[Earth Day with LG 🌎] Making a Difference with Water-Efficient Home Appliances
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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By News Reporter
Earth Day, observed annually on April 22, serves as an essential call to action for the preservation of our planet for future generations. LG is dedicated to promoting this cause through local initiatives, underlining the impact of every action in protecting our environment.
LG USA aims to foster a greater appreciation for our environment and promote sustainable practices, with the goal of instigating positive change and contributing to the long-term health of our planet. The company is actively seeking to make a real difference by inspiring the next generation of conservationists and addressing urgent issues such as the extinction crisis and climate change.
To reinforce its commitment to sustainability and environmental stewardship, and to reflect its ‘Life’s Good’ ethos, LG organized the ‘Life’s Good Earth Day Fair’ on April 22 at its Englewood Cliffs, New Jersey campus. This public event featured a range of activities emphasizing the importance of sustainable practices.
In collaboration with the National Wildlife Federation (NWF), the fair provided useful information on sustainable best practices and guidance on creating a Certified Wildlife Habitat® in living, working and recreational spaces.
A key component of the event was the e-Waste Drive, which,
link hidden, please login to view, provided attendees with the opportunity to responsibly discard unwanted electronics. Participants who brought e-waste for recycling were granted a ticket to join the campus activities.
LG also unveiled a new pollinator garden at its headquarters. The garden, which has been recognized as a Certified Wildlife Habitat® by the NWF, features native plants designed to attract a variety of pollinators such as bees, butterflies, moths and beetles. LG anticipates that this initiative will boost biodiversity, stimulate plant growth, enhance air quality and support wildlife. Attendees were encouraged to plant a flower in the garden, contributing to a healthier ecosystem.
Additionally, LG offered tours of the to students, teachers and local community members, showcasing its innovative technologies and sustainability initiatives. Visitors had the opportunity to participate in scavenger hunts organized by the NWF, enjoy food vendors and giveaways, and meet Ranger Rick® and NWF Naturalist Dave Mizejewski.
The Life’s Good Earth Day Fair is just one of LG’s initiatives to commemorate Earth Day. Last week, the company , showcasing content that highlighted some of the world’s most vulnerable and endangered as well as recovered species in need of ongoing protection. Beginning with the snow leopard and followed by the bald eagle, Galapagos sea lion and reindeer later this year, the series will portray each animal in stunning 3D that appears to be extending out of the actual display.
And, through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at .
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. As a , LG , showing the company’s commitment to helping U.S. consumers make energy choices that make a difference, from cutting household utility bills to reducing impact on the environment.
Contributed by LG USA
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By News Reporter
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Earth Day, celebrated annually on April 22, serves as a reminder of our collective responsibility to appreciate and protect our magnificent planet. It calls upon each of us to take significant actions towards fostering a healthier environment and a brighter tomorrow. This year, the theme of Earth Day is ‘Planet vs Plastic,’ chosen to highlight the urgent need to address the widespread problem of plastic pollution. Aligned with this is the ambitious goal announced by to reduce plastic production by 60 percent by 2040. From saying “no” to single-use plastics to embracing appliances made using recycled plastics, everyone can play a part in putting society on the path to a plastic-free future.
A company with a comprehensive ESG vision for a ‘Better Life For All,’ LG is involved in a wide range of initiatives that help the wellbeing of people and the planet. Its actions on plastic reduction is coupled with intensifying efforts to develop product solutions, and implement lifecycle strategies, that empower users to play a more active role in bringing about positive change. As these endeavors suggest, LG is committed to promoting a sustainable future while enhancing the wellbeing of individuals and communities worldwide.
