LG’s Indoor Gardening Appliance Presents Modern Concept for Greener, Healthier Homelife
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Optimized for Modern Living, Company’s New Fit & Max Refrigerators Deliver Stylish,
User-Centric Design and Smart Performance to European Kitchens
SEOUL, Aug. 19, 2025 — LG Electronics (LG) is unveiling its latest refrigerator lineup for the European market at IFA 2025. Designed to deliver top-tier energy efficiency, the new french door and bottom-freezer models have been developed specifically for Europe’s unique housing environments and consumer lifestyles, reflecting LG’s extensive research into local needs and preferences. The lineup combines energy-saving performance, smart features and space-efficient styling that integrates seamlessly into modern homes.
Outstanding Energy Efficiency
Responding to increased demand for energy-efficient appliances across Europe, LG is introducing models that meet – and significantly surpass – the European Union’s highest (“A”) energy rating. The new bottom-freezer model exceeds the requirement for the A rating, while the french door model has impressively earned an A rating, despite being in a category where such ratings are rare.
LG’s exceptional energy efficiency was made possible by its optimized insulation design tailored for the European market, as well as AI-based features that help reduce electricity consumption by learning household usage patterns and optimizing compressor operation during periods of low activity.
Fit & Max: Perfect Fit and Maximum Performance
Designed for Europe’s typically compact kitchens, the new lineup features LG’s Zero Clearance Hinge, enabling doors to open fully (up to 110 degrees) even when placed flush against a wall. Sleek exteriors with LG’s Premium Flat Door design create a refined, built-in look.
AI-powered features elevate convenience and efficiency to make every day easier and power bills more manageable. AI Fresh monitors your door-opening habits over three weeks and lowers the temperature in advance during peak times. This helps reduce sudden temperature changes when the door is opened, keeping food fresher for longer. AI Saving Mode analyzes use-behavior and intelligently adjusts cooling performance during low-usage periods, helping save energy.
Embodying LG’s MAX concept – maximizing space efficiency and food freshness – the lineup features a variety of storage solutions that enhance interior usability, including the Retractable Shelf for tall or bulky items, and generous interior capacity. Freshness technologies include Linear Cooling to minimize temperature fluctuations, Door Cooling+ for fast, even cooling and Fresh Converter+ with customizable storage zones for meat, fish and vegetables.
New French Door Refrigerator Boasting Built-In Look, Practical Features
The new french door model presents LG’s first Thin Door design with both an ice and water dispenser, plus the installation flexibility of the Zero Clearance Hinge. The Ultra Slim In-Door Ice Maker saves storage space while delivering a steady supply of ice.
Interior enhancements include an optimized basket design that reduces the risk of bottles tipping over when opening or closing. Deeper shelves improve internal storage capacity, aligning with the needs of European lifestyles. Soft Closing Doors prevent slamming, ensuring smoother and quieter operation.
New Bottom-Freezer Designed for Flexibility
Designed to fit real European kitchen environments, the new bottom-freezer series offers a variety of sizes and capacities. Adjustable shelving and flexible compartments maximize usable space.
The Adjustable Shelf offers seven height settings, while the combination of Adjustable and Retractable Shelves allows for tailored organization. Additional accessories, such as the Movable Bucket, My Box and Mini Door Basket, can be repositioned for convenient access or to free up space for other items.
“LG’s new refrigerator lineup reflects a firm commitment to meaningful innovation, combining outstanding space and energy efficiency with designs that fit seamlessly into modern kitchens,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We remain focused on developing user-centric technologies that enhance everyday convenience, simplify life at home and have less impact on the planet.”
# # #
link hidden, please login to view -
By News Reporter
On June 5, billions of people around the world came together to celebrate World Environment Day. With this year’s observance proudly hosted by South Korea – LG’s home country – the company was more committed than ever to making a meaningful global impact. Centered on the theme #BeatPlasticPollution, the day called on individuals and organizations everywhere to take action against plastic waste and protect our shared planet.
