Quantcast
Jump to content

Award-Winning Artist John Legend Named LG SIGNATURE Brand Ambassador


News Reporter

Recommended Posts

Upcoming Holiday Collaboration With Legend Hits All the Right Notes,
Illustrates Timeless Value of LG SIGNATURE Products

John-Legend-LG-SIGNATURE-02.jpg

SEOUL, Nov. 12, 2021 — LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador. Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign, Legendary Gift: the SIGNATURE, featuring a collaboration between LG’s premium brand and Legend’s wine label, LVE: Legend Vineyard Exclusive. As one of the most celebrated and cherished artists of his generation, Legend stands out as the first African-American male and one of only 16 individuals to achieve EGOT (Emmy, Grammy, Oscar, Tony) status.

To celebrate the partnership, a new holiday song by John Legend titled “You Deserve It All” is being released today and is available on 11 streaming platforms such as YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others.* The song, produced by Grammy Award-winner Raphael Saadiq, was co-written by Legend and Diamond-selling singer/songwriter Meghan Trainor exclusively for LG SIGNATURE. Drew Kirsch – who helmed videos for Taylor Swift and Shakira – is directing the music video which will be released later this holiday season.

Legend will extend his ambassadorship into the next year via a unique collaboration between his LVE wine label and LG SIGNATURE. An event in Napa Valley hosted by Legend in Spring 2022 will showcase LG SIGNATURE Wine Cellar with its proprietary technology to maintain precise temperature and humidity control so fans can enjoy the optimal flavor and taste of Legend’s wines at home.

“I’m excited to partner with LG SIGNATURE this holiday season,” Legend said. “This new song is all about lavishing your loved ones with the best you have to give. LG SIGNATURE’s products are innovative, creative and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable.”

Lee Jeong-seok, head of LG Electronics’ Global Marketing Center, said LG Electronics will communicate the aesthetic and technical value of its high-end home appliance products to support LG SIGNATURE’s philosophy that Art Inspires Technology, Technology Completes Art. “Legend is the perfect embodiment of the LG SIGNATURE brand philosophy,” Lee said. “We couldn’t be more thrilled to partner with such a great artist to help communicate the timeless value of LG SIGNATURE to even more consumers worldwide.”

LG SIGNATURE is committed to partnering with exceptional individuals from diverse spectrums of life to communicate its brand philosophy and showcase the unmatched style and quality of its premium home solutions. Among its global ambassadors are international style icon Olivia Palermo, top professional female golfers Ko Jin-young and Park Sung-hyun and acclaimed ballerina and principal dancer for the American Ballet Theatre, Misty Copeland.

# # #

*  Also available on Korean streaming services Melon, Genie, Flo, Naver Vibe, Bugs! and Soribada.

link hidden, please login to view

Link to comment
Share on other sites

  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      Company to Present Vision of Reimagined Technology, Lifestyles and
      Experiences as the Tradeshow Makes Offline Return

      SEOUL, Aug. 15, 2022 — LG Electronics (LG) invites consumers from around the globe to experience its latest innovations up-close and in-person at IFA 2022 in Berlin, Germany (September 2-6). Under the theme of Life, Reimagined – with the booth displaying LG’s vision of reimagined technology, rediscovered lifestyles and redefined experiences – the company will introduce an array of products that break new grounds in technology advancement as well as unique, new solutions and services designed to deliver unparalleled customer experiences.
      LG is thrilled to be returning to Berlin for IFA for the first time since 2019. Europe’s premier consumer electronics tradeshow is back on the ground in the German capital after a two-year hiatus and ready to again wow visitors from all over the world.
      During IFA 2022, visitors can discover LG’s latest innovations, and learn how the company is reimagining the customer experience, at its booth in Hall 18 at Messe Berlin. Those who cannot attend IFA in person can still explore the LG booth by checking out the LG Booth video, which will be uploaded on the LG Global YouTube channel (
      link hidden, please login to view). # # #

    • By News Reporter
      To Give Corporate Customers the Level of Protection they Demand, Company is
      Applying Reliable Anti-Eavesdropping System to Latest Digital Signage Solutions

