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By News Reporter
Designed in Collaboration With Piero Lissoni, the Showroom Showcases
Lifestyle Solutions Centered on the SKS Luxury Portfolio
SEOUL, Nov. 17, 2025 — LG Electronics (LG) has opened the SKS Chicago Showroom, a dedicated space for its’s SKS brand of ultra-premium built-in home appliances, in Chicago, Illinois – a city known for its architecture and design heritage. The new showroom brings SKS’s refined vision to life and strengthens the brand’s presence in the North American luxury built-in appliance market.
The SKS Chicago Showroom is an innovation hub where visitors can experience SKS’s “True to Food” philosophy and advanced technologies in an immersive, lifestyle-oriented setting. Located inside THE MART (formerly the Merchandise Mart) – one of North America’s premier destinations for kitchen and interior design professionals – the showroom helps designers, builders and consumers imagine how the latest SKS solutions can enrich modern living with style and simplicity.
Designed in collaboration with world-renowned architect Piero Lissoni, the new venue – themed the “SKS Theater” – is a curated space where visitors can absorb the unique culture of LG’s luxury appliance brand. Lissoni’s minimalist approach and attention to detail give the showroom a calm, refined atmosphere that highlights how SKS products integrate naturally into premium living spaces. Inspired by the brand’s unmistakable aesthetic, the showroom also presents immersive media art installations combining light, sound and visuals to express the heart of SKS’s True to Food philosophy.
Covering 8,672 square feet, the showroom includes five fully-tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – each presented on a grand scale with soaring ceilings and 20-foot kitchen islands. More than 50 SKS appliances are displayed throughout, including pro-ranges and rangetops with the industry’s first built-in sous vide, advanced induction cooktops for rapid and precise heating, and innovative refrigerators and wine storage solutions.
Bringing an unparalleled visual brilliance and immersive experience to SKS at The MART are 81 square meters of LG MAGNIT direct-view LED displays, which create a luxury cinematic and digital art showcase – including “The Culinary Journey,” a compelling multimedia piece by artist KAMW.
The SKS lineup showcases a comprehensive range of built-in luxury appliances, from refrigeration to cooking and laundry solutions. Highlights include 48- and 36-inch built-in French door refrigerators, 30-, 24- and 18-inch refrigerator and freezer columns, and 24- and 18-inch wine columns. The cooking collection features 48-inch sous-vide pro ranges and transitional wall ovens equipped with Gourmet AI. The showroom also offers an exclusive preview of the new 29-inch SKS washer and dryer pair.
Since its 2016 launch, SKS has embodied LG’s vision for the luxury market. The brand’s 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identity and recognition, while continued participation in events such as KBIS has reinforced its leadership in design and innovation. The opening of the Chicago showroom marks another key milestone in this journey.
The third SKS showroom in the U.S. following the opening of the Napa Experience & Design Center showroom in Napa, California (opened in 2019) and Skyline Showroom in New Jersey (opened in 2023) – the Chicago venue extends SKS’s presence across North America. It offers unique experiences not only for design professionals but also for discerning customers seeking a modern, luxury lifestyle.
“The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand,” said Chris Jung, president and CEO of LG Electronics North America. “This is not simply a venue for displaying our built-in luxury portfolio – it’s an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers.”
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By News Reporter
Across Asia, lifestyle changes are reshaping how people find comfort and care at home. Consumers are turning toward subscription-based living – a smarter and more flexible way to enjoy the latest home innovations.
LG Subscribe is leading this shift with premium products, expert maintenance services and flexible payment plans. From Singapore’s first experiential LG Subscribe Brand Store at Suntec City to Thailand’s rapid growth toward 20,000 subscribers in its first year, we are making more accessible living a reality.
Singapore: A New Era of Smart Living at Suntec City
On August 6, 2025, LG Singapore opened the doors to its first LG Subscribe Brand Store in Singapore at Suntec City – a space that celebrates our vision to make life easier through real solutions tailored to different lifestyles.
