Quantcast
Jump to content

Artistic Innovation on Display: Kevin McCoy Finds Perfect Digital Canvas in LG OLED


Recommended Posts

Innovation leads to new creations, new experiences and, sometimes, new ways of looking at the world. Encompassing all of these outcomes is the generative art of envelope-pushing artist and NFT pioneer, Kevin McCoy, who is presenting new works at the Frieze New York 2022 art fair in Manhattan from May 18-22. His ever-evolving works, which autonomously grow and change through the use of algorithms and other advanced tech, have found the perfect digital canvas in the form of the latest OLED TVs from the lifestyle innovator, LG.

Two visitors viewing Kevin McCoy's work of art displayed on LG OLED TV

McCoy’s thought-provoking and visually-stunning new pieces are on show at the ‘LG OLED Lounge,’ located on level eight of Frieze New York’s official venue, The Shed. A selection of his groundbreaking works are displayed on state-of-the-art LG OLED TVs, including new LG OLED evo models, which use millions of self-lit pixels to deliver the deepest blacks, incredibly natural colors and an infinite contrast ratio.

Kevin McCoy's artwork displayed on LG OLED TV

The centerpiece of the exhibit, Quantum Leap: Primordial Star 3 (2022), is an NFT, or non-fungible token, co-created by McCoy and his wife, Jennifer. Inspired by Kevin McCoy’s 2014 work Quantum – which was the first artwork ever to be tokenized on a blockchain – Quantum Leap: Primordial Star 3 employs code-based, interacting systems that produce mandalas that change form and color as they ‘age,’ echoing the lifespan of stars.

Displayed alongside Primordial Star 3 in the LG OLED Lounge are Quantum Leap 3: Dark Star (2022) and Quantum Entanglement (2022), both also created by the celebrated husband-and-wife duo. The ‘star’ in Dark Star slowly loses its color over the course of its life before being reborn with a new central shape and vivid palette, generated autonomously via programming. Quantum Entanglement is a hybrid of drawings and NFTs that explores the nature of drawing, which is at once a performative act and a physical document that recalls or points to the existence of that act. Featuring physical drawings and digital animations made using software and a robotic drawing machine, Quantum Entanglement fuses physical with virtual elements in a way that is sure to delight and intrigue audiences.

A visitor viewing Kevin McCoy's work of art displayed on LG OLED TV.

The shifting colors and forms of McCoy’s new works at Frieze New York are expressed with precision and vibrancy thanks to the next-generation display and processing technologies of LG OLED evo. LG’s new OLED evo Gallery Edition TVs offer higher brightness, clarity and detail for lifelike images that almost jump off the screen – with the 77- and 65-inch models used at the exhibit proving themselves as adept at showcasing digital art as they are at delivering outstanding viewing experiences.

Kevin McCoy's artwork is displayed on LG OLED TV

Complementing LG OLED evo TV models, the LG OLED Lounge at Frieze New York also features the 55-inch Transparent OLED signage displays. Boasting vivid colors and high transparency, the advanced screen presents digital artists like McCoy with exciting, new creative opportunities to explore. What’s more, McCoy’s artwork is demonstrated on a LG OLED Objet Collection, an artistically inspired and distinctive lifestyle TV model.

LG was named Global Partner of the Frieze art fair, and this exhibit in New York exemplifies LG’s commitment to innovation within the arts and supporting artists to push their creative boundaries.

# # #

link hidden, please login to view

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers.
      As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box.

      Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future.
      “If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.”
      (From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs
      To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential?

      For example, DukeBox, which was unveiled at
      link hidden, please login to view, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including , Bon Voyage and brid.zzz. Bon Voyage featured at Wanderlust Korea
      “We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.”

      This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans.
      LG Labs offline experience zone at Isegye Festival in Korea
      Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas.
      LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good!
      Stay tuned to the to find out what other LG teams and employees are getting up to.
      # # #

    • By News Reporter
      American Street Artist and Social Activist, Shepard Fairey Chooses LG OLED as His
      Digital Canvas at Frieze LA

