Award-Winning Artist John Legend Named LG SIGNATURE Brand Ambassador
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
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By News Reporter
In a Europe First, LG Channels Launches Flagship Channel ‘LG 1’
With First-Window Exclusive Content
SEOUL, April 24, 2024 — This week, LG TV owners across European countries gain access to exciting new free ad-supported streaming television (FAST) channels, including Sony Pictures’ Sony One Channels, and an expansive suite of channels from Lionsgate. With Sony One Channels now available in the UK, France, Italy, Germany, Spain, Sweden, Denmark, Norway and Finland, and Lionsgate channels available in the UK, Germany and France, LG Channels and LG Smart TV owners will be able to enjoy more high-quality content.
Available Sony Channels will include Sony One Comedy featuring fan-favorite Seinfeld; Sony One Thriller TV with shows including Breaking Bad; Sony One Faves with timeless classics including Bewitched; Sony One Comedy HITS with classic comedies such as Step Brothers and Jerry Maguire; Sony One Action HITS dedicated to action and adventure movies from box office hits to critically acclaimed films like District 9 and Men in Black; Sony One Shark Tank,1 one of the most successful reality shows in the world; Sony One Dragons’ Den,2 the juggernaut reality format behind Shark Tank; and Sony One Blacklist,3 a dedicated channel featuring the crime thriller series.
Thanks to our partnership with Lionsgate, UK and German viewers will be able to enjoy first-window4 content licensed for the newly launching LG 1 premium channel, operated under the company’s own brand. This will include exclusive rights to such acclaimed series as Wong & Winchester and Paul T. Goldman5. Other premium shows offered will include Critics Choice Television Award winning series Nashville and Boss, starring Golden Globe winner Kelsey Grammer. The newly added Lionsgate channels will include: MovieSphere, Wicked Tuna, Are We There Yet, Anger Management, Ghost Hunters, Grace & Frankie and Nashville.
Loaded with a wide range of fantastic film channels (like Great!, Popflix, MovieSphere, Netzkino, Moviedome, WeDo Movies, Rakuten TV and Pluto TV) and movies to watch on demand, LG Channels has something for everyone.
Beyond movie magic, LG Channels’ sports channels cover fan favorites such as international football brought by FIFA+, great tennis brought by Tennis Channel or live motor racing from MTRSPT1. Additionally, viewers can watch chess grandmasters battling it out on Chess TV, with more content to be continually added.
LG Channels is available on LG Smart TVs (models 2016-present) and can easily be accessed by pressing the dedicated key on the LG Magic Remote or via home screen.
LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers. With its newly added channels, the service is now set to provide more high-quality content for users to discover and enjoy.
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1 Available in Italy and Spain.
2 Available in the UK, Finland, Sweden, Norway and Denmark.
3 Available in France and Spain.
4 First-window exclusive: first time on any SVOD, AVOD, Free TV, Pay TV and Basic TV service.
5 “Wong & Winchester” and “Paul T. Goldman” are available on LG Channels in the UK.
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By News Reporter
EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in
Energy-Efficient Products, Environmental Sustainability Efforts
SEOUL, March 27, 2024 – LG Electronics (LG) has been named 2024 ENERGY STAR® Partner of the Year-Sustained Excellence by the U.S. Environmental Protection Agency and U.S. Department of Energy. This honor recognizes LG’s exemplary commitment to fighting climate change and protecting the environment through leadership in ENERGY STAR certified products and promotions. This marks the 11th time since 2012 that LG has been named Partner of the Year.
“ENERGY STAR supports LG’s ‘Innovation for a Better Life’ brand mission, which means creating a better life for people and a better future for our planet through smart life solutions,” said Chris Jung, president and CEO, LG Electronics North America. “2023 marked an inflection point for LG’s strategy to help drive the electrification movement across America with ENERGY STAR certified products – from heat-pump-enabled HVAC systems, water heaters and clothes dryers to induction cooktops and EV chargers, as well as energy storage and management systems – all enabling broader decarbonization goals.”
