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By News Reporter
In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.
will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.
will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.
The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.
The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.
In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.
Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.
To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.
This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.
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By News Reporter
The LG Styler Steam Clothing Care System has become an essential appliance in many Taiwanese households, addressing health concerns as well as enhancing clothing appearance. On October 9, LG Taiwan hosted a press conference to mark the official launch of the ALL NEW Styler.
For the first time, LG Taiwan collaborated with Taipei Fashion Week, creating a massive Styler-shaped pop-up store in the Xinyi Xiangti Avenue Plaza. The exhibition space was designed to make guests and media feel as though they were stepping inside the Styler. Attendees could try out the LG ALL NEW Styler and get a firsthand look at features typically hidden when the machine is in operation.
LG Taiwan also partnered with acclaimed independent design brand DOUCHANGLEE, co-founded by renowned fashion designers Dou Teng Hwang and Changlee Yugin. The designers attended the event to endorse the LG Styler, showcasing how the product enables consumers to express their style without the limitations of traditional clothing care.
The pop-up store featured demonstrations of the LG ALL NEW Styler’s powerful new functions, including the upgraded Dual Steam Clothing Care technology and the Smart Shaking Hanger. Guests experienced AI-powered care recommendations, a built-in high-pressure steam iron and a foldable pants press. The event provided plenty of valuable material for the media.
Designers Dou Teng Hwang and Changlee Yugin took the stage to share their experience working with LG Taiwan, praising the ALL NEW Styler’s steam care capabilities and built-in steam ironing system. They also discussed how the installation of the LG Styler at DOUCHANGLEE’s Zhongshan concept store introduced a new perspective on garment care to consumers.
LG Styler’s latest showcase highlighted the brand’s innovative fusion of technology and fashion-forward design. Through an impressive life-sized display, the premium garment care solution demonstrated how advanced technology can transform daily clothing care routines, reinforcing LG’s position as a leader in sophisticated home appliance solutions that resonate with style-conscious consumers.
Contributed by LG Taiwan
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By News Reporter
SANTA CLARA, Calif., October 29, 2024 — Showcasing cutting-edge technological solutions,
link hidden, please login to view, the North America Innovation Center of LG Electronics, announced the winners of the 2024 Startup Pitch Competition, co-sponsored by LG Chem. This year’s event, held during LG NOVA’s annual in San Francisco, featured standout startups focused on Life Sciences, Open Innovation, HealthTech, AI, Smart Life and CleanTech, with three companies recognized for their potential to drive impactful change. Ten startups competed for cash prizes and recognition in front of a panel of industry experts, LG executives and investors. The 2024 winners are:
First Place: . – mDETECT has developed highly-sensitive cancer blood tests using DNA sequencing, offering a universal approach to monitoring therapy response and detecting cancer progression. The company received the top prize of $15,000. Second Place: – Glidance is revolutionizing independent mobility for people who are blind or have low vision with Glide, the first AI-powered intelligent guide, which enhances confidence, safety, and autonomy. Glidance was awarded $10,000. Innovation for Impact: – Oncoustics is transforming low-cost point-of-care ultrasound devices into powerful diagnostic tools for early detection and monitoring of liver diseases using AI. Oncoustics received $10,000 for its selection as Innovation for Impact company. This award category was sponsored by LG Chem. In addition to cash prizes, participants will have the chance to explore further collaboration through LG NOVA’s , which seeks to support innovative startups through potential collaborations, partnership programs, marketing opportunities and other resources.
“We’re excited to recognize startups that are truly pushing the boundary of what’s possible, developing technologies that have the potential to make an impact on people’s lives,” said Dr. Sokwoo Rhee, corporate executive vice president for innovation at LG Electronics and head of LG NOVA. “These companies are leading the way in critical fields like healthcare, cleantech, AI and life sciences and we look forward to exploring opportunities with them as they continue to advance their innovations. Together, we can shape a brighter tomorrow by driving meaningful change through collaboration.”
The fourth annual LG NOVA InnoFest brought together industry leaders, investors and startups to explore emerging technologies in a collaborative environment. This year’s theme, “Lighting the Halo for Innovation,” emphasized the importance of co-creation in driving meaningful progress. The festival featured over 70 speakers, covering topics ranging from building successful ventures and the future of AI to innovative digital care models, energy management and more.
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By News Reporter
Leader in Mobility Sector Innovation, Company Exhibits Its Cutting-edge Technologies,
Provides Insights into Evolution of Software-defined Vehicle at EVS37
SEOUL, April 23, 2024 — LG Electronics (LG), a respected mobility sector innovator, is participating in the 37th Electric Vehicle Symposium & Exhibition (EVS) at COEX in Seoul, South Korea, from April 23–26. Hosted by the World Electric Vehicle Association (WEVA), EVS has a proud 55-year history and continues to attract top manufacturers, academics and thought leaders from around the globe. At EVS37, themed ‘Electric Waves to Future Mobility,’ LG will showcase its latest electric vehicle (EV) technologies and solutions, including batteries, charging systems and EV components.
This year’s event will play host to more than 600 booths, with an anticipated attendance of more than 1,500 EV experts and approximately 250 companies. LG Electronics, in conjunction with its sister companies LG Energy Solution, LG Innotek and LG Display, is presenting an array of cutting-edge technologies across key areas of innovation. These range from core EV parts and systems to safe and efficient batteries and chargers. With its diverse portfolio of interrelated and complementary solutions, LG aims to play a significant role in driving the future of mobility.