To kick off the event, Fabian Kunho Lee, Managing Director of LG Singapore, shared how LG Subscribe blends technology with accessibility and care to begin “a new chapter in customer experience.” After the classic ribbon-cutting ceremony, a vibrant lion dance performance set the tone for an auspicious and energetic start.
Media and key partners toured the experiential store, exploring appliances such as the LG Styler®, washing machines, refrigerators and air purifiers – all available through flexible subscription plans. Product specialists also introduced LG Careship, a routine maintenance service covered by a monthly fee, ensuring that every appliance performs at its best.
Beyond retail, the store is designed as a welcoming space for families. In September, LG Singapore hosted a special Children’s Day event, transforming the store into a lively playground filled with interactive games, creative workshops and sweet treats. This celebration marked the beginning of a series of weekend experiences that make family time part of the LG Subscribe journey.
Thailand: Celebrating One Year of Growth and Innovation
In Thailand, LG Subscribe has quickly become a leader in the home appliance subscription market since its launch in October 2024. LG Thailand surpassed 10,000 subscribers in just nine months and are on track to reach 20,000 as its first anniversary approaches.
To celebrate this success, LG Thailand recognized outstanding Lifestyle Planners (LPs) and Lifestyle Sales Managers (LSMs) at the 2025 LSM Awards in July. Their dedication and customer-first mindset have been key to the program’s rapid expansion. The subsidiary also launched LG Subscribe Friends, an influencer initiative that invites creators to share authentic stories about how subscription living enhances everyday life in Thailand.
LG Thailand has successfully expanded its service network to 50 areas nationwide. With three LG Subscribe Complex Centers already open in Chiang Mai, Nakhon Ratchasima and Hat Yai, it plans to increase the number to seven by year’s end. The next milestone is to broaden its product portfolio to 14 categories and 100 models – making it easier for every Thai household to enjoy the comfort, convenience and peace of mind that define the company’s Life’s Good promise.
LG Subscribe is redefining home living across Asia through flexibility, care and innovation. Whether through Singapore’s engaging in-store experiences or Thailand’s nationwide growth, we continue to show how our commitment to convenience and comfort makes Life’s Good – every day, everywhere.
Contributed by LG Singapore and LG Thailand
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By News Reporter
With Active Matrix Technology and Dolby Vision, the 136 Inch LED Display Delivers
True Cinematic Immersion and Stunning 4K Visuals
SEOUL, Oct. 20, 2025 — LG Electronics (LG) unveiled the LG MAGNIT Active Micro LED, its latest innovation in home cinema display that incorporates Active Matrix technology for ultra-precise control of every individual pixel. This next-generation model brings exceptional image clarity, contrast and depth, redefining the viewing experience with premium home entertainment.
Available from October 21 in Korea, followed by key global markets including North America, the LG MAGNIT Active Micro LED represents LG’s premium MAGNIT lineup. With a 136-inch screen (approximately 3 meters wide and 1.7 meters tall), 4K (3,840 x 2,160) resolution and an extraordinary contrast ratio of 1,000,000:1, it delivers unparalleled immersion and visual realism.
By integrating Active Matrix technology, the new model’s self-emissive Micro LED display enables each pixel to generate its own light. Unlike conventional Passive Matrix systems that control pixels by rows and columns, LG’s Active Matrix approach provides individual pixel-level control for remarkably refined detail and ultra-high-definition picture quality.
LG’s proprietary surface treatment technology deepens black levels and minimizes the impact of external lighting for superior color accuracy. Its precisely aligned modular design minimizes gaps between panels to create a seamless viewing surface, while the flicker-free screen provides a comfortable, strain-free viewing experience, even during long viewing sessions.
The built-in speakers on each side deliver 4.2-channel surround sound with a total output of 100 watts. The display also supports enhanced Audio Return Channel (eARC) for lossless playback of high-quality audio, enabling users to enjoy rich, cinematic sound in the comfort of home.
