By News Reporter
2024 LG gram Laptops Provide High-Performance AI Capabilities
and Innovative Connectivity Through ‘LG gram Link’ App
SEOUL, Dec. 28, 2023 — LG Electronics (LG) is expanding its LG gram series in 2024, offering consumers a wider selection of compelling choices, including the new LG gram Pro. The perfect blend of power and portability, LG gram series ultra-lightweight laptops combine high-end specifications with exceptionally slim yet durable designs and all-day battery life. All 2024 models come with the latest AI-enabled functions on LG gram Link app, simplifying tasks like file sharing, photo sharing and screen mirroring across LG gram, Android and iOS devices.
LG gram Pro and LG gram Pro 2-in-1
LG’s best-in-class LG gram Pro laptops (models 16Z90SP and 17Z90SP) come equipped with a Intel® Core Ultra processor with hybrid architecture, an NVMe PCIe 4.0 SSD and an NVIDIA GeForce RTX 3050 graphics card.1 The new LG gram Pro laptops are also embedded with the Intel® AI Boost, Intel’s neural processing unit (NPU) that can handle AI workloads even without a network connection.
Moreover, the new LG grams include the compatibility-boosting LG gram Link app, which facilitates effortless file sharing, photo transfers and screen mirroring between LG gram (Windows) and Android or iOS devices.2 The app also has an integrated AI function that intelligently categorizes photos stored on gram and simplifies image searches through keyword identification. Strengthening compatibility and the overall LG gram experience, LG gram Link builds an interconnected ecosystem of devices, such as running smartphones and tablets with LG gram’s keyboard and mouse, offering users enhanced connectivity and scalability.
The new LG gram Pro models feature a dual cooling system. The extra cooling power helps the new laptops to perform optimally, even when handling demanding software such as video-editing suites and AI image creation tools. With their ultra-slim and ultra-lightweight design, both the 16- and 17-inch LG gram Pro provide outstanding portability, sleek styling and premium performance, making them ideal for on-the-go professionals or anyone seeking a high-spec, on-the-go computing solution.
The LG gram Pro laptops deliver stunning picture quality with superb color and contrast, offering 100 percent coverage of the DCI-P3 color space.3 Both models come with a Wide Quad XGA resolution (WQXGA / 2,560 x 1,600) IPS display, while the 16-inch LG gram Pro is also available with a WQXGA+ (2,880 x 1,800) resolution OLED display. For convenient connectivity, each model incorporates a variety of ports, including Thunderbolt 4, USB Type-C, USB Type-A and HDMI.
The LG gram Pro 2-in-1 (model 16T90SP) has won a CES 2024 Innovation Award and has recently been listed in the GUINNESS WORLD RECORDS as the lightest 16-inch 2-in-1 laptop. This versatile, ‘convertible’ laptop also features a WQXGA+ resolution OLED display.4 It boasts an incredibly slim and ultra-lightweight design, measuring just 12.4 millimeters thick and weighing only 1,399 grams, making it easy to transport and ideal for productivity and entertainment purposes. The 360-degree adjustable hinge, 4-way super-slim bezel design, responsive touchscreen and wirelessly-chargeable pen provide users with exceptional flexibility and an elevated user experience.
2024 LG gram
LG is also introducing new LG gram 17, 16, 15 and 14 laptops (models 17Z90S, 16Z90S, 15Z90S and 14Z90S) for 2024. Featuring slender, ultra-lightweight designs and long-lasting battery life, the LG grams are great for business travelers and busy go-getters. All 2024 LG gram models boast Intel® Core Ultra processors, NVMe PCIe 4.0 SSDs and high-brightness IPS panels with anti-glare coating.
The LG gram 17 and gram 16 models come with WQXGA resolution displays and large screen sizes, making them suitable for both work and multimedia consumption. The smaller 15- and 14-inch models offer supreme transportability and an equally satisfying user experience. All models in the 2024 LG gram family are equipped with a built-in Full-HD (1,920 x 1,080) webcam for video calling and conferencing. They also come with a variety of user-friendly software, such as LG Glance by Mirametrix for security and privacy enhancement, as well as the new LG gram Link.
“The LG gram Pro series introduces an exciting, new product range combining ultra-slim design with powerful performance,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “We will continue to expand the LG gram series, providing portable, high-spec devices that deliver a premium user experience.”
Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG gram products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.
