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By News Reporter
Last year, the company successfully welcomed back
link hidden, please login to view, the renowned event in the Middle East and Africa (MEA) region after a four-year break. This year, LG Middle East and Africa hosted the event once again to introduce the company’s latest offering in the MEA market.
Held in Abu Dhabi from April 24-25 under the theme of “Reinventing Together,” LG Showcase 2024 spotlighted the latest innovations, serving as the ultimate venue for engaging with stakeholders. The event featured four distinct zones – Cinema, Camping, Café and ThinQ Home – each showing how LG’s innovative products and solutions enhance convenience and entertainment in everyday life. This year’s event largely focused on LG’s lineup of home entertainment products, ranging from TVs to audio and gaming products, offering hands-on experience to over 500 visitors.
Upon entrance, visitors were welcomed by the flagship 97-inch LG SIGNATURE OLED M, the world’s first consumer TV featuring Zero Connect technology, which enables the transfer of 4K video and audio wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
Also on display was the innovative LG StanbyME, the 27-inch movable smart screen with a unique flexible design, allowing users to easily take it from room to room to watch content as they please. Designed with mobility in mind, it features a base with 5 hidden wheels and a built-in battery offering up to three hours of screen time. Beyond its display capabilities, the LG StanbyME functions as a smart screen, offering various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. In addition, it supports a range of streaming services and applications, all pre-installed for convenience. To top it off, it also comes with touch screen capabilities, as well as a remote for easy use.
LG also showcased its improved LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners. Over the past decade, the number of active users in the MEA region has surged by twentyfold.
During the event, the company also highlighted its new α (Alpha) 11 processor that will be used in its flagship TVs, which will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, found in the LG SIGNATURE OLED M4 and LG OLED G4 TVs, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
LG also put on display its range XBOOM speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T and its smaller variant LG XBOOM XL5S is the optimal speaker for any party, produces immense sound with booming base and high notes with pixel art and multi color ring lights to bring life to any space. Also on display was XBOOM Go XG8T, an on-the-go speaker that not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.
LG also showcased the LG TONE Fit TF7, an earbud that focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.
And, in the ‘Gaming’ zone, the company unveiled its latest innovations designed for productivity and entertainment. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. Also showcased is the LG MyView Smart Monitor, a must-have for productivity and entertainment, even without having to connect to a PC. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display.
What’s more, in the ‘Cinema’ zone, the company showcased various products, including the (model LSAL006) and LG Soundbar (model MR11 and S94P2), which can create immersive viewing experiences in the home. With a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display, LG MAGNIT delivers unparalleled picture quality through the brilliance of Micro LED technology.
Moving over to the ‘ThinQ Home’ zone, LG also showcased its diverse range of home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. This includes the ever-popular refrigerator with MoodUP, which can transform the vibes of any kitchen with LED panel doors that can have their colors customized through the LG ThinQ app; the LG Styler, a premium steam cleaning solution that can refresh garments in minutes; and the ARTCOOL air conditioner lineup which features the LG DUAL Inverter Compressor, a critical element that brings powerful cooling without compromising on efficiency.
LG Showcase 2024 was a great opportunity to introduce how the company is continuously pushing innovation with its diverse range of products and services that enhance the overall customer experience.
Contributed by LG Middle East and Africa
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By News Reporter
Busan, South Korea’s beautiful port city, is among several cities to have officially announced their desire to host World Expo 2030, after it turned in a formal bid to the Bureau International des Expositions in September under the city’s theme: “Transforming Our World, Navigating Toward a Better Future.”
To express its passionate support for a Korean city beloved by millions across the globe, LG CEO William Cho recently headed to three countries in Africa including Tanzania, Côte d’Ivoire and Ethiopia as a special envoy for South Korea.
On his first visit to the region since his appointment last year, Mr. Cho was on a mission to not only promote greater cooperation with East Africa, but also highlight the company’s full support for vibrant Busan’s World Expo 2030 ambitions.
During his visit, CEO Cho also made sure to state how East Africa had become a promising, rapidly-growing market through strong economic fundamentals underpinned by a youthful, urbanizing middle-class population and ever-increasing investment in infrastructure and other key economic sectors.
“As we see great opportunities and potential in this market, we will continue to strengthen our business relationships with countries in the region to help them unlock their full potential,” said Mr. Cho.
While visiting Tanzania, Mr. Cho met with Prime Minister Kassim Majaliwa and several other senior government officials to pledge the company’s commitment to expanding the nation’s distribution and retail network in an effort to aid the growth of the economy and make life better for local communities.
During this memorable meeting, Prime Minister Majaliwa lauded LG for believing in the country through investment and creating opportunities for locals.
“We applaud LG for its contributions to our economy and reaffirm our government’s support in creating a conducive environment for local and foreign companies willing to do business in Tanzania,” said Prime Minister Majaliwa.
To expand its business in Kenya, Tanzania, Ethiopia and Sudan, LG is opening new shops and refurbishing existing ones as it seeks to keep pace with the continent’s rising demand for the company’s home appliances, entertainment devices and air solutions.
The company will continue championing Busan, Korea’s picturesque coastal city, as the perfect host for World Expo 2030 by executing diverse promotional events worldwide with the help of its influential global network comprised of 140 subsidiaries.