      SEOUL, Mar. 1, 2024 — At Frieze Los Angeles 2024, LG OLED is joining forces with Shepard Fairey, the acclaimed contemporary street artist, social activist and founder of OBEY street wear, to bring street art into the realm of transformative digital expression. LG OLED, the ultimate digital canvas, is interwoven with Shephard’s physical works and the exhibition space itself to deliver a compelling sensory experience at LA’s annual art extravaganza.
      Themed Peace and Justice, the exhibition features a selection of Shepard Fairey’s instantly-recognizable work; hand-picked by the artist himself and drawing attention to some of the most pressing issues facing society today. Fairey blurs the boundary between traditional and commercial art, employing type and image to create vibrant pieces that offer bold, memorable visuals and thoughtful social critique.
      Although street art is, by its nature, an outdoor art form, Shepard is unafraid to embrace the digital medium, deftly uniting physical and virtual elements to add a new dimension to his artistic practice. Through the collection Peace and Justice, with support from LG OLED, the exhibition space at Frieze LA becomes an extension of Shepard’s distinctive art, delivering his unique creative vision in an innovative and highly original way.
      Reimagined for Frieze LA, the artist’s captivating Damaged Wrong Path Mural combines several iconic pieces from the artist’s well-received solo show, Damaged (2017). The clever deployment of LG OLED TVs brings fresh energy and a new dynamic to the large, complex piece.
      Leveraging the image accuracy made possible by LG OLED’s pixel-level control, Shepard amplifies the impact of this visually striking mural while imbuing it with a ‘newness’ that may surprise those familiar with the work. Shepard and LG OLED’s exclusive exploration of digital art also serves as a masterclass in the harmonious fusion of art and technology.
      “Art is about so much more than aesthetics; it should spur challenging conversations, broach meaningful topics and push us to feel uncomfortable emotions,” said Shepard Fairey. “The works included in my collaboration with LG OLED were chosen with these things in mind, and to demonstrate to audiences that the combining of art and technology can drive artistic practice and expression into new and rewarding territory.”
      “LG OLED is delighted to join with Shepard Fairey to push artistic boundaries and engage and inspire visitors at Frieze LA,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “We remain steadfast in our commitment to the arts and will continue to support artists who share our passion for innovation and for making a positive difference.”
      LG OLED is dedicated to introducing more people to the exciting, always-evolving world of digital art. Through its LG OLED ART initiatives, the LG OLED brand continues to celebrate the fusion of art and technology, and connect with art enthusiasts from all around the globe.
      Join the LG OLED ART journey – visit the
      link hidden, please login to view to experience the brand’s latest captivating collaborations. # # #

    • By News Reporter
      Company Has Established a Comprehensive, Ethically-Responsible
      Management System for Its AI-Enabled Home Appliances

      SEOUL, Feb. 15, 2024 — LG Electronics (LG) has recently achieved a significant milestone by obtaining the AI Management System (AIMS) certification (ISO/IEC 42001) from the Korean Standards Association (KSA).1 This certification demonstrates LG’s commitment to prioritizing data security and embracing responsible AI management practices throughout the entire lifecycle of its AI-powered home appliances.
      ISO/IEC 42001, a globally recognized standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), sets out the essential requirements for governing and managing AI technologies.2 AIMS certification validates that a company has not only implemented but also maintains and continuously improves an AI Management System, demonstrating a responsible and ethical approach to developing and utilizing AI-based solutions.
      The stringent assessment criteria of ISO/IEC 42001 cover various aspects, including AI policy formulation, risk assessment, risk management, ethical compliance, regulatory responsiveness and transparency in AI management processes.
      The acquisition of AIMS certification acknowledges LG’s ongoing and systematic efforts to ensure rigorous control over potential issues related to its AI products and services, including security, fairness, transparency and accountability. Through this certification, LG aims to enhance customer trust and strengthen its competitiveness.
      Last year, LG distinguished itself as the first home appliance manufacturer to receive Deep Learning AI Verification, awarded by the independent safety science company UL for its washing machine and dryer. Additionally, LG obtained AI Safety Certification from the Korea Institute of Industrial Technology (KITECH) for the AI functionalities integrated into the LG WashTower.3
      LG actively leverages data- and AI-based research and development initiatives to realize the vision of the ‘Zero Labor Home,’ offering users a refreshingly convenient and relaxing smart home experience facilitated by LG’s advanced, AI-driven home appliances and services.
      “This certification shows that we have established a comprehensive AI management system and are committed to providing our customers with safe, responsible AI-based solutions for a better life,” said Lyu Jae-chul, president of LG Electronics Home Appliance & Air Solution Company.
      # # #
      1 The AI Management System certification (ISO/IEC 42001) from the Korean Standards Association is confined to the products produced in LG Smart Park 1, 2 in Changwon, South Korea.
      2 link hidden, please login to view
      3 The AI Safety Certification from the Korea Institute of Industrial Technology is applied to WashTower model W17NT.

