Virtual Artist Reah Keem Ready to Take the Stage
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
In London’s Thriving Art Season, Se Ok’s Ink Abstraction Comes Alive on
LG OLED TVs, While LG Engages Artists via Partnership With National Gallery
SEOUL, Oct. 16, 2025 — Amid the energy of Frieze London 2025, LG Electronics (LG) celebrates the abstract artistry of Se Ok Suh (1929–2020), a pioneer of modern Korean ink abstraction. At Frieze London 2025, this visionary artist’s abstract ink paintings are reinterpreted by his sons, Do Ho Suh and Eul Ho Suh, as an inspiring digital art experience on LG OLED TVs.
To translate Se Ok Suh’s artistic vision from ink painting to digital art experience, renowned contemporary artist Do Ho Suh, and visionary architect Eul Ho Suh, closely collaborated to create an immersive spatial arrangement. LG OLED TVs provide the ideal digital canvas to present their vision. Through this partnership, Do Ho gives new life to the beauty and radical inventiveness of Se Ok Suh’s “People” series, animating marks that explore the philosophical relationship between humanity and infinite space.
Presented across multiple LG SIGNATURE OLED T transparent TV and OLED evo TVs, the black ink abstract works are rendered through overlapping video animations, drawing viewers into a compelling narrative that captures the meditative flow of Se Ok Suh’s ink paintings. The innovative capabilities of LG’s transparent OLED screens create a visually striking and immersive experience that will captivate viewers, highlighting the layered interplay and refined lines of Se Ok Suh’s brushwork. The perfect black facilitated by LG’s self-lit OLED technology brings out the depth and subtlety of every stroke in astonishing detail.
Extending the creative energy sparked by Frieze London across the city’s vibrant art scene, the story behind the project, showcased at Frieze London, will be elaborated for the wider art community at the National Gallery in London. A special event will enable wider reflection on this intergenerational collaboration and the inspiration Do Ho Suh drew from his father’s work in this reinterpretation.
LG recently began the journey of its partnership with the National Gallery, one of the world’s favorite art destinations, reflecting its commitment to nurturing contemporary artists and their work. As the National Gallery’s Modern and Contemporary Art Partner, LG supports current and upcoming artist projects and relationships with other cultural institutions at the intersection of art and technology.
“My father often spoke of the infinite universe and space in his work, while he was painting,” said Do Ho Suh. “When I witnessed the moment the LG OLED screen became transparent, it felt as if a two-dimensional picture was transformed into three-dimensional space, revealing the space behind the painting that has been invisible until now.”
“This exhibition is a meaningful opportunity to share the legacy of Se Ok Suh’s work, digitally reimagined by Do Ho Suh and Eul Ho Suh for Frieze London,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “During London Art week, we are excited to take part in projects and events with the cultural partners including National Gallery in London and Korean Cultural Centre UK (KCCUK) to support artists and inspire art lovers and the wider art community across London.”
During Frieze London 2025, LG and the KCCUK are also hosting K-Art Lab, an interactive exhibition exploring the dialogue between Korean heritage and contemporary creativity. At the event, Se Ok Suh’s reimagined works are showcased on LG’s 83-inch OLED TV, providing visitors a deeply engaging visual experience.
Visitors to Frieze London 2025 can explore LG’s latest OLED TVs and Se Ok Suh’s artwork, reinterpreted by his sons, in The Regent’s Park from October 15 to 19.
LG OLED TVs continue to inspire new forms of artistic expression through the integration of art and technology, creating innovative ways to experience creativity in the digital age. To learn more about LG’s latest collaborations and initiatives, visit
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By News Reporter
From office towers to shopping malls – and even nuclear power plants – chillers are the unsung heroes of climate control. But when it comes to airports, the challenge is on a whole different level. These massive hubs run 24/7, with thousands of people moving through terminals, baggage areas, control rooms and retail spaces. That means the cooling systems have to be rock-solid, efficient and ready for anything.
At LG, we’ve made it our mission to deliver that kind of performance. Our high-efficiency chillers are designed to keep indoor conditions comfortable while making the most of every bit of energy. And airports around the world are proving just how reliable our solutions can be in some of the most demanding environments out there.
We know that no two airports are exactly alike, so we tailor our cooling solutions to each location. Our lineup includes Absorption, Centrifugal, Water-Cooled Screw, Air-Cooled Screw and Inter Scroll Chillers – each with specialized technology and precise control systems. Whether it’s a scorching desert climate or a humid coastal city, our chillers adapt to keep things running smoothly.
Take King Khalid Airport in Riyadh, Saudi Arabia. We installed five Centrifugal Chillers there, each with a 3000 Refrigeration Ton (RT) capacity. Using two-stage compression, they deliver top-tier performance while minimizing energy consumption. We’ve also brough Centrifugal Chillers to airports in Bangladesh and Indonesia, helping them maximize cooling efficiency for their large-scale facilities.
In Brazzaville, Congo, Maya-Maya Airport now runs on Water-Cooled Screw Chillers. These units are built for stability, with advanced protection devices and precise control, and to celebrate this achievement, we hosted a commemorative installation ceremony on September 12.
Over in Mexico City, Benito Juarez Airport relies on our Air-Cooled Screw Chiller to keep passengers comfortable. It runs quietly, with low vibration, and uses a high-performance control algorithm to optimize output. By using a falling film evaporator and electronic expansion valve, it also enhances heat transfer efficiency, reduces refrigerant charge and precisely manages refrigerant flow.
Here at home in South Korea, our chillers are hard at work in multiple airports. Incheon International Airport runs eight Air-Cooled Screw Chillers for consistent cooling, while other major airports such as Gimpo and Jeju operate Absorption models with low-GWP refrigerant for stability and efficiency, alongside Centrifugal and Water-Cooled units.
These projects are just the beginning. The global chiller market is expected to hit USD 12 billion by 2027, and we’re aiming to grow our chiller business to USD 720 million (KRW 1 trillion) within two years. With advanced technology, diverse product lineup and commitment to customized solutions, we’re ready to keep airports – and industries everywhere – cool, comfortable and energy-smart.
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By News Reporter
In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.
will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.
will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.
The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.
The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.
In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.
Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.
To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.
This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.
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By News Reporter
In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement.
LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability.
At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server.
Further strengthening its capabilities,
link hidden, please login to view, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR technology to create a comprehensive XR solution. In the LG Virtual Production Studio, the HELIOS Controller allows multiple users to operate the Mo-Sys Camera Tracking Solutions/Server platform in real time without the need for additional software.
The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling.
Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands.
The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint.
LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation.
By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom.
To learn more about Studio Series LBAG015-G3 Direct View Micro LED displays, visit .
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