LG’s Innovative Washer Helps Curb Microplastic Emission
Microplastics, minute plastic particles less than 5 millimeters in size, have permeated oceans, soil and even the air we breathe. Their widespread distribution raises concerns for both the environment and human health.1 The washing of synthetic textiles is a significant source of microplastics released to oceans globally, accounting for up to 35 percent. This translates to around 200,000 to 500,000 tons of textile-related microplastics entering the marine environment every year.2
In an attempt to help people contribute to the mitigation of plastic pollution, LG’s new washer comes with the Microplastic Care cycle preinstalled.3 When set to this specialized cycle, the washer utilizes a ‘swinging’ motion and the TurboWash 360 feature to minimize fabric friction, providing gentle yet effective cleaning while reducing microplastic ‘shedding’ from garments by up to 60 percent.4
Additionally, the latest LG front-loader comes with AI Wash, which leverages the company’s Deep Learning Artificial Intelligence (AI) Direct Drive Motor and 6 Motion technology. Selecting the optimal washing motions based on fabric type, AI Wash provides improved fabric protection to help extend the lifespan of clothing.5 The new washer also optimizes detergent usage with ezDispense, which automatically dispenses the right amount of liquid detergent for each load.6
LG’s Plastic-reducing Initiatives for a Better Life
With a staggering one million plastic bottles used every minute, and up to five trillion plastic bags used annually, plastic waste is polluting our world at an alarming rate.7 Although they undoubtedly make daily life more convenient, home appliances are a substantial contributor to the problem of plastic waste. Recognizing this, LG has greatly expanded its recycling programs for discarded appliances, fostering a sustainable cycle that shows a better way forward for industry and the world.
LG has implemented a resource circulation program that now spans 52 countries, with the LG Recycling Center in South Korea playing a central role. Raw materials such as iron, copper, aluminum and plastic are extracted from old home appliances, then sorted and processed before ultimately being ‘reborn’ as new lifestyle appliances, such as the LG Styler ShoeCase and ShoeCare, LG PuriCare AeroFurniture and LG tiiun mini.
Catering to the needs of diverse customer segments, these innovative lifestyle appliances from LG feature outer surfaces made from recycled plastics. Through making upcycling a part of its process, the company is both reinforcing sustainability throughout the entire product lifecycle and presenting eco-concerned customers with a compelling range of stylish and practical solutions that speak to their values, as well as their tastes.
LG’s ongoing commitment to addressing the importance of recycled materials was also on show at IFA 2023 in Berlin, Germany, last September. The company’s exhibition booth hosted a number of activities to raise awareness of the importance of plastic recycling, including the planting of resin-pallet ‘trees’ at the LG Sustainable Village’s Upcycling Workshop Zone.
In 2022, LG recovered 472,876 tons of electronic waste from 52 countries, and has collected a cumulative total of 3,998,382 tons since 2007. The company used 32,987 tons of recycled plastics in its products in 2022, a 24 percent increase from 2021.
LG’s worldwide resource circulation program, aligned with the goals of the company’s Better Life Plan 2030, aims to increase the waste-recycling rate at LG production sites to 95 percent by 2030. Additionally, LG has set itself the target of using 600,000 tons of recycled plastics (cumulative) by 2030. Furthermore, LG intends to reach another major milestone – the collection of 8 million tons (cumulative) of discarded appliances by 2030.
LG remains resolute in the pursuit of its Better Life For All vision. The company’s state-of-the-art appliances offer convenient ways for customers to contribute to environmental protection, while its sustainability-focused recycling programs and production practices show a belief in the possibility of a brighter tomorrow.
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3 ThinQ UP washing machine users can download the new course from the ThinQ app Upgrade Center. Availability of features may vary depending on product model and region.
4 Tested by Intertek in July 2023. Microplastic Care cycle with 3kg of load (100 percent polyester training jacket) compared to Mixed Fabric cycle (F4Y7EYPBW). Comparing by measuring the amount of microplastics filtered through a 20㎛ filter. Results may differ depending on the item or items of clothing washed and on the usage environment.
5 The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric and help reducing the damage. Feature availability may vary depending on the product models.
6 The application of ezDispense function varies depending on the washer model. The feature can dispense detergent for up to 31 loads when both the detergent and fabric softener compartments are filled with detergent to capacity.
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By News Reporter
Coming to Earlier LG Smart TV Models, webOS Re:New Program Gives More Users
Access to the Elevated Home Entertainment Experience Most Recent Platform Provides
SEOUL, Jan. 4, 2024 — LG Electronics (LG) announced that it is offering the latest upgrade* of the webOS smart TV platform to owners of older LG Smart TVs, effectively evolving their smart TV into the ultimate home entertainment hub.
