LG Unveils New Gaming UI, Expands Gaming Experience With New Cloud-Gaming Services
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By News Reporter
Company Introduces Stunning Home Appliances Featuring Moooi’s Distinctive
Patterns at Must-see Exhibition
SEOUL, Apr. 16, 2024 — LG Electronics (LG), in collaboration with premium Dutch lifestyle brand Moooi, is presenting the ‘A Life Extraordinary’ exhibition at Milan Design Week (MDW) 2024, running from April 16-21. The exhibition is a fusion of bold aesthetics and advanced technologies, where LG’s innovative home appliances meet Moooi’s distinctive designs and interior objects, coming together in a stunning showcase of sophisticated home living.
A Must-see Exhibition: Innovative in Home Appliances as Objet d’Art
Moooi’s “creative luxury” is immediately apparent in each engaging and elegant display that makes up the memorable exhibit. The Dutch company’s curated furniture pieces, lightings, patterns and interior accessories are perfectly paired with a wide range of stylish, premium LG appliances. Among these are the PuriCare AeroFurniture, InstaView bottom-freezer refrigerator with MoodUP, Styler clothing management system and Styler ShoeCase. LG’s state-of-the-art products and Moooi’s designer offerings not only offer convenience and comfort but also create a visually harmonious ensemble that can instantly elevate any indoor space.
Works of Art: LG Home Appliances with Exclusive Moooi Patterns
Following up last year’s successful collaboration, LG is introducing even more eye-catching Moooi designs for the PuriCare AeroFurniture at MDW. Moooi’s new Silk Bombis patterns, embodying the distinctive appearance and habitat of the silkworm, augment the unashamedly modern styling of LG’s table-type air purifier. These patterns infuse the surrounding décor with gorgeous colors and imaginative aesthetics, adding a sense of liveliness.
The LG PuriCare AeroFurniture, with its cutting-edge air purification technologies, convenient functions and a compact, cylindrical form factor, provides cleaner indoor air and a décor-friendly yet highly practical design. In addition to 360-degree air purification for a healthier, more pleasant environment, the AeroFurniture offers a mood lighting feature that allows users to easily alter the ambiance of the room to match their mood or occasion.
Lifestyle Appliances: Harmonizing Design and Tech in an Extraordinary Space
The Milan showcase also puts the spotlight on the evolved design and thoughtful features of groundbreaking LG home appliances, such as the LG InstaView bottom-freezer refrigerator with MoodUP. The impressive new model incorporates an InstaView panel with color-changing LED lighting on its fridge door, and a color-changing MoodUP panel on its freezer door. Users can choose from 438 color combinations for the freezer door and InstaView lighting, giving them considerable scope to customize the fridge’s appearance and transform the atmosphere in the kitchen.
Another lifestyle innovation on show in Milan is the LG Styler ShoeCase. The product allows users to display their favorite sneakers as if they were works of art, thanks to its 360-degree rotating turntable and transparent ‘display case’ panels. The Styler ShoeCase also provides a complete shoe care solution by maintaining the ideal conditions for shoe storage. Visitors can also explore LG’s latest Styler, a steam clothing care solution which blend seamlessly into the visually sumptuous LG x Moooi showroom.
“Our collaboration with Moooi at Milan Design Week presents an extraordinary experience where technology and design meet, and seamlessly merge,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Leveraging the best of technology and design, we will continue to deliver advanced innovations tailored to the needs and tastes of each customer.”
Moooi’s exhibition envisioned by LG is being held during Milan Design Week from April 16-21 at the Salone dei Tessuti, 29 Via S. Gregorio, Milan, Italy.
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By News Reporter
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
Every gamer, casual and professional alike, will admit that victory or defeat is decided by a second, and sometimes even less. The best opportunity to demonstrate the power of the new LG UltraGear OLED gaming monitor (model 27GS95QE) was at the annual gaming celebration – IEM Expo, held in conjunction with Intel® Extreme Masters Katowice 2024 in Poland.
