[LG SIGNATURE Inspirations] A Legendary Evening With John Legend at Napa Valley
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By News Reporter
Company Unveils Expanded AI-Powered SIGNATURE Lineup With Advanced
Performance and Refined Minimal Design
SEOUL, Dec. 15, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury.
Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience.
As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness. Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns and pre-cools the interior – up to two hours before an anticipated door opening.
For even greater convenience, the LG SIGNATURE Smart InstaView refrigerator streamlines food management through ThinQ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space.
To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and automatically select the ideal cooking settings. The AI Browning feature monitors bread as it bakes and sends a notification through the ThinQ app when it reaches the preset level of doneness. Connected smartphone features include real-time monitoring, a time-lapse recap after cooking and easy sharing on social media.
The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance.
LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets.
In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian high-end living brand Poliform, demonstrating how the appliances harmonize with luxury interiors to deliver thoughtfully orchestrated premium living solutions.
“LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.”
Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at LG’s booth from January 6-9 (#15004, Las Vegas Convention Center).
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1 Response accuracy may vary depending on user input and operating conditions.
2 Recognition results may vary depending on food type and placement.
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By News Reporter
What if technology didn’t just support creativity, but became the canvas itself? In Hong Kong’s iconic West Kowloon Cultural District, that vision came to life through Tenka Taihei, a one-of-a-kind Art Tech x Music performance held at Freespace. At the heart of the experience was LG SIGNATURE OLED T, the world’s first wireless transparent OLED TV, transforming innovation into a living, breathing part of the show.
Tenka Taihei, meaning “Peace Under Heaven,” evokes a sense of harmony, stability and hope for the future. It’s a fitting theme in an ever-shifting world. Conceived by musician and creative director Kendy Suen, the performance blends live music, digital calligraphy, projection visuals and interactive sound installations into one immersive experience.
For Suen, the transparent nature of LG SIGNATURE OLED T was more than a technical feature – it was symbolic of the harmony between technology and human connection. “Like a protective yet open fortress,” he explains, “it lets audiences see beyond barriers and connect with the broader world,” reflecting the delicate balance of strength and openness at the heart of Tenka Taihei.
This collaboration is part of LG’s broader belief in “brave optimism” – that even in uncertain times, innovation and creativity can spark hope, foster connection and inspire joy. Through the power of Tenka Taihei, LG explores how technology can move beyond functionality to become a medium for storytelling and cultural exchange, demonstrating that the most powerful innovations enrich human experiences.
As part of the performance, the LG SIGNATURE OLED T became a dynamic digital canvas that blurred the boundaries between the physical and digital worlds. Visual artist Moon Hung, renowned for his real-time artistic creations, used the transparent OLED in harmony with projection mapping and an interactive soundscape, crafting visuals that appeared to float effortlessly in mid-air.
Audiences could take in every intricate detail up close, even in scenes composed of more than two million individual radicals. The screen’s transparent nature allowed them to see both the calligraphy performance and the surrounding space at once, creating the illusion that on-screen visuals were seamlessly integrated into the environment. The result was an elegant synchrony of art, sound and technology – a multi-layered journey where viewers could see sound and hear calligraphy.
The performance left many audience members in awe of its seamless fusion of art and technology. The transparent OLED screen, in particular, captivated their curiosity and admiration, enveloping them in mesmerizing visuals that appeared to drift effortlessly through the space.
Contributed by LG Hong Kong
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By News Reporter
Company Introduces SKS Brand Refresh, Showcases Superb
New Built-in Kitchen Solutions at Premier Industry Event
SEOUL, Feb. 20, 2025 — LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI for intelligent and precise heating control.
Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”
Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit
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By News Reporter
Showcasing the Evolution of the Company’s Ultra-Premium Brand, Advanced Lineup
Delivers Enhanced User Experiences and Enriched, Connected Living
SEOUL, Dec. 30, 2024 — LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.
The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer and the LG SIGNATURE Washing Machine and Dryer pair.
Taste Beyond: Redefining the Kitchen
The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.
The refrigerator’s ThinQ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.
The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.
The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enablesenjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.
The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash Pro and Dynamic Heat Dry technologies.
Live Beyond: Seamless Laundry Solutions
The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive (AI DD) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.
The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.
“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”
Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).
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* LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed. essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service.
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By News Reporter
To deliver unparalleled living experiences, LG SIGNATURE is relentlessly motivated by art in all its forms. This ethos transcends into passionate support for standout art and cultural experiences.
To bring the LG SIGNATURE experience closer to customers, the brand has held events and created new partnerships through its wider UK brand campaign “LG SIGNATURE Hosts” experience so that more people can enjoy the luxury lifestyle products for themselves.
A key component of this initiative is LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra (RPO), one of the world’s finest orchestras and true masters of its art. With every musician at the pinnacle of their career, its performances are nothing short of legendary. This partnership with RPO and the activities that come with it, provide a meaningful opportunity for top-tier luxury media in the UK to engage directly with LG SIGNATURE, driving positive awareness of the brand and its products through the power of hands-on experiences.
Most recently, the brand held LG SIGNATURE Hosts The Music of Bond at London’s prestigious Royal Albert Hall, providing a perfect opportunity to create a decadent moment that aligns seamlessly with the LG SIGNATURE brand.
Dan Michelson, marketing director at LG UK
The event invited guests to enjoy an intimate dinner reception held in the Royal Albert Hall’s exclusive Clive Room, followed by a live performance of The Music of Bond from a Grand Tier Box. The show celebrated over 60 years of James Bond on the big screen by playing the most iconic theme songs and anthems from the box-office blockbusters.
On arrival, attending media were greeted with a James Bond-inspired pre-dinner aperitif and encouraged to play a game of blackjack at the casino table with ‘LG SIGNATURE Fun Money.’ One lucky winner received a collection of James Bond memorabilia including a box of socks from The London Sock Exchange’s 007 anniversary collection, a Bella Freud James Bond Dr. No mug and a ‘Bond Cars: The Definitive History’ book.
During the show, attendees could also have their main course paired with wine served at the optimum temperature, thanks to the LG SIGNATURE Wine Cellar on display in the Clive Room.
With cutting-edge innovation inspired by traditional wine storage techniques, it expertly replicates the conditions of underground wine caves to store and age wines for the optimal taste, while its sleek design is the epitome of minimalist luxury.
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After the meal, guests were invited to the Grand Tier Box to watch the world-famous orchestra play anthems from various James Bond movies. And if that wasn’t enough, refreshments and dessert carousels based on Bond movies were served throughout and guests even got the opportunity to mingle with two RPO musicians during the interval.
Throughout the evening, guests were treated to the full LG SIGNATURE hospitality experience, highlighting again just how much the brand values masterpieces in not only technology and innovation, but also culture and arts.
Live Beyond.
Experience next-level living with LG SIGNATURE.
Contributed by LG UK
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