LG x Maserati: Making Every Space a Masterpiece
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Television has long been a canvas for visual storytelling, but today it has evolved into something far more immersive. At LG, we’re redefining what a TV can be – transforming the screen into a seamless platform for art, creativity and personal expression.
This transformation is first and foremost enabled by LG TV’s unrivaled picture quality. With LG OLED’s self-lit pixels delivering perfect blacks and infinite contrast, our displays provide the ultimate digital canvas, capable of reproducing the most delicate textures and vibrant colors exactly as the artist intended.
Building on this visual excellence are LG’s True Wireless technology and LG Gallery+, our new visual curation service available on every 2025 LG TV in more than 150 countries. Together, they turn the TV into a wall-mounted masterpiece, blending effortlessly into any space while giving users direct access to world-class art.
Perhaps the most compelling expression of this idea is the LG SIGNATURE OLED T, a 77-inch transparent display that pairs ultra-sharp 4K OLED picture quality with complete wireless freedom through LG’s proprietary True Wireless technology. The product recently earned a Best of Innovation Award from the Consumer Technology Association ahead of CES 2026, and it reflects a growing shift: TVs are becoming part of interior design as well as a medium for creative expression.
A World of Art Where You Are
Built on the award-winning webOS platform, LG Gallery+ offers more than 4,500 curated image and video content ranging from timeless classics to modern artwork, gaming landscapes and personal photo uploads. With adaptive smart features and personalization options, it lets users instantly reshape the atmosphere of a room – whether setting a mood for a celebration or enjoying a quiet Sunday morning.
LG’s collaboration with the National Gallery in London brings iconic works from internationally recognized artists into the home through LG Gallery+. The service continues to grow, offering a unique way for people to explore, curate and enjoy art in everyday life – such as starting the day bathed in the vivid colors of Van Gogh’s A Wheatfield.
True Wireless Clears the Way for TV’s Future
When paired with True Wireless technology, LG Gallery+ becomes even more powerful. By relocating connections to the discreet Zero Connect Box, the wireless technology removes visible cables and frees the TV from traditional placement restrictions. The result is pristine wall-mounted installation that is reminiscent of a home gallery, available in both the ultra-premium LG OLED evo M5 and the more accessible LG QNED9M from the QNED evo lineup.
A wireless TV alone may still appear as a giant black screen when inactive – but with LG Gallery+, it becomes a living canvas that enhances the space even when not in use.
What to Look for in a Digital Canvas
Art deserves technologies that preserve every detail. LG’s 2025 OLED evo models deliver perfect blacks, brilliant colors and exceptional brightness – ideal for displaying rich textures and subtle tonal transitions. AI-powered picture optimization analyzes more than 1.6 billion image settings, tailoring display modes for each viewer and environment.
For creators, features like Dynamic Tone Mapping Professional offer precise control over HDR10 content, enabling professional-level calibration across lighting conditions and supporting more immersive digital art experiences.
QNED evo Makes Colors Pop for More People
For those seeking a wider range of options, LG QNED evo TVs bring many OLED-inspired innovations to a broader audience. Featuring Mini LED technology powered by the Alpha AI processor, QNED evo offers enhanced contrast and accuracy in images to ensure deeper blacks, brighter highlights and well-balanced picture quality. With Dynamic QNED Color solution that offer outstanding depth, clarity and precision, QNED evo delivers striking realism in both bright and dark spaces. Available from 50 to 100 inches, the lineup balances versatility and performance – ideal for gaming, movies, sports and digital art alike.
Choose the Canvas That Fits Your Life
Whether it’s LG SIGNATURE OLED, OLED evo or QNED evo, each model offers a path to experiencing art and content in new ways. True Wireless opens spaces. LG Gallery+ fills them with meaning. Together, they invite users into a more creative, personal and beautifully connected world.
# # #
Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
link hidden, please login to view -
By News Reporter
At LG Electronics, Better Life for All is more than a corporate vision or tagline – it’s a guiding principle that shapes everything we create. Central to our inclusive vision is a belief in universal design: the philosophy of crafting products and experiences to deliver convenience and comfort for everyone, regardless of age, gender or physical ability.
