LG’s First-Ever ‘LIFE’S GOOD AWARD’ to Uncover New Innovations for a Better Life for All
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By News Reporter
LG Brings the Spirit of Life’s Good to Communities Across Indonesia
With optimism and innovation at our core, we continue to share our Life’s Good philosophy by inspiring joy and connection in local communities. Throughout 2025, LG Indonesia has carried this spirit across the country through meaningful initiatives marking its 35th anniversary – celebrating togetherness, creativity and the everyday moments that make life good.
By combining technology with shared experiences, LG Indonesia is bringing innovation closer to everyday life and creating opportunities for people to experience how technology can uplift and inspire.
Taking Innovation on the Road
Earlier this year, LG Indonesia took our latest AI-powered products and LG ThinQ technology on the road with the Life’s Good Truck Roadshow campaign.
Over several months, the Life’s Good Truck visited 21 cities across Java, inviting visitors to explore and experience our innovations firsthand. Through interactive activities and hands-on product trials, local communities had the chance to engage with LG’s cutting-edge technologies outside of a traditional showroom – turning every stop into a celebration of innovation and connection.
A New Space for Creativity and Connection
Following the roadshow, LG Indonesia opened LG ZonaSeru at CGV Cinemas in Central Park Mall, Jakarta – a space designed to inspire, educate and entertain. More than a display area, LG ZonaSeru reimagines the customer experience as a creative hub where technology and culture meet. With interactive installations, workshops and community events, the space brings people together and embodies the Life’s Good spirit through shared discovery and fun.
Celebrating 35 Years with the Life’s Good Festival 2025: K-Wave Edition
To mark 35 years in Indonesia, LG Indonesia proudly introduced the Life’s Good Festival 2025: K-Wave Edition, hosted at LG ZonaSeru.
Running through the end of the year, the festival invites visitors of all ages to explore the richness of Korean culture through engaging classes in Hangul, K-Food, K-Beauty and K-Pop Dance. Each session is led by professional instructors and popular influencers who make every class accessible, creative and full of energy.
In the K-Food Class, participants can cook healthy Korean dishes using the LG NeoChef Microwave Grill Oven, while the Hangul Class introduces the Korean alphabet and simple vocabulary. The K-Beauty Class offers hands-on insights into skincare and style trends, and the K-Pop Dance Class gets everyone moving with choreography inspired by their favorite idols.
Throughout the festival, visitors can also experience our latest award-winning innovations – including the LG AI OLED evo C5 TV, LG WashTower, LG InstaView Refrigerator, LG DUALCOOL Air Conditioner and LG PuriCare Dehumidifier – each designed to make everyday living smarter, healthier and more enjoyable.
Life’s Good – Every Day, Everywhere
These initiatives show that Life’s Good is more than just a slogan. It’s about creating real experiences that connect people across cultures, celebrate optimism and make technology meaningful in everyday life.
As we celebrate 35 years in Indonesia, we remain committed to bringing innovation directly to communities – enriching daily living with smart, intuitive design and a spirit of togetherness that makes Life’s Good for everyone.
Contributed by LG Indonesia
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By News Reporter
At LG, we’ve always believed that the kitchen is the true heart of the home – a place where innovation meets creativity, and where Life’s Good can be experienced in every meal. To celebrate this spirit, LG Australia teamed up with MasterChef Australia to inspire home cooks across the country to embrace their culinary confidence. To mark the collaboration, LG Australia hosted A Taste of the Good Life – an exclusive event that gave guests an immersive culinary experience and a chance to see our innovative kitchen solutions in action.
Held shortly after the finale of MasterChef Australia Season 17, the event brought together media and influencers at the Are Media test kitchen in Sydney. Hosted by Declan Cleary, third runner-up MasterChef contestant and LG ambassador, the event showcased how our appliances make it easier for anyone – from beginners to passionate home cooks – to create delicious meals with confidence.
Upon arrival, guests were welcomed with a unique touch of LG hospitality: their coats were steamed and refreshed using the LG Styler, ready for pick-up at the end of the evening. Each was also gifted an LG x MasterChef Australia apron and chef’s hat to set the tone for culinary inspiration both at the event and back at home.