LG answered that call through a series of local, hands-on initiatives that reduce plastic use, promote environmental awareness and build stronger communities. From upcycling workshops to tree-planting drives, here’s how LG teams around the world are turning their commitment into action – and helping to shape a more sustainable future.
Taiwan: Turning Trash into Treasure
In Taiwan, LG collaborated with
link hidden, please login to view, a local organization dedicated to creative reuse, to host a Plastic Reduction Workshop. Around 20 employees brought in discarded plastics from home – bottles, packaging and more – and transformed them into clipboards, coasters and keychains.
Guided by sustainability experts, participants handled every part of the upcycling process – from crushing plastics to sanding and shaping final products. Beyond crafting functional items, the workshop empowered individuals to take environmental action into their own hands, reinforcing LG’s values of responsibility and innovation.
Benelux: Inspiring the Next Generation
In the Netherlands, LG Benelux partnered with the Bloeiwijzer School in Amstelveen to host a sustainability-themed event combining education, inspiration and community.
Special guest – 16-year-old Climate Mayor of Amstelveen, UNICEF Youth Panel member and founder of the WailSalutem Foundation – shared his personal journey as a climate advocate.
To cap off the day, each student received a certificate of environmental commitment, co-signed by Wail and LG Benelux – a symbol of how even the smallest actions can lead to lasting change.
Italy: Cultivating a Culture of Sustainability
In Italy, LG focused on encouraging simple, sustainable habits. Employees received plant-growing kits for aromatic herbs, promoting greener lifestyles at home and in the office.
A green-themed quiz added a fun, educational twist – reinforcing how everyday actions, even small ones, can foster a lasting Culture of Sustainability.
Jordan: Community Recycling in Action
In Jordan, LG Levant partnered with local startup to launch a community recycling initiative. Over several weeks, employees collected recyclable plastics and paper, delivering them to designated drop-off points in Dabouq. There, materials were repurposed into new products through innovative recycling techniques.
Mongolia: Growing a Greener Legacy
In Mongolia, LG launched the “Life’s Good Garden” project near the Genghis Khan statue east of Ulaanbaatar, in collaboration with . The team planted over 120 trees and shrubs – spruce, pine and flowering species – contributing to a national environmental campaign.
Spanning 4,000 square meters and featuring 610 meters of colorful new walkways, the garden is open to the public. Visitors can even plant trees tagged with their name and planting date – a personal touch that celebrates individual contributions to a greener world.
India: Creativity Begins at Home
At LG India, sustainability met creativity through the “Trash to Treasure” initiative. Employees’ children showcased their eco-conscious creativity in an art exhibition that turned recycled materials into imaginative sculptures and crafts.
More than just an art show, the event reflected core values – family, environmental awareness, and the idea that meaningful change often begins with the next generation.
Singapore: From Clean-Up to Circularity
In Singapore, over 100 LG employees joined a coastal clean-up at Yishun Dam, collecting a staggering number of plastic bottle caps. As a part of the annual clean up, employees collected a staggering total of 950 kilograms of trash. But that was just the beginning.
Teaming up with Green Nudge, the group launched “Make Waste Great Again!” – a workshop where collected bottle caps were upcycled into coasters, keychains and more.
For those looking to go the extra mile, a beeswax wrap workshop challenged participants to create sustainable alternatives to single-use kitchen plastic. Using cotton fabrics found around the home, employees upcycled vibrant, reusable wraps while learning how small changes in the home can significantly reduce their personal plastic waste.
Kenya: Restoring Forests, Reviving Hope
LG East Africa celebrated World Environment Day by planting 300 indigenous trees in Ngong Hills Forest, just outside Nairobi. Once sprawling across 7,200 acres, the forest has shrunk due to deforestation and urbanization – but remains crucial for local biodiversity and clean air.
In partnership with Tree Niches Organization, 60 LG employees each planted five seedlings. With expert guidance from co-founder Dr. Solomon Kipkoech, they learned proper techniques and pledged to nurture the trees over the next three years – demonstrating LG’s commitment to long-term environmental stewardship.
