LG Partners With Unity to Offer New Experiences in the Virtual Space
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By News Reporter
Collaboration to Deliver Integrated Solutions Combining
Cooling, Power and IT Infrastructure for AI Data Centers
SEOUL, Nov. 4, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Flex, a global manufacturing leader and innovator in data center infrastructure solutions. Under the agreement, LG and Flex will collaborate on the joint development integrated, modular cooling solutions that address the escalating thermal management challenges of AI-era data centers.
Advanced cooling technologies are required for more efficient heat dissipation in high-density data centers. The partnership brings together LG’s high-performance air and liquid cooling modules, including CRAC, CRAH, chillers, coolant distribution units (CDUs) and full suite of thermal management and monitoring solutions with Flex’s liquid cooling portfolio, proprietary power products and IT infrastructure solutions. This gives data center operators the agility to customize solutions and scale with demand.
LG is actively exploring diverse opportunities to expand its data center business worldwide. In Jakarta, Indonesia, the company recently secured an AI data center project that is set to become one of the largest of its kind in the country. LG is also collaborating with DATAVOLT, a global data center infrastructure provider, on projects in the Middle East and Africa, and has been awarded a contract to supply cooling solutions for a hyperscale data center under construction in North America.
In addition, LG has partnered with LG Uplus, a telecommunications provider under LG Corp., to successfully complete a proof-of-concept demonstrating advanced liquid cooling technology for data center thermal management solutions. The company is also developing next-generation CDUs and cold plate solutions scheduled for completion later this year, with commercialization to follow.
Building on its debut at Data Center World (DCW) held in Washington D.C. earlier this year, LG recently showcased its latest cooling technologies at DCW Asia 2025 in Singapore, further accelerating its efforts to expand its presence in the global market.
“Through our collaboration with LG, Flex now offers customers a complete range of cooling solutions to tackle escalating heat challenges in the data center,” said Michael Hartung, president and Chief Commercial Officer, Flex. “Together, we’ll deliver prefabricated, scalable data center infrastructure solutions that incorporate advanced liquid and air cooling technologies to increase efficiency, simplify deployment and speed time to revenue for our customers.”
Co-developed solutions will be available as part of the Flex AI infrastructure platform, the first globally manufactured data center platform integrating power, cooling, compute and services into modular designs. Flex provides advanced manufacturing capabilities, innovative power and cooling products and end-to-end lifecycle services that solve for data center power, heat and scale challenges in the AI era.
“We are advancing our competitiveness in the AI data center market by strategically partnering with leading global companies,” said James Lee, president of the LG ES Company. “Our collaboration with Flex adds new momentum to our global expansion and enhances our ability to deliver unique value to clients worldwide.”
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By News Reporter
On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care
Services to Deliver Continuous Upgrades and Proactive Maintenance
SEOUL, Sep. 1, 2025 — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.
With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience and reinforces LG’s leadership in the European AI home solutions market.
A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.
ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.
Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.
At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes user’s voice and activates personalized appliance settings to provide a highly personalized home experience.
“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique needs of every customer.”
ThinQ AI and an array of innovative home appliance solutions will be on show at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.
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By News Reporter
As customer experience becomes a driving force behind brand loyalty and business growth, companies are reimagining how they connect with consumers. LG Indonesia is taking this idea to the next level with LG ZonaSeru – a vibrant, hands-on space designed to inspire, educate and entertain. Located at CGV in Central Park Mall, Jakarta, this new “fun zone” brings LG’s innovations to life through interactive exhibits and engaging community activities.
At the heart of LG ZonaSeru is a simple goal: make technology personal, playful and purposeful. Visitors are invited to explore how AI-powered LG products and the LG ThinQ platform can elevate daily life across three major product categories: Media Entertainment Solution (MS), Home Appliance Solution (HS) and Eco Solution (ES).
In the Feel The Real AI zone, guests can experience LG’s cutting-edge OLED TVs and premium audio technology – highlighted by the LG OLED evo C5, known for its breathtaking picture quality and immersive home entertainment experience.