The program commenced with Shannon Tweedie, Home Appliance Solutions Marketing Manager at LG Australia, who shared the story of our partnership with MasterChef Australia. Martin Kim, product specialist at LG Australia, followed with a demonstration of how features like the InstaView refrigerator contribute to great recipes by keeping ingredients fresher for longer.
The highlight of the event was a cooking masterclass led by Declan Cleary. Together with Martin, he showcased the versatility of the LG 6-in-1 InstaView oven, walking guests through its different cooking modes while preparing a selection of dishes designed to spark inspiration for everyday cooking.
Following Declan’s masterclass, guests participated in a series of three interactive and educational workshops. First, cocktail specialist Jenna Hemsworth led a master mixology session, where she demonstrated LG’s slow melting craft ice feature and how it can elevate any cocktail creation. Next, Are Media’s resident food stylist, Michelle Cranston, hosted a food photography masterclass, sharing her expertise on plating and capturing Insta-worthy shots. Finally, Declan Cleary returned with his “sauce it, sear it, style it” workshop, bringing the magic of MasterChef Australia to life while showcasing the fast-heating capabilities of the LG Induction cooktop.
Throughout the event, guests also had the chance to experience our broader lineup of home and entertainment solutions – from the CordZero vacuum and StanbyME to the OLED C5 TV.
As a nod to the iconic MasterChef Australia Mystery Box challenge, guests were invited to guess how many ingredients were stored inside our InstaView French Door Fridge. The lucky winner, announced at the end of the event, took home their very own LG InstaView fridge – fully stocked with fresh ingredients to kickstart their culinary adventures.
Before heading home, every guest received co-branded cookware from LG and MasterChef Australia – a small but meaningful gift to keep the inspiration going long after the event.
The response was overwhelmingly positive, with attendees praising both the interactive workshops and the practical demonstrations. More than just a showcase, A Taste of the Good Life brought our complete kitchen solution to life in a way that was fun, memorable and inspiring.
With MasterChef Australia, we’re not just demonstrating innovation – we’re helping Australians discover new confidence in the kitchen, proving once again that when it comes to life at home, Life’s Good.
Contributed by LG Australia
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By News Reporter
Serious About Sustainability, Company Introduces New Material and Production
Process to Minimize Environmental Impact
SEOUL, Aug. 18, 2025 — LG Electronics (LG) is reducing plastic consumption and carbon emissions by adopting a new material and manufacturing process for its commercial 4-way system air conditioners. Aligned with the company’s Better Life for All ESG vision, these latest efforts demonstrate an unwavering commitment to minimizing environmental impacts.
TÜV Rheinland, a global testing and certification organization, recently confirmed that LG’s newly instituted production process has lowered carbon emissions from the manufacturing of its 4-way system air conditioners to 14.85 kilograms of CO₂ equivalents* per unit. Along with the shift in manufacturing method, the primary driver of this reduction is the introduction of a new material used for the air conditioners’ exterior panels.
Moving away from conventional plastic manufacturing techniques, LG employs a foaming injection molding process whereby nitrogen gas is injected into the mold to create bubbles within the material. This innovative approach reduces plastic use by approximately 900 grams per unit. Additionally, LG has replaced the use of Acrylonitrile Butadiene Styrene (ABS) with Polypropylene (PP), which has a lower carbon footprint.
These improvements are expected to cut plastic consumption by roughly 270 tons annually and CO₂ equivalent carbon emissions by over 4,400 tons each year – a reduction comparable to the carbon absorbed in one year by a 30-year-old pine forest covering more than 580 soccer fields.
LG began applying its foaming injection molding method to 4-way system air conditioners in June and plans to gradually expand it to other residential and commercial models.
In pursuit of carbon neutrality, LG aims to reduce greenhouse gas emissions by 54.6 percent by 2030 compared to 2017 levels, as outlined in its Sustainability Report. To reach this target, the company is integrating high-efficiency equipment into its manufacturing processes and adopting renewable energy sources to produce high-efficiency appliances leveraging its proprietary Core Tech.