LG gram Pro (16Z90SP)
LG gram Pro (17Z90SP)
LG gram Pro 2-in-1 (16T90SP) Display Size 16-inch 17-inch 16-inch Display WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) LCD WQXGA (2,560 x 1,600) LCD Brightness (Typ.) OLED: 400nit 400nit OLED: 400nit LCD: 400nit LCD: 400nit Refresh Rate OLED: 48-120Hz (VRR) 31-144Hz (VRR) OLED: 48-120Hz (VRR) LCD: 31-144Hz (VRR) LCD: 31-144Hz (VRR) Weight 1,199g (iGPU) 1,299g (iGPU) 1,399g 1,279g (dGPU) 1,379g (dGPU) Size 357.7 x 251.6 x 12.4-12.8mm (iGPU) 12.6-12.9mm (iGPU) 357.25 x 253.8 x 12.4-12.9mm 357.7 x 251.6 x 13-14.4mm (dGPU) 13.2-14.6mm (dGPU) Battery 77Wh (iGPU) / 90Wh (dGPU) 77Wh Thermal Dual cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor GPU Intel® Arc graphics (iGPU) Intel® Arc graphics NVIDIA RTX 3050 with GDDR6 4GB (dGPU) Memory Max 32GB (LPDDR5X Max 7,467MHz, Dual Channel) Storage Dual SSD (M.2) 256GB / 512GB / 1TB (Gen4 NVMe) Audio HD Audio with Dolby Atmos Speakers Stereo Speaker (3.0W x2)
Smart AMP (MAX 5W x2) I/O Port 2x USB 3.2 Gen2, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), HDMI 2.1 Software LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant Webcam FHD Webcam + IR Camera with Webcam & Dual Mic.
LG gram 17 (17Z90S) LG gram 16 (16Z90S) LG gram 15 (15Z90S) LG gram 14 (14Z90S) Display Size 17-inch 16-inch 15.6-inch 14-inch Display WQXGA (2,560 x 1,600) FHD (1,920 x 1,080) WUXGA (1,920 x 1,200) Brightness (Typ.) 350nit (60Hz non-touch), 320nit (60Hz, touch), 400nit (VRR) 350nit (IPS) / 300nit (AIT) 350nit Refresh Rate 60Hz / 31-144Hz (VRR, option) 60Hz Weight 1,350g (non-touch 60Hz) / 1,350g (non-touch VRR) / 1,415g (touch 60Hz) 1,199g (non-touch 60Hz) / 1,204g (non-touch VRR) / 1,260g (touch 60Hz) 1,290g (touch: 1,300g) 1,100g Size 378.8 x 258.8 x 17.8mm (non-touch 60Hz, non-touch VRR) 355.1 x 242.3 x 16.8mm (non-touch 60Hz, non-touch VRR) 356.27 x 223.4 x 16.95mm 312 x 214.3 x 16.9mm 378.8 x 258.8 x 18.8mm (touch 60Hz) 355.1 x 242.3 x 17.8mm (touch 60Hz) Battery 77Wh 72Wh Thermal Dual cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor GPU Intel® Arc graphics Memory 8 / 16 / 32GB LPDDR5X (Dual Channel, 7467MHz) 8 / 16 / 32GB LPDDR5X (Dual Channel, 6400MHz) Storage M.2 (2280) Dual SSD slots, Gen4 2TB / 1TB / 512GB / 256GB (NVMe) Speakers Stereo Speaker 2.0W x 2 Stereo Speaker 1.5W x 2 Smart Amp (Max 5W) Audio HD Audio with Dolby Atmos I/O Port 2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with USB PD, DisplayPort, Thunderbolt 4), 1x HDMI 2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), 1x HDMI 2x USB 3.2 GEN1x1: 5G 1x USB 4 GEN3x2 (Thunderbolt): 40G 1x USB3.2 GEN2x1/DP1.4: 10G HDMI 2.1 (4K@60Hz) Software LG gram Link,
LG Glance by Mirametrix®,
LG Smart Assistant LG gram Link, LG Glance by Mirametrix®,
LG Smart Assistant
Webcam FHD IR Webcam with Dual Mic (face recognition) # # #
1 NVIDIA GeForce graphics card is optional.
2 Available when LG gram laptops are connected to Android or iOS devices via the same Wi-Fi network or with Bluetooth.
3 The OLED option offers 100 percent coverage of the DCI-P3 color space, while LCD model achieves 99 percent coverage.
4 LG gram Pro 2-in-1 is also available with a WQXGA resolution (2,560 x 1,600) IPS panel. Price may vary depending on the model.
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By News Reporter
Certification From Respected Bodies Highlights
LG’s Continuing Commitment to Sustainability and a Better Life for All
SEOUL, April 25, 2023 — LG Electronics (LG) today announced that its 2023 OLED evo series TVs have acquired Reducing CO21 and Measured CO22 certifications from the Carbon Trust3 and environmental labels4 from Société Générale de Surveillance SA (SGS) for the third consecutive year. The esteemed recognitions point to LG’s ongoing ESG efforts for plastic waste reduction.
The Carbon Trust is a global climate consultancy created to accelerate the move to a ‘Net Zero’ future, while SGS is a leading global testing organization dedicated to certifying environmentally sustainable products. Both institutions inspected the entire product stage from production and delivery to disposal.
Models in the LG OLED evo series boast lighter weight and stronger durability, applying composite fiber material5 and metal. These materials contribute to less plastic use, with the LG OLED evo series TVs requiring only 40 percent of the plastic that is used in LCD TVs of the same screen size. Thanks to these efforts, LG has effectively curbed its plastic use by 20,000 tons this year.
