By News Reporter
CEO William Cho Discusses Current B2B Businesses and Underscores Providing
Outstanding Customer Experiences via Advanced Integrated Solutions
SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products.
Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business.
“The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.”
LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform.
CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely.
“To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets.
In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems.
Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company).
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By News Reporter
CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.
The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.
link hidden, please login to view and designed by architect , the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower, PuriCare 360° Air Purifier and ARTCOOL Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.
The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.
Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.
(From left to right) LG Magenta ambassadors at CASACOR 2022: , and
During CASACOR 2022, LG also announced the next phase of “” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.
Stay tuned to to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.
Contributed by LG Brazil
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A couple days ago My LG Oled voice recognition stopped working.
If I speak to it it just says "Voice not recognized"
I have tried many things I found online to fix this issue with no luck.
One suggestion was to go to Settings>all settings>general>AI Service>Voice recognition service and change to LG ThinQ.
But the Voice recognition service tab is gone. There is only voice recognition settings tab
I would rather not have to reset to factory settings unless there is a way to save / export my current seating's
By Xavier Williams
As stated in the title.
I can't connect my controller to the tv, however it says there may be some incompatibility issues. Which is interesting because it's listed in the compatible products on LG's webpage.
When I open the web browser and go to the Xbox xcloud site to play games. I hit 'ready to play' and it says that it can't detect the controller even though its connected to my TV.
Things I've tried:
- Unplugging my TV from the wall for 5 minutes or so.
- Updating the TV to the latest software.
- Updating the controller to the latest software.
- Putting the controller USB stick into the TV and connecting it to the TV that way.
- Removing all wireless transmission devices away from the TV (except my Orbi or Wireless router, roughly 5 meters away from the TV)
I've seen a Youtube video of someone successfully connecting their controller and play xcloud on the web browser but i haven't had the same success.
Any ideas or solutions would be much appreciated.
By News Reporter
In this installment of On the Job, we go inside LG’s System Integrated Circuit (SIC) Center to learn how LG is leveraging the latest AI to help deliver new customer experiences.
Imagine if there was a refrigerator that could play music and change color to match your current mood or spice up your kitchen décor. Well, as it happens, such a fridge actually exists – the newly introduced refrigerator with MoodUP from LG. The unique capabilities and customer experiences offered by LG’s latest kitchen innovation owe much to the LG8111, an on-device AI system-on-chip (SoC) developed by LG’s SIC Center.
Even before it was known as LG Electronics, the company began producing chips for consumer electronics as far back as 1992, at the ASIC Center under Goldstar’s Central Research Institute. Now, LG’s SIC Center is responsible for developing all of the AI chips used in LG products. These technologies have evolved over time to become the AI-based integrated circuits now used in cutting-edge appliances and home entertainment solutions such as LG OLED TV, and now, the fridge with MoodUP.
(From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional
Greatly expanding the customer experience, the company’s latest AI chips can process innumerable data points and enable LG appliances to communicate with one another – and with other smart devices as well. LG8111, the new AI chip used in the MoodUP, features an acceleration engine that processes information gathered from the refrigerator’s built-in cameras, microphones and sensors in real time. This allows the MoodUP to quickly recognize changes in its immediate environment and adjust performance accordingly, facilitate more convenient interactions with users and accurately assess if all of its features are functioning optimally.
Recognizing the importance that AI will play in consumer electronics and wanting to find a solution to differentiate LG products, engineers at the LG SIC Center began to develop the LG8111 in 2017 and created the first prototype in 2018. The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor, is perfectly designed for LG products. While the chip performs and functions better online, its AI functions can also be utilized offline as well.
Impressively, the LG8111 can provide three types of AI: vision intelligence (the ability to recognize and distinguish between different spaces, locations, objects and users), voice intelligence (the ability to recognize users’ voices or specific noises associated with a certain type of space) and control intelligence (the ability to adjust and optimize performance according to physical or chemical changes in the environment). Also, when connected to Wi-Fi, any product equipped with the LG8111 can transmit information to nearby devices or to cloud servers.
“We spent a considerable amount of time deciding which device would be the first to apply our new on-device AI chip,” said Chang Woon-suk, lead of Smart Solution TP, LG SIC Center.
Various appliances were in contention, but ultimately, the SIC team decided to go with a refrigerator, a choice made because the household fridge has the distinction of being the only home appliance to operate 24/7. The first recipient of the state-of-the-art chip, the color-changing LG refrigerator with MoodUP boasts a seamless voice recognition feature that allows for convenient, remote control and monitoring via the LG ThinQ app.
“All of our top-notch researchers at the LG SIC Center are dedicated to developing chip solutions based on the core goal of maximizing customer value,” said Chang. “While we’re pleased with the success of the LG8111, we will continue to push the envelope as a team to take the customer experience to the next level.”
The successful implementation of the LG8111 in the new LG refrigerator with MoodUP opens the way for the chip’s use in a wide range of LG solutions, from other smart home appliances to electric vehicle components.
Stay tuned to
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