LG UltraGear gaming monitors have long been recognized for their gaming features. LG collaborates with Gen.G Esports, one of the biggest esports organizations in the world, and LG UltraGear gaming monitor is also an official display of the League of Legends EMEA Championship (LEC) 2023.
(Photo credit: Helena Kristiansson, ESL FACEIT Group)
Held annually since 2013, Intel Extreme Masters in Katowice is an opportunity for Counter-Strike and Starcraft® II fans to meet. This year, the prize pool for the top teams of the final was USD 1,500,000 for both tournaments. Team Spirit’s dominant victory was driven by one of the best professional tier 1 Counter-Strike debuts of all time following an incredible performance from Team Spirit’s 17-year-old prodigy Danil “donk” Kryshkovets.
The fastest-selling IEM Katowice tournament in history, the event saw a peak viewership of over 972,000 for Counter-Strike 2 and more than 77,000 for StarCraft II, according to escharts.com. The sold-out Spodek Arena and MCK Auditorium welcomed over 65,000 fans across four days of live StarCraft II competition, and three days of Counter-Strike action, complemented by IEM Expo.
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
With its involvement in the Intel Extreme Masters Katowice 2024, LG Electronics Poland has shown its commitment to providing gamers with the highest quality gaming monitors and allowing them to check the quality of the monitors with their own eyes.
Visitors to the booth, which featured 16 LG UltraGear OLED gaming monitors, could see for themselves such a difference the use of self-luminous pixel technology makes.
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
The LG UltraGear OLED gaming monitor (model 27GS95QE) has a 26.5-inch OLED display with high refresh rates (240Hz), fast response times and outstanding picture quality with Quad-HD (2,560 x 1,440) resolution. Already traditional for the LG UltraGear series, the monitor supports the AMD FreeSync Premium Pro and NVIDIA G-SYNC standards for a smooth gaming experience. Fans of adventure or sports games will appreciate the HDR support, guaranteeing a display with a wide tonal range that are VESA DisplayHDR True Black 400 certified. In addition, the monitor screen is bezel-free, allowing users to see every detail and enjoy full immersion.
And, with Anti-Glare & Low Reflection coating, LG UltraGear OLED gaming monitor ensures users won’t be distracted by glares on the display, even in areas illuminated by vivid lights.
LG UltraGear OLED gaming monitors offer features and capabilities that take the entire gaming experience to the next level. LG will continue to enhance the strong reputation of the UltraGear brand by engaging with special gaming and e-sports projects and creating innovative products that put the needs of gamers first.
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
Contributed by LG Poland
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By News Reporter
With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest
CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere
SEOUL, Mar. 15, 2023 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.1 The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries.
Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.2
The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.2 Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting.
Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut.
The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.3 Further enhanced by the latest version of the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access4 to popular streaming services like Netflix, Disney+, Prime Video and YouTube.5 Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.6
“The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.”
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1 Benefits for pre-order purchase may vary by country.
2 The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces.
3 If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly.
4 Available when the device is connected to Internet or Wi-Fi network.
5 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services.
6 Available when the device is connected to Internet or Wi-Fi network.
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By News Reporter
Features Seamless Integration With LG StanbyME Screens’ UX/UI and Sound System
to Enhance Home Entertainment or Works Effectively as a Highly Portable Speaker
SEOUL, Mar. 8, 2024 — LG Electronics (LG) announces the global launch of the LG StanbyME Speaker (model XT7S), the company’s latest portable speaker which works in harmony with an LG StanbyME lifestyle screen or as a standalone speaker that can be taken anywhere.
Designed to enrich both indoor and outdoor entertainment, LG StanbyME Speaker’s compelling audio quality and remarkable versatility caters to the diverse lifestyles and preferences of today’s users. Ideal for design-conscious individuals who relish streaming content and music at home or on the go, this speaker hit the market in Korea and the U.S. and will be made available in more regions later.
