetts ballpark, the iconic stadium that has shared in the joys and sorrows of American baseball fans for more than a century since its opening in 1912.
With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston.
“This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long,” said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox.
Meanwhile, LG is accelerating its media entertainment platform-based service business, targeting global sports fans by integrating the display businesses – which include TVs, monitors and signage – under its Media Entertainment Solution (MS) Company.
Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 square meters inside the perimeter of the Mercedes-Benz Stadium in Atlanta, Georgia. LG’s commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can also be found at Atomic Golf, a massive entertainment complex in Las Vegas.
“We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,” said Park Hyoung-sei, president of the LG MS Company. “We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.”
Ready to elevate your display strategy? Discover how LG’s advanced display solutions can help you create impactful, next-level customer experiences.
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By News Reporter
Company Redefines In-Vehicle Experience With Smart Home Solutions Delivering
Tailored Mobility Experiences
SEOUL, April 3, 2025 — LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG’s AI-driven smart life solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience.
Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio.
Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG’s modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia’s first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user’s schedule.
Catering to a different lifestyle, the Spielraum Glow cabin targets the rising trend of car picnics and camping. Equipped with LG’s refrigerator, Lightwave oven and wine cellar, it elevates outdoor experiences with next-level convenience. Additionally, all integrated appliances feature MoodUP panels, allowing users to customize their space with dynamic color options that match their preferences.
At the heart of the Spielraum concept is the LG ThinQ ON, an AI-powered home hub that provides highly personalized experiences. By leveraging generative AI, it enables interactive conversations, optimal control of in-vehicle appliances and efficient schedule management. Beyond providing useful information such as weather and traffic updates, the system can connect to external services, including food delivery, laundry and restaurant reservations.
Expanding the boundaries of AI-driven living based on the company’s vision of Affectionate Intelligence, LG introduced the LG Mobility Experience (MX) platform at CES 2025. This approach extends AI’s role beyond residential spaces into everyday environments such as commercial and mobility spaces, creating personalized spaces for work, relaxation and entertainment. By seamlessly connecting mobility with AI home solutions, LG is redefining how people interact with their surroundings, offering multifunctional and adaptive living spaces.
“We are excited and proud to bring our advanced AI space solutions to the PBV mobility market through this collaboration with Kia,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home, across mobility and other everyday spaces”.
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By News Reporter
At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values.
Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences.
For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities.
The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology.
Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism.
Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions.
A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding.
Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability.
Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company.
Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.”
LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture.
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By News Reporter
LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay,
Providing More Tailored Options for Diverse B2B Environments
SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.
LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.*
LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.
Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.
A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.
LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.
“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”
Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.
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* The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.
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