Powered by LG’s latest α9 AI Processor 6th Generation, the display intelligently analyzes the creator’s intent to optimize every scene. It reduces noise, sharpens clarity and recognizes faces, objects, text and backgrounds to deliver more natural, detailed and lifelike images. In addition, its 144Hz high refresh rate ensures smooth, blur-free motion, making it ideal for fast-paced gaming and dynamic sports content.
Powered by LG’s proprietary smart TV platform, webOS, the display allows users to effortlessly enjoy LG Channels, LG’s free ad-supported streaming television (FAST) service, as well as other OTT and gaming content. What’s more, by subscribing to LG Gallery+, users can enhance the aesthetic of their living spaces with an array of visual content, turning their homes into personalized exhibitions with famous paintings or game illustrations. The display also supports AirPlay 2 and Miracast, enabling convenient screen sharing with iOS and Android OS devices.
The LG MAGNIT Active Micro LED features Dolby Vision to deliver stunning visuals with a dazzling array of colors, sharper contrast and richer details. It has also received Color Consistency Wide Viewing certification from TÜV Rheinland, underscoring its ability to deliver uniform color and wide viewing angles, even at ultra-large screen sizes.
LG designed the MAGNIT Active Micro LED with both installation environments and user well-being in mind. The product has been certified for electromagnetic compatibility under the Federal Communications Commission regulations for residential environments, and has achieved Class 2 certification in the flammability assessment test conducted by the British Standards Institution, verifying its suitability for use in home and indoor applications.
LG plans to advance this product into a fully scalable video wall solution, further strengthening its presence in the B2B market.
“With its impressive size that spans an entire wall in lifelike colors and stunning high-definition detail, the new LG MAGNIT Active Micro LED transforms a home into a true theater, delivering an unmatched cinematic experience,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company.
To learn more about the LG MAGNIT Active Micro LED’s visual elegance,
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By News Reporter
Bringing Harmony to Daily Life Through Advanced AI Appliances and Tailored
Solutions Designed for European Lifestyles
SEOUL, Sep. 4, 2025 — LG Electronics (LG) is presenting its vision for advanced AI-powered living at IFA 2025, kicking off tomorrow in Berlin, Germany. Under the theme “LG AI Appliances Orchestra,” the company will showcase how its intelligent home solutions work together in harmony to enrich everyday life, delivering greater convenience, personalization and energy efficiency.
At its booth, visitors will be able to experience LG AI Home first-hand, exploring how LG’s core AI technologies bring customized care and convenience to daily life. Reflecting its growing influence in Europe, LG will also host a dedicated B2B consultation space, demonstrating the unique advantages of its latest appliances and core component innovations.
Zones Highlighting AI-Powered Living
The Hero Zone welcomes visitors with the LG AI Appliances Orchestra, where AI-powered appliances are arranged like members of a symphony and conducted by LG ThinQ ON, the company’s evolved AI home hub. This dramatic display embodies the seamless harmony and intuitive control that LG AI Home brings to modern living.
The Fit&Max Zone recreates European-style living spaces, highlighting how LG appliances – developed with local design preferences and functionality in mind – integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can learn how LG’s core components, such as the AI DD motor, have been enhanced with AI for smarter, more powerful performance. Finally, the AI Home Solution Zone illustrates real-life scenarios where LG AI connects appliances, IoT devices and third-party services to save time, improve comfort and reduce everyday hassles.
AI Appliances Designed for European Homes
LG is introducing a wide range of new AI-powered home appliances tailored to European lifestyles, developed through in-depth research into consumer needs and trends. With a strong focus on energy efficiency, several of these products achieve industry-leading performance.
The company’s smart refrigerators combine AI-powered compressor operation with improved insulation to maximize freshness and decrease energy loss. Designed specifically for European homes, they feature innovations like the Zero Clearance Hinge, which allows doors to open fully even when the side of the fridge is flush against the wall.
In addition, AI-enabled washing machines and dryers provide gentle care for all kinds of fabrics and intuitive operation via expanded controls and larger LCD displays.