From Asia to Europe to Africa, LG teams are showing that local action can drive global change. These initiatives are more than one-time events – they’re part of an ongoing journey to ensure that Life’s Good for people and the planet alike.
Contributed by LG’s subsidiaries in Taiwan, Benelux, Italy, Jordan, Mongolia, India, Singapore and Kenya
# # #
-
By News Reporter
Since way back in 1996, LG Electronics has been putting serious effort into developing materials that aren’t just good for our products – but good for people and the planet, too. And we’re not stopping at just home appliances. The materials we’ve created are finding exciting new uses beyond the home, bringing more convenience to everyday life while helping to improve the environment.
One of the standout results from this journey has been our work with advanced glass-based materials. Thanks to years of R&D, we’ve built up some pretty impressive Optical and Display Glass Technologies.
Glass might seem simple, but it’s got some amazing properties: it’s made from natural ingredients, it’s highly resistant to heat and chemicals, and it doesn’t react much with other substances. That means we can combine it in lots of ways to create all kinds of useful materials. LG has been tapping into that potential, building out its capabilities through a dedicated Advanced Materials business focused on functional glass.
This new business is growing fast as a key B2B pillar within LG’s Home Appliance Solution Company. We’ve been investing significantly in R&D and production – and the results are speaking for themselves. To date, LG has applied over 420 patents related to glass powder and has even set up a production plant in Changwon, South Korea, capable of producing 4,500 tons annually.
One of our standout innovations? Mineral Wash – a water-soluble, alkaline mineral glass powder. When added to water, it releases mineral ions that break down contaminants like oils, fats and proteins in fabrics. It even helps shrink water molecules, making it easier for them to get between the fabric and stains. That means enhanced cleaning power, less need for chemical surfactants and a more eco-conscious laundry experience.
LG is also working with external partners to expand the potential of Mineral Wash. On June 26, we signed an MOU with a national Korean institution to launch a pilot project aimed at achieving a “Water Positive” status – basically returning more clean water to nature than we use. With the help of Mineral Wash, we’re exploring how we can reduce water use, recycle wastewater and even restore rivers. If the pilot proves successful, Mineral Wash could open up new opportunities as a raw material for both household and commercial laundry products.
And that’s not all. Earlier this year, our Advanced Materials Research Lab team headed to Antarctica – yes, Antarctica – to test the antibacterial power of Purotec and study how Mineral Wash and Marine Glass impact marine microorganisms in extreme environments. The findings? Purotec showed strong antibacterial effects even in the harshest conditions, and Mineral Wash proved to be environmentally safe, showing almost no harm to delicate marine ecosystems.
As our Advanced Materials business grows, so does our global presence. In early 2025, we showcased our tech at ChinaPlas – Asia’s largest industrial materials exhibition – and we’re gearing up for the K-SHOW in Germany this October to connect with even more B2B customers across Europe and North America.
At LG, we’re not just thinking about the appliances in your home – we’re rethinking the materials that power them, with a vision that’s global, sustainable and built for the future.
* Some images have been edited to aid understanding and may differ from actual appearance.
# # #
link hidden, please login to view -
By News Reporter
In today’s competitive world, having the freedom to create on your own terms is more important than ever. With that in mind, LG Taiwan recently introduced its latest IT lineup through a creative collaboration with renowned visual designer
link hidden, please login to view – an initiative that celebrates the dynamic lifestyles of modern professionals.
The showcase took place at a trendy café popular among freelancers, setting the perfect scene to demonstrate how LG’s technology fits seamlessly into both creative workflows and daily life.
At the video editor’s station, LG highlighted high-performance tools designed for intense editing environments. The setup, resembling a professional post-production suite, featured the UltraGear OLED GX9 and the CineBeam S Ultra-Short Throw 4K Projector – demonstrating the depth, detail and precision of LG’s display technology.
