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By News Reporter
LG is committed to ensuring Life’s Good for customers around the world by integrating advanced technology into everyday life and evolving into a Smart Life Solution Company. In line with this, LG Australia recently partnered with Channel Seven’s Dream Home renovation series as an official sponsor. The series featured six pairs transforming suburban homes into Dream Homes, showcasing LG products in real Australian settings.
To raise awareness of the partnership and show how LG’s “Life’s Good with Optimism” commitment can make life at home just a little bit sweeter, LG Australia conducted a comprehensive campaign centered around optimism. This campaign leveraged various touchpoints to position LG as a brand that fosters connections and joyful living at home.
The campaign commenced with an exciting week-long giveaway in collaboration with Australia’s top breakfast TV program, Sunrise on Channel Seven. Airing daily, this game-show-style competition awarded real Australians a series of LG products to help bring their Dream Home visions to life, creating a sense of optimism and joy within the community.
LG Australia also launched an owned consumer promotion featuring renowned interior designer Kate Lawrence. For MyLG members, Lawrence offered two lucky Australians a professional room makeover, complemented by LG products and a voucher to purchase items for their Dream Home through a partnership with homewares retailer, Freedom.
An exclusive event was hosted at the newly renovated home of Dream Home contestants Lara and Peter to showcase how innovative technology can create delightful home experiences. This event was part of the lead-up to the Dream Home grand finale. It highlighted LG products in real Australian homes, promoted the LG Australia and Dream Home partnership, and communicated LG’s “Life’s Good” brand promise to a wide Australian audience.
A highlight of the event was a panel discussion featuring Dream Home Judge Rosie Morley, contestants Lara and Peter, LG Australia Marketing Director Gemma Lemieux and special guests Rhys and Liam, who also participated in the Dream Home series and renovated Lara and Peter’s home. The panel delved into the evolving role of the home and the significant influence of technology in maximizing joy and happiness in our personal spaces.
Guests were treated to a surprise reveal, courtesy of Australian entertaining expert Alex Cadger, who shared his tips and tricks to putting on the perfect party from his years of experience with his home catering company, The Blonde Butler. After a surprise reveal – the best part about a renovation show – of an exceptional grazing table, guests were invited to tour the home, get hands-on with LG products and enjoy an afternoon of food, drink and conversation.
To capitalize on the event’s momentum, participants spoke with Dream Home contestants about their experiences and shared insights into the role that smart technology plays in creating your dream space, no matter your expectations, and making life more enjoyable and fulfilling.
Following the Dream Home grand finale, the event at Lara and Peter’s home generated online buzz, showcasing LG as a brand that fosters connections and empowers Australians to live their best lives. Overall, the campaign increased consumer preference for LG as a brand that facilitates lasting connections, further reinforcing its position as a Smart Life Solution company.
To read more about LG’s Dream Home campaign, visit
link hidden, please login to view. Contributed by LG Australia
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By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
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By sunnythekid
Hi, I have recently purchased the 55UT73006LA series TV and wanted to know if any magic remote will work with this TV? If yes, please let me know which one(s), as I don’t really have knowledge on what works with what.
Thanks!
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By News Reporter
LG’s SIGNATURE OLED M 97-Inch TV Honored for Delivering 4K Without the Cables
ENGLEWOOD CLIFFS, Oct. 25, 2023 — This week, TIME revealed its annual list of the Best Inventions, naming
link hidden, please login to view to the list which features 200 extraordinary innovations changing our lives. Launched in the U.S. this past August, the LG SIGNATURE OLED M is the world’s first OLED TV with 4K 120hz wireless connectivity and is available in 97-, 83-, and 77-inch models. The TIME’s Best Inventions of 2023 list is compiled by nominations from TIME’s editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as AI, green energy, and sustainability. Each contender is evaluated on a number of key factors, including originality, efficacy, ambition, and impact. See the full list here: .
Of the new list, TIME’s editors write: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world’s most powerful supercomputer, a game-changing entertainment venue, and a new shape—that are changing how we live, work, play, and think about what’s possible.”
Drawing on a decade of OLED innovation to deliver exceptional viewing experiences, the LG SIGNATURE OLED M is a testament to LG’s technical and design prowess. The LG SIGNATURE OLED M features a Zero Connect Box to wirelessly transmit high-quality video and audio to the screen at 4K 120Hz, leaving the area around the screen free from the visual distractions of cables and TV accessories. The LG SIGNATURE OLED M’s wireless solution represents true innovation and a crucial step forward in the evolution of TVs.
To learn more about the LG SIGNATURE OLED M, visit .
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By News Reporter
On Behalf of Premium Brand LG SIGNATURE, LG Introduces
Immersive Performances at the LG Arts Center SEOUL
SEOUL, Nov. 28, 2022 — LG Electronics (LG) brought together the world of art and technology with its ultra-premium brand, LG SIGNATURE, sponsoring two immersive performances at the LG Arts Center SEOUL in South Korea last week.
One of the most sought-after performances in the Center’s opening festival, the series introduced Korean audiences to Yoann Bourgeois, renowned artistic director-choreographer and performance artist, for the first time. The performance series well marks LG’s time-old commitment to the cultivation of the arts beginning from the operation of the LG Arts Center SEOUL.
After 22 years of operation, the LG Arts Center SEOUL re-opened its doors again to the public in October in a building designed by Japanese architectural virtuoso Tadao Ando. A testimony to LG’s devotion to the arts, the relocated Center boasts a spacious, new performance venue, the LG SIGNATURE Hall. The remarkable space has seating for 1,335 and is home to special performing arts programs from all over the world, including the Yoann Bourgeois series.
Introduced to South Korea for the first time, Bourgeois, who has a diverse background that includes circus training, is a major figure in the global contemporary performing arts scene. His riveting performances celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance and revealing a truly unique creative vision. Bourgeois’s artistry and innovative approach to his craft echo the philosophy of LG SIGNATURE, a brand whose home appliances seamlessly unite the best of art and technology.
Proudly sponsored by LG on behalf of the LG SIGNATURE brand, the inspiring He Who Falls was performed by the National Choreographic Center of Grenoble under Bourgeois’s direction, with the late Frank Sinatra’s signature song, My Way, accompanying the dynamic movements of the performers. Opening 2, a short yet equally mesmerizing work, introduced audiences to the grace, power and presence that Bourgeois so effortlessly brings to the stage. As a part of LG SIGNATURE’s extensive customer experiences, select customers and clients were invited to attend both performances.
During the Yoann Bourgeois series, visitors to LG Arts Center SEOUL were treated to an opportunity to enjoy the exclusive pop-up LG SIGNATURE exhibition and photo zone located in the LG SIGNATURE Hall lobby. Echoing the unique architectural design philosophy of Tadao Ando, the exhibition zone offered a glimpse into the best of LG SIGNATURE’s innovations, such as the Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV. Meanwhile, the ultra-interactive photo zone featured memorable moments from the Yoann Bourgeois series for audiences to immerse in.
“It was a great honor to introduce audiences in Korea to the artistic innovation of the inimitable Yoann Bourgeois,” said Lee Jeong-seok, head of LG Electronics Global Marketing Center. “Staying true to our philosophy, we will continue to partner with artists and institutions that share our vision of a better world through the power of art.”
An innovative brand founded on the philosophy of bringing art and technology together as one, LG SIGNATURE will continue to support the best of the arts, worldwide. More on the brand’s high-profile art collaborations can be found on
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Question
gorewest
My LG OLED is connected via BOTH Wifi AND Ethernet wired. Is there an advantage to leaving it this way or should I disconnect from Wifi?
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