In early 2024, the webOS Re:New program will bring the latest webOS upgrade to every model in LG’s 2022 OLED TV lineup, LG OLED Flex, LG OLED Objet Collection Posé as well as LG’s 2022 QNED Mini LED 8K (QNED99/95 series), promising users the joy of a new TV experience for the next five years. This upgrade will be extended to more LG TVs worldwide in the future to add more entertainment and versatility to the TV experience across the world.
With the latest version of webOS, LG Smart TV owners can enjoy an even more personalized TV experience with a Home Screen that greets users with recommendations according to their tastes. The user interface is highly customizable, which means viewers can personalize the selection of content and services and access them with even greater ease. And to make the process even more seamless, the Quick Card UI intuitively sorts diverse content and services into categories like music, games and sports within a user-centric interface that resembles mobile user interface design.
What’s more, courtesy of advanced security technology and an optimized operating system, users are protected with a high level of stability, security and seamlessness throughout the entire viewing experience.
With more LG Smart TVs adopting the latest webOS upgrade, content providers and service developers will have more opportunities to spread new content, services and features to a wider audience.
LG has shared its bold vision to become a media and entertainment platform, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated content across its wide-ranging products. Powering more than 200 million LG Smart TVs worldwide, webOS will continue to evolve through significant upgrades to constantly revolutionize the customer experience. LG is poised to invest heavily in its webOS business to secure a vast library of content and services so that it can cater to the diverse lifestyles and preferences of consumers, strengthening its competitive edge in content selection and convenience.
“Demonstrated by the constant improvement to the webOS platform’s UX and UI, LG is firmly dedicated to elevating convenience and security, ensuring that users benefit from a hassle-free and secure experience when using our products,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Planning Division. “We strive to provide life-enriching experiences for our customers by delivering a wide range of content and services on our TVs.”
The LG Home Entertainment Company’s latest innovations will be on show at CES 2024 from January 9-12 at the LG booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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* Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
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By News Reporter
World Environment Day, held annually on June 5, puts a spotlight on the pressing environmental challenges of our times, and is a great opportunity for people all around the globe to discuss efforts to protect and restore the Earth.
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Established by the United Nations (UN) General Assembly in 1972 and led by the UN Environment Programme (UNEP), World Environment Day celebrates its 50th anniversary in 2023. Over the past five decades, the internationally observed day has grown to become one of the largest global platforms for environmental outreach.
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Hosted by Côte d’Ivoire in partnership with the Netherlands, this year’s World Environment Day event – #BeatPlasticPollution – focuses on solutions to the problem of plastic pollution. Côte d’Ivoire banned the use of plastic bags in 2014 and has shown its continuing leadership in reducing reliance on plastics by supporting a nationwide shift to reusable packaging. A signatory of the and a member of the , the Netherlands is also adopting a variety of measures to address this key environmental issue.
To raise awareness of the event and highlight the theme of this year’s World Environment Day, UNEP has created a compelling and informative . The video inspires hope with the message that we now have the science and solutions needed to beat plastic pollution, while also calling on governments, cities and businesses to take action.
LG is showing its support for the UNEP and World Environment Day by playing UNEP’s video on its digital billboards in New York’s iconic Time Square and London’s famed Piccadilly Circus. Located in high-traffic pedestrian areas in two of the world’s most-visited cities, the company’s billboards are expected to provide World Environment Day with significant exposure, raising public awareness and hopefully encouraging more people to do their part.
As a socially responsible corporate citizen, LG is taking active steps to help create a better life for all. To achieve this, the company is committed to practicing a circular economy by continuously expanding the use of recycled materials, which are already used in the production of select newer product models, including LG Styler, LG tiiun mini, refrigerators and dishwashers. This year, the company aims to expand the use of recycled materials to more products, such as the LG Styler ShoeCase, LG Styler ShoeCare and LG OLED evo TV, contributing to the company’s goal to use an accumulated total of 600,000 tons of recycled plastic by 2030.
As the company continues to do its part to reduce plastic pollution, LG is hopeful that increased promotion of the #BeatPlasticPollution campaign on its billboards in two of the most populous tourist attractions around the world will raise awareness and positively impact the public to do what is possible to reduce the use of plastic.
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