Quantcast
Jump to content

Enhancing the Driving Experience with Augmented Reality


Recommended Posts

LG-AR-SW-Solution-01-600x405.png

Over the years, the growth in connected cars and the development of autonomous driving technology has led to vehicle software becoming more critical in the operation of a car. As vehicles get smarter, automakers are finding themselves focusing not only on the hardware but also on software solutions to make the on-road experience not only more convenient but safer as well.

LG-AR-SW-Solution-02.png

In line with this evolution, LG Electronics has been accelerating the commercialization of its augmented reality (AR) software solution for vehicles. This advanced software is designed to offer real-time assistance to drivers, helping consumers accurately assess driving conditions to keep themselves, and others, safe on the roads.

LG-AR-SW-Solution-03-600x209.png

The software helps drivers better judge driving conditions by projecting key visual information – current speed, relative position of nearby vehicles and pedestrians, best route to the selected destination, etc. – onto the inside of the vehicle’s windshield as a head-up display (HUD) so drivers never have to take their eyes off the road, while still making the information viewable on the In-Vehicle Infotainment (IVI) system’s bright, clear display.

LG-AR-SW-Solution-04-600x401.png

A number of LG’s core technologies are integrated into the company’s advanced AR solution. Vehicle Sensor Fusion, analyzes ADAS information collected by the car’s front camera as well as a real-time map, GPS and vehicle-movement data to provide more accurate information on the IVI display. Human Machine Interface (HMI) Framework assists in the rendering of visual information while Driving Data Prediction compensates for sensor latency by integrating camera images of the external environment with vehicle data in real time. LG’s AR solution is offered to automakers as a package that includes the SDK (software development kit), UI (user interface) Composer and Simulation Tool that not only makes it easy to integrate into customers’ vehicle software platforms but easy to maintain and update as well.

LG-AR-SW-Solution-05.png

LG’s Vehicle component Solutions (VS) Company produces navigation systems, instrument clusters, head-up displays, HMI solutions and IVI systems, among others. These capabilities enable the company to adapt and respond to the diverse needs of its automotive customers, including unique requirements related to vehicle platform policies and purchasing strategies. AR is a key pillar of the ongoing digitization of the automotive industry and LG’s offering in this space is a big evolutionary step forward, one that will elevate the driving experience and make our roads safer for everyone.

# # #

link hidden, please login to view

Link to comment
Share on other sites

  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By Alex
      For anyone that has browsed the LG website, you may have noticed random links to LG's feedback form which is powered by CVENT. The direct link is below:


      link hidden, please login to view
    • By Spoll
      It would be great if I didn't need to use an Amazon fire stick on my awesome oled tv to get the apps I want.
      Please update the webos to at least 4.0 on modelsOLED65B6PB6
       
    • By News Reporter
      Subscribers Can Seamlessly Access Over 90 Million Songs, Thousands of
      Curated Playlists, Music Videos and Live Artist-Hosted Radio

      SEOUL, Nov. 17, 2021 — Starting today, LG Electronics (LG) customers around the world will be able to enjoy Apple Music on their LG Smart TVs for the ultimate listening and entertainment experience.
      Now available in the LG Content Store for LG Smart TVs running webOS 4.0 and higher, the Apple Music app provides subscribers with access to over 90 million songs ad-free, over 30,000 expertly-curated playlists, music videos in 4K and the award-winning Apple Music Radio live streaming today’s hits, classics, and country. Apple Music on LG Smart TV also includes millions of tracks with time-synced lyrics, perfect for living room sing-alongs or parties. Subscribers can also access all the songs, albums, and playlists from their own music library on LG Smart TVs.
      LG Smart TVs owners will enjoy the seamless Apple Music experience they currently experience across all their devices such as iPhone, iPad, Mac, HomePod mini, PC, and Android, but with the visual big-screen immersiveness that LG TVs can deliver. Owners of LG Smart TVs can download Apple Music from the LG Content Store, sign in to an existing account with their Apple ID, or begin the subscription process right from their TV by trying Apple Music free for 3 months.
      # # #

      link hidden, please login to view
    • By News Reporter
      The wait is finally over for avid racing game fans and true Forza Fanatics as Forza Horizon 5 finally hits the shelves of online game shops everywhere. To celebrate the November 9 arrival of the highly-anticipated title, LG Electronics is teaming up with Xbox to host an innovative and exhilarating pre-launch event. Brought to life by the immersive power of LG OLED, LG-Microsoft’s bespoke Dream Gaming Setup unveiled the new game in full glory for the first time in England as a virtual racing experience without equal.

