LG Presents a ‘Life, Reimagined’ at IFA 2022
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By News Reporter
At LG Electronics, Better Life for All is more than a corporate vision or tagline – it’s a guiding principle that shapes everything we create. Central to our inclusive vision is a belief in universal design: the philosophy of crafting products and experiences to deliver convenience and comfort for everyone, regardless of age, gender or physical ability.
Committed to this philosophy, LG aims to go beyond functional innovation to provide unique lifestyle solutions that truly put people first. A deep understanding of our customers and the diverse environments in which they live is essential to this endeavor, which is why listening to the voice of the customer is such an integral part of our design process.
We have established systems to directly integrate real user feedback, especially from those with limited mobility – and seniors and children – into the product development stage. This includes operating an advisory group of people with disabilities and conducting in-depth usability testing. Both of these elements have proven instrumental in helping us to identify and minimize even the smallest points of user discomfort.
Designing with Empathy, Delivering with Purpose
Design at LG has always been about more than aesthetics. It’s about innovating with empathy to ensure usability, ease and enjoyment for all. For us, universal design is not just an outcome, but a mindset shared by all our teams – one that infuses human-centeredness into every decision, no matter how minor or inconsequential it may seem to someone looking in from the outside. From the first concept sketch to the final product experience, we view every touchpoint as an opportunity to make someone’s daily life simpler, safer and more enjoyable.
This approach requires us to design with people rather than for them. It challenges our teams to think beyond convention, to question what “easy to use” truly means and to continuously refine our technology to better meet and adapt to real human needs. When empathy is woven into the design process itself, innovation follows naturally. That is how we translate inclusivity from principle to practice.
Turning Philosophy into Practice: The Comfort Kit
Putting this philosophy into action, we launched the Comfort Kit – a series of affixable assistive kits designed to allow anyone to use our products easily, regardless of their gender, age or physical condition.
Some examples:
Easy Handle: Enables users with limited hand mobility to open washers and dryers with minimal effort.
Easy Ball: Helps those with reduced finger dexterity to manipulate control dials with ease.
Easy Hanger: Allows people using wheelchairs, or those who are shorter than average, to interact comfortably with the LG Styler.
Rotating Shelf: Improves refrigerator usability by making it easier to access hard-to-reach items. We have presented inclusive design solutions that improve the usability of existing products, becoming the first in the home appliance industry to introduce 14 accessibility-enhancing kits. These Comfort Kit series, designed to remove the “one-size-fits-some” barrier that many customers have long faced, are also sustainably manufactured – reflecting our commitment to protecting the planet.
Recognition Beyond Design
Our efforts have not gone unnoticed. Globally, we are recognized as a model company for inclusive design.
We’ve shared our accessibility technologies and design philosophy at forums such as the CSUN Assistive Technology Conference, where the Comfort Kit series was welcomed by both consumers and organizations advocating for underrepresented communities.
We also showcased this work at important global exhibitions such as IFA and CES. Our dedication to good design earned us the “Design Awards Grand Slam” – winning top honors at all three major global design awards, Red Dot, iF, and IDEA.
These accolades matter to us, but more importantly, they reflect our deep conviction that inclusive design is not just a feature – it’s a responsibility.
Designing for a Better Tomorrow
For us at LG, realizing the Better Life for All vision means creating unique products and experiences that feel right for everyone, and can be enjoyed by anyone. We will continue to advance accessibility so that all customers can take advantage of everything that our products and services have to offer. No caveats or compromises, only convenience and comfort.
By Sooyeon Kim, head of HS & ES Design Lab at LG Electronics
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By News Reporter
LG Brings the Spirit of Life’s Good to Communities Across Indonesia
With optimism and innovation at our core, we continue to share our Life’s Good philosophy by inspiring joy and connection in local communities. Throughout 2025, LG Indonesia has carried this spirit across the country through meaningful initiatives marking its 35th anniversary – celebrating togetherness, creativity and the everyday moments that make life good.
By combining technology with shared experiences, LG Indonesia is bringing innovation closer to everyday life and creating opportunities for people to experience how technology can uplift and inspire.
Taking Innovation on the Road
Earlier this year, LG Indonesia took our latest AI-powered products and LG ThinQ technology on the road with the Life’s Good Truck Roadshow campaign.
