By Matei Fărcaș
Any word if LG will update their 2013 range to webos, my 42LA620S-ZA is screaming out for webos, gets me mad my tv seems obsolete, give your customers the choice to upgrade, hell I wouldn't mind paying a fee for the update to webos but something tells me my tv is stuck in limbo.
By John Bizeray
I recently updated the firmware on my LG43UH610V. Now I constantly get "Wired Lan cable disconnected" / "Wired network is connected" messages even while watching a video file from my NAS. The TV is connected and using the network while getting these messages. It has always been on a fixed IP address on the LAN.
By News Reporter
LG Marks Next Major Phase of Its CTV Advertising Business
SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.
The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions.
“Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”
CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”
The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.
LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television.
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By News Reporter
Times Square, New York City
Since first taking the initiative of promoting Busan, Korea’s beautiful port city, as the perfect host for World Expo 2030 early this year, LG Electronics has carried out various promotional events worldwide by leveraging its global network of 140 subsidiaries. Busan officially submitted its intentions to host World Expo 2030 last year, based on its theme: “Transforming Our World, Navigating Towards a Better Future,” which calls for a peaceful, sustainable future for all by talking about people, prosperity and the planet.
Piccadilly Circus, London
Back in February, LG declared its support for Busan with its
link hidden, please login to view airing impactful promotional videos on its famous outdoor displays in New York’s Times Square, London’s Piccadilly Circus and other high-traffic locations around the world, each one showing why Busan should be the World Expo’s next destination. LG is executing the next phase of the campaign by introducing a new series of inspirational films at multiple locations, as the company strives to share the wonders of Busan to a truly global audience. Evian Resort Golf Club, France
To ensure the campaign is a success, CEO William Cho now oversees a group-wide task force set up to champion the vibrant port city’s bid. Additionally, in July at The Amundi Evian Championship in France, LG endorsed Busan’s World Expo bid in front of the eyes of golf fans from all over the world by screening its promotional video, ‘The One and Only Busan,’ on a giant billboard beside the course’s clubhouse. Raising awareness of Busan’s bid in France was especially important as this is where the General Assembly of the , the body that ultimately decides the location of World Expo 2030, will host its announcement event at the end of next year.
IFA 2022, Berlin, Germany
Moreover, like it has done at multiple prominent locations so far this year, LG recently installed over 160 banners at the entrance of ‘Messe Berlin’ during IFA 2022, Europe’s largest consumer electronics show which was held from September 2 to 6, to make its visitors from around the world aware of Busan’s promising bid.
(From left to right) Heaven Lee, LG Electronics’ European representative, Franziska Giffey, mayor of Berlin, Kim Hyung-soo, president of LG Electronics Europe Region and Lee Jeong-seok, head of LG Electronics’ Global Marketing Center.
LG will proudly continue to support Busan’s bid to host World Expo 2030 by leveraging its sprawling global network. Stay tuned for more impactful LG promotional campaigns for Busan!
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Hey everyone, I am working on DRM integration in LG TVs. I want to know which DRM levels will work in LG TVs. If the DRM levels work, then how can I find out which DRM level is present for a particular LG device. Could someone please help me with this? Any little info will be helpful. Thanks in advance