Meanwhile, the WashTower Into Photo zone turns laundry into a fun photo opportunity with a quirky photo booth built inside an LG WashTower. Just open the drum, strike a pose and take home a printed souvenir.
The InstaView Photo High Angle zone offers another selfie-worthy moment, spotlighting LG’s iconic InstaView refrigerator technology. Nearby, the Karaoke Room invites visitors to belt out their favorite tunes with LG’s xboom speakers and the LG StanbyME Go – bringing sound and style to the spotlight.
For those interested in clean air and sustainable living, the ES Tower zone features LG’s latest residential air conditioners, dehumidifiers and air purifiers. There’s also a Live Streaming Corner, where content creators can go live or film videos on the spot.
But LG ZonaSeru is more than just a tech playground. It’s also a community space. Throughout the year, the site will host a variety of free events – from karaoke contests and expert talks to children’s cooking classes – designed to bring people together and show how LG innovations can enhance everyday living.
The space is also open for collaboration. Local communities and university students are encouraged to host talk shows, workshops and gatherings – free of charge. This reflects LG’s commitment to empowering individuals and fostering stronger community connections across Indonesia.
Kicking off this initiative, LG recently hosted its first-ever community-led event at ZonaSeru in collaboration with a dedicated K-Pop fan community. Known for organizing fan gatherings and coordinating concert ticketing, the community came together for a special watch party of a globally streamed concert – celebrated in the exclusive Satin auditorium at CGV Cinemas.
The event marked the anniversary of the fan group, turning the screening into a heartfelt celebration. Fans from across Jakarta gathered to relive the concert on the big screen, sing along and enjoy exclusive giveaways. It wasn’t just a screening – it was a powerful expression of shared passion and connection.
With the success of this kickoff event, LG ZonaSeru is emerging as more than just a venue – it’s becoming a vibrant hub for creativity, collaboration and community engagement. As more groups discover the possibilities of the space, it’s poised to become a go-to destination for immersive, fan-powered experiences in Jakarta.
As LG continues its evolution into a Smart Life Solution Company, initiatives like ZonaSeru represent a bold step forward – where cutting-edge technology meets human connection, and innovation is brought to life in the moments that matter.
Contributed by LG Indonesia
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By News Reporter
As a Truly Movable Screen, LG’s Latest StanbyME 2 Offers a More
Versatile Lifestyle Solution Than Its Predecessor
SEOUL, July 14, 2025 — LG Electronics (LG) announced the global rollout of its latest companion, LG StanbyME 2 inherits the versatile design of the existing StanbyME and offers added flexibility by being completely detachable from its wheeled docking stand. Impressively, StanbyME 2 offers enhanced portability and higher resolution to cater to varied ways of living and individual tastes, delivering an engaging entertainment experience, whether from the comfort of home or on the go.
LG’s New StanbyME presents a new detachable screen that can be removed from its stand with one click, delivering enhanced portability and flexibility placement options. It also transforms into a wall piece, allowing it to be used as a framed wall clock or a decorative display paired with its strap accessories.1 Supporting both landscape and portrait orientations, the StanbyME 2 adapts seamlessly to any environment and lifestyle. In recognition of these distinctive capabilities, the StanbyME 2 was honored with the
link hidden, please login to view and the . Adding to its portability, the StanbyME 2’s screen features a built-in battery that allows for up to 4 hours of continuous video playback,2 enabling convenient use both indoors and outdoors without being plugged into a power source. The battery can be easily recharged via the docking stand or by connecting a USB-C cable to an external charger or power bank,3 providing reliable power options.
The StanbyME 2 also ensures user interaction is easy and intuitive, enabling users to enjoy smooth and comfortable operation in everyday use. With hands-free voice recognition, users can effortlessly control this TV and navigate content without needing a remote in hand.
Equipped with the award-winning webOS TV platform, the StanbyME 2 offers access to a wide variety of content streaming options, including LG Channels – LG’s exclusive free streaming service. For greater flexibility, it also supports Apple AirPlay and Google Cast for wireless content sharing, and integrates with LG ThinQ and Google Home for seamless smart home control. Unique features such as Mood Maker and the sketch app Let’s Draw provide an emotionally engaging and pleasing experience, further elevating the value of portable entertainment solutions available on the LG StanbyME 2.