The EPA recognized LG for its robust participation in various ENERGY STAR campaigns and promotions, helping to educate tens of millions of American consumers about greener living with LG and ENERGY STAR, driving a record 8.3 billion consumer impressions. The 2024 Partner of the Year award recognizes a number of key LG ENERGY STAR accomplishments last year.
LG was the first to certify induction cooktops and ranges to the new ENERGY STAR cooking specification finalized in October 2023. LG also was ENERGY STAR Partner to certify dishwashers to the ENERGY STAR Version 7 specification, and all new models earned the “ENERGY STAR Most Efficient 2023” designation.
EPA Administrator Michael S. Regan congratulated LG and other ENERGY STAR award winners for “innovation and leadership in delivering cost-effective energy efficient solutions that create jobs, address climate change, and contribute to a healthier environment for all.” He said, “President Biden’s Investing in America agenda creates unprecedented opportunity to build a clean energy economy, and private sector partners through programs like ENERGY STAR are leading the way.”
Each year, the ENERGY STAR program honors a select group of businesses and organizations that have made outstanding contributions to energy efficiency and the transition to a clean energy economy. ENERGY STAR award winners lead their industries in the production, sale and adoption of energy-efficient products, homes, buildings, services and strategies. These efforts have saved more than 5 trillion kilowatt-hours of electricity over the past 30 years.
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By News Reporter
Latest DUALCOOL Model Boasts Sophisticated Design, Company’s DUAL Vane
System and the Comfort-Enhancing Soft Air Feature
SEOUL, Mar. 7, 2024 — LG Electronics (LG) is revealing its efficient, new DUALCOOL residential air conditioner at MCE 2024 – one of Europe’s biggest heating, ventilation and air conditioning (HVAC) exhibitions – in Milan, Italy, from March 12-15. Leveraging LG’s latest air conditioning technologies, including the comfort-enhancing Soft Air function, the new DUALCOOL provides a year-round pleasant indoor environment.
With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly. Equipped with the efficient and reliable Dual Inverter Heat Pump Compressor, LG’s innovative air conditioner performs reliably in any season and boasts an EU energy efficiency rating of A+++.1
Comfortable Air Flow
The air conditioner’s Soft Air function, created in response to consumer feedback, lets users enjoy customized cooling and a soothing, indirect breeze. When the function is activated, the lower vane closes so that air is discharged through the front-facing outlet only. Rather than being directed at sitting or standing height, the airflow moves downward from the ceiling for a gentler, more refreshing cooling experience.
Incorporating the innovative DUAL Vane system, the LG DUALCOOL air conditioner sends warm or cool air in multiple directions to deliver fast, effective temperature control. Its two independent vanes help extend airflow range to an impressive 22 meters; a 22 percent increase compared to previous models. It also outperforms single-vane solutions by up to 23 percent in cooling and 6 percent in heating.2 Moreover, the new air conditioner prioritizes user comfort with its effective airflow delivery method: channeling air upward and outward from above head-height when cooling, and sending airflow down toward the floor when heating.
The latest DUALCOOL model also employs the company’s Human Detection Sensor, which detects the distance between the air conditioner and the room’s occupant(s) and changes airflow mode (direct or indirect) accordingly. Users can adjust the sensor’s settings so that, based on their proximity to the indoor unit, the DUALCOOL will produce either direct, indirect or strong airflow.
Proactive Energy-Saving
With energy prices in the EU continuing to rise, customers across Europe are increasingly prioritizing efficiency when seeking new HVAC solutions for the home. Equipped with the Dual Inverter Heat Pump Compressor, as well as various smart energy management features, the DUALCOOL air conditioner can help lower the cost of household climate control. Achieving an A+++ European Energy-related Product (ErP) rating, the new model offers year-around efficiency with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.1
DUALCOOL users can save energy by setting up electricity-usage target with the kW Manager. Through the ThinQ app, it makes it possible to monitor energy consumption in real time and can alert the user if the target they’ve established has been exceeded. Through regularly monitoring electricity usage and analyzing operating information, the kW Manager is able to determine the most energy-efficient range of operation for a variety of different scenarios.
