Artistic Innovation on Display: Kevin McCoy Finds Perfect Digital Canvas in LG OLED
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By News Reporter
Digital signage is an essential tool for connecting and communicating with key stakeholders across various environments, including retail, hospitality, healthcare and corporate sectors. This technology delivers dynamic and customized content to captivate, entertain and inform audiences. To maximize the value of these versatile B2B products, innovative companies like LG have introduced cloud-based content management solutions, providing clients with a new level of control and convenience.
According to a
link hidden, please login to view conducted by Grand View Research, the digital transformation solution market is expected to record a compound annual growth rate of 30.8 percent by 2030, driven largely by the increasing adoption and investment in cloud technology. Cloud-based content management solutions enable companies to administer their digital content – and the digital signage that displays it – from almost anywhere, significantly reducing time, hassle and costs. Further streamlining business operations, some solutions now incorporate AI and data analytics to measure advertising performance and create content tailored to target audiences. Following this trend, many system integrator companies have started to offer services relating to the installation and management of cloud software for digital signage. Several of LG’s successful cloud-based solution implementations have been led by (WAND), a U.S.-based digital display and content management software provider and systems integrator primarily serving the food service market. WAND, which boasts many notable clients, leverages LG’s webOS-based digital signage and LG Business Cloud. This platform offers straightforward setup and a wide range of options for diverse business sectors, simplifying the purchasing and application of LG digital signage management software. By implementing LG Business Cloud solutions, WAND’s customers have achieved greater scalability and efficiency in their operations while simultaneously enjoying an enhanced digital signage management experience.
The winner of an InfoComm 2024 Best of Show award from AV Technology magazine, is a one-stop platform that offers an array of software solutions to meet B2B customers’ various digital signage and content management needs. These include the LG SuperSign Cloud digital signage content management system (CMS), and LG Pro:Centric Cloud, a CMS designed for hotel TVs. Pro:Centric Cloud fosters a guest-friendly environment by enabling tailored customer service and the creation of personalized content for in-room displays.
In addition, the platform features the LG ConnectedCare remote management solution (RMS), which lets users manage and monitor the performance of their LG digital signage products remotely, sending instant alert notifications if an error is detected. Another outstanding solution offered on the platform is LG DOOH Ads, LG’s commercial display advertising solution. These convenience-enhancing solutions save businesses valuable time, as they can now be easily purchased through LG Business Cloud. Previously, customers had to navigate to each solution’s official website or webpage to make a purchase.
Moreover, LG Business Cloud lets users take advantage of trial licenses and tutorial videos for every solution offered on the platform.1 After purchasing a license from the LG Business Cloud website, customers can seamlessly connect their licenses to their digital signage and immediately begin using their newly acquired management solutions without any additional steps.
By providing all the essential tools needed to simplify and streamline content and display management, LG Business Cloud helps B2B customers maximize the potential of their LG digital signage.
To learn more about LG’s cloud-based B2B solutions, visit .2
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1 Trial licenses and tutorial videos are services provided to registered members.
2 Purchasing solutions on LG Business Cloud is currently available in the U.S., with plans to gradually expand to other regions.
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
Headlined by Next-Gen Micro LED Display, Company’s Exhibit Boasts an Array of
Cutting-Edge Displays and Management Solutions for Diverse Sectors
SEOUL, June 12, 2024 — LG Electronics (LG) is participating in InfoComm 2024, North America’s largest professional audiovisual tradeshow, taking place in Las Vegas, Nevada, from June 12-14. Inside a vast, 225-square-meter exhibition booth, the company is showcasing its latest AI-enhanced digital display solutions for B2B environments, including retail, corporate and education.
Among the highlights of LG’s InfoComm 2024 exhibit is a next-generation Micro LED display which is being unveiled to the public for the first time. Scheduled to launch by the end of this year, the newly-announced model employs AI technology to enhance picture quality and all-around performance.
LG’s Micro LED display utilizes tiny LED chips, measuring approximately 16 micrometers wide by 27 micrometers long – to deliver high contrast, bold colors and exceptional detail. The company’s sophisticated AI technology is used to produce and precisely evaluate the chips, 25 million of which are integrated into the 136-inch model. Additionally, the display itself leverages LG’s AI processor to analyze the brightness and tone of the LED chips in real time, automatically calibrating them to achieve the best picture quality possible.
