An Evening of Entertainment With LG SIGNATURE
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By News Reporter
Company Unveils Expanded AI-Powered SIGNATURE Lineup With Advanced
Performance and Refined Minimal Design
SEOUL, Dec. 15, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury.
Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience.
As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness. Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns and pre-cools the interior – up to two hours before an anticipated door opening.
For even greater convenience, the LG SIGNATURE Smart InstaView refrigerator streamlines food management through ThinQ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space.
To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and automatically select the ideal cooking settings. The AI Browning feature monitors bread as it bakes and sends a notification through the ThinQ app when it reaches the preset level of doneness. Connected smartphone features include real-time monitoring, a time-lapse recap after cooking and easy sharing on social media.
The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance.
LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets.
In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian high-end living brand Poliform, demonstrating how the appliances harmonize with luxury interiors to deliver thoughtfully orchestrated premium living solutions.
“LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.”
Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at LG’s booth from January 6-9 (#15004, Las Vegas Convention Center).
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1 Response accuracy may vary depending on user input and operating conditions.
2 Recognition results may vary depending on food type and placement.
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By News Reporter
What if technology didn’t just support creativity, but became the canvas itself? In Hong Kong’s iconic West Kowloon Cultural District, that vision came to life through Tenka Taihei, a one-of-a-kind Art Tech x Music performance held at Freespace. At the heart of the experience was LG SIGNATURE OLED T, the world’s first wireless transparent OLED TV, transforming innovation into a living, breathing part of the show.
Tenka Taihei, meaning “Peace Under Heaven,” evokes a sense of harmony, stability and hope for the future. It’s a fitting theme in an ever-shifting world. Conceived by musician and creative director Kendy Suen, the performance blends live music, digital calligraphy, projection visuals and interactive sound installations into one immersive experience.
For Suen, the transparent nature of LG SIGNATURE OLED T was more than a technical feature – it was symbolic of the harmony between technology and human connection. “Like a protective yet open fortress,” he explains, “it lets audiences see beyond barriers and connect with the broader world,” reflecting the delicate balance of strength and openness at the heart of Tenka Taihei.
This collaboration is part of LG’s broader belief in “brave optimism” – that even in uncertain times, innovation and creativity can spark hope, foster connection and inspire joy. Through the power of Tenka Taihei, LG explores how technology can move beyond functionality to become a medium for storytelling and cultural exchange, demonstrating that the most powerful innovations enrich human experiences.
As part of the performance, the LG SIGNATURE OLED T became a dynamic digital canvas that blurred the boundaries between the physical and digital worlds. Visual artist Moon Hung, renowned for his real-time artistic creations, used the transparent OLED in harmony with projection mapping and an interactive soundscape, crafting visuals that appeared to float effortlessly in mid-air.
Audiences could take in every intricate detail up close, even in scenes composed of more than two million individual radicals. The screen’s transparent nature allowed them to see both the calligraphy performance and the surrounding space at once, creating the illusion that on-screen visuals were seamlessly integrated into the environment. The result was an elegant synchrony of art, sound and technology – a multi-layered journey where viewers could see sound and hear calligraphy.
The performance left many audience members in awe of its seamless fusion of art and technology. The transparent OLED screen, in particular, captivated their curiosity and admiration, enveloping them in mesmerizing visuals that appeared to drift effortlessly through the space.
Contributed by LG Hong Kong
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By News Reporter
As part of its growing global presence in the world of professional sports and entertainment venues, LG is turning heads by powering some of the most advanced digital signage installations on the planet. From North America to Europe, LG’s industry-leading LED and OLED technologies are redefining the fan experience, offering stunning image quality, dynamic design and flexible integration for arenas hosting everything from concerts to world-class athletic competitions. The latest milestone? Spain’s new Roig Arena in Valencia.
In a bold demonstration of its leadership in visual technology, LG has equipped Valencia’s brand-new Roig Arena with Europe’s highest-resolution video scoreboard, transforming the venue into a cutting-edge digital spectacle. The project, which covers more than 1,700 square meters of LED displays, reaffirms LG’s role as a pioneer in large-format digital signage.
Set to open in September 2025, Roig Arena is poised to become Valencia’s new landmark for culture, sports and entertainment. Promising to deliver the extraordinary year-round, the arena will host concerts, shows and basketball games for up to 20,000 guests. The arena will also serve as the new official home of the Valencia Basket Club, one of Spain’s most prominent basketball teams – making it a dynamic hub of energy and excitement 365 days a year. Beyond entertainment, Roig Arena is part of a broader urban development plan, featuring retail, hospitality and leisure zones that will drive economic activity and job creation.
This project includes plans to install a signage unit with over 500 monitors, which connect to the LED Ribbon to create a 360-degree band around the stadium. Outside, the venue’s northwest façade is now home to the iconic outdoor “El Ojo” (The Eye) screen – an architectural and technological landmark built with ultra-durable outdoor LED tech designed to withstand even the harshest weather conditions.
At the heart of the arena, a jaw-dropping central scoreboard – made up of four flat LED screens with faceted edges – delivers an uninterrupted ultra-high-resolution viewing experience, adjustable in height for different event types. Flanking the sides are two additional 18-square-meter displays optimized for match statistics and in-game content.
Wrapping the venue is LG’s 210-square-meter LED Ribbon, designed to display real-time event visuals, sponsor content and dynamic animations during both sports and live shows. It will officially debut in September during the arena’s grand opening performance “Bravo, Nino,” a musical tribute to legendary Spanish singer Nino Bravo, featuring artists like David Bisbal, Malú and Pablo López.
Also featured is Europe’s largest indoor video wall, measuring 500-square-meter, constructed from high-performance LG display panels. The result is a fully immersive environment that elevates every fan’s in-venue experience.
In the arena’s VIP boxes, luxury is combined with cutting-edge tech through LG’s Transparent OLED screens. The suites will be fitted with custom display solutions, offering guests interactive and personalized content while maintaining sleek, modern aesthetics.1 Taking things a step further, LG has also built a dedicated virtual studio inside the Roig Arena to support the creation of premium digital content. Equipped with a 10-square-meter main screen and modular LED panels, the studio enables hybrid events, virtual broadcasts and interactive experiences – all powered by LG’s high-fidelity visual systems.
With a 45 percent market share in Spain’s professional LED display segment in Q1 2025,2 LG continues to dominate the digital signage space. The Roig Arena project stands as a testament to LG’s ability to combine technological innovation with architectural vision, offering tailor-made solutions that push the limits of design, durability and viewer engagement.
As LG extends its global footprint, the company’s groundbreaking display technologies are transforming arenas, stadiums and entertainment venues worldwide, delivering unforgettable experiences, one spectacular screen at a time.
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1 It is currently planned for installation and subject to change.
2 Source: OMDIA. Market data for professional LED displays in Spain, published in June 2025.
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By News Reporter
Company Introduces SKS Brand Refresh, Showcases Superb
New Built-in Kitchen Solutions at Premier Industry Event
SEOUL, Feb. 20, 2025 — LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI for intelligent and precise heating control.
Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”
Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit
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By News Reporter
With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars
SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.
Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.
WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.
At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.
The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.
The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.
LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen’s level.
A dedicated bracket for the S70TY model* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.
LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.
In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.
LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.
“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced surround sound optimized for LG OLED TVs and LG QNED TVs.”
LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.
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* This dedicated bracket for the S70TY model is available for separate purchase.
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