Over several months, the Life’s Good Truck visited 21 cities across Java, inviting visitors to explore and experience our innovations firsthand. Through interactive activities and hands-on product trials, local communities had the chance to engage with LG’s cutting-edge technologies outside of a traditional showroom – turning every stop into a celebration of innovation and connection.
A New Space for Creativity and Connection
Following the roadshow, LG Indonesia opened LG ZonaSeru at CGV Cinemas in Central Park Mall, Jakarta – a space designed to inspire, educate and entertain. More than a display area, LG ZonaSeru reimagines the customer experience as a creative hub where technology and culture meet. With interactive installations, workshops and community events, the space brings people together and embodies the Life’s Good spirit through shared discovery and fun.
Celebrating 35 Years with the Life’s Good Festival 2025: K-Wave Edition
To mark 35 years in Indonesia, LG Indonesia proudly introduced the Life’s Good Festival 2025: K-Wave Edition, hosted at LG ZonaSeru.
Running through the end of the year, the festival invites visitors of all ages to explore the richness of Korean culture through engaging classes in Hangul, K-Food, K-Beauty and K-Pop Dance. Each session is led by professional instructors and popular influencers who make every class accessible, creative and full of energy.
In the K-Food Class, participants can cook healthy Korean dishes using the LG NeoChef Microwave Grill Oven, while the Hangul Class introduces the Korean alphabet and simple vocabulary. The K-Beauty Class offers hands-on insights into skincare and style trends, and the K-Pop Dance Class gets everyone moving with choreography inspired by their favorite idols.
Throughout the festival, visitors can also experience our latest award-winning innovations – including the LG AI OLED evo C5 TV, LG WashTower, LG InstaView Refrigerator, LG DUALCOOL Air Conditioner and LG PuriCare Dehumidifier – each designed to make everyday living smarter, healthier and more enjoyable.
Life’s Good – Every Day, Everywhere
These initiatives show that Life’s Good is more than just a slogan. It’s about creating real experiences that connect people across cultures, celebrate optimism and make technology meaningful in everyday life.
As we celebrate 35 years in Indonesia, we remain committed to bringing innovation directly to communities – enriching daily living with smart, intuitive design and a spirit of togetherness that makes Life’s Good for everyone.
Contributed by LG Indonesia
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By News Reporter
At LG, we’ve always believed that the kitchen is the true heart of the home – a place where innovation meets creativity, and where Life’s Good can be experienced in every meal. To celebrate this spirit, LG Australia teamed up with MasterChef Australia to inspire home cooks across the country to embrace their culinary confidence. To mark the collaboration, LG Australia hosted A Taste of the Good Life – an exclusive event that gave guests an immersive culinary experience and a chance to see our innovative kitchen solutions in action.
Held shortly after the finale of MasterChef Australia Season 17, the event brought together media and influencers at the Are Media test kitchen in Sydney. Hosted by Declan Cleary, third runner-up MasterChef contestant and LG ambassador, the event showcased how our appliances make it easier for anyone – from beginners to passionate home cooks – to create delicious meals with confidence.
Upon arrival, guests were welcomed with a unique touch of LG hospitality: their coats were steamed and refreshed using the LG Styler, ready for pick-up at the end of the evening. Each was also gifted an LG x MasterChef Australia apron and chef’s hat to set the tone for culinary inspiration both at the event and back at home.
The program commenced with Shannon Tweedie, Home Appliance Solutions Marketing Manager at LG Australia, who shared the story of our partnership with MasterChef Australia. Martin Kim, product specialist at LG Australia, followed with a demonstration of how features like the InstaView refrigerator contribute to great recipes by keeping ingredients fresher for longer.
The highlight of the event was a cooking masterclass led by Declan Cleary. Together with Martin, he showcased the versatility of the LG 6-in-1 InstaView oven, walking guests through its different cooking modes while preparing a selection of dishes designed to spark inspiration for everyday cooking.