Offering another way to help reduce running costs, the DUALCOOL’s Human Detecting Sensor automatically puts the air conditioner in energy-saving mode if no one is detected in the room. Meanwhile, the Window Open Detecting feature can prevent energy waste as well, activating energy-saving mode if the temperature in the room suddenly rises or falls.
Easy and Convenient Indoor Unit Care
The convenient Auto Cleaning feature automatically dries the DUALCOOL’s interior, boosting hygiene by removing any moisture and preventing mold from forming. Helping to maintain cleanliness inside the air conditioner during the colder months of the year, the Freeze Cleaning feature defrosts the heat exchanger to effectively wash away bacteria, dust, debris and odor-causing contaminants.3
“Our latest LG DUALCOOL residential air conditioner is designed to provide optimal indoor comfort in all seasons,” said James Lee, head of the Air Solution Business Unit of LG Electronics Home Appliance & Air Solution Company. “LG is committed to setting new standards in home climate control and will continuously introduce high-efficiency and environmentally-friendly HVAC innovations.”
Visitors to MCE 2024 from March 12-15 can experience all of LG’s latest HVAC solutions, including the new LG DUALCOOL, at the company’s booth (#U28/Z16, Hall 5, Fiera Milano).
The new LG DUALCOOL air conditioner is set to launch in Italy on April, with availability in other EU countries.
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1 Based on the energy labelling class for air conditioners in accordance with EU Regulation (EU) 2009/125/EC. The new DUALCOOL model satisfies the energy efficiency conditions of A+++ class with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.
2 Based on LG Internal test conducted according to LG internal test methods comparing cooling time of the model with single vane (S3-M12KL2MB) and the model with DUAL Vane (S3-M121L1C0). The new DUALCOOL air conditioner cools up to 23 percent faster in cooling mode and heats up to 6 percent faster than the previous model using Jet Mode at a chamber of 50.1 meters3, measuring the time it took to reach ±5 degree Celsius from the initial average room temperature. For the cooling mode, the testing was conducted under the condition of an indoor temperature of 33±0.3 degrees Celsius and a relative humidity (RH) of 60±5 percent, and an outdoor temperature of 35±0.3 degrees Celsius with RH of 50±5 percent, a set temperature of 18 degrees Celsius was used. For the heating mode, with an indoor temperature of 12±0.3 degrees Celsius and RH of 60±5 percent, and an outdoor temperature of 7±0.3 degrees Celsius with RH of 87±5 percent, a set temperature of 30 degrees Celsius was applied.
3 Based on TÜV Rheinland Korea conducted according to LG internal test methods measuring the reduction rate of Pseudomonas aeruginosa. It removes up to 99.0 percent of Pseudomonas aeruginosa from the heat exchanger within the indoor unit according to tests conducted by TÜV Rheinland with models SQ07EDETHN, SQ06BDAWAJ, SQ07SDJBAN and SQ09MDKWAN. Freeze Cleaning mode operation time is confined up to 65 minutes, and the function can be operated through LG ThinQ app only. The performance result may vary depending on actual use environmental conditions and is not guaranteed for continuous exposure to hazardous environments. (Report No. KR23LGPO, KR2357TB, KR2384CM, KR230RH9, KR237IO2, KR235J9N and KR23OGEG)
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By News Reporter
With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle
SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI technology – boast sophisticated design and intelligent functionality.
Bold Sophistication With New Transitional Built-in Kitchen Package
The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.
Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.
The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.
Enhanced Cooking Experience With Advanced Gourmet AI Technology
Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.
Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.
What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView window, enabling users to see inside without having to open the door.
Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces
Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.
“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit
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