LG Joins Connectivity Standards Alliance Board
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By News Reporter
LG Brings AlphaWare Suite and Other Mobility Solutions to SDVerse Marketplace,
Supporting Automakers and Suppliers to Usher in the Software-Defined Vehicle Era
SEOUL, Oct. 23, 2025 — LG Electronics (LG), a global leader in mobility technology, has joined SDVerse, the automotive industry’s first B2B marketplace dedicated to software. By introducing its LG AlphaWare portfolio of software solutions to the platform, LG aims to support automakers and suppliers in accelerating the transition to software-defined vehicles (SDVs).
SDVerse, founded in 2024 by General Motors, Magna and Wipro, is the first global B2B marketplace for automotive software. Designed as a “matchmaking” platform for software buyers and sellers, SDVerse shifts away from the traditional “captive” development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.
Supported by a consortium of industry-leading partners, SDVerse has quickly evolved into a trusted digital hub that is already reducing inefficiencies in procurement and helping to accelerate the industry-wide adoption of SDVs.
By joining SDVerse, LG aims to deepen its cooperation with automakers and suppliers, fostering a more open and connected mobility ecosystem. With LG AlphaWare – a comprehensive portfolio designed for SDVs – LG helps automakers navigate the growing complexity of automotive software, improve reliability and security and accelerate the evolution of in-vehicle experiences.
LG AlphaWare is organized around five key pillars – PlayWare, MetaWare, VisionWare, BaseWare and OpsWare – covering key areas from immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management. LG AlphaWare is symbolic of LG’s transformation into a Smart Life Solution Company – extending its innovation leadership from the home to mobility and delivering safer, smarter and more enjoyable driving experiences.
“We are delighted to welcome LG Electronics to SDVerse,” said Prashant Gulati, CEO of SDVerse. “LG’s broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide.”
“We are proud to introduce LG’s mobility solutions to the SDVerse marketplace,” said Eun Seok-hyun, president of LG Electronics Vehicle Solution Company. “Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era. By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation.”
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By News Reporter
Extensive Installation at Atlético de Madrid’s State-Of-The-Art Stadium Features
Cutting-Edge Design and Advanced Mesh LED Technology to Energize the Crowd
SEOUL, Sep. 29, 2025 — LG Electronics (LG) is set to redefine stadium experiences with its latest advanced digital signage solutions, debuting at the Riyadh Air Metropolitano Stadium – the home of European football giants Atlético de Madrid – from the start of the 2025/26 La Liga season. The extensive installation is engineered to elevate live sports into fully immersive fan experiences while strengthening LG’s leadership in the global signage market.
The installation spans 1,742 square meters, encircling the stadium’s uppermost tier with a sweeping ribbon of vivid, dynamic visuals that deliver real-time match information and energize the crowd from every angle.
At the ribbon’s core is LG’s Mesh LED display, a lightweight, flexible system built from a net-like array of LED modules. This design enables seamless installation on high-rise structures or curved surfaces, while delivering exceptional brightness, sharp contrast and clear visibility even on bright days. Low heat emission and reduced power consumption further enhance energy efficiency.
The Riyadh Air Metropolitano Stadium also features over 3,000 square meters of additional LG digital signage, strategically placed at entrances, concourses, the player tunnel and the press center. Together, these displays create a unified visual environment that builds anticipation before kickoff and sustains excitement until the final whistle.
LG’s sports signage portfolio spans nearly 200 countries, from iconic arenas to local training facilities. Beyond ribbon boards, the company offers large-scale scoreboards to small-format displays – all supported by the LG Business Cloud platform for remote management, targeted content delivery and new advertising revenue opportunities.
In Spain, LG supplies LED signage to approximately 80 percent of professional football stadiums, highlighting its market dominance. Its technology also powers some of the world’s most celebrated venues, including Twickenham Stadium and Wembley Stadium in the UK, as well as leading stadiums in Germany, Belgium, the U.S. and across Europe and North America.
According to Omdia, the global LED signage market – including sports facilities – is expected to grow at an average annual rate of around 13.4 percent, surpassing KRW 14 trillion by 2029.
“Our advanced signage solutions featured throughout the Riyadh Air Metropolitano Stadium exemplify our commitment to elevating the stadium experience for sports fans,” said Paik Ki-mun, head of the Information Display Business at the LG Media Entertainment Solution Company. “By delivering immersive and dynamic visual solutions, we aim to strengthen our leadership in this growing market.”
Explore LG’s integrated signage solutions that transform any venue into an immersive fan destination.
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By News Reporter
New Program Connects LG, Strategic Partners and Startups to
Ignite Collaboration and Development of Innovative Ideas for a Better Future
SANTA CLARA, Calif., Sept. 19, 2024 — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.
Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate.
Joining the Partner Alliance Program at launch are
link hidden, please login to view, , , , and the . These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months. “The new Partner Alliance Program aligns with our core mission to collaborate and create an eco-system for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA.
Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.”
In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers.
The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations.
LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif.
LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit .
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By News Reporter
Relationship to Support Big Data, AI, Connected Cars,
Digital Transformation and Robotics Applications
SEOUL, Jan. 10, 2022 – LG Electronics (LG) today announced joining the IBM Quantum Network to advance industry applications of quantum computing. By joining the IBM Quantum Network, LG will receive access to IBM’s quantum computing systems, as well as to IBM’s quantum expertise and Qiskit, IBM’s open-source quantum information software development kit.
Using IBM Quantum technology, LG aims to explore applications of quantum computing in any areas requiring processing a large amount of data including AI, connected cars, digital transformation, IoT and robotics applications. LG will be able to leverage quantum computing hardware and software advances and applications as they emerge, in accordance with IBM’s
link hidden, please login to view. By leveraging IBM Quantum technology, LG will be able to provide workforce training to its employees, permitting LG to investigate how potential breakthroughs can be applied to its industry. Quantum computing is an exciting evolution in computation. While classical computers calculate in bits that represent 0 and 1, quantum computers use qubits that harness quantum mechanical phenomena such as interference and entanglement in computation to solve problems that are fundamentally intractable for classical computers. As a result, quantum computing is well suited to help explore new solutions to a wide range of problems.
The IBM Quantum team and LG are researching and exploring how quantum computing will help a variety of industries and disciplines, including finance, energy, chemistry, materials science, optimization and machine learning, among many others.
“Based on our open innovation strategy, we plan to use IBM Quantum to develop our competency in quantum computing,” said Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “We aim to provide customers with value that they have not experienced so far by leveraging quantum computing technology in future businesses.”
“We’re happy to welcome LG Electronics to a growing quantum computing ecosystem in Korea at an exciting time for the region,” said Jay Gambetta, IBM Fellow and VP, Quantum Computing at IBM. “The relationship between IBM and LG Electronics will permit LG to explore new types of problems associated with emerging technologies and will help strengthen the quantum capabilities in Korea.”
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By News Reporter
Delivering the First Commercial Implementation of HCA Specification 1.0,
Company Expands Smart Home Ecosystem Through Partnerships With Other Brands
SEOUL, Aug. 29, 2023 — LG Electronics (LG) is set to present the first commercial implementation of the Home Connectivity Alliance’s HCA Specification 1.0, enabling cross-brand appliance connectivity through the LG ThinQ smart home platform. By the end of this year, consumers will be able to control appliances from diverse brands, such as Samsung and Vestel, with the intuitive-to-use ThinQ app, providing seamless interconnectivity and a smarter, more convenient home.
With a firm commitment to customer experience innovation, LG has joined with other brands to bring the elegant simplicity of cross-brand compatibility to major markets worldwide, including South Korea, the United States and Europe. The partnership will initially cover major appliance product categories, such as washing machines, dryers and dishwashers, and will gradually be expanded to other types of appliances in the future.
The widespread adoption of HCA Specification 1.0 to development makes it possible to monitor and control various brands’ home appliances and air solutions using a single application. With the ThinQ app, users just have to register their compatible products, and then they’re ready to enjoy the ease and time-saving freedom of one-stop device management. Those with an LG washing machine and a Samsung dishwasher in the home, for example, will no longer have to switch between each manufacturer’s app to set their preferred wash cycle and cleaning settings.
The arrival of true cross-brand interconnectivity is the realization of the HCA’s vision for a seamlessly unified smart home experience. Founded in January 2022 and comprising a number of smart home solutions manufacturers, the HCA aims to provide cloud-based interoperability between the smart home platforms of its member companies. As a board member of the alliance, LG has been working closely with other appliance makers, including Samsung and Vestel, to drive the adoption of HCA Specification 1.0, with the ultimate goal of enhancing user convenience.
Committed to expanding the smart home ecosystem, LG has also actively supported the work of the Connectivity Standards Alliance (CSA), a global organization dedicated to developing open communication protocols for smart home devices. LG contributed to the development and standardization of the Matter protocol, an Internet Protocol-based home IoT communications standard led by the CSA.
“LG ThinQ enables a seamlessly interconnected home appliance ecosystem that will provide new smart home experiences to customers around the globe,” said Jung Ki-hyun, executive vice president and head of platform business center. “LG will continue to expand compatibility between ThinQ and other HCA members’ smart home platforms.”
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