Visitors to LG’s booth can also explore the convenience-enhancing signage display software available through
link hidden, please login to view, the company’s exclusive B2B online software platform. These include the LG DOOH Ads commercial display advertising solution, LG SuperSign Cloud content management solution, and the LG ConnectedCare real-time monitoring and remote-control solution. Each suite of software helps to maximize the efficient usage of LG’s commercial display solutions and expand the customer experience. In addition, LG is demonstrating its security system, LG Shield, at InfoComm 2024. The ideal tool for an era in which security has become more important than ever, the system is able to protect central servers, apps and operating systems from a broad spectrum of cyber threats. LG Shield has attained several international security certifications, including Common Criteria Evaluation Assurance Level 2 (CC EAL2) certification and the OpenChain security assurance specification (ISO/IEC 18974:2023).
Also on show is an advanced AI advertising solution, presented by LG in collaboration with its partners, which can display ads tailored to various audiences.
Furthermore, the LG booth features a comprehensive lineup of display solutions optimized for corporate environments. These include the LG MAGNIT, which now features a 144Hz variable refresh rate (VRR). Courtesy of this new upgrade, users can enjoy high-quality video content without the distraction of screen-tearing or stuttering. As certified by TÜV Rheinland, the LG MAGNIT delivers excellent low-grayscale performance, boasting outstanding image clarity and enabling users to see more vividly what’s happening during the darkest scenes. The display is also certified for color consistency over a wide viewing angle.
LG MAGNIT also has earned certifications regarding product- and user-safety in the installation environment. LG’s display complies with the Federal Communications Commission’s (FCC) regulatory standards for electromagnetic compatibility and has earned a Class-1 rating in the British Standards Institution (BSI) Surface Spread of Flame Test (BS476 Part7). It also comes with Eye Comfort certification from TÜV Rheinland for its low blue-light emissions.
The LG MAGNIT All-in-One, a 136-inch display equipped with a built-in controller and speakers, is ideal for use in offices and conference rooms. With its sleek, user-friendly design, the display has received prestigious industrial design accolades, such as a 2024 Red Dot Design Award and a 2024 iF Design Award.
Other impressive products presented by LG at this year’s InfoComm include 171-inch LED signage and 105-inch digital signage display featuring a 21:9 aspect ratio. Suitable for video conference calls, the super-sized screens enable users to display multiple pieces of visual information simultaneously, making it possible to share a wealth of data or video feeds from a large number of conference participants. Additional displays include LG CreateBoard, a digital whiteboard that promotes interactive learning and collaboration in both classrooms and workplaces. Google Mobile Services-certified, LG CreateBoard enables users to seamlessly integrate with the Google ecosystem by connecting their Google accounts.
Visitors can also see LG’s solutions for the digitalized retail environment, including digital menu boards and standing displays designed for drive-through restaurants and stores. The company’s solutions provide excellent visibility outdoors thanks to their high-brightness displays, and increased durability due to the implementation of technology that protects against screen-yellowing from prolonged exposure to sunlight.
“Featuring an array of AI-powered digital display solutions for B2B customers, LG’s showcase at InfoComm 2024 reveals a strong commitment to advancing the technology, and to meeting the unique display needs of diverse sectors,” said Paik Ki-mun, head of the Information Display business unit at LG Business Solutions Company.
To learn more about LG’s B2B digital displays, visit .
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By News Reporter
In business, meaningful growth can’t happen without innovation. It’s essential if your organization is to evolve and thrive, and if you’re serious about adding value to people’s daily lives.
With a thirst to drive innovation, and a wealth of knowledge in the area of IoT, I set out to establish and grow my own startup. I’m happy to say I succeeded in this endeavor. However, with the business model being rather narrow – a continuous cycle of making products and then selling them – there were limitations to what I could do.
