By News Reporter
Cultural institutions play a pivotal role in shaping the local arts, the perfect example of one being the LG Arts Center SEOUL – the pinnacle of the Korean arts and culture scene which reopened its doors to the public this year.
Gracing the venue is the LG SIGNATURE hall, an elegant space aptly named after LG’s ultra-premium brand and global benefactor of the arts. Home to diverse, phenomenal performances, this hall is testimony to LG SIGNATURE’s firm dedication to cultivating the finest of culture. To celebrate the opening of LG Arts Center SEOUL as well as the LG SIGNATURE hall, LG on behalf of LG SIGNATURE hosted an exclusive performance series in November to deliver a “moving” experience – both literally and figuratively – to local art aficionados.
With two major performances, He Who Falls and Opening 2, this exciting series introduced Yoann Bourgeois, a dancer-choreographer and performance director with major standing in the global contemporary performing arts world, to the most sophisticated Seoulites. Blurring the lines between acrobatics and dance, Bourgeois’s interdisciplinary approach embodied LG SIGNATURE’s philosophy and home appliances that unite the best of art and technology.
Photo Credit: Studio AL
Possibly the most sought-after performance in the LG Arts Center SEOUL opening festival was He Who Falls, which treated LG SIGNATURE hall goers to a dynamic performance directed by Bourgeois and performed by the renowned National Choreographic Center of Grenoble. During the impressive show, its exceptionally talented dancers demonstrated seamlessly elegant movements on a rotating turntable to Frank Sinatra’s iconic song, My Way.
Meanwhile, Opening 2 offered a short yet mesmerizing glimpse into the grace, power and presence Bourgeois brings to the stage. LG SIGNATURE’s most distinguished customers and clients were invited to attend both shows so that they could fully understand the brand’s unique artistic approach to shaping customer experiences.
As to immerse visitors in truly aesthetic sensations, LG SIGNATURE set up a special exhibition and photo zone in the LG SIGNATURE hall’s main lobby. Echoing the unique architectural style of the LG Arts Center SEOUL conceived by virtuoso Tadao Ando, the exhibition zone provided a look into the LG SIGNATURE products synonymous with artistry, including LG SIGNATURE Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV.
Elsewhere in the lobby was a fully interactive photo zone which brought Bourgeois’s performances to life again, leaving visitors with truly unforgettable impressions and sensitivities.
Curating and introducing the best of the arts to customers worldwide, LG SIGNATURE continues to enrich the lives of so many by introducing new and unique experiences that echo the premium brand’s long-held philosophy. Stay tuned to
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Good evening all,
Via WebOS, i have tried to download an .avi file but i got a message similar to "Downloading file is not supported" from the browser.
I would like to find a way (via another app, via an external device or whatever) to download a media file into my TV or USB drive plugged-in. Then, I would like the TV to play that downloaded file.
Any idea how to do this ?
In other words, today, what I do:
- download a media file from the web with my computer (700mo)
- copy the media into an USB drive
- unplug the usb drive from my computer
- plug the usb drive into my TV
- play the media to watch it with my TV
I would like to avoid using my computer to watch my downloaded media on my TV.
My TV : OLED65C2
Guys, please advise how we can stream the FIFA World Cup on LG Smart Tv? Jio Cinema has won the exclusive rights and it would be an absolute shame if we are not able to watch the biggest sporting event in the world on our smart TV. Nullifies the entire purpose of a Smart TV. Kindly get this addressed.
By News Reporter
In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life
Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend.
When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers.
Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data.
Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process.
But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable.
Lee Kun-woo, lead of LG EI Task
“The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task.
Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand.
Noh Eun-young, a specialist at LG EI Task
“There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.”
LG’s newly introduced MoodUP refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them.
Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level.
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By News Reporter
Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines
SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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