A prime example of Core Tech is LG’s inverter motor technology, which minimizes energy waste by adjusting motor and compressor speeds in real time according to demand. The company has also advanced its environmental compliance by launching an inverter scroll chiller using R32 refrigerant, which has a Global Warming Potential (GWP) about 30 percent lower than R410A refrigerant.
“The new material and manufacturing process we’ve introduced for our 4-way system air conditioner underscored our efforts to minimizing environmental impacts,” said Bae Cheung-hyun, head of the System Air Conditioners Business at the LG ES Company. “LG will continue to leverage innovative technologies to develop eco-conscious air conditioners for a healthier planet.”
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* A metric measure used to compare the emissions from various greenhouse gases on the basis of their global-warming potential (GWP), by converting amounts of other gases to the equivalent amount of carbon dioxide with the same global warming potential.
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By News Reporter
Company’s IFA Exhibit to Highlight the Harmony and
Convenience of AI-Powered Living
SEOUL, Aug. 7, 2025 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2025, taking place from September 5 to 9. Under the theme of “LG AI Appliances Orchestra,” the company will present its AI Home Solution – a harmonious integration of AI-powered appliances designed to enrich and enhance the European lifestyle.
To pique the interest and curiosity of domestic and international media, LG has sent out a visually striking invitation featuring a dramatic beam of light illuminating FURON, its AI agent, taking center stage like a conductor. Behind FURON, a lineup of LG’s AI-powered appliances is arranged like an orchestra, symbolizing the harmony and connected intelligence at the core of LG’s vision for the AI-powered home.
At Hall 18 at Messe Berlin, visitors will be able to witness firsthand the many practical benefits of LG’s AI Home Solution. The showcase will include the full lineup of AI appliances tailored for the European market, alongside LG ThinQ ON – the advanced AI home hub that serves as the central node of LG’s evolving AI ecosystem. ThinQ On enables seamless integration between LG appliances and various external platforms and services, delivering an expansive and highly personalized smart home experience.
For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2025 booth on the LG Global YouTube channel (
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By News Reporter
Company Recognized for Driving Innovation in In-Vehicle Infotainment
SEOUL, June 24, 2025 — LG Electronics (LG), a mobility sector technology leader, has been honored with the Global Innovation Award at the 2025 Nissan Global Innovation & Quality Award ceremony, held on May 29. This annual program celebrates suppliers who have made exceptional contributions to enhancing Nissan’s product competitiveness and brand value.
This prestigious award recognizes LG’s innovative contributions in In-Vehicle Infotainment (IVI) as Nissan’s strategic hardware and software partner. LG has played a pivotal role in developing a high-performance in-vehicle computing platform that integrally manages various digital functions within the vehicle. The company previously achieved stable and successful mass production of Nissan’s earlier IVI systems, starting in Europe in 2024 and expanding to other regions. This consistent track record has opened up new opportunities for future projects, including next-generation platforms.
Receiving its first-ever Global Innovation Award marks a significant milestone in LG’s long-standing partnership with Nissan. Building on this recognition, LG looks forward to deepening its collaboration by expanding into broader technological domains. These include next-generation digital cockpit systems that integrate advanced mobility innovation technology and diverse software solutions that enhance the in-vehicle experience.
“This award is a testament to LG’s technological leadership in the era of Software-Defined Vehicles (SDVs),” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We will continue to provide new value in the future mobility market by deepening our partnership with automakers, as we shape the future of mobility together.”
As a global leader in vehicle component technologies, LG is actively responding to the evolving needs of the market and customers as the industry transitions towards SDVs and continues to drive sustained innovation across all major automotive component areas, encompassing both hardware and software, including IVI, telematics and Advanced Driver Assistance Systems (ADAS) – key enablers of electric and autonomous vehicles.
Building on these innovation efforts, LG is at the forefront of telematics innovation – a cornerstone of SDVs. Last year, LG achieved the No. 1 global market share in automotive telematics with 24.4 percent, based on its own analysis of Strategy Analytics data. The company’s telematics technology enables real-time, high-capacity data communication by seamlessly connecting in-vehicle networks to external 5G infrastructure. With these strengths in telematics and its broad software expertise, LG is further solidifying its role in shaping the future of connected and autonomous vehicles.
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