Committed to this philosophy, LG aims to go beyond functional innovation to provide unique lifestyle solutions that truly put people first. A deep understanding of our customers and the diverse environments in which they live is essential to this endeavor, which is why listening to the voice of the customer is such an integral part of our design process.
We have established systems to directly integrate real user feedback, especially from those with limited mobility – and seniors and children – into the product development stage. This includes operating an advisory group of people with disabilities and conducting in-depth usability testing. Both of these elements have proven instrumental in helping us to identify and minimize even the smallest points of user discomfort.
Designing with Empathy, Delivering with Purpose
Design at LG has always been about more than aesthetics. It’s about innovating with empathy to ensure usability, ease and enjoyment for all. For us, universal design is not just an outcome, but a mindset shared by all our teams – one that infuses human-centeredness into every decision, no matter how minor or inconsequential it may seem to someone looking in from the outside. From the first concept sketch to the final product experience, we view every touchpoint as an opportunity to make someone’s daily life simpler, safer and more enjoyable.
This approach requires us to design with people rather than for them. It challenges our teams to think beyond convention, to question what “easy to use” truly means and to continuously refine our technology to better meet and adapt to real human needs. When empathy is woven into the design process itself, innovation follows naturally. That is how we translate inclusivity from principle to practice.
Turning Philosophy into Practice: The Comfort Kit
Putting this philosophy into action, we launched the Comfort Kit – a series of affixable assistive kits designed to allow anyone to use our products easily, regardless of their gender, age or physical condition.
Some examples:
Easy Handle: Enables users with limited hand mobility to open washers and dryers with minimal effort.
Easy Ball: Helps those with reduced finger dexterity to manipulate control dials with ease.
Easy Hanger: Allows people using wheelchairs, or those who are shorter than average, to interact comfortably with the LG Styler.
Rotating Shelf: Improves refrigerator usability by making it easier to access hard-to-reach items. We have presented inclusive design solutions that improve the usability of existing products, becoming the first in the home appliance industry to introduce 14 accessibility-enhancing kits. These Comfort Kit series, designed to remove the “one-size-fits-some” barrier that many customers have long faced, are also sustainably manufactured – reflecting our commitment to protecting the planet.
Recognition Beyond Design
Our efforts have not gone unnoticed. Globally, we are recognized as a model company for inclusive design.
We’ve shared our accessibility technologies and design philosophy at forums such as the CSUN Assistive Technology Conference, where the Comfort Kit series was welcomed by both consumers and organizations advocating for underrepresented communities.
We also showcased this work at important global exhibitions such as IFA and CES. Our dedication to good design earned us the “Design Awards Grand Slam” – winning top honors at all three major global design awards, Red Dot, iF, and IDEA.
These accolades matter to us, but more importantly, they reflect our deep conviction that inclusive design is not just a feature – it’s a responsibility.
Designing for a Better Tomorrow
For us at LG, realizing the Better Life for All vision means creating unique products and experiences that feel right for everyone, and can be enjoyed by anyone. We will continue to advance accessibility so that all customers can take advantage of everything that our products and services have to offer. No caveats or compromises, only convenience and comfort.
By Sooyeon Kim, head of HS & ES Design Lab at LG Electronics
# # #
link hidden, please login to view -
By News Reporter
In the world of high-performance displays, two tribes have long stood apart. On one side, the elite gamers, for whom victory is measured in milliseconds and every frame counts. On the other, the creative professionals, for whom color is not a preference but a science. For a long time, the idea that a single brand could truly master both disciplines seemed unlikely.
That’s why we’re especially proud that the readers of Digital Trends – one of the most discerning tech communities online – voted us Best Monitor Brand of 2025. To us, this recognition means more than an award. It shows that we’ve earned the trust of two of the toughest audiences out there by delivering displays that don’t ask people to compromise – whether they’re chasing a win in-game or chasing perfection in their craft.
Bridging Two Worlds: A Vision Validated by Users
Historically, a monitor that excelled for one of these groups was often a compromise for the other, but Digital Trends’ readers recognized that LG consistently bridges this gap. The publication praised the brand’s unique ability to serve both markets, noting that even a legacy model showcases this dual excellence.