Supporting different cleaning needs and preferences, LG’s new vacuum lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Each model offers outstanding convenience, reliable performance and sleek, modern aesthetics. The first of its kind, the built-in robot vacuum station fits neatly beneath kitchen sinks for a clean, space-efficient installation, while the lightweight wet-dry stick is designed to minimize wrist strain during use.
To further enhance accessibility, LG is also presenting the LG Comfort Kit, a series of accessories that make appliances easier to use for people of all ages or abilities.
An Immersive AI Home Experience
In the AI Home Solution Zone, visitors can see how LG ThinQ AI and ThinQ ON work in harmony to simplify and enrich everyday life. Demonstrations show ThinQ AI recommending healthy menus, automatically preheating ovens, recognizing individual users by voice, and adjusting lighting, temperature and music to match their preferences.
Visitors can also explore ThinQ UP, which continuously upgrades LG appliances with new software functions, and ThinQ Care, which provides proactive monitoring and maintenance for reliable long-term performance.
Expanding beyond the home, LG will also present Spielraum, its AI mobility space solution, which extends LG AI Home into vehicles to enable seamless connectivity and a unified, uninterrupted experience between home and car.
“At IFA 2025, we’re presenting differentiated value with the LG AI Home solution, which leverages our AI core technologies to intelligently harmonize with the rhythms of customers’ lives,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Our appliances are designed to complement European lifestyles and living spaces, evolving with each user to deliver personalization, ease-of-use and energy efficiency.”
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By News Reporter
With Curated Content and AI-Generated Visuals,
LG Gallery+ Reflects Unique Style and Artistic Imagination
Seoul, Aug. 25, 2025 — LG Electronics (LG) today announced the availability of LG Gallery+, a new visual curation service that enriches living spaces to reflect the unique style and mood of each user. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ shapes the ambiance of a space through art, creativity and atmosphere.
A Personalized Gallery of Art and Imagination
LG Gallery+ boasts a vast collection of fine art, cinematic moments, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as Vincent van Gogh’s A Wheatfield, with Cypresses and Georges Seurat’s Bathers at Asnières. Meanwhile, fans of Ubisoft’s Assassin’s Creed Shadows and Rainbow Six Siege can immerse themselves in the expansive landscapes and high-stakes tactical action of their favorite gaming worlds.
“We believe great art should be part of everyday life,” said Susan Noonan, Chief Commercial Officer at National Gallery Global. “Through LG Gallery+, homes around the world now have access to our curated masterpieces, offering moments of reflection, inspiration and beauty beyond the Gallery walls.”
For personalized content that resonates with individual tastes, LG Gallery+ enables users to discover visuals and pair them with music to create the perfect mood – from relaxing with mellow indie and lo-fi beats to entertaining guests with warm melodies. Integration with Google Photos brings cherished memories to the screen, while Google Gemini generates AI-powered artwork based on users’ descriptions of themes or concepts.
Smart Features in Harmony With Interior Spaces
To complement its surroundings, LG Gallery+ uses adaptive features that adjust clarity and brightness for optimal viewing. Always-On-Display and screensaver modes provide a vibrant ambient display, and AI Brightness Control maintains exceptional picture quality, regardless of the room’s lighting conditions.
An Inspiring Platform for Art Experiences
Built on the award-winning LG webOS platform, LG Gallery+ delivers broad access with a free light version available on 2025 LG TVs in more than 150 countries. The full version, offering enhanced features and premium content through a monthly subscription via webOS Pay, is available in 23 countries, including South Korea, the United States and across Europe, with further expansion planned. Through the webOS Re:New Program, eligible older models will also gain access later this year, bringing the experience to even more homes.
“Users can now turn the screen into their own personalized canvas,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With global access to diverse content and adaptive features, LG Gallery+ transforms living spaces into opportunities to express personal style and creativity.”
With fresh content added monthly, LG Gallery+ offers endless inspiration to elevate living spaces with artistic imagination. Learn more about how the TV screen can become a canvas for creativity and personal expression at
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Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
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