LG Continues Partnership With LPGA as an Official Sponsor of The Amundi Evian Championship
-
-
Similar Topics
-
By News Reporter
To celebrate Earth Day 2024, LG USA launched the LG Endangered Species Series, a 3D anamorphic experience featured on the company’s Times Square billboard in New York City. This digital out-of-home (OOH) campaign, set to run throughout 2024, aims to spotlight the world’s most vulnerable and endangered species, emphasizing the importance of protecting both endangered and recovered species. LG also seeks to inspire K-12 students to engage with conservation efforts through partnerships with Discovery Education and the National Wildlife Federation.
In honor of Independence Day on July 4, LG unveiled the bald eagle, America’s national bird and a symbol of freedom, as the second animal in the series.
The new 3D campaign video addresses habitat loss, showing the bald eagle journeying from New York to the Grand Canyon in search of a new home. This installment follows the successful debut of the snow leopard campaign, which has garnered nearly 3 million views since its launch in April.
To broaden awareness of endangered species, LG teamed up with another American icon, the New York Yankees of Major League Baseball. During the Yankees’ home games from July 2-4, LG hosted a table at Yankee Stadium where the first 250 children aged 14 and under each day received gift bags containing a bald eagle plush toy and binoculars for bird watching.
Additionally, 10 of these bags included a baseball autographed by a current or former Yankees player. Visitors to the table could also interact with National Wildlife Federation experts and take photos with an artistic rendering of a bald eagle’s six-foot wingspan.
LG is dedicated to creating a more sustainable planet and, as a part of this commitment, will be aiding the National Wildlife Federation in planting native trees. These trees will create wildlife habitats, prevent soil erosion and increase canopy coverage in communities across the United States.
The LG Endangered Species Series will continue throughout the year, featuring animals like the Galapagos sea lion and reindeer. Together with global education specialist Discovery Education, LG remains committed to raising awareness for endangered species through the distribution of educational material online for free. Standards-aligned digital resources on the bald eagle and other animals from the LG Endangered Species Series are readily available for educators and students through Discovery Education at
link hidden, please login to view. # # #
-
By News Reporter
Company’s Industry-Leading LG UltraGear Gaming Monitors to Support the World’s
Top Pros at Global Festival of Esports in Riyadh
SEOUL, June 26, 2024 — LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25. Formerly known as Gamers8, EWC is an annual international esports tournament. This year’s edition – the first under the EWC name – will host competitions for 21 of the world’s biggest online games, including League of Legends, Overwatch and Fortnite. The exclusive gaming monitor of the event for the third consecutive year, the LG UltraGear will take center stage at EWC 2024, supporting the world’s top gamers as they battle for victory in Riyadh.
Boasting the largest prize pool of any esports tournament, EWC 2024 promises eight weeks of thrilling gaming action, featuring over 1,500 professional athletes. The acclaimed LG UltraGear OLED gaming monitor (model 32GS95UE) will be prominently featured at the event. Additionally, more than 990 UltraGear gaming monitors will be utilized during league matches and showcased at LG’s booth at EWC.
LG UltraGear, the company’s premium gaming brand, provides next-level gaming experiences for both professional athletes and amateur enthusiasts alike. These gaming monitors offer high refresh rates, rapid response times, and vibrant, crystal-clear images; a combination that drives gaming immersion to dizzying new heights.
Along with its premium self-lit screen, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) features the world’s first VESA-certified dual-mode technology, ensuring an optimized gaming experience at both UHD 240Hz (ideal for visually stunning, narrative-rich games) and FHD 480Hz (a great choice for fast-paced FPS, MOBA and racing titles). It also incorporates LG’s Pixel Sound technology for more realistic and three-dimensional in-game audio.
LG’s involvement in EWC 2024 is part of the company’s ongoing efforts to advance esports worldwide. In addition to EWC and its predecessor, Gamers8, LG sponsors and actively participates in major gaming competitions such as the League of Legends Champions Korea and the League of Legends EMEA. Through consistent engagement with the gaming community and the exceptional performance and features of its UltraGear gaming monitors, LG has become a respected name in the world of esports.
EWC 2024 attendees can visit LG’s booth to try out the same UltraGear gaming monitors used by their gaming idols throughout the tournament. They can also improve their own gaming skills by taking part in coaching sessions run by the LG-sponsored Gen.G Global Academy. Furthermore, visitors to LG’s booth can win prizes by participating in exciting competitions and events.
