LG Unveils New Gaming UI, Expands Gaming Experience With New Cloud-Gaming Services
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By News Reporter
As Smart TVs evolve to unlock a wider world of content, LG Channels – LG’s free, ad-supported streaming service – is at the forefront, offering a compelling mix of trending series, timeless classics, niche genres and regional favorites. Consistently expanding its content offerings, LG’s free ad-supported streaming television (FAST) delivers cost-free streaming options with ad-supported channels, catering to the preferences and interests of a wide range of audiences.
First launched in 2015 in Korea, LG Channels has steadily increased its presence across the globe and is now available in 33 countries worldwide. With an established presence in North America, South America and Europe, new markets this year include New Zealand and Singapore. LG Smart TV users in these regions can easily access the service through the LG Magic Remote or the LG webOS Home Screen.
As its reach continues to grow, LG Channels now offers over 4,000 channels globally, supported by valuable partnerships with industry-leading content providers and recent launches coming from Lionsgate, A+E Global Media, BBC Studios, NBCUniversal and more.
In the U.S., LG Channels recently expanded its offering through a collaboration with NBCUniversal, adding over 40 FAST channels from the NBCUniversal Global TV Distribution library and NBCUniversal portfolio. These channels bring an exciting curation of content ranging from news, entertainment and sports to true-crime and Spanish-language programming. Today, viewers can enjoy Dateline 24/7, SNL Vault, The Real Housewives and Universal Movies. Additionally, coming soon are Telemundo’s Spanish-language channels including Telemundo Al Día, Telemundo Acción and Telemundo Romance.
What’s more, expanded partnerships in the U.S. have introduced even more fan-favorite channels such as BBC News from AMC Networks, Storage Wars by A&E from A+E Global Media and 50 Cent Action from Lionsgate.
LG Smart TV users in the U.S. can also enjoy LG Channels Showcase, a curated premium owned-and-operated channel powered by partnerships with top film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. Boasting a selection of original content, LG Channels Showcase brings award-winning original docu-series LG Presents: The Rivalries, which highlights intense college sports competition, and Taste of Tennessee, celebrating local culinary culture. LG has also introduced its first reality competition series, Estate of Survival, featuring LG’s AI-powered home appliances through engaging and creative storytelling.
In partnership with BBC Studios, LG has expanded its free channel lineup in both the U.S. and Europe. LG TV owners in the U.S. now have access to Britbox Mysteries, Bargain Hunt, BBC Drama and Dinos 24/7. Meanwhile, six new FAST channels1 have been added to LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region. Viewers can experience high-speed thrills with Top Gear or explore a font of knowledge from BBC History, BBC Food and BBC Travel. The new channels also include classics like BBC Drama and Doctor Who, engaging viewers with an array of exciting options.
For viewers in Europe, LG presents LG 1, the company’s free ad-supported owned-and-operated channel featuring popular premium content through key partnerships that include NBCUniversal, Fremantle, Lionsgate and Filmrise. In partnership with NBCUniversal, LG 1 is bringing the exclusive first window premiere of the latest in the franchise Law & Order Toronto: Criminal Intent. From Fremantle comes the first exclusive window of the hit U.S. show Sullivan’s Crossing. Viewers can also enjoy acclaimed series such as Mad Men, Black Sails and Law & Order: Criminal Intent on LG 1 Spotlight, as well as a wide range of films on LG 1: Film.
In addition, the Sony One channels offer a diverse range of classics and hits. Highlights include Seinfeld on Sony One Comedy TV, Breaking Bad on Sony One Thriller TV and fan favorites like Bewitched on Sony One Faves.
LG’s focus on expanding tailored channel programming and original content has resulted in strong user engagement, with global viewing hours on LG Channels increasing by over 40 percent year over year.2
LG remains committed to enriching the viewing experience by expanding content partnerships and offering UI upgrades, enabling viewers to easily access and enjoy a compelling curation of content tailored to their specific preferences and interests. Stay connected with
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1 “Top Gear” is available on LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region; BBC History, BBC Food, and BBC Travel are available on LG Smart TVs in Germany; BBC Drama and “Doctor Who” are available on LG Smart TVs in France, Italy and Spain.
2 As of March 2025 LG internal data.
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By News Reporter
LG Smart TV Users Can Dive into the Xbox App and Stream Hundreds of High Quality
Games With Xbox Game Pass Ultimate
SEOUL, April 24, 2025 — LG Electronics (LG) has announced the arrival of the highly anticipated Xbox app on LG Smart TVs this week, allowing users to stream Xbox games on the big screen at home. LG Smart TV owners in over 25 countries1 are now able to play the latest indie hit to the biggest AAA titles directly through the Xbox app on their LG Smart TVs.
Conveniently accessible from the Gaming Portal2 and the LG Apps, the Xbox app enables LG TV owners to jump straight into gameplay from day one with Xbox Game Pass Ultimate, launching hundreds of titles from Activision, Bethesda, Blizzard, Mojang, Xbox Game Studios and more – with just a compatible controller. The Xbox app is available on LG TVs and select smart monitors running the latest webOS 24 and newer versions,3 and it will soon be available on StanbyME screens.
With an Xbox Game Pass Ultimate membership, users can explore a dynamic lineup of games, from action-packed titles like Call of Duty®: Black Ops 6 to popular titles like Avowed, South of Midnight or eagerly awaited upcoming releases like Towerborne. Game Pass Ultimate members can also conveniently stream a select catalog of games they already own, such as NBA 2K25 and Hogwarts Legacy, adding even greater flexibility to their gaming experience.
