The Warmth and Comfort of Family, Friends and Sustainable Heat Pump
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
As the Ramadan crescent lit up the sky, so did a spirit of generosity, togetherness and reflection. For LG Middle East and Africa (MEA), this sacred season wasn’t seen as a marketing opportunity – it was embraced as a deeply human one. That’s why this year’s Ramadan campaign wasn’t driven by product briefs or sales targets. It came from a simple belief: Life’s Good When Shared – especially when shared with family.
Ramadan is as much about family as it is about fasting. From preparing iftar with love to gathering around the table at sunset, every moment is an act of care. This deep emotional connection inspired a campaign that celebrates life’s simple joys at home, supported quietly and seamlessly by LG innovations working behind the scenes. With Life’s Good When Shared, LG set out to remind us all of what truly matters.
“We wanted to honor the warmth and togetherness Ramadan evokes in the home,” said Phil Jung, Middle East & Africa Region representative of LG Electronics. “For us, ‘Life’s Good’ means making life easier, more comfortable and connected for everyone. Ramadan beautifully reflects this spirit.”
To bring this message to life, LG MEA invited hundreds of creators across the region not to promote products – but to open their homes and share their stories. They welcomed viewers into their homes, showed off their family recipes and introduced the people closest to them. The response was truly heartwarming, with over 61 million total views from Iraq to Saudi Arabia and Algeria – and total engagements reaching more than 2 million – filling social feeds with authentic, unscripted Ramadan moments.
What stood out wasn’t just the reach – it was the way these stories resonated across cultures and communities. This wasn’t a polished, top-down campaign – it was a bottom-up celebration. From every story posted came thousands of shares, heartfelt comments and emotional responses.
Instead of glowing product reviews, what surfaced were deeply personal connections. Comments like “This reminds me of my mother,” “This made me smile” and “This is what Ramadan feels like” flooded in, showing how authentic storytelling can touch hearts far beyond a typical campaign.
This Ramadan, LG didn’t try to sell a story – it created space for families to tell their own. And with every dish served, hug given and smile captured, one thing became clear: Life’s truly good when it’s shared.
Contributed by LG Middle East and Africa
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By News Reporter
Driven by the rapid advancement of AI technologies, the data center construction market is expected to grow continuously over the next decade and possibly beyond.* AI data centers, with their intensive usage of high-powered chips, place greater demands on electricity and water resources and produce more heat than conventional data centers. For these reasons, energy-efficient thermal management solutions have emerged as critical infrastructure components for AI data centers – essential for keeping their servers at the optimal temperature and for minimizing their environmental impacts.
Conventional data centers typically utilize cooling towers to control internal temperatures. However, this method consumes large amounts of water – an increasingly critical concern given the growing threat of global water scarcity. A report from the World Resources Institute highlights that 25 countries currently experience extreme water stress each year, a number projected to double to 51 by 2050, impacting approximately 31 percent of the global population.
In response, AI data center operators are turning to more sustainable, water-efficient cooling solutions. Technologies such as air-cooled chillers (ACC) and direct-to-chip (D2C) cooling solutions are gaining traction as smart alternatives that minimize water usage without sacrificing performance.
At the
link hidden, please login to view in Washington, D.C., LG showcased its latest lineup of sustainable cooling solutions. Leveraging its deep expertise in HVAC technology, LG is helping to shape a greener future for the data center industry.
An integral part of LG’s comprehensive suite of data center solutions is the ACC, which employs high-efficiency core components and low Global Warming Potential refrigerants to deliver a remarkable performance with fewer emissions and lower energy consumption. Available in both inverter screw and oil-free centrifugal types, the innovative ACC offers enhanced cooling capability with its “free-cooling” system that leverages a pumped refrigerant economizer to cut down on energy and water use.
LG has also introduced highly efficient D2C cooling solutions, such as its Cold Plate. When combined with an ACC, this solution is capable of implementing targeted heat removal to help reduce water usage. The system attaches directly to server chips, using a liquid coolant to absorb the heat and channel it through a closed-loop system managed by the Coolant Distribution Unit (CDU). The CDU features AI virtual sensors for full redundancy and boasts a compact, modular design for easy maintenance and installation.
To create the next generation of data center cooling solutions, LG opened a dedicated AIDC testing facility earlier this year at its LG AI Data Center HVAC Solution Lab. The lab is capable of conducting real-world simulations of data center environments, helping LG fine-tune its systems to meet evolving customer and environmental demands.
Through its ongoing research and innovation, LG is reinforcing its position as a global leader in sustainable data center cooling. By delivering solutions that cut energy use, reduce water consumption and maximize performance, LG is committed to supporting both the future of AI and the health of our planet.
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* According to , the size of the global data center construction market is estimated at USD 258.56 billion in 2025 and is forecasted to reach around USD 491.99 billion by 2034, accelerating at a CAGR of 7.41 percent from 2025 to 2034.
