A Treat for the Ears and Eyes: LG Delivers a Memorable, Multisensory Experience at IFA 2022
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By News Reporter
Extensive Installation at Atlético de Madrid’s State-Of-The-Art Stadium Features
Cutting-Edge Design and Advanced Mesh LED Technology to Energize the Crowd
SEOUL, Sep. 29, 2025 — LG Electronics (LG) is set to redefine stadium experiences with its latest advanced digital signage solutions, debuting at the Riyadh Air Metropolitano Stadium – the home of European football giants Atlético de Madrid – from the start of the 2025/26 La Liga season. The extensive installation is engineered to elevate live sports into fully immersive fan experiences while strengthening LG’s leadership in the global signage market.
The installation spans 1,742 square meters, encircling the stadium’s uppermost tier with a sweeping ribbon of vivid, dynamic visuals that deliver real-time match information and energize the crowd from every angle.
At the ribbon’s core is LG’s Mesh LED display, a lightweight, flexible system built from a net-like array of LED modules. This design enables seamless installation on high-rise structures or curved surfaces, while delivering exceptional brightness, sharp contrast and clear visibility even on bright days. Low heat emission and reduced power consumption further enhance energy efficiency.
The Riyadh Air Metropolitano Stadium also features over 3,000 square meters of additional LG digital signage, strategically placed at entrances, concourses, the player tunnel and the press center. Together, these displays create a unified visual environment that builds anticipation before kickoff and sustains excitement until the final whistle.
LG’s sports signage portfolio spans nearly 200 countries, from iconic arenas to local training facilities. Beyond ribbon boards, the company offers large-scale scoreboards to small-format displays – all supported by the LG Business Cloud platform for remote management, targeted content delivery and new advertising revenue opportunities.
In Spain, LG supplies LED signage to approximately 80 percent of professional football stadiums, highlighting its market dominance. Its technology also powers some of the world’s most celebrated venues, including Twickenham Stadium and Wembley Stadium in the UK, as well as leading stadiums in Germany, Belgium, the U.S. and across Europe and North America.
According to Omdia, the global LED signage market – including sports facilities – is expected to grow at an average annual rate of around 13.4 percent, surpassing KRW 14 trillion by 2029.
“Our advanced signage solutions featured throughout the Riyadh Air Metropolitano Stadium exemplify our commitment to elevating the stadium experience for sports fans,” said Paik Ki-mun, head of the Information Display Business at the LG Media Entertainment Solution Company. “By delivering immersive and dynamic visual solutions, we aim to strengthen our leadership in this growing market.”
Explore LG’s integrated signage solutions that transform any venue into an immersive fan destination.
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By News Reporter
A Genuine Gamechanger, LG’s Ultra Short Throw Projector Presents 4K Picture
Quality, Dolby Atmos Support and Built-in webOS in a Sleek, Portable Package
SEOUL, Aug. 5, 2025 — LG Electronics (LG) today announced the beginning of the global rollout of the LG CineBeam S (model PU615U), a compact yet powerful 4K Ultra Short Throw (UST) projector designed to deliver premium home entertainment and unprecedented flexibility. Building on the legacy of the LG CineBeam Q, the new model elevates viewer immersion with vibrant, large-scale images in stunning 4K (3,840 x 2,160) and cinematic audio with dynamic Dolby Atmos sound. Introducing the concept of “Wonder beyond spatial limits,” the stylish LG CineBeam S can turn even the smallest space into a premier personal theater.
LG’s latest CineBeam projector combines advanced UST technology and an exceptionally small, aesthetically pleasing form factor to provide maximum space efficiency, effortless portability and a memorable big-screen experience. Positioned as close as 8.1 centimeters from the screen or projection surface, this elegantly designed UST projector reproduces bright, detailed pictures measuring from 40 inches (at 8.1 centimeter) up to 100 inches (at 39.3 centimeter) diagonally. Unlike conventional projectors that require long throw distances and complex mounting setups, the CineBeam S is supremely easy to set up – ideal for situations where space is at a premium. Its tiny footprint means there is no need to move furniture or rearrange the room to create the optimal conditions for installation.
The CineBeam S produces brilliant 4K images – adjustable in size from 40 to 100 inches – that are just as crisp and clear in the daytime as they are at night. Its advanced RGB laser system offers 154 percent coverage of the DCI-P3 color gamut, guaranteeing accurate color reproduction that helps preserve the creative intent behind each piece of content. With 500 ANSI lumens brightness and a 450,000:1 contrast ratio, it ensures deep blacks and rich, lifelike colors under any ambient lighting conditions.
Designed to fit seamlessly into customers’ lifestyles, the LG CineBeam S offers a range of convenient features that promote versatile usability. A complete home cinema solution, it comes equipped with built-in stereo speakers that support Dolby Atmos for spacious and dynamic audio. The integration of LG’s webOS smart TV platform gives users access to a host of popular streaming services along with intuitive control and convenient content discovery.