“Saudi Arabia’s premier esports festival, EWC is the new destination for esports fans,” said Mohammed Al Nimer, Sales Director at EWCF. “We’re excited to work with partners like LG, who share our passion for gaming and esports-culture, and to have LG UltraGear as the official gaming monitor of the inaugural EWC.”
“It’s a real honor for LG UltraGear to be named the official gaming monitor brand of an esports event as momentous as EWC 2024,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Designed to satisfy the needs of both professional and casual gamers, LG UltraGear OLED gaming monitors are tailor-made for next-level gaming experiences.”
For more information about EWC 2024 and the latest LG UltraGear gaming monitors, check out and follow LG UltraGear (
link hidden, please login to view). # # #
-
By News Reporter
Advanced Training Programs and Customer Engagement Are Driving
LG’s Expansion and Strong Performance in the Global HVAC Market
SEOUL, June 13, 2024 — LG Electronics’ (LG) Heating, Ventilation and Air Conditioning (HVAC) Academy is reinforcing the company’s human resources infrastructure by training over 30,000 HVAC professionals annually. Building a network of skilled installation and service engineers, the academy is playing an important role in supporting the company’s global B2B expansion strategy.
Operating in 62 locations worldwide, the LG HVAC Academy provides comprehensive training on installing and maintaining LG’s residential and commercial HVAC systems, including its high-efficiency chillers. The academy enhances the skill-and knowledge-base of local technicians, equipping them with the ability to ensure the optimal set-up and performance of the company’s advanced HVAC solutions – which is crucial in delivering the differentiated customer experiences LG is known for.
The LG HVAC Academy estimates it will provide training to approximately 37,000 individuals this year. Each branch of the academy features integrated showrooms and training rooms where attendees can gain hands-on experience with the company’s B2C and B2B products. Along with product installation and maintenance training, LG’s academy introduces the company’s new HVAC solutions and offers specialized regional training programs, technical forums and customized on-site classes at clients’ offices.
Last April, the LG HVAC Academy hosted the five-day ‘Train The Trainer (TTT)’ program at LG headquarters in Seoul, South Korea. The program was designed to further HVAC trainers’ capabilities, giving them the tools to adapt to changes in customer engagement, as well as the valuable opportunity to exchange ideas and experiences with their peers from different regions and subsidiaries.
LG is also expanding its region-specific programs with events such as last month’s LG HVAC Consultant Leaders’ Summit (Seoul) for technical consultants from across Asia. Furthermore, the company is continuously adding to its existing HVAC Academy infrastructure, and is set to open a new branch in Lyon (France) by the end of this year. Notable recent additions to the network include sites in Boston (USA), Taipei (Taiwan), Chennai (India) and Kolkata (India).
With the rise of AI, there is a growing need for high-efficiency, high-performance cooling systems, especially in data centers and semiconductor plants where effective heat management is essential for maintaining server efficiency. LG is targeting continuing growth in the global HVAC market – which had an estimated value of approximately USD 58.4 billion in 2023* – with its high-efficiency heat pump HVAC systems, which have been designed with the latest electrification and environmental trends in mind. Moreover, the company aims to more than double the revenue generated by its residential and commercial HVAC business by 2030 and reinforce its position as a worldwide leader in air conditioning.
“The LG HVAC Academy plays a key role in enhancing the capabilities of engineers in each region,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to increase customer engagement to deliver more value and drive our global HVAC business forward.”
# # #
*According to market research company IBIS World, the estimated value of the global HVAC market as of 2023 was approximately USD 58.4 billion.
link hidden, please login to view -
By News Reporter
LG is rooted in the philosophy of open innovation – an open approach to innovation and facilitating collaboration to create a better life for all. These collaborative partnerships involve LG affiliate companies and extend to government, universities and research labs, with the goal to establish an open ecosystem of innovation that will benefit and empower all involved.
Recently, the LG Toronto AI Lab welcomed 30 graduate students from various universities in South Korea to the
link hidden, please login to view (CARTE) at the University of Toronto. The event – initiated and organized by the Toronto AI Lab in collaboration with CARTE – brought these talented students together to explore applied research partnerships in Canada and introduce them to career opportunities at LG. Sponsored by the South Korean government and managed through the University of Toronto’s Faculty of Applied Science & Engineering, the 6-month CARTE program accommodates students from a wide range of disciplines, including technology, engineering, and the natural and mathematical sciences and aims to inspire students to leverage AI innovatively in their respective fields.
The selection for this program was competitive, drawing participants from among South Korea’s brightest. These selected students will engage in 10 industry projects, including three spearheaded by the LG Toronto AI Lab.