LG remains dedicated to delivering the ultimate home entertainment experience with its cutting-edge TVs and top-of-the-class built-in platform, webOS. Through its partnership with Xbox and the launch of the Xbox app, LG elevates gaming with the precision of game-changing OLED TVs and the brilliant and vivid action of the latest QNED TVs, including unrivaled gameplay upscaled to 4K for lifelike visuals, while offering a convenient interface on LG Smart TVs to enjoy a vast library of games with cloud gaming.
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1 Xbox cloud gaming is available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA.
2 Gaming Portal is available on LG screens running webOS23 and beyond in Austria, Belgium, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Ireland, Mexico, Netherlands, Poland, Spain, Sweden, Switzerland, Turkiye, UK and USA and will expand to more markets and down to LG screens running webOS 6.0 by the second quarter.
3 Including 2022 OLED TVs, 2023 OLED, QNED, NanoCell and UHD TVs – which have been updated to software version 23.20.01 or higher.
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By News Reporter
Company Showcases Anti-fungal and Antibacterial Glass Powder to
Global B2B Customers
SEOUL, April 17, 2025 — LG Electronics (LG) is accelerating the global expansion of its advanced materials business with LG PuroTecTM, an antimicrobial glass powder designed for diverse B2B applications. The company is targeting global markets – including across Asia – with this innovative material that offers antibacterial and anti-fungal properties.
At Chinaplas 2025, being held in Shenzhen, Guangdong, China, LG showcased its lineup of PuroTec to the international B2B market. Recognized as one of the world’s leading industrial materials exhibitions, Chinaplas 2025 has brought together over 4,000 companies from around 150 countries to introduce cutting-edge materials across industries such as plastics and rubber.
At the event, LG highlighted the wide applicability of PuroTec to B2B customers, and also introduced diverse use cases in home appliances, construction materials, medical devices and textiles that PuroTec can be applied to.
PuroTec can be blended into materials like plastic, paint and rubber to provide antibacterial and anti-fungal effects that can help prevent odors, contamination and discoloration caused by microorganisms. Even in small quantities, it maintains excellent efficacy and mixes easily with various base materials, enhancing its value across manufacturing sectors.
Building on its long-standing expertise in glass powder technology – originally developed for use in its home appliances – LG is positioning PuroTec as a new pillar of its B2B materials strategy. Since introducing the product in 2023, LG has expanded its presence in Asian markets such as China, Vietnam and India, while securing approximately 420 related patents since 2006.
As part of its global expansion strategy, LG plans to introduce PuroTec in Europe and North America, with a major showcase planned at K 2025 in Düsseldorf, Germany, this October.
In addition to PuroTec, LG continues to invest in the development of advanced materials. A notable example is Marine Glass, a functional, water-soluble glass material designed to help support marine ecosystem restoration. When dissolved, it changes into an inorganic ion state that stimulate the growth of both microalgae and macroalgae – helping to rehabilitate damaged ocean environments.
“We will continue to develop advanced materials that meet the evolving needs of global B2B customers,” said Baek Seung-tae, head of the LG’s Kitchen Solution Business, “These innovative solutions will enable us to expand beyond traditional home appliances and into broader, future-forward industries.”
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By News Reporter
Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D
SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity.
Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies.
This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions.
With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories.
LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity.
LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards.
“We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab.
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By News Reporter
Designed for Elevated Home Living, Company’s Premium Residential Air Conditioner
Effortlessly Blends Advanced AI Technology With Artful Aesthetics
SEOUL, Mar. 6, 2025 — LG Electronics (LG) is unveiling the ARTCOOL AI Air, an advanced cooling and heating solution designed to deliver optimal indoor comfort, sophisticated style and convenient usability. Adopting LG’s advanced AI Core-Tech, this impressive residential air conditioner learns from users’ preferences to provide personalized climate control and improved energy efficiency.
The ARTCOOL AI Air leverages AI-powered climate optimization to create a more comfortable living environment. Its AI Air mode intelligently adjusts airflow strength and direction in real-time, taking into account the room’s layout and occupants’ positions. Compatible with the ThinQ app, users can remotely monitor and customize airflow settings to suit their preferences. In addition, the Sleep Timer+ function enhances comfort by regulating temperature and airflow based on individual usage patterns, creating the ideal conditions for a restful night’s sleep.
Boasting a sleek, modern-minimalist design, LG’s latest ARTCOOL fits seamlessly with a wide range of contemporary interior styles. The new model’s black mirror glass finish and the series of horizontal bars composing the grille at its lower edge add a touch of luxurious refinement to any room. The grille not only provides a subtle yet striking visual contrast to the reflective black surface above it but also plays a crucial role in enhancing airflow distribution. When airflow is directed solely through the ARTCOOL’s front outlet, the distinctive multi-line grille structure helps create a “wind spread” of over 180 degrees, delivering a softer and more pleasant breeze.
Moreover, the company’s new air conditioner proactively helps users save energy with its AI kW Manager and Window Open Detection features. Accessible via the ThinQ app, the AI kW Manager provides real-time power usage data and allows users to set customized energy-usage limits, offering a convenient way to monitor and control the electricity consumption of the ARTCOOL AI Air. The Window Open Detection and the Human Detecting Sensor contribute further to the prevention of energy waste. The Window Open Detection feature switches the air conditioner to energy-saving mode when it detects a sudden change in temperature, while the Human Detecting Sensor activates energy-saving mode when it senses the room has been unoccupied for a period of time.
“The ARTCOOL AI Air combines sophisticated design with LG’s cutting-edge AI and air conditioning technologies to provide personalized comfort, premium style and intelligently energy savings,” said James Lee, president of the LG ES Company.
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