Engineered to offer the complete entertainment experience when combined with a StanbyME screen, this speaker features seamless, intuitive pairing and control through the remote control that comes with the StanbyME screen. This allows users to effortlessly toggle their speaker and screen on and off with a single press, while also seamlessly connecting them via Bluetooth. LG StanbyME also boasts a dedicated widget with convenient one-stop control center and an overview of the speaker’s status.
To further elevate audio-visual pleasure through audio quality, LG StanbyME Speaker’s WOW Orchestra feature combines it with the StanbyME screen’s built-in audio system, creating a unified audio setup and delivering an outstanding sound experience. What’s more, LG StanbyME’s α (Alpha) 7 Gen 6 AI processor optimizes sound by content type, while the 20-millimeter dual tweeters on the StanbyME speaker deliver clear, highly detailed high frequency stereo sound. The dual passive radiator on this speaker also creates deeper, more compelling bass.
Offering multifaceted versatility, the all-new StanbyME speaker can seamlessly complement the StanbyME screen or be used as a standalone speaker anywhere, providing users with the remarkable level of flexibility that serves all their sound entertainment needs. Thanks to a dedicated cradle, the speaker attaches to LG StanbyME effortlessly, allowing users to place it in the perfect position for enhanced sound.
Moreover, with an IPX5 rating and up to 16 hours of playback, this portable speaker ensures consistent audio performance everywhere they go. With its compact and lightweight body (78-millimeter height, 326-millimeter width, 87-millimeter depth and 0.9 kilograms), LG StanbyME Speaker can be carried from one place to another with ease, while its ‘edge lighting’ feature offers eye-pleasing lighting effects that add a subtle yet visually captivating element to lift the mood and atmosphere of any setting or occasion.
LG StanbyME Speaker is currently available from LG.com website in Korea and the U.S. and is scheduled to roll out in other major markets worldwide.
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By News Reporter
Latest DUALCOOL Model Boasts Sophisticated Design, Company’s DUAL Vane
System and the Comfort-Enhancing Soft Air Feature
SEOUL, Mar. 7, 2024 — LG Electronics (LG) is revealing its efficient, new DUALCOOL residential air conditioner at MCE 2024 – one of Europe’s biggest heating, ventilation and air conditioning (HVAC) exhibitions – in Milan, Italy, from March 12-15. Leveraging LG’s latest air conditioning technologies, including the comfort-enhancing Soft Air function, the new DUALCOOL provides a year-round pleasant indoor environment.
With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly. Equipped with the efficient and reliable Dual Inverter Heat Pump Compressor, LG’s innovative air conditioner performs reliably in any season and boasts an EU energy efficiency rating of A+++.1
Comfortable Air Flow
The air conditioner’s Soft Air function, created in response to consumer feedback, lets users enjoy customized cooling and a soothing, indirect breeze. When the function is activated, the lower vane closes so that air is discharged through the front-facing outlet only. Rather than being directed at sitting or standing height, the airflow moves downward from the ceiling for a gentler, more refreshing cooling experience.
Incorporating the innovative DUAL Vane system, the LG DUALCOOL air conditioner sends warm or cool air in multiple directions to deliver fast, effective temperature control. Its two independent vanes help extend airflow range to an impressive 22 meters; a 22 percent increase compared to previous models. It also outperforms single-vane solutions by up to 23 percent in cooling and 6 percent in heating.2 Moreover, the new air conditioner prioritizes user comfort with its effective airflow delivery method: channeling air upward and outward from above head-height when cooling, and sending airflow down toward the floor when heating.
The latest DUALCOOL model also employs the company’s Human Detection Sensor, which detects the distance between the air conditioner and the room’s occupant(s) and changes airflow mode (direct or indirect) accordingly. Users can adjust the sensor’s settings so that, based on their proximity to the indoor unit, the DUALCOOL will produce either direct, indirect or strong airflow.