      SEOUL, Aug. 11, 2022 — LG Electronics (LG) is introducing an innovative eavesdropping detection solution for its commercial signage products. Going forward, the cutting-edge security system will be applied to the company’s flagship models, including LG LED All-in-One, LG LED Bloc and LG MAGNIT, as well as select video walls and UHD signage products supporting webOS 4.1.
      As demand for commercial signage products expands across multiple industries, so does the need for related technologies that serve the needs of companies operating in different sectors. Although counter-surveillance is important in every sector, some entities such as corporates, government agencies, national institutions and the military prioritize confidentiality and the protection of personal information. LG, in partnership with high-tech security technology provider
      link hidden, please login to view, has addressed this growing need by installing a dedicated app that runs with GITSN’s eavesdropping detection terminal in LG’s smart signage platform, webOS. The new eavesdropping detection function displays a warning icon on screen in real time as soon as it detects any abnormal signal. The system utilizes simple icons to keep attendees updated on just how secure they are at all times. Moreover, LG’s webOS-based detection function, which can cover multiple conference/control rooms at once, analyzes every inch of a potential risk fast and accurately to alert those in charge immediately.
      “LG’s newest solution detects various potential, unexpected risks and reports it immediately, while also bringing the company’s security management up to date,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG will continue to introduce the high-definition display solutions that not only express the most vivid colors and clear images to date, but also let consumers feel safe while they use them.”
      The latest signage solution will be available in the third quarter of 2022, starting with key markets in Middle East and Asia, with other markets to follow.
      # # #

    • By News Reporter
      LG recently hosted members of the UK media and key retail partners of LG SIGNATURE at
      link hidden, please login to view, UK’s leading music festival held over a couple of weeks once a year in London’s Hyde Park, to enjoy the luxurious “LG SIGNATURE Hosts” experience. The ‘money can’t buy’ event was held at one of only seven fully catered, private hospitality suites at legendary British rock band The Rolling Stones’ 60th anniversary concert. Tom Harrow, wine director of Honest Grapes
      Within the LG SIGNATURE suite, attendees could enjoy various British refreshments including Scotch eggs and a ‘best of British’ wine tasting session with , known as ‘The Wine Chap’. While savoring every sip of four perfectly chilled, select British wines, including Wiston Estate Rosé NV, Kit’s Coty Chardonnay, Hoffman & Rathbone Pinot Noir and Nyetimber Demi-Sec Sparkling, guests were able to learn about and experience the impressive features, unique functions and design aspects of the LG SIGNATURE Wine Cellar, from which the wine was being served.

      The event also presented the perfect opportunity to introduce LG SIGNATURE Washer and Dryer to the people of the UK, an advanced laundry duo delivering the ultimate living experience to discerning individuals with both functionality and timeless aesthetics at the forefront of its design process. While a black tempered glass door and porcelain enamel coating allow it to complement any luxury setting, the LG SIGNATURE Washer and Dryer also benefits the environment with minimized noise levels and 4A-rated energy efficiency.

      The concert began with incredible performances from young, talented musicians including and , followed by two unforgettable hours of The Rolling Stones rocking the stage with their all-time classics. At the end of the evening, each guest was gifted an LG SIGNATURE leather double wine holder containing two of the wines presented during its tasting event – Hoffman & Rathbone Pinot Noir and Wiston Estate Rosé NV – as well as an LG SIGNATURE-branded champagne stopper.

      The event was the latest experience to present exclusive access to one of the most prestigious, in-demand events in the UK. With aesthetically pleasing LG SIGNATURE products seamlessly blending into every experience, customers can simultaneously appreciate the brilliance of the show and LG’s premium devices in one place.

      Contributed by LG UK
      # # #

    • By News Reporter
      Companies Aim to Improve the In-Vehicle Experience via Seamless Integration of
      Virtual Assistant into LG’s Infotainment Solutions

