[LG SIGNATURE Inspirations] John Legend’s Invitation to the Legendary House
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By News Reporter
At Frieze London 2024, LG OLED and Akomfrah Bring Art and Technology
Together to Inspire Audiences With a Thought-Provoking Film Installation
SEOUL, Oct. 11, 2024 — LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024. At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.
Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis. A profound meditation on identity formation is framed by an allegorical representation of the Garden of Eden and its disappearance; a montage of footage evoking the abundant richness of past biodiversity is interrupted by glimpses of blazing wildfires, scenes of racial discrimination and a fragmented text, underscoring responsibilities to confront multiple and intersecting crises.
Powered by the compelling fusion of art and technology, multiple ultra-large LG OLED displays bring Akomfrah’s artistic narratives to life with stunning picture quality on an incredible scale. Notably, LG OLED’s self-lit nature reveals the full, vivid expression of the colors, enriching the depth and realism of the artwork’s multi-sensory elements for a truly immersive experience.
LG’s commitment to making LG OLED a more sustainable choice closely aligns with Akomfrah’s drive to address climate change, human communities and the plight of migrant diasporas globally. LG OLED TVs incorporate fewer components than LCD TVs due to the absence of a backlight, which results in the 65-inch OLED TV using 60 percent less plastic compared to an LCD TV of the same size. Weighing in at about 20 percent less than an LCD TV of the same screen size, OLED screens also contribute to the reduction of CO2 emissions during transit. In addition, recycled plastic accounts for approximately 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED models. These efforts have culminated in LG OLED TVs receiving environmental product certifications from the UK’s Carbon Trust and Switzerland’s SGS for four consecutive years, underscoring the company’s commitment to sustainability.*
“I’m truly delighted to be able to bring my artistic vision to life with LG OLED,” said Akomfrah. “Becoming Wind aims to draw viewers into a deep state of contemplation about the intrinsic relationship between nature, humanity and technology through the interplay between sound and visuals. LG OLED’s advanced audiovisual capabilities and technological advancements enhance the sensory elements of the art, seamlessly integrating image, sound and emotion to take audiences on a visually compelling and intellectually stimulating journey.”
“We are pleased to continue our collaboration with renowned artist Sir John Akomfrah to highlight how LG OLED captivates audiences by enhancing the depth of his thought-provoking artwork,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED remains committed to supporting both artists and audiences who embrace our passion for innovation and positive change. We will continue to empower artists who seek to inspire the world through the intersection of art and technology.
Visitors to Frieze London 2024 can experience Akomfrah’s artwork Becoming Wind from October 9 to 13 at The Regent’s Park. Visit the
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* Carbon Trust: Carbon Footprint Reducing certifications (2024 LG OLED evo G4 77”/65”/55”)
Carbon Footprint Measured certifications (2024 LG OLED evo G4 97”/83”, C4)
SGS: Environmentally Evaluated certifications (2024 LG OLED evo G4/C4/B4)
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By News Reporter
Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.
Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.
One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.
Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.
A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.
Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.
A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.
Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.
The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.
From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
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By News Reporter
The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through its understated designs and diverse materials and colors, this sophisticated collection of premium appliances and devices extends the opportunity to curate living spaces that reflect unique lifestyles and preferences like no other.
To raise the bar even higher for the ‘smart home’ experience, LG Vietnam recently launched the ‘LG Objet House’ at Flamingo Dai Lai Resort. Just 45 kilometers north of Hanoi, this all-new brand space and resort is fully equipped with state-of-the-art appliances from the LG Objet Collection.
Within the elegant four walls of the LG Objet House, the harmony effortlessly created by LG Objet products blurs the line between modern home appliances and high-end furniture. Together, these stylish, innovative appliances complete a seamless living space that honors the distinctive style of the homeowner.
During their stay, visitors can experience what seamless living really means thanks to LG PuriCare Aero Furniture, an air purifier that doubles as a side table; LG OLED Objet Collection Posé, a lifestyle TV which transforms into a digital frame that expresses every brushstroke of a painting; LG Objet InstaView refrigerator with an edge-to-edge glass that delivers a 23-percent-wider viewing angle; and LG Objet Styler, a premium clothing care system wrapped in a stylish, modern design.
Since every LG Objet innovation has been designed to blend effortlessly into a wide array of living spaces, they are able to complement each room of the LG Objet House. The life-enriching capabilities of this exclusive space is what leaves a lasting impression on visitors. And it goes without saying that every LG device featured in LG Objet House can be monitored and controlled on the LG ThinQ app, a level of connectivity that introduces a new “smart home” standard to the nation.
Aligning with the company’s global strategy to enhance customer experiences, LG Objet House aspires to encourage greater user interaction. “Through the moments of relaxation felt at LG Objet House, we hope to demonstrate the elevated lifestyle our LG Objet Collection makes possible,” said Song Ik-hwan, president of LG Vietnam, during its launch event.
Striking the perfect balance between aesthetics and functionality, the LG Objet Collection has received high praise from around the world. In Vietnam specifically, one of its products was named the “Most Groundbreaking Product Design” of 2023 at Vietnam Design Week (VMARK 2023). These works of art are not only innovative and visually stunning, they also evoke positive emotions by delivering the next-level user experiences that make sure life is always good.
People can now spend their vacation at LG Objet House, the ideal destination for “smart home” advocates thanks to the level of connectivity offered by the LG Objet Collection, a harmonious selection of practical innovations that boast aesthetic appeal with their sophisticated colors, subtle designs and use of sustainable materials.
Contributed by LG Vietnam
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By News Reporter
With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle
SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI technology – boast sophisticated design and intelligent functionality.
Bold Sophistication With New Transitional Built-in Kitchen Package
The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.
Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.
The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.
Enhanced Cooking Experience With Advanced Gourmet AI Technology
Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.
Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.
What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView window, enabling users to see inside without having to open the door.
Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces
Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.
“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit
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