By News Reporter
From January 9-12, LG displayed its newest innovations at CES 2024 under the theme of ‘Reinvent your future.’ This meticulously curated booth, featuring zones across various spaces, demonstrated LG’s expansion beyond the home into new areas, such as mobility and commercial spaces, in its journey to become a ‘smart life solution company.’
Let’s take a look at some of LG’s cutting-edge products introduced at CES 2024, designed to make life better not only for customers but the earth as well.
Before entering LG’s booth, visitors were welcomed by the familiar hues of LG Active Red, a signature color for the company. The entrance featured two large displays showcasing the company’s Life’s Good brand promise incorporating new creative elements aimed at resonating with younger audiences, infusing the brand with a touch of youthful exuberance. This preview set the stage for an exploration of how LG’s advancements in technology are poised to enhance the customer experience to, ultimately, make life better.
The spotlight of the show was the
link hidden, please login to view, the world’s first 77-inch 4K wireless transparent TV – a truly spectacular innovation unlocking new possibilities. The massive media art display, comprised of fifteen 77-inch LG OLED Ts seemingly floating in the air, highlighted the TV’s ability to move freely without being constrained by wires or cords – a feat made possible by the Zero Connect Box.
In the ‘Life with OLED T’ zone, created in collaboration with premium Dutch lifestyle brand Moooi, LG presented how the LG OLED T can redefine the screen experience, liberating the space and transforming into a design object to open a realm of possibilities like never before. The TV’s Transparent Mode enables it to blend with the surroundings, transcending the traditional dominance of a television and becoming a part of interior design. When it’s time to view content, users simply have to raise the black screen to enjoy the exemplary LG OLED picture quality to the fullest.
The zone also featured other TVs, including the Posé, a lifestyle TV from the LG OLED Objet Collection, which also elevates the home as an object of décor. The LG StanbyME Go, with its portable briefcase design, adjustable 27-inch touchscreen and 3-hour battery life, prioritizes user convenience and offers ultimate flexibility for on-the-go entertainment.
The zone featured more than just TVs. Unveiled for the first time at CES, the is the newest model that takes the ultra-lightweight, compact design and powerful performance that LG gram is known for to the next level. Next to the LG gram Pro, visitors had the opportunity to try out the newly unveiled , equipped with LG’s webOS platform, providing access to OTT streaming services, home office applications and various content, all without the need for a PC connection.
LG’s smart TV platform, webOS, provided a wealth of entertainment and engaging experiences, aligning with LG’s objective to transform into a media and entertainment platform company. Inviting users to explore the world of entertainment powered by webOS, the ‘webOS Experience Zone’ comprised numerous self-lift OLED displays playing an endless stream of content from webOS content partners. Placed at the end of the tunnel, the 97-inch LG OLED M stood as LG’s first 4K 144Hz wireless TV, powered by Alpha 11, the world’s first processor dedicated to OLED. This innovative technology played a crucial role in ensuring lifelike picture quality and immersive, space-filling sound by adapting to the viewer.
Next, the ‘Smart Home’ zone highlighted CEO William Cho’s insights shared during LG World Premiere, where he introduced the concept of redefining AI as “Affectionate Intelligence.” To offer visitors an idea of the rich ecosystem created by LG products and connected through ThinQ, the zone was filled with a wide variety of LG appliances equipped with AI-supported intelligent sensors, optimized to study and analyze users’ unique life patterns to generate data that can be used to train LG’s AI.
At the zone, visitors were able to witness a demonstration of LG’s smart home AI agent, an all-around home manager and companion that showcased the company’s commitment to realizing the vision of a “Zero Labor Home.” The AI agent, featuring an advanced ‘two-legged’ wheel design, autonomously navigates through the home. Leveraging multi-modal AI technology, it possesses the capability to comprehend context and intent, enabling seamless communication with users.
After exploring LG’s TVs and home appliances, visitors moved on to see how LG is expanding into new spaces, starting with mobility. Introduced at IAA Mobility in September 2023 and showcased for the first time at CES 2024, LG Alpha-able proposed a future mobility experience where vehicles transcend mere transportation functions, evolving into spaces for efficient use of time and diverse experiences.
