[LG SIGNATURE Inspirations] John Legend’s Invitation to the Legendary House
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
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By News Reporter
The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through its understated designs and diverse materials and colors, this sophisticated collection of premium appliances and devices extends the opportunity to curate living spaces that reflect unique lifestyles and preferences like no other.
To raise the bar even higher for the ‘smart home’ experience, LG Vietnam recently launched the ‘LG Objet House’ at Flamingo Dai Lai Resort. Just 45 kilometers north of Hanoi, this all-new brand space and resort is fully equipped with state-of-the-art appliances from the LG Objet Collection.
Within the elegant four walls of the LG Objet House, the harmony effortlessly created by LG Objet products blurs the line between modern home appliances and high-end furniture. Together, these stylish, innovative appliances complete a seamless living space that honors the distinctive style of the homeowner.
During their stay, visitors can experience what seamless living really means thanks to LG PuriCare Aero Furniture, an air purifier that doubles as a side table; LG OLED Objet Collection Posé, a lifestyle TV which transforms into a digital frame that expresses every brushstroke of a painting; LG Objet InstaView refrigerator with an edge-to-edge glass that delivers a 23-percent-wider viewing angle; and LG Objet Styler, a premium clothing care system wrapped in a stylish, modern design.
Since every LG Objet innovation has been designed to blend effortlessly into a wide array of living spaces, they are able to complement each room of the LG Objet House. The life-enriching capabilities of this exclusive space is what leaves a lasting impression on visitors. And it goes without saying that every LG device featured in LG Objet House can be monitored and controlled on the LG ThinQ app, a level of connectivity that introduces a new “smart home” standard to the nation.
Aligning with the company’s global strategy to enhance customer experiences, LG Objet House aspires to encourage greater user interaction. “Through the moments of relaxation felt at LG Objet House, we hope to demonstrate the elevated lifestyle our LG Objet Collection makes possible,” said Song Ik-hwan, president of LG Vietnam, during its launch event.
Striking the perfect balance between aesthetics and functionality, the LG Objet Collection has received high praise from around the world. In Vietnam specifically, one of its products was named the “Most Groundbreaking Product Design” of 2023 at Vietnam Design Week (VMARK 2023). These works of art are not only innovative and visually stunning, they also evoke positive emotions by delivering the next-level user experiences that make sure life is always good.
People can now spend their vacation at LG Objet House, the ideal destination for “smart home” advocates thanks to the level of connectivity offered by the LG Objet Collection, a harmonious selection of practical innovations that boast aesthetic appeal with their sophisticated colors, subtle designs and use of sustainable materials.
Contributed by LG Vietnam
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By News Reporter
With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle
SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI technology – boast sophisticated design and intelligent functionality.
Bold Sophistication With New Transitional Built-in Kitchen Package
The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.
Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.
The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.
Enhanced Cooking Experience With Advanced Gourmet AI Technology
Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.
Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.
What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView window, enabling users to see inside without having to open the door.
Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces
Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.
“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit
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By News Reporter
Sporting an Exclusive Theme Inspired by the Globally Popular Game, the 27GR95QL
Delivers Immersive Gaming on Its 27-Inch, 240Hz-Refresh Rate OLED Display
SEOUL, Sep. 8, 2023 — LG Electronics (LG) is releasing a limited-edition UltraGear OLED gaming monitor (model 27GR95QL) for League of Legends fans. In addition to a vibrant 27-inch OLED display boasting a fast 240Hz refresh rate, the monitor features distinctive League of Legends-themed designs and icons applied to its exterior and on-screen menus, developed with valuable feedback from League of Legends gamers. As one would expect of an UltraGear product, the 27GR95QL delivers smooth, immersive gaming experiences and comes packed with gamer-centric features.
The limited-edition League of Legends UltraGear OLED gaming monitor is the latest example of LG’s strong partnership with Riot Games, the developer and publisher of League of Legends. First released in 2009, the beloved multiplayer online battle arena game now has the largest gaming fandom in all of esports. Over 600 million fans have played League of Legends over the past decade and the game has amassed an average of 180 million players per month.
Designed with League of Legends enthusiasts in mind and ideal for competitive play, the 27GR95QL provides a generous 27-inch screen size, a high refresh rate and a response time of just 0.03 milliseconds Gray-to-Gray (GTG). The monitor’s QHD (2,560 x 1,440) resolution OLED display also supports HDR10 and covers 98.5 percent of the DCI-P3 color gamut, helping to bring gameplay to life with vivid, accurate colors, sharp detail and great contrast.
LG’s limited-edition UltraGear OLED gaming monitor adopts the Hextech-themed design of League of Legends, incorporating icons and imagery from the game into its menu screens and on its bold, stylish exterior. Well-known symbols and motifs from the game have been applied to the back of the monitor and to the front of its stand. On each screen, gamers can enjoy options and settings menus bearing the game’s logo – complete with fonts and borders that evoke the feeling of the League of Legends universe.
Beyond the new limited-edition UltraGear OLED gaming monitor, LG and Riot Games have partnered on a number of initiatives aimed at growing esports internationally. LG has been the Official Display Partner for the League of Legends European Championship (LEC) since 2022, lending its support to the professional league by equipping its top-tier teams with state-of-the-art UltraGear gaming monitors.
“We are excited to unveil our limited-edition, League of Legends-themed LG UltraGear OLED gaming monitor, which offers premium performance and a stunning design created especially for the millions of League of Legends fans worldwide,” said Sung Jun-ho, head of the IT overseas sales & marketing division of LG Electronics Business Solutions Company. “LG is dedicated to promoting esports culture around the world and will continuously provide premium UltraGear gaming products that meet gamers’ needs.”
The LG UltraGear limited-edition League of Legends model is available exclusively in the United Kingdom, France, Germany, Spain, Sweden, Italy, Saudi Arabia and South Korea and can only be purchased from LG.com in those countries. Customers who pre-order the 27GR95QL will receive three skin codes of popular League of Legends champions.* To learn more about the upcoming LG UltraGear news, visit the official LG UltraGear Twitter account (@
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* The availability and duration of the pre-order may differ depending on the country.
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By News Reporter
Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences.
Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space.
The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act.
Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.”
The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho.
Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art.
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