Following Declan’s masterclass, guests participated in a series of three interactive and educational workshops. First, cocktail specialist Jenna Hemsworth led a master mixology session, where she demonstrated LG’s slow melting craft ice feature and how it can elevate any cocktail creation. Next, Are Media’s resident food stylist, Michelle Cranston, hosted a food photography masterclass, sharing her expertise on plating and capturing Insta-worthy shots. Finally, Declan Cleary returned with his “sauce it, sear it, style it” workshop, bringing the magic of MasterChef Australia to life while showcasing the fast-heating capabilities of the LG Induction cooktop.
Throughout the event, guests also had the chance to experience our broader lineup of home and entertainment solutions – from the CordZero vacuum and StanbyME to the OLED C5 TV.
As a nod to the iconic MasterChef Australia Mystery Box challenge, guests were invited to guess how many ingredients were stored inside our InstaView French Door Fridge. The lucky winner, announced at the end of the event, took home their very own LG InstaView fridge – fully stocked with fresh ingredients to kickstart their culinary adventures.
Before heading home, every guest received co-branded cookware from LG and MasterChef Australia – a small but meaningful gift to keep the inspiration going long after the event.
The response was overwhelmingly positive, with attendees praising both the interactive workshops and the practical demonstrations. More than just a showcase, A Taste of the Good Life brought our complete kitchen solution to life in a way that was fun, memorable and inspiring.
With MasterChef Australia, we’re not just demonstrating innovation – we’re helping Australians discover new confidence in the kitchen, proving once again that when it comes to life at home, Life’s Good.
Contributed by LG Australia
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By News Reporter
LG’s Radio Optimism Campaign Inspires People to Share Their Love With Family
and Loved Ones Through One-of-a-Kind AI Songs
SEOUL, Sep. 25, 2025 — LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.
Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.
Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most often connect.
Messages of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.
The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara,
link hidden, please login to view, and Brazilian creator Jessie Shen, . The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.
“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” said Kim Hyo-eun, head of LG’s Brand Management Division. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.”
The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.
To learn more about the campaign or join in spreading Life’s Good message, please visit .
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By News Reporter
What if technology didn’t just support creativity, but became the canvas itself? In Hong Kong’s iconic West Kowloon Cultural District, that vision came to life through Tenka Taihei, a one-of-a-kind Art Tech x Music performance held at Freespace. At the heart of the experience was LG SIGNATURE OLED T, the world’s first wireless transparent OLED TV, transforming innovation into a living, breathing part of the show.
Tenka Taihei, meaning “Peace Under Heaven,” evokes a sense of harmony, stability and hope for the future. It’s a fitting theme in an ever-shifting world. Conceived by musician and creative director Kendy Suen, the performance blends live music, digital calligraphy, projection visuals and interactive sound installations into one immersive experience.
For Suen, the transparent nature of LG SIGNATURE OLED T was more than a technical feature – it was symbolic of the harmony between technology and human connection. “Like a protective yet open fortress,” he explains, “it lets audiences see beyond barriers and connect with the broader world,” reflecting the delicate balance of strength and openness at the heart of Tenka Taihei.
This collaboration is part of LG’s broader belief in “brave optimism” – that even in uncertain times, innovation and creativity can spark hope, foster connection and inspire joy. Through the power of Tenka Taihei, LG explores how technology can move beyond functionality to become a medium for storytelling and cultural exchange, demonstrating that the most powerful innovations enrich human experiences.
As part of the performance, the LG SIGNATURE OLED T became a dynamic digital canvas that blurred the boundaries between the physical and digital worlds. Visual artist Moon Hung, renowned for his real-time artistic creations, used the transparent OLED in harmony with projection mapping and an interactive soundscape, crafting visuals that appeared to float effortlessly in mid-air.
Audiences could take in every intricate detail up close, even in scenes composed of more than two million individual radicals. The screen’s transparent nature allowed them to see both the calligraphy performance and the surrounding space at once, creating the illusion that on-screen visuals were seamlessly integrated into the environment. The result was an elegant synchrony of art, sound and technology – a multi-layered journey where viewers could see sound and hear calligraphy.
The performance left many audience members in awe of its seamless fusion of art and technology. The transparent OLED screen, in particular, captivated their curiosity and admiration, enveloping them in mesmerizing visuals that appeared to drift effortlessly through the space.
Contributed by LG Hong Kong
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