The zone also featured the EV Charger section, demonstrating LG’s capabilities as an integrated solution provider in the mobility space, with LG e-Centric standing as the company’s solution for the optimal operation and efficient management of EV chargers.
Transitioning to the ‘Commercial’ Zone, attention shifted to LG’s B2B products. The zone, themed around a trip to Las Vegas, showcased various products, including transparent OLED displays, biometric authentication, AI-based personalized advertising solutions and robot products such as LG CLOi, in various commercial environments. The zone also introduced digitalized and eco-conscious HVAC solutions and Building Energy Management, delivering exceptional performance to commercial buildings.
Continuing the journey, the ‘LG Labs’ zone, an area dedicated to the company’s experimental and innovative products and services, garnered significant attention. At its center, ‘Bon Voyage’ showed LG’s take on a customized living space designed to extend the living space into nature. The upgraded camping trailer version of Bon Voyage optimizes space utilization and mobility, furnished with various LG products, including a refrigerator, electric stove, water purifier, Styler and shoe care products. Additional showcased products included the 4K projector LG CineBeam Qube, LG gram Fold, LG XBOOM and LG StanbyME Go.
Last but not least, the ‘Sustainability’ zone highlighted LG’s efforts to create a Better Life for All through products incorporating recycled materials, such as LG tiiun mini. Also on display were LG’s sustainable home solutions, such as LG’s hydronic heating system and Home Energy Platform.
LG’s CES booth spotlighted the company’s latest innovations, not only enhancing the customer experience within homes but also extending into mobility and commercial spaces. Stay tuned for more updates on LG’s innovative products and solutions, ensuring customers continue to believe that Life’s Good.
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By News Reporter
LG’s Innovative In-Vehicle Infotainment Capabilities Combine With Magna’s Cutting-
Edge ADAS and AD Technologies in Companies’ Latest Collaboration
SEOUL, Jan. 4, 2023 — LG Electronics (LG) will hold a private demonstration for major automakers at CES 2024, introducing a new cross domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies. Developed by LG in collaboration with Magna, a global mobility tech company, the game-changing future mobility platform is expected to arrive on the market in the near future.
Initiated in 2023, the collaboration leverages the combined technological prowess of LG and Magna, to help deliver differentiated user experiences in the vehicle cabin. The two companies have successfully integrated a cross domain cockpit computing system into a single System on Chip (SoC) representing a flexible and cost-effective solution for OEMs.
The single electronic module supports multiple IVI systems and ADAS/AD domain integration, and can efficiently handle various Automotive Safety Integrity Level (ASIL) requirements while using fewer electronic control units and taking up less packaging space. This scalable solution is ideal for the coming transition towards the Software-Defined Vehicle (SDV) and for the consolidation of its electrical/electronic architecture. The integration of functionalities into a single module enables the real-time sharing of rich data across domains.
Via a dedicated Human Machine Interface (HMI), LG’s platform can provide drivers and passengers with compelling, new experiences – and more intuitive interactions – when using advanced automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD) and visualization software. Additionally, the solution can be customized to meet any OEM’s integrated communications and IVI system needs. 2027 model year vehicles are expected to be the first to benefit from this advanced technology.
“We are extremely pleased with the progress we have made on this future mobility technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG and Magna’s joint efforts will help push the industry forward, facilitating the rapid adoption of crucial technologies that elevate driving safety and the on-road experience.”
Another successful collaboration between the two companies, LG Magna e-Powertrain unites Magna’s expertise in electric powertrain systems with LG’s capabilities in component development for e-motors, inverters and on-board chargers. Announced in 2021, the joint venture, which encompasses engineering, design and manufacturing, enables LG and Magna to proactively respond to market trends and deliver innovative solutions to fulfill customers’ evolving needs.
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By News Reporter
Today, some of the most widely used features in the latest vehicles, such as infotainment, telematics, ADAS, OTA and security, rely almost completely on the software they employ. As a result, the vehicle software powerhouses of the world are now the ones paving the way forward for a sector that plays a major role in most people’s daily lives.
There’s not much one can do about a smartphone’s old hardware, but its software, like the operating system (OS), apps and security it employs, is a completely different story as it can be brought up to date through regular updates supplied by the maker. And at long last, this benefit has reached the automotive world thanks to the emergence of Software Defined Vehicle (SDV), a breakthrough that allows vehicles to get better with age.
