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Over the years, the growth in connected cars and the development of autonomous driving technology has led to vehicle software becoming more critical in the operation of a car. As vehicles get smarter, automakers are finding themselves focusing not only on the hardware but also on software solutions to make the on-road experience not only more convenient but safer as well.

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In line with this evolution, LG Electronics has been accelerating the commercialization of its augmented reality (AR) software solution for vehicles. This advanced software is designed to offer real-time assistance to drivers, helping consumers accurately assess driving conditions to keep themselves, and others, safe on the roads.

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The software helps drivers better judge driving conditions by projecting key visual information – current speed, relative position of nearby vehicles and pedestrians, best route to the selected destination, etc. – onto the inside of the vehicle’s windshield as a head-up display (HUD) so drivers never have to take their eyes off the road, while still making the information viewable on the In-Vehicle Infotainment (IVI) system’s bright, clear display.

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A number of LG’s core technologies are integrated into the company’s advanced AR solution. Vehicle Sensor Fusion, analyzes ADAS information collected by the car’s front camera as well as a real-time map, GPS and vehicle-movement data to provide more accurate information on the IVI display. Human Machine Interface (HMI) Framework assists in the rendering of visual information while Driving Data Prediction compensates for sensor latency by integrating camera images of the external environment with vehicle data in real time. LG’s AR solution is offered to automakers as a package that includes the SDK (software development kit), UI (user interface) Composer and Simulation Tool that not only makes it easy to integrate into customers’ vehicle software platforms but easy to maintain and update as well.

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LG’s Vehicle component Solutions (VS) Company produces navigation systems, instrument clusters, head-up displays, HMI solutions and IVI systems, among others. These capabilities enable the company to adapt and respond to the diverse needs of its automotive customers, including unique requirements related to vehicle platform policies and purchasing strategies. AR is a key pillar of the ongoing digitization of the automotive industry and LG’s offering in this space is a big evolutionary step forward, one that will elevate the driving experience and make our roads safer for everyone.

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      How did you feel about attending the roadshow?
      I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.
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      It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.
      Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
      I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.
      Which films would you recommend watching on LG OLED TVs?
      Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.

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      What are the strengths of LG OLED TV that you experienced at the roadshow?
      One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.
      How did the screen look with Dynamic Tone Mapping Pro applied?
      As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.
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      Which films would you recommend watching on LG OLED TVs?
      I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.
      For more immersive movie watching experience, visit the
      link hidden, please login to view. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.
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