In contrast, the graphic designer’s space was bright, open and designed for maximum flexibility. With the LG gram Pro 2-in-1 and Smart Monitor Swing on display, this area showcased tools that offer creative professionals unmatched portability and versatility – ideal for capturing inspiration anytime, anywhere.
Alongside the themed zones, guests explored a hands-on product and award showcase featuring the LG gram Pro 2-in-1, Smart Monitor Swing, CineBeam S and UltraGear OLED GX9. The display also spotlighted global honors from CES, Red Dot and iF Design Awards, reinforcing LG’s growing reputation as a leader in IT innovation.
Opening the event, LG Taiwan Managing Director Jeong Yeon-kwan introduced the LG’s vision and philosophy of “Affectionate Intelligence” – an approach that puts people, emotions and usability at the center of technology. He emphasized LG’s commitment to creating solutions that don’t just perform, but connect with everyday human experiences.
Designer Jyunccihli also took the stage to share how LG devices have helped elevate her creative process. From spontaneous sketching on the LG gram Pro to immersive design reviews on the LG Smart Monitor, she described how LG’s innovation continues to expand her artistic potential.
Her newest trio of artworks – Spiral Nebula, Galactic Coordinates and Rotating Planet – draws inspiration from the cosmos and pairs with LG’s latest products: the LG gram, LG Smart Monitor, and CineBeam projector. Reflecting LG’s theme of “Light but Mighty,” the series fuses abstract celestial visuals with the spirit of innovation.
“As with the universe, true lightness is not emptiness – it’s a hidden yet powerful force that upholds cosmic order,” says Jyunccihli. “To me, ‘lightness’ is a form of strength: intangible yet immeasurably profound, just like the universe itself.”
To bring the creative energy to a wider audience, LG Taiwan launched the Creative Relay Challenge, encouraging the public to personalize designs using elements by Jyunccihli. Open to all, participants can use platforms like Instagram Stories to share their creations.
Submissions are open through June 30, with selected entries eligible for exclusive prizes and the chance to be featured on LG Taiwan’s official platforms.
Contributed by LG Taiwan
# # #
-
By News Reporter
LG’s 2025 OLED TVs Become the First to be Certified by TÜV Rheinland for
Maintaining Perfect Black and Clarity Under Indoor Lighting
SEOUL, June 9, 2025 — LG Electronics (LG) has announced that its latest OLED TVs* have earned the “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organization. LG 2025 OLED TVs are the first to achieve this certification, showcasing their exceptional picture quality in indoor lighting environments.
TÜV Rheinland’s rigorous certification process granted LG’s latest OLED TVs a “Perfect” grade across five critical evaluation areas: blackness, vividness, perceptual contrast length, gradation and ambient contrast modulation. Tested under 500 lux lighting, equivalent to a daytime living room, the results demonstrate LG OLED TVs’ ability to maintain high visual fidelity with precise tonal accuracy and depth in various lighting conditions.
In addition to the TÜV Rheinland certification, LG OLED displays have been verified by UL Solutions for “Perfect Black” and “Perfect Color,” and confirmed by Intertek for 100 percent color fidelity and 100 percent color volume. These achievements underscore LG OLED TV’s ability to render absolute blacks and accurate colors, further solidifying their reputation for excellence in visual technology.
According to market research firm Omdia, LG has reaffirmed its leadership in the global OLED TV market. In the first quarter of 2025, LG held a dominant market share of approximately 52 percent based on shipments. Furthermore, LG became the first brand to surpass 10 million OLED TV sales in Europe as of April 2025.
“This certification highlights the distinctive capabilities of LG OLED TVs, setting them apart in the global OLED TV market,” said Jung Jae-chul, head of MS R&D Lab at the LG Media Entertainment Solution Company. “We are dedicated to advancing OLED technology to create unparalleled viewing experiences through our premium TVs in any lighting environment.”
To discover the exceptional picture quality and innovation behind LG’s latest OLED TVs, visit
link hidden, please login to view to learn more. # # #
* LG 2025 M5/G5/C5/B5 series models have received this certification.
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.