    • By News Reporter
      Company’s Innovative Solutions Enable Customers Across Diverse Industries and
      Sectors to Create Seamless Digitalized Spaces That Engage and Inform

      SEOUL, Jan. 30, 2024 — LG Electronics (LG) is showcasing its advanced digital signage solutions at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its comprehensive range of display solutions tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms.
      Inside ISE 2024’s largest booth, the LG MAGNIT lineup of micro LED displays are featured across several zones that demonstrate different usage scenes, including a digitalized control room, meeting space, luxury suite and virtual production studio. The company’s micro LED technology enables large-scale screens that can be tailored to meet customers’ specific demands and installation environments. In addition to outstanding picture quality with stunning color accuracy across a wide viewing angle, LG’s micro LED tech has undergone rigorous testing for surface flame spread and electromagnetic compatibility.
      Ideal for conference rooms, LG MAGNIT All-in-One features easy-to-access, front-mounted controls, integrated speakers and a controller for convenience and simplicity. LG’s Micro LED solutions for corporate control rooms boast large screens and continuous monitoring capabilities, while LG MAGNIT for virtual production studios delivers accurate image reproduction and compatibility with various filmmaking equipment. LG’s Micro LED displays for luxury suites leverage the α (Alpha) 9 AI processor to provide mesmerizing viewing experiences and content-optimized picture quality.
      LG’s 1,728-square-meter booth also presents ‘Kinetic LED’ for diverse settings such as shopping malls and airports. The striking installation comprises a kinetic screen measuring 3,670 x 6,100 millimeters and several large-size LED Fine Pitch (model LSBC019) displaying vibrant digital art that moves in sync with atmospheric music.
      The Luxury Suite offers exclusive cinematic viewing experiences with the 118-inch LG MAGNIT and 49-, 55- and 65-inch UHD signage solutions featuring new art gallery-inspired picture-frame bezels (offered in three elegant colors). With Apple AirPlay, guests can stream content to LG Hotel TVs, right from their iPhone or iPad, whether it’s to watch movies and shows from their favorite apps or share what’s on their Apple devices, including photos, personal videos, games and more. Guests simply scan a unique, on-screen QR code after checking in to privately and securely pair their iPhone or iPad directly to the TV in the room for the duration of their stay.
      The Corporate Zone highlights three LG MAGNIT displays: one perfect when filming CEO speeches or commercials, another that has a detachable power supply unit for use in control rooms, and the All-in-One model with embedded controller and speakers for meeting rooms. Also on show are the newly-introduced 21:9 aspect ratio, 171-inch LED All-in-One and 21:9, 105-inch LCD signage, which work well with widescreen video-conferencing platforms. These signages are also compatible with integrated solutions from LG’s partners to meet user-specific needs.
      In the Retail Zone, visitors can explore solutions that enhance the shopping experience and generate advertising revenue for store operators. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include the 79-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG Kiosk, which provides a convenient self-service option. The company is also illustrating the ease of selecting and playing in-store advertisements through LG DOOH Ads’ Programmatic AD feature, which optimizes advertising content according to customers.
      With its thin bezels, the new 55-inch modular Transparent OLED allows for an NxN-format ‘video wall’ installation that serves as an open partition while engaging shoppers. Also, LG’s double-sided LED-LCD signage (86-inch LED and 75-inch LCD) shows off the compelling possibilities for simultaneously delivering advertisements to in-store visitors and passersby. This space also demonstrates the space-efficiency and versatility of the 37-inch stretch, and 30- and 55-inch vertical Transparent OLED displays.
      The Education Zone features a digital classroom equipped with LG CreateBoard – interactive digital boards (55 to 86 inches). Educators can easily load classes through its web browser and give students access via QR codes. An excellent choice for university film programs, the integrated solution for virtual production includes LED screens for displaying digitally-rendered backgrounds, LG CreateBoard for writing and OLED displays for reviewing video footage.
      To enhance the customer experience, LG offers various cloud-based software solutions that facilitate the efficient management of its cutting-edge digital displays. The integrated LG Business Cloud platform lets users explore, subscribe to and manage the cloud solutions available for LG digital signage and commercial TVs. Visitors can also check out LG SuperSign Cloud, which enables content creation and distribution for digital signage, the hospitality-enhancing LG Pro:Centric Cloud and the LG ConnectedCare remote management solution.
      What’s more, LG unveils its commercial display security system, LG Shield, to respond to more sophisticated cyber threats emerging from AI. LG Shield operates under webOS to protect against security threats, safeguarding central servers, apps and operating systems. Its security performance completed a global common criteria evaluation and has been granted EAL 2 certification and ISO/IEC DIS 18974.
      “At ISE 2024, LG’s digital signage, cloud management platforms and collaborations with professional partners across diverse industries reveal an unmatched ability to deliver integrated solutions optimized for a wide variety of spaces,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “We will continue to provide customer-focused smart life solutions that open up new and exciting ways to connect, engage and create.”
      LG’s latest digital signage solutions will be on display in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2. To learn more about LG’s digital signage solutions on show at ISE 2024, visit www.lg-informationdisplay.com/ise2024.
      # # #