Highlighting the brand’s long-standing philosophy, Digital Trends wrote, “Take the LG 27GN950, a monitor from several years ago. It’s a 4K gaming monitor… but more than that, its color accuracy is so on-point that it will serve professionals well in day-to-day work.” This core strength – engineering a gaming monitor with technology so excellent that it also meets professional standards – is the foundation for LG’s latest innovations.
“If you’re editing video, tweaking an image or anything else that requires you to be able to spot even the slightest shade variances in an image,” Digital Trends concluded, “LG is the brand for you.”
It’s this very philosophy – that a gaming monitor’s underlying technology should be so excellent that it also meets the exacting standards of creative professionals – that forms the foundation for our latest flagship lineups.
The Story Behind the Screen: The Two Pillars of UltraGear Innovation
When we designed the UltraGear lineup, we focused on breaking down barriers between the user and their digital world. That meant two things: delivering immersive, expansive screens that fuel productivity, and ensuring visuals so accurate that they meet the highest creative standards. These principles are perfectly showcased in two key models from the lineup.
The LG UltraGear OLED Gaming Monitor GX9 (45GX950A) is built for immersion on a whole new scale. With world-first 45-inch 5K2K (5120×2160) screen* and dramatic 800R curvature, it surrounds gamers with an incredible field of view. Its Dual-Mode feature offers the versatility to switch between the breathtaking detail of 5K2K at 165Hz for graphic-rich worlds and the blistering speed of WFHD at 330Hz for competitive action. For creators, that same 21:9 screen provides 50 percent more space than a standard 32:9 monitor, while its 125 PPI ensures razor-sharp text clarity. With 98.5 percent DCI-P3 color coverage and DisplayHDR True Black 400 certification, it delivers the cinematic color and deep blacks needed for high-fidelity creative work – making it a massive digital canvas perfect for laying out long video timelines or managing multiple applications.
Then there’s the UltraGear 27GX700A, which represents an unwavering commitment to visual fidelity. For gamers, its QHD (2560×1440) resolution, blazing-fast 280Hz refresh rate and near-instantaneous 0.03ms (GtG) response time deliver a perfect balance of detail and speed. For creators, its groundbreaking fourth-generation Primary RGB Tandem OLED panel provides professional-grade accuracy. Its color performance is impressive, covering 99.5 percent of the DCI-P3 color gamut for vibrant, true-to-life visuals. It has been recognized with a “Perfect Color Consistency” certification from UL Solutions and “100 percent Color Fidelity” certification from Intertek, ensuring accurate and uniform color expression across every frame and brightness level. The monitor’s VESA DisplayHDR True Black 500 certification and a peak brightness of up to 1,500 nits reveal the most subtle details in both the darkest and brightest parts of an image – preserving the full dynamic range of a photograph or a cinematic scene.
It’s this powerful combination – the versatile, expansive productivity of the 45GX950A and the uncompromising color fidelity of the 27GX700A – that defines the UltraGear lineup. It’s why a brand celebrated by the world’s most competitive gamers is the same one trusted by creative professionals.
A Commitment to User-Centric Innovation
We see the Digital Trends award not as a finish line, but as motivation to keep pushing forward. Gamers and creators are two of the most demanding communities in the world – and rightly so. They expect nothing less than speed, precision and authenticity.
At LG, we’re committed to giving them just that. With UltraGear, our goal is simple: to build a screen for every vision, so that whatever you’re creating – or competing for – you have the right tools to bring it to life.
To explore the ongoing evolution of LG’s display technology and the award-winning UltraGear lineup, visit
link hidden, please login to view for the latest updates and insights. # # #
* Based on published specifications of every OLED monitor as of March 2025, LG 45GX950A is the only OLED display with 5K2K (5120×2160) resolution.
-
By News Reporter
Immersive Sound, Long Battery Life and Ergonomic Comfort Across All Models—
Tailored for Audiophiles and Everyday Listeners
SEOUL, Sep. 15, 2025 — LG Electronics (LG) is expanding the xboom Buds lineup with the introduction of Buds Plus and Buds Lite, building on the success of the original xboom Buds launched in January. Designed to deliver high-quality audio experiences for casual listeners and discerning audiophiles alike, the new models offer immersive sound, extended battery life and ergonomic comfort, ensuring uninterrupted listening wherever life takes you.