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By News Reporter
Designed for Elevated Home Living, Company’s Premium Residential Air Conditioner
Effortlessly Blends Advanced AI Technology With Artful Aesthetics
SEOUL, Mar. 6, 2025 — LG Electronics (LG) is unveiling the ARTCOOL AI Air, an advanced cooling and heating solution designed to deliver optimal indoor comfort, sophisticated style and convenient usability. Adopting LG’s advanced AI Core-Tech, this impressive residential air conditioner learns from users’ preferences to provide personalized climate control and improved energy efficiency.
The ARTCOOL AI Air leverages AI-powered climate optimization to create a more comfortable living environment. Its AI Air mode intelligently adjusts airflow strength and direction in real-time, taking into account the room’s layout and occupants’ positions. Compatible with the ThinQ app, users can remotely monitor and customize airflow settings to suit their preferences. In addition, the Sleep Timer+ function enhances comfort by regulating temperature and airflow based on individual usage patterns, creating the ideal conditions for a restful night’s sleep.
Boasting a sleek, modern-minimalist design, LG’s latest ARTCOOL fits seamlessly with a wide range of contemporary interior styles. The new model’s black mirror glass finish and the series of horizontal bars composing the grille at its lower edge add a touch of luxurious refinement to any room. The grille not only provides a subtle yet striking visual contrast to the reflective black surface above it but also plays a crucial role in enhancing airflow distribution. When airflow is directed solely through the ARTCOOL’s front outlet, the distinctive multi-line grille structure helps create a “wind spread” of over 180 degrees, delivering a softer and more pleasant breeze.
Moreover, the company’s new air conditioner proactively helps users save energy with its AI kW Manager and Window Open Detection features. Accessible via the ThinQ app, the AI kW Manager provides real-time power usage data and allows users to set customized energy-usage limits, offering a convenient way to monitor and control the electricity consumption of the ARTCOOL AI Air. The Window Open Detection and the Human Detecting Sensor contribute further to the prevention of energy waste. The Window Open Detection feature switches the air conditioner to energy-saving mode when it detects a sudden change in temperature, while the Human Detecting Sensor activates energy-saving mode when it senses the room has been unoccupied for a period of time.
“The ARTCOOL AI Air combines sophisticated design with LG’s cutting-edge AI and air conditioning technologies to provide personalized comfort, premium style and intelligently energy savings,” said James Lee, president of the LG ES Company.
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By News Reporter
To deliver innovative heating, ventilation and air conditioning (HVAC) solutions that are Ahead of the Expected, LG continues to push the boundaries of heat pump technology in cold climates. At AHR Expo 2025 in Orlando, Florida, the company showcased its energy-efficient solutions that enhance comfort while hosting a special roundtable on the Consortium for Advanced Heat Pump Research and its vision for the industry. Three LG representatives joined the consortium to bring their knowledge and insights to the table.
As climate change continues to cause major disruption around the world, the need for high-efficiency heating and cooling systems for all temperatures has been rising. Steve Scarbrough, senior vice president and general manager of LG Air Conditioning Technologies USA, joined the panel to highlight the advantages of LG’s heat pump technology in extreme climates. LG offers a wide lineup of heat pump solutions, including water heaters, boasting its cutting-edge inverter heat pump technology. What’s more, with the introduction of a highly efficient, oil-free inverter centrifugal chiller, LG now supplies 259,000 RT of chilled water to one of the largest data centers in the world. “We are excited to bring new products to market that are customized for all kinds of environments from single small spaces to large-scale industry settings,” said Scarborough.
Although heat pumps have traditionally been associated with warmer southern climates, LG’s introduction of its Inverter Compressor to the U.S. has allowed it to build a strong lineup of heat pumps that provide effective heating in cold climates. Moreover, LG has expanded its LGRED° (Reliable to Extreme Degrees) Heat Technology to more products, facilitating high-efficiency performance under more challenging conditions.
LG has successfully constructed substantial networks in heat pump solutions by investing in research and development and strategic partnerships with key industry players. For example, LG established the Consortium for Advanced Heat Pump Research with the University of Alaska network in 2023 to conduct real-life research and testing on various types of heat pumps.
Sunwoo Kim, professor of Mechanical Engineering at the University of Alaska Fairbanks, said the consortium focuses on minimizing thermal resistance in the outdoor unit’s heat exchanger to maximize heat pump efficiency. Researchers are also trying to uncover innovative ways to integrate heat pumps with existing fossil fuel boilers. “If we have a smart and well-designed hybrid system that optimally balances the heat pump with existing traditional systems, we could significantly reduce costs and carbon dioxide emissions,” said Kim. The University of Alaska’s cold climate heat pump labs in Anchorage opened last December, and is now testing heat pump applications in the real world.
The partnership with the Universities has already borne fruit. For instance, the first joint project with the University of Alaska Fairbanks has been largely credited for the LG Residential Cold Climate Heat Pump, which won the 2025 AHR Innovation Award. “The consortium aims to become the major hub of research and education in cold climate heating systems,” said Getu Hailu, associate professor of Mechanical Engineering at the University of Alaska Anchorage and faculty advisor for ASHRAE and ASME.
By constantly promoting deeper discussions to realize its vision for heat pump solutions, LG has once again demonstrated its unwavering dedication to breaking down barriers in cold climate heating while underscoring its status as the leading innovator of heat pumps.
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