      SEOUL, July 28, 2022 — LG Electronics (LG) has signed a memorandum of understanding with SoundHound AI, Inc. (SoundHound), a global player in voice artificial intelligence (AI), to jointly develop advanced voice AI technology for the next-generation of in-vehicle infotainment (IVI) systems.
      The partnership will leverage LG’s innovative IVI systems and SoundHound’s advanced voice AI platform, which enables conversational voice control, to bring an up-to-dated convenience to the driver and passenger experience.
      As an intelligence driven consumer electronics and IT business, LG has been trying to inspire the auto industry with new form-factors. Simultaneously, LG always pursues an innovative partner for the future of mobility.
      SoundHound’s advanced voice AI platform is built on Speech-to-Meaning® and Deep Meaning Understanding® technologies. These technologies enabled the evolution of voice experience from a legacy command-and-control interface to a more intuitive conversational functionalities for drivers and passengers.
      This new collaboration will also allow users to take advantage of SoundHound’s voice commerce partnerships – meaning drivers and passengers will be able to pay for gas, parking or even order food directly from their vehicles, simply by using the microphone and infotainment display. Such voice-enabled commerce could help OEMs build new revenue streams via their connected vehicles.
      Voice recognition is beginning to see much wider adoption in the auto segment, after initially being available only as an optional extra in select luxury vehicle models. As safety and ease-of-use being enhanced, voice AI technology will make it possible for carmakers to provide a range of services that will allow drivers to perform a variety of tasks hands-free and without taking their eyes off the road. Its wider implementation will also improve any commute or journey for those occupying the passenger seats as well.
      With the virtual assistant market expected to grow considerably over the next decade, more automakers are recognizing the need to bring voice recognition features to their vehicle programs. In order to meet the anticipated rise in demand and move the technology forward, LG has partnered with the SoundHound. The two companies aim to bring innovative, new voice functionalities and capabilities to LG’s next-gen IVI systems to change the in-vehicle experience for the better life.
      “We’re excited to collaborate with SoundHound and look forward to providing new in-vehicle experiences through seamlessly integrating its voice AI platform with our latest IVI system architecture,” said Eun Seok-hyun, president of the LG Vehicle component Solutions (VS) Company. “This partnership will allow us to better meet the needs of our auto industry customers and create innovative solutions that will help driving the future of mobility.”
      “Our agreement with LG will allow auto manufacturers of all sizes to deliver the kind of voice-enabled infotainment experience that users have come to expect in every part of their lives,” said Keyvan Mohajer, president and CEO of SoundHound. “We’re entering an era where people are beginning to expect to talk to devices in the way they talk to each other, and that those interactions will be helpful and proactive. This experience is enabled by the most advanced voice AI technology.”
      Based in Santa Clara, California, SoundHound is a leading innovator in AI-based voice recognition and natural language processing solutions, operating across various industries including audio, telecommunications, financial services and automotive.
      # # #

      link hidden, please login to view
    • By News Reporter
      Jeremy Zucker Shares How LG gram Laptop, UltraWide Monitor and
      CineBeam Projector Perfectly Match His Creative Lifestyle
       
      SEOUL, July 13, 2022 — LG Electronics (LG) and multi-platinum singer-songwriter
      link hidden, please login to view announced a collaboration to create an exclusive content series capturing a behind-the-scenes look during his upcoming concert tour across Europe including the UK in July. Recently named the ambassador for LG’s innovative products, Zucker will be sharing his life, thoughts and music as he travels for the concerts, enthralling audiences with his heartfelt vocals and self-penned songs at every stop along the way. The exclusive content series, Inspire, Perform and Achieve, which will air via , will also reveal how the critically-acclaimed LG gram laptop, LG UltraWide monitor and LG CineBeam projector lineups “comethru” for his creative lifestyle.
      Jeremy Zucker gained global attention in 2018 with his Platinum-Certified indie hit, comethru. He is also known for popular songs such as the Platinum single all the kids are depressed (2018) and his beautiful duet with Chelsea Cutler, Platinum-certified you were good to me (2019). In his new collaboration with LG, Zucker will offer fresh insight into how he finds inspiration, performs his music and achieves his goals as an artist.
      LG and Zucker will be releasing a variety of compelling content in the coming months, including short videos about his music production process with LG UltraWide monitor, on-the-go lifestyle with LG gram and quiet downtime with LG CineBeam. Thanks to the new partnership, fans worldwide can enjoy learning more about the very talented artist and why he loves working and relaxing with LG’s innovative products.
      “I’m excited about this new partnership, and to share the unique value of my favorite LG products with all of my fans,” said Zucker. “These products are incredibly easy to use and most importantly, they work so well for my daily routine – whether I’m working in the studio, traveling on tour, or at home enjoying some downtime.  I would 100% say that LG products are making my life better and more comfortable.”
      “Jeremy is such an authentic artist and we love the way he’s able to capture real feelings and experiences through his distinctive style,” said Seo Young-jae, senior vice president and head of the IT business unit at LG Electronics Business Solutions Company. “He’s also very charismatic and tech-savvy. He perfectly stands for the customer value LG is pursuing. For LG, it’s an honor to have Jeremy on board and hear him talk passionately about how LG products enhance his productivity and creativity.”
      LG’s IT business unit is committed to offering a wide range of powerful, user-friendly products that improve the quality of life at home, at work and on-the-go. Among its market-leading offerings are the premium UltraFine and UltraWide monitors, designed for professional editing and productivity; ultra-lightweight LG gram laptops made for take-anywhere convenience; and CineBeam projectors that take the home cinema experience to the next level.
      To learn more about LG’s innovative products and how they perfectly match Jeremy Zucker’s creative lifestyle, please visit the LG IT business’ official Instagram account .
      # # #


×
×
  • Create New...