After making the decision to sell my company, I went on to serve as the Presidential Innovation Fellow for Cyber-Physical Systems (CPS), a program run by the White House Office of Science and Technology Policy. It was a valuable and enlightening experience. There, I had the chance to work with leading tech companies to further develop and execute plans for industrial IoT and global smart cities. During my seven years in the U.S. federal government, I realized that there are limits to what governments can do with regard to building smart ecosystems. In the end, private companies are the ones bringing the ideas and concepts of smart solutions and businesses to fruition.
This was when I was first approached by LG Electronics. The company wanted to create a new organization dedicated to the discovery of future businesses. LG offered me this amazing opportunity to head up a team they were in the process of putting together.
I thought deeply about the prospect of joining LG. While the company is universally recognized as a strong player in the consumer electronics field, looking in from the outside, it seemed to lack what some might call, a certain ‘disruptive innovation.’ However, I was intrigued by its determination and desire to uncover future businesses and was confident that the company possessed the agility necessary to change and ‘disrupt.’
Personally, I believe that if there are ten great ideas on the table, seven or eight of them will fail to develop into successful businesses. While many people view this way of thinking about business creation as just plain crazy, LG CEO William Cho is, thankfully, not among them.
At LG NOVA, an initiative I am grateful to lead, our mission is to establish a community for nurturing, growing and creating new businesses in new market areas for LG. Early in the LG NOVA journey, we realized that entering new businesses – or new business areas – is difficult if you’re relying solely on your internal capabilities.
If LG wants to create new home appliances, it is in a good position to do this internally because it is already a global leader in consumer electronics, with all the necessary expertise and experience at its disposal. LG NOVA’s mandate is to explore entirely new and different concepts, not currently in LG’s wheelhouse. Although there are thousands of engineers and experts working in LG’s R&D centers, their expertise is in products and areas of business that LG is already in. This is why the LG executive team resolved to look outside of LG.
Our goal is to explore new business avenues that would, ultimately, help contribute to the advancement of LG Electronics. Startups, by the nature of their business model and ability to be at the ground-level of market needs, are leading the forefront of innovation. However, startups will not partner with just any firm that approaches them. This is why we needed to show that LG, as a company, has the commitment and capability to go far beyond home appliances and TVs. This is where LG NOVA comes in.
To establish ourselves in the market, we came up with the idea of hosting a grand challenge. In September 2021, we announced the launch of
link hidden, please login to view, an annual, global competition for startups where we could identify innovative technologies and business ideas for a better tomorrow. The participating startups were tasked with developing and presenting technology-based solutions for improving daily life, our communities and the planet. The tech areas we asked them to focus on included clean tech, healthcare and future tech/AI. To give you an idea of how it works, imagine there is a startup that creates sensors for use in healthcare devices. They might pitch a scenario or concept where their sensors are deployed in TVs to enable innovative new services. Our own business experts, or entrepreneurs in residence (EIRs), would then work with the startup to assess the feasibility of their idea. In many cases, EIRs would work closely with the startup to develop a relevant, but entirely different business idea that could be exciting to both parties. If the idea was deemed to be viable, and in alignment with LG NOVA’s goals and values, a partnership agreement might result and LG NOVA would launch a new business based on the collaboration. This is how a small, fledgling company can set its unique concept on the fast track to becoming a commercialized product.
Through this process, and by combining our capacity with the startup’s capacity, we can create a joint business where LG has as much ‘skin in the game’ as the startup. And at every step along the way, LG NOVA will be right there with them, from meeting with investors to introducing and marketing the ‘final product’ to customers. Through LG NOVA, we can create new products and services that can make a positive difference – and do it at a much larger scale than a startup could manage, if it were to go it alone.
I am proud to be a part of LG and to help guide LG NOVA into exciting new territories where boundless innovation awaits discovery. And I can say, without exaggeration, that I truly love this role. Ultimately, I’m striving for Innovation for Impact – which also happens to be the motto and the philosophy of LG NOVA. While there are many, many ways to make a profit, we have committed ourselves to achieving profitability in a meaningful way, and to leaving a lasting, positive impact on the world.
By Dr. Sokwoo Rhee, executive vice president of Innovation for LG Electronics, head of LG NOVA
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
Stay tuned to
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