      Taking place over two days from November 6-7 at Dunsfold Aerodrome in Surrey Hills, UK, the LG OLED-powered action-packed affair let invitees take on several Forza Horizon 5 driving challenges to experience a variety of different cars, driving modes and environments all set in Mexico. Challenges, such as Drift Lab for mastering the difficult art of drifting, were designed specifically for the event to help players hone their virtual driving skills and prepare them for the dream gaming experience. Prizes and bragging rights were at stake for those unafraid to push the accelerator to the floor, and their cars to the limit.

      An immersive custom-built driving pod located on one of the aerodrome’s runways, the LG Dream Gaming Setup brought all the excitement of Forza Horizon 5’s open-world racing roaring to life in a real outdoor setting. The pod delivered a true 4D experience, surrounding drivers inside three large LG OLED screens to fill their field of vision. Pre-recorded environmental sounds, smells and sensations added to the sense of realistic immersiveness. Once buckled in, guests took the wheel and competed with one another to finish atop of the leaderboard, all while enjoying the unrivalled responsiveness and immaculate image quality of LG OLED.

      In addition to offering all attendees a sought-after opportunity to play Forza Horizon 5 ahead of its global release, the high-octane event showcased all the qualities that make LG OLED a favorite with serious gamers worldwide, including stunning picture quality, fast response times, low input lag and support for the latest HDMI 2.1 features.

      A gamer’s delight, LG OLED TV is perfect for playing all the latest PC and console titles, its self-lit pixels and large screens delivering infinite contrast and vivid colors on an impressive scale. In addition to being the world’s first OLED TVs to support Dolby Vision® HDR gaming at 4K 120Hz, LG’s next-gen displays boast a 1 millisecond response time and support for advanced HDMI 2.1 features, including variable refresh rate (VRR) and auto low latency mode (ALLM). They’re also G-SYNC® Compatible and AMD FreeSync Premium certified, and come with LG’s Game Optimizer and Game Dashboard.

      Whether it’s racing simulations, first-person shooters, RPGs or anything in between, LG OLED unleashes the best gaming experiences imaginable with picture quality and gaming features that no other TV can match. For more information on gaming on LG OLED TVs, click .
      # # #

      link hidden, please login to view
    • By News Reporter
      In keeping with LG’s philosophy Art Inspires Technology, Technology Completes Art, LG recently took on the challenge of bringing together an artist with advanced OLED TVs so that masterpieces can be experienced exactly as intended thanks to the true-to-life colors and deep blacks of OLED technology. To mark the launch of LG GX Gallery series OLED TV in France, LG teamed up with pop street artist , renowned for his talent for reinterpreting classic masterpieces by the likes of Leonardo Da Vinci, Frida Kahlo, Gustav Klimt and Andy Warhol.

      One of the most creative artists of his generation, Jisbar made history in 2019 by becoming the first artist to combine aspects of art, engineering and physics to send his painting into Earth’s orbit. In fact, his passion for pushing the limits is exactly why he was LG’s partner of choice to create vibrant art for LG’s most advanced OLED TVs.

      This talented young artist created three pieces specifically for the LG OLED Gallery, each one boasting a different theme: Sport, Game, Design. One of Jisbar’s three works will be donated to the Téléthon, the 30-hour French charity event that takes place in early December every year to raise funds for neuromuscular diseases research.

      In addition to his own unique style and technique, Jisbar is keen to honor the artists who have contributed to the art world over the years. Jisbar frequently paints with the pigment, a signature ultramarine patented by French artist Yves Klein in 1957 that is difficult to recreate. As seen in Jisbar’s work, Sport, the color takes on a whole new level of dynamism and depth on LG OLED TV.

      In a demonstration in front of a live audience, Jisbar added finishing touches to Sport, depicting the Greek Titan Atlas carrying the world on his back beside basketball legend Lebron James. Jisbar used a sport-themed color palette of yellow, orange, brown and green to paint an interpretation of Superman to represent athletes’ superhuman athleticism and strength.

      Jisbar’s Game painting brings the realms of gaming and television together through gold coins and LEGO bricks. In this explosion of creativity, the dominant presence is a classic reinterpretation of René Magritte’s , the well-known overcoat, bowler hat and green apple revisited with a twist.
      For his final work, Jisbar took its inspiration from The Mona Lisa.

      “I diverted from the original masterpiece with several patchworks for her iconic face to bring a more modern and chicer look,” Jisbar explained. “To match the design and premium aspects of LG GX Gallery series OLED TV, I chose to depict the hands from Michelangelo’s and sketches of iconic chair designs including , to express how design is constantly evolving. And to add my trademark touch to the piece, I used the spray tips I often use in my paintings.”

      “I’m delighted to have a chance to work with LG with my show-stopping paintings,” added Jisbar.
      Contributed by LG France
      # # #

      link hidden, please login to view

×
×
  • Create New...