Proactive Energy-Saving
With energy prices in the EU continuing to rise, customers across Europe are increasingly prioritizing efficiency when seeking new HVAC solutions for the home. Equipped with the Dual Inverter Heat Pump Compressor, as well as various smart energy management features, the DUALCOOL air conditioner can help lower the cost of household climate control. Achieving an A+++ European Energy-related Product (ErP) rating, the new model offers year-around efficiency with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.1
DUALCOOL users can save energy by setting up electricity-usage target with the kW Manager. Through the ThinQ app, it makes it possible to monitor energy consumption in real time and can alert the user if the target they’ve established has been exceeded. Through regularly monitoring electricity usage and analyzing operating information, the kW Manager is able to determine the most energy-efficient range of operation for a variety of different scenarios.
Offering another way to help reduce running costs, the DUALCOOL’s Human Detecting Sensor automatically puts the air conditioner in energy-saving mode if no one is detected in the room. Meanwhile, the Window Open Detecting feature can prevent energy waste as well, activating energy-saving mode if the temperature in the room suddenly rises or falls.
Easy and Convenient Indoor Unit Care
The convenient Auto Cleaning feature automatically dries the DUALCOOL’s interior, boosting hygiene by removing any moisture and preventing mold from forming. Helping to maintain cleanliness inside the air conditioner during the colder months of the year, the Freeze Cleaning feature defrosts the heat exchanger to effectively wash away bacteria, dust, debris and odor-causing contaminants.3
“Our latest LG DUALCOOL residential air conditioner is designed to provide optimal indoor comfort in all seasons,” said James Lee, head of the Air Solution Business Unit of LG Electronics Home Appliance & Air Solution Company. “LG is committed to setting new standards in home climate control and will continuously introduce high-efficiency and environmentally-friendly HVAC innovations.”
Visitors to MCE 2024 from March 12-15 can experience all of LG’s latest HVAC solutions, including the new LG DUALCOOL, at the company’s booth (#U28/Z16, Hall 5, Fiera Milano).
The new LG DUALCOOL air conditioner is set to launch in Italy on April, with availability in other EU countries.
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1 Based on the energy labelling class for air conditioners in accordance with EU Regulation (EU) 2009/125/EC. The new DUALCOOL model satisfies the energy efficiency conditions of A+++ class with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.
2 Based on LG Internal test conducted according to LG internal test methods comparing cooling time of the model with single vane (S3-M12KL2MB) and the model with DUAL Vane (S3-M121L1C0). The new DUALCOOL air conditioner cools up to 23 percent faster in cooling mode and heats up to 6 percent faster than the previous model using Jet Mode at a chamber of 50.1 meters3, measuring the time it took to reach ±5 degree Celsius from the initial average room temperature. For the cooling mode, the testing was conducted under the condition of an indoor temperature of 33±0.3 degrees Celsius and a relative humidity (RH) of 60±5 percent, and an outdoor temperature of 35±0.3 degrees Celsius with RH of 50±5 percent, a set temperature of 18 degrees Celsius was used. For the heating mode, with an indoor temperature of 12±0.3 degrees Celsius and RH of 60±5 percent, and an outdoor temperature of 7±0.3 degrees Celsius with RH of 87±5 percent, a set temperature of 30 degrees Celsius was applied.
3 Based on TÜV Rheinland Korea conducted according to LG internal test methods measuring the reduction rate of Pseudomonas aeruginosa. It removes up to 99.0 percent of Pseudomonas aeruginosa from the heat exchanger within the indoor unit according to tests conducted by TÜV Rheinland with models SQ07EDETHN, SQ06BDAWAJ, SQ07SDJBAN and SQ09MDKWAN. Freeze Cleaning mode operation time is confined up to 65 minutes, and the function can be operated through LG ThinQ app only. The performance result may vary depending on actual use environmental conditions and is not guaranteed for continuous exposure to hazardous environments. (Report No. KR23LGPO, KR2357TB, KR2384CM, KR230RH9, KR237IO2, KR235J9N and KR23OGEG)
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