Contributed by LG Kenya
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By Deepak Suresh
webOS TV Version : 3.9.0-62709 (dreadlocks2-dudhwa)
Device Model : 43UJ752T-TB
YouTube App version: web_20220412_09_RC00
I have also tried resetting the TV and installed Youtube app again... But the same issue persists.
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By News Reporter
LG East Africa managing director Kim Sa-nyoung and SJAK President Chris Mbaisi
Sports promote greater diversity by bringing cultures and people together and its profound impact is felt in many spheres of life. But since the start of the pandemic, most of the world has not been able to enjoy the fruits and joys of this favorite pastime. As countries slowly begin reopening for business and return to life as usual, LG East Africa partnered with the Sports Journalists Association of Kenya (SJAK) to recognize and reward outstanding sporting talent in Kenya.
Tyler Okari Ongwae, Photo Credit: Kenya Basketball Federation
The LG Sports Personality of the Month Award, a year-long collaboration, gives LG and SJAK the opportunity to put a spotlight on the most exceptional Kenyan sportsmen and sportswomen for their achievements. A winner is selected by a panel of SJAK members from eight different media outlets in Kenya every month. Five athletes in the fields of tennis, basketball, boxing and marathon running have already been recognized this year with LG Sports Personality of the Month Awards.
Angela Okutoyi, Photo Credit: Tennis Kenya
Winners to date include tennis star Angela Okutoyi and basketball player Tylor Okari Ongwae who were both awarded LG Instaview refrigerators in recognition of their amazing achievements on their respective courts. Boxer Elly Ajowi received an LG NanoCell TV while Ruth Chepng’etich, who recently set the world record for the half marathon, received an LG AI DD washing machine for her contribution to the sport. Earlier this week marathoner Titus Ekiru was named the latest winner which included the prize of an LG SolarDOM oven.
“This award has really motivated me to do well in my next race in Tokyo so I can hopefully bring back another medal for Kenya,” said Chepng’etich.
Ruth Chepng’etich
This isn’t the first time LG has worked with SJAK, having previously coordinated on the nation’s Footballer of the Month award. According to SJAK president Chris Mbaisi, the LG Sports Personality of the Month Award is already motivating both up-and-coming and established athletes alike at a time when the sports world has had little to be optimistic about.
Elly Ajowi
Boxer Ajowi applauded LG and SJAK for creating the much-appreciated award program and said the recognition would inspire other boxers to be the best that they can be in the sport.
Throughout these creative partnerships, LG is demonstrating its commitment to social sustainability. Collaborations such as the LG Sports Personality of the Month Award underline the crucial role the private sector can play in championing the development of local talent who could one day go for gold and bring pride to a whole nation.
Contributed by LG East Africa
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By News Reporter
Sadly, in 2021 there are still millions of children worldwide who don’t have access to quality education. Like many developing countries around the world, Kenya is working hard to address this situation and meet the
link hidden, please login to view on the delivery of an inclusive and equitable education for its people. To provide its youth with the learning opportunities they deserve, a key component of Kenya’s efforts is renovating and expanding existing infrastructure. In Machakos County, about 60 kilometers southeast of Nairobi, the LG team in Kenya is supporting this worthy goal by helping to improve learning facilities at several local schools, including the Machakos School for the Deaf and the Kyumbi Primary School.
LG is working in partnership with Habitat for Humanity Kenya and the county government of Machakos to provide students in the county with a learning environment that can help them reach their full potential. From boosting students’ health and attendance to increasing academic achievement and providing a greater sense of self-worth for both students and teaching staff, improving a school’s facilities has been shown to have a number of positive effects.
To better serve its 225 hearing-impaired students, the Machakos School for the Deaf identified the need for a new library as well as a significant upgrade to its existing water borehole and plumbing. As a key donor, LG Kenya participated in the groundbreaking ceremony for the construction of the library last month. During the event, students thanked benefactors with enthusiastic songs and dance and participated in a tree planting to enhance the school’s grounds.
LG Kenya is also contributing toward the construction of two new toilet blocks and donating several home appliances including refrigerators for the school’s kitchen and washing machines and dryers to keep students’ uniforms clean.
“The pandemic has increased the need for safe, resilient and healthy communities, and schools are a large part of that equation,” said Habitat for Humanity Kenya spokesperson Ruth Odera at the ceremony. “We are glad to contribute towards meeting this need in Machakos County through providing quality buildings and improved access to water and sanitation at the Machakos School for the Deaf.”
Addressing ceremony attendees, LG Electronics Managing Director for East and Central Africa, Kim Sa-nyoung, added, “LG believes strongly in giving back to the community and making life better. This project is also important to us since it aids Kenya’s overall efforts to meet the United Nations’ SDG4 and create fair and equal learning opportunities for all.”
LG Kenya is also part of an initiative benefitting 400 early learners at Kyumbi Primary School in Machakos County. In operation since December, the project involves the construction of restrooms, classrooms, kitchens and various other facilities to improve learning outcomes. At an event to mark the project’s launch, Father Joseph Mutuku cut the ceremonial ribbon and blessed the construction site on behalf the school’s official sponsor, St. Christopher Catholic Parish Kyumbi.
The work at Machakos School for the Deaf and Kyumbi Primary School is set to be concluded by March this year, with all infrastructure fully completed and ready to support the next generation in their learning journey. Through forging partnerships and fostering trust with the local community, government and like-minded organizations, LG is making a difference today, and helping to pave the way for a better tomorrow.
By LG Kenya Staff
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