      link hidden, please login to view
    • By News Reporter
      At
      link hidden, please login to view, LG is unveiling a range of cutting-edge display solutions tailored for corporate environments. The showcase includes advanced, highly versatile products ideal for use in spaces such as meeting rooms, in-house XR studios, corporate rooms and control rooms. One of the highlights of LG’s exhibition is the lineup of Micro LED displays. These displays offer an array of pixel pitch options, ranging from 0.68 to 1.25 millimeters, and come with features dedicated to the installation environments to satisfy the diverse needs of customers from across the corporate world. Standout models include the 136-inch LG MAGNIT All-in-One with 4K resolution – a convenient solution for conference rooms featuring a controller and integrated speaker – and the LG MAGNIT with Detachable Power Supply Unit (PSU), which delivers the security and scale necessary for control rooms. The company is also showing off the specialized Micro LED for in-house virtual production studios, which integrates seamlessly with a host of professional filming equipment.

      LG MAGNIT All-in-One for Boardrooms
      With a standard size of 136 inches, and available in 4K or 2K resolution, the outstanding LG MAGNIT All-in-One (model or ) is suitable for use in boardrooms, executive rooms and meeting rooms. The display offers exceptional viewing experiences through outstanding LG Micro LED technology and user convenience thanks to its standardized 16:9 aspect ratio screen and a built-in speaker and controller, while LG’s pre-assembled LED display modules (LDM) help streamline the installation process. The first LG all-in-one LED lineup to feature 4K resolution, the LAAA007 provides ultra-sharp images and crystal-clear text to deliver content clearly and effectively.
      Designed with adaptability and ease-of-use in mind, the LG MAGNIT All-in-One has controls and ports – including power, HDMI and USB – conveniently located on the lower screen bezel. This makes it simple to adjust sound and picture settings, and connect to different devices during meetings or presentations. The display also offers Picture in Picture (PIP) and Picture by Picture (PBP) modes, allowing users to present multiple materials simultaneously on its large screen.
       
      LG MAGNIT for Virtual Production
      More corporations are now establishing their own virtual production studios, a move that enables them to produce a wide variety of communications content – such as intra-company broadcasts, commercials and CEO presentation films – in house. LG has responded to this trend with the introduction of its Micro LED solutions for virtual production – represented at ISE 2024 by model – which provide seamless integration with cameras, lighting and other filming equipment, and deliver a smooth video-recording process with its high refresh rate (7,680Hz) and high frame rate (23.98 to 120Hz).
      The Micro LED for virtual production can be powered by the cutting-edge LED processing platform HELIOS from Megapixel, which enhances the user interface and user experience with features offered by HELIOS such as real-time mapping and color calibration, multi-user control, and precise color control. The structure of LG’s Micro LED solution is engineered to minimize color distortion, preserving image accuracy across a wide viewing angle – a feature that makes the advanced display particularly well-suited for large-screen configurations.

      LG MAGNIT displays are designed with the safety of users and the installation environment in mind. LG MAGNIT series has undergone testing, encompassing the surface spread of flame, color consistency from various viewing angles, and electromagnetic compatibility.*
       
      LG MAGNIT With Detachable PSU for Control Rooms
      The LG MAGNIT with detachable PSU (model ) is an impressive 163-inch display designed primarily for situation rooms and control rooms in government offices and corporate HQs. It is also an excellent choice for small to medium-sized enterprises that prioritize reliability.

      The detachable-PSU design of the LG MAGNIT enables swift and efficient management. In the event of a power supply failure, it can be promptly addressed by simply replacing the PSU, without having to access the rear of the display. In addition to this streamlined design, the LG MAGNIT delivers stunning picture quality. With LG’s Micro LED technology, it produces vivid, high-contrast and highly detailed images with colors that remain true from a wide range of viewing angles.
      A company that believes in the value of collaboration, LG is partnering with leading innovators from various sectors to develop a range of customized solutions catering to the specific needs of corporate customers. These collaborative efforts extend to audio and video equipment for conference rooms and other corporate spaces, while LG’s partners include conference solution providers, eavesdropping detection solution provider, studio filming specialists and interior design companies. With its active collaboration strategy, LG is continually broadening its scope of expertise and expanding its lineup of solutions.

      In addition to MAGNIT displays for corporate use, LG’s ISE 2024 showcase includes the 171-inch 21:9 , a 105-inch 21:9 LCD screen optimized for video conferencing platforms. With their 21:9 ratio, these displays are ideal for displaying content and participants’ information during conferences, offering a wide field of view and ample screen space for a seamless conference experience.

      The company’s attention-grabbing displays combine outstanding technology and sleek designs, and highlight LG’s sincere and ongoing commitment to delivering cutting-edge solutions that satisfy the needs of diverse businesses.
      # # #
      * LG MAGNIT has been validated to meet the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B), and for providing color consistency over a viewing angle tested by TÜV Rheinland. Certifications may vary by model.

×
×
  • Create New...