For more entertainment options, users can connect external devices through the projector’s physical ports (HDMI x 1 and USB Type-C x 2), or stream content wirelessly from a smartphone, tablet or PC via AirPlay 2 and Screen Share. Setup is fast and simple, thanks to Auto Screen Adjustment, which enables sharp, perfectly aligned visuals in practically any viewing environment. Users can further fine-tune visual output without physically moving the projector through Screen Scaling & Shifting, and utilize the Wall Color Adjustment feature for projection onto non-white surfaces.
Beyond performance, the CineBeam S also impresses with its subtle, yet eye-catching minimalist design completed with an elegant metallic finish, seamlessly blending into any interior space as an aesthetic object. Its small size allows for easy placement on a shelf or table and provides excellent portability, giving users the freedom to take the projector with them wherever they go. A triumph of form and function, the LG CineBeam S packs powerful projection technology into an ultra-compact unit that fits comfortably in one hand, measuring 110 × 160 × 160 millimeters and weighing 1.9 kilograms. The model also ships with a redesigned remote that offers a more refined look and a more natural control experience compared to the LG CineBeam Q. Additionally, support for the LG ThinQ app lets users operate the projector with their smartphone.
“The LG CineBeam S is a testament to our commitment to innovation, and to bringing a truly premium home cinema experience to a wider audience,” said YS Lee, head of IT Business at the LG Media Entertainment Solution Company. “This isn’t just a projector; it’s a premium lifestyle solution that combines design and technology excellence to deliver unprecedented flexibility and a new kind of customer value.”
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By News Reporter
For the past 78 years, LG home appliance solutions have been an integral part of daily life – bringing comfort, convenience and innovation into every corner of the home, from kitchens and laundry rooms to living spaces and bedrooms.
But LG appliances are more than just hardware simply occupying physical spaces. Today, they can actively monitor the home environment and user habits to provide intelligent, proactive solutions. This evolution marks a shift: appliances are no longer just functional tools, but smart systems that adapt to your lifestyle, helping you live more efficiently and comfortably.
Still, when it comes to outfitting a home – whether it’s a first-time buyer, a growing family or a real estate developer – many people aren’t sure which products or combinations best suit their needs. That’s where LG steps in, partnering with builders and developers to provide customized packages that meet each customer’s unique lifestyle and housing stage.
Thanks to LG’s deep understanding of consumer behavior and living trends, its solutions go beyond individual households (B2C) to serve businesses (B2B) as well. LG offers optimized solutions that blend functionality and aesthetics – tailored for households as well as businesses.
LG’s Home Solutions by Life Stage and Style*
From energy-saving heat pump appliances to premium built-in kitchen and laundry sets, LG offers a variety of packages designed for different lifestyles and life stages:
For the First Home: A welcoming and affordable package designed for bold beginnings. For the Next Stage: Efficient set-ups to meet the growing needs of households. Urban Sophistication: Compact style and functionality to maximize your space. Suburban Elegance: Making the pursuit for elevated living effortless. Environmentally Mindful: Eco-consciousness in every home with efficient, sustainable appliances. Smarter Living Through LG ThinQ
LG also empowers homeowners with a connected lifestyle through its smart home platform, LG ThinQ. This system integrates appliances and IoT devices into a seamless, intuitive experience – making home management easier, safer and more energy-efficient.
With LG ThinQ Care, users can even enjoy proactive maintenance alerts and performance monitoring, helping extend product life and avoid unexpected service disruptions.
Home is Where LG Home Solutions Are
LG remains committed to delivering innovation that meets the needs of both its B2C and B2B customers – creating smarter homes and more intelligent buildings, one solution at a time.
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* Products and solutions shown may vary by region.
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By News Reporter
Transitioning Between Transparent to Opaque Screen, LG SIGNATURE OLED T
Introduces New Viewing Possibilities and a New Era in Home Entertainment
SEOUL, Dec. 19, 2024 — LG Electronics (LG) is set for the global launch of the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. This groundbreaking model will be available in the U.S. this December, with additional markets to follow.
Unveiled at CES® 2024, the LG SIGNATURE OLED T represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to delivering new and better. Its cutting-edge self-lit screen can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. Recognized globally, LG’s transparent OLED made TIME’s Best Inventions 2024 list and received a total of five CES 2024 Innovation Awards, including a Best of Innovation honor.
Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience that must be seen to be believed. The screen not only creates the illusion of content floating in mid-air but also produces a mesmerizing effect by “merging” the on-screen visuals with the surrounding space.
LG OLED T further elevates the user experience with a suite of versatile features that optimally leverage the unique advantages of a transparent OLED screen, enhancing its distinctive value.
One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.
Despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.
The transparent 4K OLED screen, combined with LG’s true wireless video and audio transmission technology, promises not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, distraction-free viewing environment.