Thanks to the composite fiber material, select models from the latest OLED evo series are around 20 percent lighter than an LCD TV of the same screen size,6 contributing to the reduction of CO2 emissions in transit. Additionally, the back cover of LG OLED evo models, QNED TVs and NanoCell TVs released in 2023 are completed with recycled plastic material which uses more than 30 percent of used plastic. With such efforts, it is expected that LG will achieve a waste plastic recycling effect amounting to 3,200 tons yearly, regarding TV products alone.
Additionally, LG OLED TVs are made with fewer components than conventional LCD TVs. The smaller number of parts required for each LG OLED product is a result of the TVs’ unique, self-lit display technology, which removes the need for a separate backlighting structure. A reduced parts count also means fewer resources used per unit, as well as less plastic and e-waste to contend with at the end of the TVs’ operational life.
“The LG OLED evo series are designed to ensure that viewers can enjoy immersive viewing experiences, while reducing impact in all production stages for a greener, healthier environment at the same time,” said Baik Sun-pil, leader of the LG Home Entertainment Company’s Product Development Division. “LG will continue to pursue a broad range of ESG initiatives and responsible practices, as the firm leader of the OLED TV market.”
Since its initial launch in 2013, LG OLED has continuously raised the industry bar, introducing pioneering display technologies such as OLED evo and groundbreaking form factors including the world’s first rollable TV, LG SIGNATURE OLED R, as well as the bendable LG OLED Flex. This year, which marks the 10th anniversary of LG OLED, sees several new additions to LG’s diverse lineup of self-lit TVs, headlined by the stunning models from the 2023 OLED evo series. LG OLED evo series TVs are currently available in 125 countries worldwide.
LG has earned a place in the Dow Jones Sustainability World Index (DJSI World) for 11 consecutive years and has received the ‘Comprehensive A grade’ from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for 2 consecutive years.
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1 77/65/55/48/42-inch LG OLED evo C3 models.
2 83-inch LG OLED evo C3 model and 83/77/65/55-inch LG OLED evo G3 models.
3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program.
4 The OLED evo Z3, G3, C3, B3, A3 series and the QNED85, QNED80 received SGS Eco-Product certification. OLED Z3 satisfied the standard of material efficiency, recyclability and minimal usage of hazardous substances.
5 Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.
6 Comparison between LG 65-inch OLED evo (model C3) and LG 65-inch 4K UHD TV (model UR80).
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By News Reporter
Company Wins Total of 23 Accolades, Including One iF Gold Award,
for Outstanding Product Design and User Experience Innovations
SEOUL, April 14, 2023 — LG Electronics (LG) announced that it has received 23 honors at this year’s edition of the iF Design Award, spotlighting the company’s steadfast commitment to exceptional product design and user experience. The impressive haul includes an iF Gold Award for Product Design bestowed on the unique LG PuriCare AeroFurniture.
An air purifier that doubles as a side table and mood lamp, LG PuriCare AeroFurniture features a compact design. The convenient product is ideal for use in various spaces, such as a bedroom or living room, and delivers personalized performance and design options. With different color combinations possible, and two types of table-top to choose from, the new AeroFurniture can be tailored to match any taste or home interior.
Other LG innovations recognized for their outstanding product design at the iF Design Award 2023 include the LG OLED Flex, a groundbreaking TV featuring the world’s first bendable 42-inch OLED screen, and the LG refrigerator with MoodUP technology, a next-generation home appliance with color-changing door panels that can be controlled via the LG ThinQ app. LG gram Style, a powerful laptop with a sleek, elegant design that appears to change color depending on lighting and viewing angle, was also acknowledged by the Award’s judges.
Honored in the Product Concept category, LG OMNIPOD presents new mobility experiences, boasting a vehicle cabin that can serve as an extension of one’s home. Meanwhile, LG ThinQ, the company’s smart home platform, was recognized in the Communication category for enhancing convenience by offering intuitive functions.
Held annually in Germany, the iF Design Award is widely viewed as one of the world’s top three industrial design awards along with the Red Dot Award and the International Design Excellence Award (IDEA). This year, a total of 11,000 products were submitted from around the globe, competing for recognition in nine different award categories.
“The success we’ve enjoyed at this year’s iF Design Award is a result of our commitment to developing innovative lifestyle solutions based on extensive customer experience data,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. “We will continue to offer differentiated designs that provide first, unique and new customer experiences, enhanced convenience as well as an emotional element that can bring smiles to our customers and across the industry.”
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By News Reporter
In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences.
What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface.
(From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution
LG SIGNATURE UX Design Team
In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with.
Reimagining the Customer Experience
Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team.
Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.
Consistent Design Makes a Timeless Brand
The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.”
From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.
The first-generation LG SIGNATURE lineup
In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market.
The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances.
Evolving Features, Unchanging Philosophy
While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further.
The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience.
The second-generation LG SIGNATURE lineup
Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to
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By News Reporter
CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.
The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.
link hidden, please login to view and designed by architect , the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower, PuriCare 360° Air Purifier and ARTCOOL Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.
The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.
Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.
(From left to right) LG Magenta ambassadors at CASACOR 2022: , and
During CASACOR 2022, LG also announced the next phase of “” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.
Stay tuned to to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.
Contributed by LG Brazil
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