Since SDV has become immensely popular in the mobility space, the stronger the mobility company is, the more diverse the information it acquires and its areas of work become. So, how exactly is LG pioneering the ever-evolving automotive ecosystem based on SDV? Let’s explore some of the distinct driving experiences this incredibly advanced technology delivers.
SDV, the Future of Travel
While SDV can be sorted into CASE (Connectivity, Autonomous, Sharing, Electrification), they share one thing in common – sophisticated software that helps them connect, develop and operate. Software has developed at such an incredible pace in recent years that it’s now even more important than the vehicle’s hardware when it comes to its performance, aesthetics and characteristics, which is why they’re being called “smartphones on wheels.”
Currently, most global premium automakers are developing SDV and applying it to their newest models. LG, which develops automotive solutions for some of the biggest car brands in the world, is a leading provider of infotainment, telematics, center information display (CID) and advanced driver-assistance system (ADAS) solutions.
A More Seamless Mobility Experience, Courtesy of SDV
Among the long list of SDV benefits, perhaps the most valuable to customers is the seamless travel experience it enables through over-the-air (OTA), which unlocks even more enjoyable and convenient driving experiences for drivers and passengers alike.
Unlike cars with internal combustion engines which must be released with fixed hardware specs, SDV provides the hardware in advance and then allows the software to set driving performance features and options through the wonders of OTA. What this means is that car specs at the time of purchase are not set in stone and, rather, they can be changed according to the user’s preferences later on – and they don’t even have to visit a service center to do so.
Besides navigation and infotainment, SDV can be used to improve the performance of wipers, cameras, batteries, seat belts and brakes, which can be updated via OTA for the connected car experience that gets newer and smarter every day without the replacement of parts. What’s more, it matches the user’s driving habits with optimal driving routes, in-car temperatures and subscription services.
Much more than a software management system, SDV links with the external transportation infrastructure and other smart devices to make daily life even more convenient. Running low on fuel on the way to work? This innovation suggests the most efficient stopover at a charging station. It can also connect some functions to a smartphone app, giving users remote control. And, if there’s a vehicle in the next lane driving erratically or an abnormality in the road ahead, SDV can detect the hazard in quick time and then enhance safety to protect occupants against the risks that humans cannot judge fast enough.
Taking Life’s Good on the Road
In September 2023, LG announced its vision at ‘IAA Mobility 2023’ in Munich, Germany. This unveiling included news on the vehicle infotainment system – a key future mobility tech that provides various driving information and entertainment features at once, high-capacity telematics, digital interfaces (digital cockpit) and LG’s advanced technologies, such as the big data and cloud innovations that manage and analyze vehicle data to provide automakers with a differentiated SDV solution.
LG is securing the global competitiveness it needs to grow into a top-tier vehicle components company through its wide range of technologies for each domain, including software for CID which includes infotainment, telematics and ADAS software. LG’s core competitiveness comes from its vast expertise in consumer electronics and its insight into the customer experiences relating to home appliances, home entertainment and displays.
In the SDV era, where software is king, LG will do everything it can to deliver the most comprehensive mobility solutions to leading carmakers based on its vast know-how.
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By News Reporter
With Proprietary Air Valley Technology, LG PuriCare AeroTower
Delivers Personalized Fresh Air Anywhere in the Home
SEOUL, Dec. 21, 2021 — LG Electronics’ (LG) all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater in a stylish form factor is set to make its world debut at CES 2022. Developed from the ground up to meet the needs of today’s at-home lifestyle, the all new PuriCare AeroTower Air Purifying Fan offers personalized comfort that makes any indoor activity more pleasant and comfortable.
LG PuriCare AeroTower is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. Use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by five degrees Celsius in less than 10 minutes.1 Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser for wider, more powerful air circulation.2
Employing LG’s own Air Valley technology, the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver.3
LG PuriCare AeroTower comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. Multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size.4 An additional benefit comes in the form of LG UVnano technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.5
Along with performance and style, LG’s newest air care solution delivers exceptional convenience for its attention to the user experience. Customers can quickly check a variety of air quality data on the purifier’s bright LCD display or on the free LG ThinQ mobile app. The Android and iOS app also allows for the device to be monitored in real time and settings adjusted from outside the home.