Expertly tuned by world-renowned musician will.i.am, the xboom Buds series delivers high-resolution sound quality and rich bass. With this expansion, LG continues to differentiate its audio offerings by providing a diverse range of features and pricing options tailored to different lifestyles – from premium performance to essential everyday use.
Shared Performance Across the Lineup
The Buds Plus and Buds Lite are built on LG’s expertise in audio innovation, delivering a solid foundation of high-end sound and reliable performance:
Immersive Sound: Lightweight graphene drivers deliver clear, detailed audio with rich bass and minimal distortion. Active Noise Cancellation (ANC)1: LG’s intelligent ANC technology detects and reduces background noise for a more focused listening experience. Long Battery Life: Up to 10 hours of playback and 30 hours with the charging case across all models, with Buds Lite offering even longer endurance. Seamless Connectivity: Bluetooth 5.4 ensures smooth, low-latency streaming across devices, while support for Multi-Point & Multi-Pairing, Google Fast Pair and Swift Pairing makes switching between smartphones, laptops and tablets effortless. Ergonomic Comfort: All models feature a secure in-ear fit with multiple ear tip sizes and a unique ear hook design for added stability. These shared features guarantee LG xboom’s signature audio quality in every xboom Buds model.
xboom Buds Plus: Premium Features for Elevated Listening Pleasure
Designed for people seeking truly elevated listening experiences, Buds Plus combine advanced technology with thoughtful design. Adaptive EQ continuously monitors earbud fit and automatically adjusts the sound profile in real time. This ensures optimal audio quality regardless of how the earbuds are worn – compensating for changes that could otherwise result in sound imbalance or bass loss. The result is consistently rich, immersive sound with minimal variation. Buds Plus also feature a triple microphone system that enhances both ANC performance and call clarity, making them ideal for noisy environments or professional use.
To ensure the best possible fit and sound isolation, the Noise Cancelling Optimization tool on the xboom Buds app recommends the ear gel that offers the most secure seal, maximizing both comfort and ANC effectiveness.
With hygiene a growing concern, LG reintroduces its UVnano2 technology through the Buds Plus charging case – eliminating 99.9 percent of bacteria from the surface of the ear gel and speaker mesh while charging, and helping users stay fresh and worry-free throughout the day.
Also making a welcome return is the Plug & Wireless feature, which instantly turns the charging case into a Bluetooth transmitter for non-Bluetooth devices such as in-flight entertainment systems and gym equipment. With Auracast support, users can also synchronize audio across multiple devices, perfect for watch parties, multiplayer gaming and collaborative projects.
And for those who value convenience, the Buds Plus charging case supports wireless charging, making it easier than ever to power up without fumbling for cables. Whether placed on a charging pad at home or on the go, this feature adds a layer of effortless practicality to the premium experience.
xboom Buds Lite: Essential Audio for Everyday Adventures
Designed for those who value simplicity with a touch of personalization, Buds Lite deliver high-quality wireless audio in a streamlined, comfortable form. Powered by the same lightweight graphene drivers as Buds Plus, they offer clear, balanced audio for music, calls and more.
With up to 11.5 hours of playback on a single charge – and up to 35 hours with the charging case – Buds Lite are built to keep up with long commutes, travel days and non-stop listening. Their lightweight, ergonomic design and multiple ear tip sizes ensure a secure, comfortable fit that lasts all day.
To enhance the listening experience, Buds Lite feature Mild ANC paired with four customizable EQ modes, allowing users to fine-tune their sound profile to match their preferences – whether they’re relaxing at home or working in a café. This added layer of personalization brings a premium touch to everyday audio.