Kevin Ferreira, Senior Director and Head of the LG Toronto AI Lab, shared, “Our collaboration with the University of Toronto and the South Korean government on the CARTE program aims to enhance our research capabilities and strengthen our talent pool. This event enabled us to present the extensive work undertaken at the LG Toronto AI Lab to an exceptional group of Korean students, laying the groundwork for deeper research collaboration.”
Showcasing some of the Toronto AI Lab’s recent work, Manasa Bharadwaj, Senior AI Research Scientist, presented on behalf of the LG Toronto AI Lab’s Conversational AI team and their research into Responsible Conversational AI. The talk covered the motivation, technical details and results of the team’s 2023 published research titled ‘COUNT’ and ‘GPT-Detox’. The two paraphrasing approaches leverage unlikelihood training and prompt-based approaches respectively to convert unsafe text into safe text.
Mathieu Tuli, AI Research Scientist, presented on the work that the LG Toronto AI Lab Digital Human team conducts, highlighting FlowFace, the team’s recent CVPR) 2024 accepted paper. The talk provided detail on why FlowFace is an important innovation for the community at large, and how it affects the rest of the Digital Human pipeline.
Thi Ha Kyaw, Staff AI Research Scientist, presented an introduction to quantum computing and quantum algorithms in general, and why quantum is worth pursuing in the current quantum utility era. He also presented his team’s recent result on super-exponential catastrophe of quantum algorithms in noisy quantum hardware.
During their time in the program, students will participate in graduate-level intensive courses in Machine Learning and AI, delivered by the University of Toronto’s Department of Mechanical & Industrial Engineering. They will also benefit from tailored AI support services provided by CARTE, including research and training in AI for academic and industry partners.
Furthermore, students will have the opportunity to attend several applied AI seminars at the University of Toronto and engage with AI and machine learning projects across various sectors, including industry, government, and non-profits. A dedicated workspace will also be available to them, fostering collaboration and allowing them to apply their knowledge and skills within Toronto’s thriving AI ecosystem.
The program will conclude in late June, where selected students will present their projects to industry partners, showcasing their achievements and the potential for future innovations in AI.
Contributed by LG Canada
# # #
-
By News Reporter
Company Has Established a Comprehensive, Ethically-Responsible
Management System for Its AI-Enabled Home Appliances
SEOUL, Feb. 15, 2024 — LG Electronics (LG) has recently achieved a significant milestone by obtaining the AI Management System (AIMS) certification (ISO/IEC 42001) from the Korean Standards Association (KSA).1 This certification demonstrates LG’s commitment to prioritizing data security and embracing responsible AI management practices throughout the entire lifecycle of its AI-powered home appliances.
ISO/IEC 42001, a globally recognized standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), sets out the essential requirements for governing and managing AI technologies.2 AIMS certification validates that a company has not only implemented but also maintains and continuously improves an AI Management System, demonstrating a responsible and ethical approach to developing and utilizing AI-based solutions.
The stringent assessment criteria of ISO/IEC 42001 cover various aspects, including AI policy formulation, risk assessment, risk management, ethical compliance, regulatory responsiveness and transparency in AI management processes.
The acquisition of AIMS certification acknowledges LG’s ongoing and systematic efforts to ensure rigorous control over potential issues related to its AI products and services, including security, fairness, transparency and accountability. Through this certification, LG aims to enhance customer trust and strengthen its competitiveness.
Last year, LG distinguished itself as the first home appliance manufacturer to receive Deep Learning AI Verification, awarded by the independent safety science company UL for its washing machine and dryer. Additionally, LG obtained AI Safety Certification from the Korea Institute of Industrial Technology (KITECH) for the AI functionalities integrated into the LG WashTower.3
LG actively leverages data- and AI-based research and development initiatives to realize the vision of the ‘Zero Labor Home,’ offering users a refreshingly convenient and relaxing smart home experience facilitated by LG’s advanced, AI-driven home appliances and services.
“This certification shows that we have established a comprehensive AI management system and are committed to providing our customers with safe, responsible AI-based solutions for a better life,” said Lyu Jae-chul, president of LG Electronics Home Appliance & Air Solution Company.
# # #
1 The AI Management System certification (ISO/IEC 42001) from the Korean Standards Association is confined to the products produced in LG Smart Park 1, 2 in Changwon, South Korea.
2 link hidden, please login to view
3 The AI Safety Certification from the Korea Institute of Industrial Technology is applied to WashTower model W17NT.
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.