“Our new PuriCare AeroTower Air Purifying Fan was designed with today’s home lifestyle trend in mind,” said Lyu Jae-cheol, president of LG’s Home Appliance & Air Solution Company. “Whether its cooling, heating or purifying, this device does it all and looks great while doing it.”
To experience LG’s new PuriCare AeroTower, visit LG’s virtual exhibition booth at CES 2022 starting January 5 PST.
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1 Test conducted internally in 19m2 LG environmental testing center. Based on LG internal test results conducted with product models sold in Korean market. Results may vary depending on the actual usage environment.
2 Maximum airflow reach measured at 10m in Direct Mode.
3 Colors may vary by market.
4 Tested in accordance with SGS IBR Laboratories’ methodology, in compliance with IEST RP CC001.6 (2016) HEPA and ULPA filters.
5 Tested by TÜV Rheinland by comparing number of colonies of Staphylococcus aureus, Staphylococcus epidermidis, Klebsiella pneumoniae under LG UV LED for one hour at the lowest fan setting. Results may differ in real usage scenarios.
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By News Reporter
Last week, LG headed to Munich, Germany, to take part in IAA Mobility 2023 – one of the world’s largest mobility events. Presenting at IAA Mobility for the first time, the company shared its vision for the in-vehicle experience of the future and proposed a highly advanced mobility ecosystem that will bring new value to the mobility industry and customers.
The nexus of LG’s auto-focused innovations, the LG Vehicle component Solutions (VS) Company has built a solid reputation over its ten years of existence, making a name for itself in five key areas of vehicle-related technologies: head units, displays, connectivity, ADAS and software.
The company is determined to improve the user experience in the vehicle space, and has the advantage of being able to draw on decades of insight from its consumer electronics businesses. LG is already enhancing the in-vehicle experience with breakthroughs including its digital cockpit technology, which boosts convenience and safety with its interactive displays and intuitive controls. The company is also promoting safety with in-vehicle infotainment (IVI) integrated features such as seamless smartphone connection and voice recognition; enabling drivers to use their devices without taking their eyes, or their focus, off the road.
To see what the future mobility experience envisioned by LG looks like, and explore the unprecedented level of personalization it is set to offer, check out the Mobility Labworks Series, accessible via LG’s official website and social media channels.
Themed Experience Future Mobility Your Way, LG’s Mobility Labworks Series introduces a range of cutting-edge technology concepts with the potential to reshape the way people experience travel. The series includes two distinct digital cockpit concepts – Alpha and Beta, along with three display kiosk concepts – Min & Max Display, Pop & Fold Display and Flex & Slide Display.
With the Min & Max Display, users get to adjust the size of the in-car display to suit their preferences. At any time, they can choose whether they want Minimum Display mode where essential driving information is provided, or Maximum display mode where full range of real-time information is available via a Pillar to Pillar P-OLED screen. Helping users make the most of their cabin space, the Pop & Fold Display only pops out when needed – storing neatly away for a more spacious interior when not in use. Lastly, the Flex & Slide Display offers increased flexibility as it can change its shape, curving and flexing to smoothly shift from a regular screen into a responsive touch interface.
The Mobility Labworks Series highlights LG’s aim to provide innovative technologies, in collaboration with carmakers, that help create better customer experiences for end-users. A trusted partner to global automobile brands, LG continues to leverage its advanced technological capabilities to supply its customers with high-performance, reliable products – delivered on time and completed to the highest standard possible.
“In the rapidly evolving automotive industry, where the latest trends revolve around CASE, or ‘Connected, Autonomous, Shared and Electric,’ LG has been leading the vehicle components sector,” said Alexio Rhee, head of Sales and Marketing Division at the LG VS Company. “With a decade of experience under our belts, and a wealth of knowledge and customer insight brought over from our diverse consumer electronics businesses, we have what it takes to drive future mobility innovation to a very exciting place, as demonstrated in our Mobility Labworks Series.”
To learn more about the technologies presented in the Mobility Labworks Series, visit the
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