By News Reporter
Cultural institutions play a pivotal role in shaping the local arts, the perfect example of one being the LG Arts Center SEOUL – the pinnacle of the Korean arts and culture scene which reopened its doors to the public this year.
Gracing the venue is the LG SIGNATURE hall, an elegant space aptly named after LG’s ultra-premium brand and global benefactor of the arts. Home to diverse, phenomenal performances, this hall is testimony to LG SIGNATURE’s firm dedication to cultivating the finest of culture. To celebrate the opening of LG Arts Center SEOUL as well as the LG SIGNATURE hall, LG on behalf of LG SIGNATURE hosted an exclusive performance series in November to deliver a “moving” experience – both literally and figuratively – to local art aficionados.
With two major performances, He Who Falls and Opening 2, this exciting series introduced Yoann Bourgeois, a dancer-choreographer and performance director with major standing in the global contemporary performing arts world, to the most sophisticated Seoulites. Blurring the lines between acrobatics and dance, Bourgeois’s interdisciplinary approach embodied LG SIGNATURE’s philosophy and home appliances that unite the best of art and technology.
Photo Credit: Studio AL
Possibly the most sought-after performance in the LG Arts Center SEOUL opening festival was He Who Falls, which treated LG SIGNATURE hall goers to a dynamic performance directed by Bourgeois and performed by the renowned National Choreographic Center of Grenoble. During the impressive show, its exceptionally talented dancers demonstrated seamlessly elegant movements on a rotating turntable to Frank Sinatra’s iconic song, My Way.
Meanwhile, Opening 2 offered a short yet mesmerizing glimpse into the grace, power and presence Bourgeois brings to the stage. LG SIGNATURE’s most distinguished customers and clients were invited to attend both shows so that they could fully understand the brand’s unique artistic approach to shaping customer experiences.
As to immerse visitors in truly aesthetic sensations, LG SIGNATURE set up a special exhibition and photo zone in the LG SIGNATURE hall’s main lobby. Echoing the unique architectural style of the LG Arts Center SEOUL conceived by virtuoso Tadao Ando, the exhibition zone provided a look into the LG SIGNATURE products synonymous with artistry, including LG SIGNATURE Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV.
Elsewhere in the lobby was a fully interactive photo zone which brought Bourgeois’s performances to life again, leaving visitors with truly unforgettable impressions and sensitivities.
Curating and introducing the best of the arts to customers worldwide, LG SIGNATURE continues to enrich the lives of so many by introducing new and unique experiences that echo the premium brand’s long-held philosophy. Stay tuned to
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Guys, please advise how we can stream the FIFA World Cup on LG Smart Tv? Jio Cinema has won the exclusive rights and it would be an absolute shame if we are not able to watch the biggest sporting event in the world on our smart TV. Nullifies the entire purpose of a Smart TV. Kindly get this addressed.
By News Reporter
Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines
SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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By News Reporter
Art not only inspires, it also completely changes the way we see the world. Having long understood this, LG has been committed to making life better through the power of art and technology for many years, a promise embodied by the LG OLED ART project which celebrates this merging of technical essence and artistic creativity.
To make Asia’s largest digital art event the next stop on this influential project’s calendar, LG became the Exclusive Screen Partner of
link hidden, please login to view. Exhibiting and debuting several creative, cutting-edge products that advance the digital art movement, LG brought its leading OLED technology to display diverse artworks in extreme detail, showing every little brushstroke while also explaining how LG merges technical essence with artistic creativity.
Taking this opportunity to connect with the art scene on a deeper level, LG selected its stunning LG Transparent OLED Display to present the eye-catching MetaSkull artwork by renowned London-based Chinese artist , which took him and his creative team three years to perfect. A unique looping video at 4K, this masterpiece depicts a metaverse skull which opens a new chapter for art and is set to be auctioned off by Sotheby’s.
With 38 percent display transparency, the stunning perspective design perfectly integrates the piece into the exhibition, with every fine detail of the skull revealed through the intense color contrast of LG OLED technology. Visitors and media guests were stunned by this superb technology’s ability to harness the power of technology to make amazing art into breathtaking art.
The LG OLED Objet Collection was also present to display top digital art, including LG OLED Objet Collection Easel which, as its name suggests, resembles an elegant art frame and features a moveable fabric cover that offers a subtle, modern aesthetic. Also making an appearance was LG OLED Objet Collection Posé, which was being introduced to Hong Kong for the first time. The magnificent Posé boasts softly curved edges and a soothing, soft beige color which complements the woven fabric grooves on the back to make it aesthetically pleasing from every angle.
Another newcomer to Hong Kong was LG OLED Flex, a groundbreaking TV that separates itself from traditional gaming displays as the world’s first freely bendable 42-inch OLED screen – a true TV history maker.
In addition to newly launched products, LG also showcased the magnificent works of well-known artist on its 97-inch LG OLED evo Gallery Edition TV, once again demonstrating how LG’s self-lit OLED enables the ultimate digital canvas for the new generation of artists.
(From left) Henry Chu’s ‘Flowered World’ and ‘Piano Wind’
Inside the Collector Showcase zone, LG OLED evo Gallery Edition TVs displayed two astonishing pieces by talented Hong Kong-based artist , who works with data, music and body movements to come up with the most unique creations. Chu’s inspiring Piano Wind NFT features vivid colors and contrast, which means it requires the lifelike colors only LG OLED evo Gallery Edition TV can produce to reach its full potential.
This exciting collaboration with the Digital Art Fair Xperience represents LG’s transformation into a leading advocate of fine art, and once again reinstates the brand’s commitment to inspiring art creation through the unique values LG OLED ART continues to deliver around the globe.
Contributed by LG Hong Kong
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