Coupled with its enhanced portability and versatility, the LG StanbyME 2 offers a compelling entertainment experience that enriches both visual and audio enjoyment. It features a 27-inch QHD (2,560 x 1,440) resolution display, providing enhanced clarity and rich details that make visuals more engaging with a sense of sharpness and vibrancy. With built-in speakers on each side, the sound can be optimized through EQ settings that automatically adjust based on the screen’s orientation – whether in landscape, portrait or table mode – delivering clear dialogue and well-balanced audio in any screen position.
LG’s proprietary α (Alpha) 8 AI Processor, integrated into the StanbyME 2, intelligently optimizes picture quality based on ambient lighting and enables immersive virtual 9.1.2 surround sound through the built-in speakers. With support for Dolby Vision and Dolby Atmos, the StanbyME 2 delivers cinematic visuals and audio, enriching the viewing experience with greater depth and clarity.
The LG StanbyME 2 will be launched sequentially in major countries around the world, starting with Hong Kong and Türkiye this week, followed by the U.S., Canada, Vietnam and Singapore in July, and the UK, Germany, France and Spain in August. Discover how the StanbyME 2 enhances on-the-go entertainment experiences by visiting the official LG Electronics website.
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1 In-box accessories may differ by country; refer to regional line-up details.
2 Actual usage time may vary depending on usage conditions.
3 For charging purposes, a USB-C charger or power bank supporting 65W or higher is required.
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By News Reporter
Company to Supply Commercial Washers and Dryers to
North America’s LeadingProvider of B2B Laundry Solutions
SEOUL, May 21, 2025 — LG Electronics (LG) has signed a distribution agreement with
link hidden, please login to view, the North American market leader in laundry solutions, to supply its commercial washers and dryers. The new agreement will further strengthen LG’s presence in the North American commercial laundry market and accelerate the expansion of its growing B2B appliance business. CSC, headquartered in New York, is the largest B2B laundry solutions provider in North America, supplying and managing over 1 million commercial washers and dryers across the U.S. and Canada.
The agreement was formalized at a signing ceremony attended by Sam Kim, vice president of LG’s Home Appliance Solution Company, and Rod Castellanos, CEO of CSC, highlighting the significance of this strategic collaboration for both companies.
This partnership marks a significant step for LG as it seeks to expand its presence and grow awareness of its outstanding laundry products and tailored B2B solutions in the highly competitive North American commercial appliance market. It is also expected to accelerate the growth of LG’s home appliance business, which continues to dominate the global market through its commitment to quality and leadership in design and technology innovation. For CSC, the agreement ensures a stable supply of high-efficiency LG products – all designed to provide easy maintenance and maximum operational efficiency in demanding commercial environments.
LG commercial laundry solutions incorporate its advanced Inverter Direct Drive motor, delivering premium performance, durability and efficiency. The machines also feature LG’s innovative 3D Gyro Sensor and Gyro Balancing System, which precisely monitor drum movement to reduce unnecessary motion, vibration and noise – extending component lifespan and ensuring smooth, stable operation. Ideal for high-usage environments, the units offer fast cycle times, rapid spin initiation and a front-access design that simplifies maintenance by allowing most servicing to be done without disassembly, minimizing downtime and improving technician efficiency.
The partnership with CSC is the latest milestone in LG’s ongoing efforts to lead the commercial laundry market. Additionally, in November 2024, the company unveiled the LG Professional lineup of large-capacity commercial washers and dryers at Texcare in Germany. Fully committed to servicing the B2B market, LG now boasts a full portfolio of commercial laundry solutions, from compact units to larger models with capacities exceeding 15 kilograms.
“We are thrilled to partner with one of the leading B2B laundry solution providers in North America and look forward to delivering new customer value through this strategic collaboration,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Leveraging our industry-leading technologies and stellar brand reputation, we will continue to strengthen our leadership in the commercial laundry appliance market.”
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