The Full xboom Buds Family
xboom Buds Plus: Advanced earbuds with superior sound and easy usability. Recommended for active users who travel frequently or have dynamic lifestyles. xboom Buds: Standard earbuds suitable for various everyday activities. Recommended for users with active daily routines, such as students and professionals. xboom Buds Lite: Essential earbuds with long-lasting battery life, ideal for indoor use. Recommended for users in environments such as cafes and libraries. “Sound has always been part of LG’s identity, beginning with the first radio made in Korea and evolving into today’s wireless audio innovations,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “With xboom Buds Plus and Buds Lite expanding the xboom Buds lineup, we are honoring that legacy by making immersive, high-quality audio experiences available to more people, regardless of their lifestyle or listening preferences.”
Availability
With the newest members of the xboom Buds family, LG reaffirms its commitment to giving consumers audio solutions that fit seamlessly into their lifestyle and reflect their unique preferences.
The new Buds Plus and Buds Lite models will roll out in major markets worldwide from September. To learn more about LG xboom Buds, please visit:
link hidden, please login to view. # # #
1 Active Noise Cancellation (ANC) Disclaimer: ANC functionality is available across all xboom Buds models, but performance may vary. xboom Buds and Buds Plus use a 3-microphone system for enhanced noise detection and reduction. Buds Lite uses a single microphone to monitor ambient noise, resulting in different ANC experiences depending on the model and environment.
2 UVnano is a compound word derived from “UV” and its unit “nanometer.” Independent testing shows that the UVnano charging case eliminates 99.9% of Escherichia coli, Staphylococcus aureus, and Klebsiella pneumoniae bacteria from the earbuds’ speaker mesh within ten minutes of charging. The UV LED function operates when the charging case is connected to a power cable. However users can also customize the settings so that the UVnano is activated automatically whenever the earbuds are placed inside the case and the lid is closed, for added convenience.
-
By News Reporter
With Curated Content and AI-Generated Visuals,
LG Gallery+ Reflects Unique Style and Artistic Imagination
Seoul, Aug. 25, 2025 — LG Electronics (LG) today announced the availability of LG Gallery+, a new visual curation service that enriches living spaces to reflect the unique style and mood of each user. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ shapes the ambiance of a space through art, creativity and atmosphere.
A Personalized Gallery of Art and Imagination
LG Gallery+ boasts a vast collection of fine art, cinematic moments, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as Vincent van Gogh’s A Wheatfield, with Cypresses and Georges Seurat’s Bathers at Asnières. Meanwhile, fans of Ubisoft’s Assassin’s Creed Shadows and Rainbow Six Siege can immerse themselves in the expansive landscapes and high-stakes tactical action of their favorite gaming worlds.
“We believe great art should be part of everyday life,” said Susan Noonan, Chief Commercial Officer at National Gallery Global. “Through LG Gallery+, homes around the world now have access to our curated masterpieces, offering moments of reflection, inspiration and beauty beyond the Gallery walls.”
For personalized content that resonates with individual tastes, LG Gallery+ enables users to discover visuals and pair them with music to create the perfect mood – from relaxing with mellow indie and lo-fi beats to entertaining guests with warm melodies. Integration with Google Photos brings cherished memories to the screen, while Google Gemini generates AI-powered artwork based on users’ descriptions of themes or concepts.
Smart Features in Harmony With Interior Spaces
To complement its surroundings, LG Gallery+ uses adaptive features that adjust clarity and brightness for optimal viewing. Always-On-Display and screensaver modes provide a vibrant ambient display, and AI Brightness Control maintains exceptional picture quality, regardless of the room’s lighting conditions.
An Inspiring Platform for Art Experiences
Built on the award-winning LG webOS platform, LG Gallery+ delivers broad access with a free light version available on 2025 LG TVs in more than 150 countries. The full version, offering enhanced features and premium content through a monthly subscription via webOS Pay, is available in 23 countries, including South Korea, the United States and across Europe, with further expansion planned. Through the webOS Re:New Program, eligible older models will also gain access later this year, bringing the experience to even more homes.
“Users can now turn the screen into their own personalized canvas,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With global access to diverse content and adaptive features, LG Gallery+ transforms living spaces into opportunities to express personal style and creativity.”
With fresh content added monthly, LG Gallery+ offers endless inspiration to elevate living spaces with artistic imagination. Learn more about how the TV screen can become a canvas for creativity and personal expression at
link hidden, please login to view. # # #
Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.