Visitors to LG’s booth at EVS37 will have the opportunity to see the company’s premium in-vehicle infotainment (IVI) system. Employing plastic-OLED (P-OLED) display technology, LG’s system seamlessly unites three displays – an instrument panel, center information display (CID) and co-driver display (CDD) – to create a futuristic and elegantly curved panoramic screen. The much-in-demand system, which also incorporates LG’s exclusive curved glass molding, surface treatment and display bonding technologies, can already be found in a premium EV model from one of world’s top automakers.
LG is also introducing its Automotive Content Platform (ACP) powered by webOS. Designed to elevate the in-vehicle experience, the new platform enables front and backseat passengers to enjoy high-quality video, game and music content while travelling to their destination. Based on the acclaimed webOS platform for LG Smart TV and tailored for in-vehicle use, the ACP powered by webOS offers easy access to a variety of popular OTT apps as well as convenient control and personalized content recommendations. Launched at the end of last year, the LG ACP was initially integrated into Hyundai Motor and Kia’s new Genesis GV80 and GV80 Coupe.
LG Magna e-Powertrain, a joint venture between LG and Magna, is showcasing its innovative products to the public for the first time at EVS37. Among its offerings are an 800V high-speed hairpin motor capable of producing a 250kW output, an 800V SiC inverter that controls motor with electric energy from the battery and an 800V IPGM drive system integrating a motor, inverter and gearbox.
As part of the lecture and discussion series taking place at EVS37, LG will present its insights into the challenges of realizing the software-defined vehicle (SDV) – and introduce its technological solutions for overcoming them. Among the scheduled speakers are research fellows from the R&D laboratory at the LG Vehicle component Solutions Company Hong Hyun-taek, Park Young-kyung and software business leader Lee Jun-nyung. Additionally, LG’s R&D experts will demonstrate how the company is developing vehicle-interior sensing technology that will enhance the overall SDV user experience.
“A recognized leader in advanced vehicle components, LG is excited to unveil its flagship solutions to the public, and share its considerable insight at EVS in Seoul,” said Lee Sang-yong, senior vice president of the R&D laboratory at LG Vehicle component Solutions Company. “Through our cutting-edge technologies, and via strategic collaboration with affiliates and industry partners, we will continue to meet the needs and exceed the expectations of OEMs and end-users.”
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By News Reporter
Commemorating national Energy Star Day 2022 in the United States, LG joined forces with home improvement retailer Lowe’s and non-profit Rebuilding Together to help a deserving family in Charlotte, North Carolina, USA, under the theme of “Save Today, Save Tomorrow and Save for Good” with energy efficiency upgrades using Energy Star certified LG home appliances.
“Rebuilding Together and Lowe’s are longtime partners and know the importance of making sure to replace or repair homes with materials that will last while also saving the homeowner money on energy bills,” said Beth Morrison, executive director of Rebuilding Together, who thanked LG — 2022 Energy Star Partner of the Year — for its important role in providing energy efficient appliances.
Gary and Pat Turpin moved to the Hidden Valley neighborhood of Charlotte in 2000 after Mr. Turpin served in the U.S. Army, where he received the National Defense Service Medal among other honors. Mr. Turpin is visually impaired, and it has been difficult for the family to keep up with home repairs and maintenance.
Volunteers from Lowe’s, LG and other local businesses converged on the Turpins’ home on Energy Star Day, Oct. 12. to replace kitchen and laundry room appliances and flooring, repair roofs and insulate for weatherization, paint interiors and exteriors and install smoke detectors and handicap-accessible features.
The Energy Star appliance upgrades including an LG refrigerator, dishwasher and clothes washer and dryer will help make life easier for this family, adding convenience and energy efficiency to everyday living and saving them money over time. According to the U.S. Environmental Protection Agency, by choosing ENERGY STAR products such as appliances from LG, a typical household can save about USD 450 on their energy bills and still enjoy the quality and performance they expect.
The refrigerator LG provided earned the Energy Star Most Efficient 2022 designation — representing the year’s very best products for energy savings and environmental protection — along with an Energy Star certified dishwasher. Rebuilding Together completed the kitchen makeover by installing an LG electric range and over-the-range microwave oven.
As part of the home’s energy efficiency upgrades, Lowe’s and Rebuilding Together also are installing an Energy Star certified LG top-load washer and companion Energy Star certified LG dryer. Clothes washers and dryers that earn the Energy Star use about 20 percent less energy and about 30 percent less water than traditional models. To improve both indoor air quality and energy efficiency, LG also is providing the family an Energy Star certified air purifier.
With support from a USD 350,000 grant from the Lowe’s Foundation in March, this project is one of more than 40 critical home repair projects planned for the Hidden Valley neighborhood as part of Rebuilding Together’s Building a Healthy Neighborhood program. Hidden Valley has a concentration of older single-family homes that are significantly less energy efficient than others across the country, on average. According to the EPA, low-income households pay up to three times more on home energy costs, as a proportion of total income and some are spending nearly 20 percent of their income on utility bills.
“LG’s support of Energy Star Day 2022, in cooperation with the EPA, Lowe’s and Rebuilding Together, reflects our commitment to the environment and the community – core business principles for our company,” said John Taylor, senior vice president and head of corporate social responsibility and sustainability of LG USA. “This Energy Star Day and every day, LG and Energy Star help you save for good – for all the good things you want in your life and for a healthier planet for you and your family.”
Contributed by LG USA
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