The OLED T advances innovation with LG’s proprietary Zero Connect Box, a visually lossless wireless video and audio transmission solution* without latency ensuring a seamless viewing experience. By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience.
The LG SIGNATURE OLED T carries forward LG’s legacy of providing superior picture quality and immersive viewing experiences – hallmarks of LG OLED TVs since the very first model hit the market in 2013. Building on over a decade of OLED innovation, LG’s one-of-a-kind TV brings images fully to life with vibrant, precisely reproduced colors and incredible contrast. Powered by LG’s advanced α (Alpha) 11 AI processor, the OLED T intelligently optimizes both picture and sound quality, delivering unparalleled visual and auditory experiences.
“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”
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* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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By News Reporter
Designed for the Healthcare Sector, Company’s Latest Medical Monitor
Provides Impressive Imaging and Convenient Features
SEOUL, Oct. 9, 2024 — LG Electronics (LG) is launching its new 31.5-inch surgical monitor (model 32HR734S) featuring advanced Mini LED display technology. Designed to provide color video displays of images from surgical endoscopes, laparoscopic camera systems and other compatible medical imaging systems, LG’s monitor has received 510(k) clearance from the U.S. FDA, indicating it can now be sold in the U.S. The 32HR734S’s Mini LED technology enables precise brightness control and provides a wide color range, optimizing image clarity and color, making it an ideal choice for a variety of surgical applications, including laparoscopy and endoscopy.
The 32HR734S features a 31.5-inch, 4K resolution (3,840 x 2,160) Mini-LED display leveraging thousands of tiny LED diodes as the Back Light Unit (BLU). Delivering 2,000 cd/m² peak brightness and a dynamic contrast ratio of 1,000,000:1, LG’s medical monitor leverages 1,536 local dimming zones to produce clear, detailed images and enhanced visual contrast. The display also provides excellent color consistency across the screen and boasts 98 percent coverage of the DCI-P3 color space.
In addition to its impressive visual performance, the 32HR734S delivers the durability and reliability necessary for surgical settings. Employing Optical Bonding technology, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings on its front, LG’s 32HR734S 4K surgical monitor ensures optimal visibility even in brightly lit operating rooms. What’s more, the front and rear of the product (IP45- and IP32-rated, respectively) offer excellent resistance to water and dust, preventing fluids or particles from disrupting monitor operation during surgeries.
The 32HR734S is also the first LG surgical monitor to incorporate the innovative Clone Screen feature. Clone Screen allows users to duplicate the image being displayed on the 32HR734S on a second monitor (connected via HDMI), significantly enhancing operational efficiency and communication within the surgical environment, especially in situations where multiple medical professionals need to view the same image.
For added versatility, the display’s Mirror Mode makes it possible to flip the on-screen image horizontally, while Rotation Mode can rotate the image 180 degrees to match the orientation of the surgical camera. The 32HR734S also provides Picture-in-Picture (PIP) and Picture-by-Picture (PBP) functionality, the latter allowing the display of up to four different image sources simultaneously. This enables medical staff to view a combination of inputs or images, such as laparoscopic and fluoroscopic images, while monitoring the patient’s vital signs at the same time.
“Featuring advanced Mini LED technology, the 32HR734S delivers the excellent picture quality and convenient functionality needed in surgical settings,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We believe our new model will significantly boost efficiency for medical professionals performing and assisting with surgeries.”
Key Specifications:
LG Surgical Monitor (32HR734S)
Size 31.5-inch Backlight Technology Mini LED Screen Resolution 4K (3,840 x 2,160) Display Panel Type IPS Aspect Ratio 16:9 Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, and Anti-Glare) Color Gamut (Typ.) DCI-P3 98% Brightness (Typ.) 800cd/m² Brightness (Stabilization)
500cd/m² Peak Brightness (Typ.) 2000cd/m² Color Bit 10bit Contrast Ratio (Typ.) 1,000:1 Response Time (Gray-To-Gray)1
5ms Features DICOM Compliant Yes Hardware Calibration LG Calibration Studio HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (12G / 3G) x 4, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (12G / 3G) x 4 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240Vac, 50/60Hz Power Consumption 130W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
Convenience PBP Yes (2 / 3 / 4 PBP) PIP Yes Screen Flip Mirror Mode, Rotation Mode Failover Input Switch Yes Physical Specifications
Weight 9.7 kg Wall Mount Size 200 x 100 / 100 x 100 mm # # #
1 GtG: Gray-to-gray response time.
2 Tested under controlled laboratory conditions with an IP/ IK rating. Dry before using. Do not charge while wet.
3 IP45: Protected against solid foreign objects of 1.0 mm and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
4 IP32: Protected against solid foreign objects of 2.5 mm and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
5 IK06: Protected against 1-joule impacts.
*Specifications may vary by region and all features, standards, and other product specifications are subject to change without notice or obligation.
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