LG to Showcase Its Cutting-Edge Innovations at IFA 2022
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By News Reporter
Integrating Advanced AI Models With High-Performance Computing Powered by
Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era
SEOUL, Dec. 11, 2025 — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas (January 6-9). Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit Elite.
LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV).
The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.
Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.
The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”
Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”
Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.
“Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”
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By News Reporter
Company to Unveil AI-Powered Spaces
Where Affectionate Intelligence Evolves into Affectionate Action
SEOUL, Dec. 3, 2025 — LG Electronics (LG) invites global audiences to join the LG World Premiere press conference on January 5 at 08:00 (PST) at the Mandalay Bay Convention Center in Las Vegas, Nevada. Under the banner of its CES 2026 theme, “Innovation in tune with you,” LG will share its vision for elevating daily life through Affectionate Intelligence – delivering harmonized and seamlessly connected customer experiences.
With global media in attendance, LG will unveil a portfolio of AI-powered solutions that combine world-class devices and solutions with advanced AI core technologies. LG is evolving its products into intelligent solutions designed to expand meaningful connectivity between devices, people and spaces. This evolution extends from the home to mobility and urban environments, enabling a more seamless and elevated life journey.
The groundbreaking products revealed and demonstrated during LG World Premiere will be on show throughout CES 2026 at LG’s booth. Along with the latest products and solutions from LG, visitors will be able to explore and enjoy a variety of unique, AI-fueled innovation experiences and immersive, interactive installations aligned with the company’s customer-centered vision and exhibition theme.
LG World Premiere will be livestreamed on the
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By News Reporter
Serious About Sustainability, Company Introduces New Material and Production
Process to Minimize Environmental Impact
SEOUL, Aug. 18, 2025 — LG Electronics (LG) is reducing plastic consumption and carbon emissions by adopting a new material and manufacturing process for its commercial 4-way system air conditioners. Aligned with the company’s Better Life for All ESG vision, these latest efforts demonstrate an unwavering commitment to minimizing environmental impacts.
TÜV Rheinland, a global testing and certification organization, recently confirmed that LG’s newly instituted production process has lowered carbon emissions from the manufacturing of its 4-way system air conditioners to 14.85 kilograms of CO₂ equivalents* per unit. Along with the shift in manufacturing method, the primary driver of this reduction is the introduction of a new material used for the air conditioners’ exterior panels.
Moving away from conventional plastic manufacturing techniques, LG employs a foaming injection molding process whereby nitrogen gas is injected into the mold to create bubbles within the material. This innovative approach reduces plastic use by approximately 900 grams per unit. Additionally, LG has replaced the use of Acrylonitrile Butadiene Styrene (ABS) with Polypropylene (PP), which has a lower carbon footprint.
These improvements are expected to cut plastic consumption by roughly 270 tons annually and CO₂ equivalent carbon emissions by over 4,400 tons each year – a reduction comparable to the carbon absorbed in one year by a 30-year-old pine forest covering more than 580 soccer fields.
LG began applying its foaming injection molding method to 4-way system air conditioners in June and plans to gradually expand it to other residential and commercial models.
In pursuit of carbon neutrality, LG aims to reduce greenhouse gas emissions by 54.6 percent by 2030 compared to 2017 levels, as outlined in its Sustainability Report. To reach this target, the company is integrating high-efficiency equipment into its manufacturing processes and adopting renewable energy sources to produce high-efficiency appliances leveraging its proprietary Core Tech.
A prime example of Core Tech is LG’s inverter motor technology, which minimizes energy waste by adjusting motor and compressor speeds in real time according to demand. The company has also advanced its environmental compliance by launching an inverter scroll chiller using R32 refrigerant, which has a Global Warming Potential (GWP) about 30 percent lower than R410A refrigerant.
“The new material and manufacturing process we’ve introduced for our 4-way system air conditioner underscored our efforts to minimizing environmental impacts,” said Bae Cheung-hyun, head of the System Air Conditioners Business at the LG ES Company. “LG will continue to leverage innovative technologies to develop eco-conscious air conditioners for a healthier planet.”
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* A metric measure used to compare the emissions from various greenhouse gases on the basis of their global-warming potential (GWP), by converting amounts of other gases to the equivalent amount of carbon dioxide with the same global warming potential.
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By News Reporter
Company’s IFA Exhibit to Highlight the Harmony and
Convenience of AI-Powered Living
SEOUL, Aug. 7, 2025 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2025, taking place from September 5 to 9. Under the theme of “LG AI Appliances Orchestra,” the company will present its AI Home Solution – a harmonious integration of AI-powered appliances designed to enrich and enhance the European lifestyle.
To pique the interest and curiosity of domestic and international media, LG has sent out a visually striking invitation featuring a dramatic beam of light illuminating FURON, its AI agent, taking center stage like a conductor. Behind FURON, a lineup of LG’s AI-powered appliances is arranged like an orchestra, symbolizing the harmony and connected intelligence at the core of LG’s vision for the AI-powered home.
At Hall 18 at Messe Berlin, visitors will be able to witness firsthand the many practical benefits of LG’s AI Home Solution. The showcase will include the full lineup of AI appliances tailored for the European market, alongside LG ThinQ ON – the advanced AI home hub that serves as the central node of LG’s evolving AI ecosystem. ThinQ On enables seamless integration between LG appliances and various external platforms and services, delivering an expansive and highly personalized smart home experience.
For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2025 booth on the LG Global YouTube channel (
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By News Reporter
Company Wins 35 Accolades, Including Special Recognition for
the Self-Driving AI Home Hub and LG SIGNATURE OLED T
SEOUL, April 23, 2025 — LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award. This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.
Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade. This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design. With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.
Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory. The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.
In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.
LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards. Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.
“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.
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